What Edison does

Edison is an educational robotics product line developed, manufactured, and distributed by Microbric Pty Ltd, a privately held Australian company headquartered in Adelaide, South Australia. The flagship Edison robot is a programmable STEM teaching resource targeting students ages 4 to 16, equipped with multiple sensors, LEGO-brick compatibility, and a screen-free barcode programming entry point. Microbric monetizes through direct-to-consumer online sales (USD $59 per unit, USD $1,199 per class pack) and regional distributors, with no ongoing software licensing fees — all three programming languages (EdBlocks, EdScratch, EdPy) are free for unlimited users. The product roadmap shows continuous iteration, including a V3 hardware refresh in 2025 that removed the legacy EdComm cable, and a 2024 retirement of the older EdWare app consolidated around EdBlocks (launched 2017, beginner ages 7-12), EdScratch (launched 2018, Scratch-based intermediate), and EdPy (launched 2016, Python text-based advanced). Microbric also offers an accessory ecosystem — EdCreate, EdSketch, EdMat, and EdRemote — and free lesson plans and teacher guides for K-12 classroom adoption. The company operates globally with active distribution in Australia, the UK, Italy, Belgium, the USA, and Canada, and has obtained GDPR, PIPEDA, COPPA, SOPIPA, and Washington SUPER Act privacy compliance to support institutional sales to schools under strict student-data privacy regimes. Microbric is privately held with no disclosed external investors, funding rounds, M&A activity, or headcount figures.

Name

Edison

Legal name

Microbric Pty Ltd

Website

https://meetedison.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Microbric Pty Ltd's Edison is a low-cost, programmable educational robot (USD $59/unit) for K-12 STEM and coding instruction of students aged 4 to 16, sold direct-to-consumer and via global distributors with free companion software (EdBlocks, EdScratch, EdPy) and lesson plans.

Ownership category

akta.pro rank

Product category

Educational Robotics

NAICS

Doll, Toy, and Game Manufacturing (33993)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Robotics Learning Platforms (EDAFANAB)

akta.pro secondary industries

Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG), LEGO / Block-Based Robotics Programs (EDAMADAD), Home Companion & Social Robots (CRACARAE)

Keywords

• Educational robotics
• STEM learning robots
• Coding education tools
• K-12 STEM resources
• Programmable classroom robots

Headquarters

HQ city

Grange

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Edison designs and sells the Edison V3, a programmable educational robot for K-12 STEM and coding education, targeting students ages 4-16. The robot supports three proprietary progressive programming languages (EdBlocks for beginners, EdScratch for intermediate block-based coding, and EdPy for Python text-based coding), barcode-based screen-free entry, and LEGO brick compatibility. The robots are sold directly through an online store and global distributors, with class packs and bulk discounts designed for classroom adoption.

Product overview

Edison is an educational robotics company offering a programmable robot as its core product, supported by three progressive programming languages (EdBlocks for beginners, EdScratch for intermediate, and EdPy for Python text-based coding), plus compatible accessories and spare parts. The system is designed for K-12 STEM education with screen-free barcode programming entry, drag-and-drop graphical languages, and text-based Python coding, supporting students ages 4-16.

Differentiator

Problem solved

Functional benefit

Brands

• EdBlocks: Horizontal drag-and-drop block-based programming language designed for younger users aged 7-12 years. Fully graphical with colorful icons.
• EdScratch
• EdPy
• EdCreate
• EdSketch
• EdMat
• EdRemote

Products and services

• Edison Robot (Edison V3) A programmable educational robot designed for STEM and coding education for students ages 4 to 16. The robot features multiple sensors, works with LEGO bricks, and can be programmed through barcode-based entry plus three progressive coding languages from graphical blocks to Python text programming. Sold to schools and individual buyers with individual units at USD $59 and class packs at USD $1,199.
• EdBlocks A horizontal graphical block-based programming language for Edison robots with an intuitive drag-and-drop interface using colorful icon-based blocks. Designed for introducing programming to beginners aged 7-12 years. Free for unlimited users.
• EdScratch A vertical block-based programming language for Edison robots developed using MIT Scratch Blocks. Provides drag-and-drop programming with computer science education functionality for intermediate users progressing beyond EdBlocks.
• EdPy A free text-based Python programming application for Edison robots. Teaches students real-world Python programming with features including line help, autocomplete, popup help, and shareable code.
• Edison V2 Spare Parts Pack Replacement parts kit for Edison V1 and V2 robots including EdComm cable, battery door with springs, clear skids, wheels, and tyres. Priced at USD $14.00.
• EdComm 3100 10 Pack Pack of 10 EdComm 3100 cables designed for heavy-use school environments. Used to download programs to Edison V1 and V2 robots. Not required for Edison V3. Priced at USD $36.00.

Quantifiable outcome

• Replaced 10 cancelled Qatari cargoes (1.4 billion cubic meters) with 7 US spot market replacements

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• VestascoreTechnology or Integration · 30 December 2025Vestas secured a 102 MW order from Edison for two wind projects in Italy—the Andretta-Bisaccia and Rocchetta developments—under a broader 400 MW frame agreement. The order comprises a mix of V150 and V136 turbine models, supported by a 10-year operation and maintenance service agreement, with delivery and commissioning expected in Q4 2026. The deal reinforces Vestas' position in Italy's wind energy sector while supporting Edison's renewable energy growth targets.
• BOTAScoreStrategic or Co-development Partner · 22 May 2025Turkish state energy company BOTAS signed a memorandum of understanding with Italian energy company Edison to explore cooperation opportunities in natural gas and LNG. The agreement establishes a joint working group to study the technical, commercial, and regulatory aspects of a potential project connecting hydrogen-compatible natural gas networks between Turkey and Italy. The strategic partnership aims to enhance ties within the Mediterranean basin and strengthen regional energy supply security.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• LEGO Education: LEGO Education (SPIKE Prime/Essential, WeDo, Mindstorms) is the dominant K-12 STEM robotics platform. Directly comparable to Edison given LEGO brick compatibility, classroom-focused design, and progressive programming environments; broader portfolio and deeper school penetration.
• VEX Robotics: VEX (123, GO, IQ, V5) is a major K-12 and competition-focused educational robotics platform. Comparable in target market and progressive coding, with a much larger footprint in competitive robotics and STEM curricula.

Direct peers

• Sphero: Sphero's BOLT, indi, and RVR robots serve K-12 STEM/coding classrooms with programmable robots and block-based programming (Sphero Edu). Closely comparable product category, target customer (schools), and progressive coding curriculum (draw → blocks → text).
• Makeblock: Makeblock's mBot, Codey Rocky, and mBot Ranger target the same K-12 STEM/coding classroom market as Edison with progressive programming (mBlock/Scratch → Python). Direct competitor on price, programming environment, and curriculum-based positioning.
• Robolink: Robolink's Rokit Smart and CoDrone products serve K-12 STEM/coding education with Arduino-based and block-based programming. Comparable as a small educational robotics company competing on price, classroom use, and progressive programming curriculum.
• Ozobot: Ozobot offers Evo and Bit classroom robots with screen-free color-code programming and OzoBlockly. Direct competitor in affordable K-12 educational robotics with similar progressive programming pathway and price point targeting schools.
• Wonder Workshop: Wonder Workshop's Dash, Dot, and Cue robots are K-12 STEM classroom robots with block-based (Blockly) and text-based programming. Highly comparable product, target market (elementary/middle school), and curriculum-focused go-to-market.
• TTS Group (Bee-Bot / Blue-Bot): TTS's Bee-Bot and Blue-Bot are widely adopted floor robots for early-years and primary STEM/coding education. Directly comparable on classroom use, screen-free entry programming, and K-2 target age range that overlaps with Edison's younger learners.

Emerging players

• Marty the Robot (Robotical): Robotical's Marty is a walking humanoid educational robot programmable in Scratch and Python for K-12 STEM classrooms. Comparable as a small, classroom-focused robotics platform targeting progressive coding skills.
• Root Robotics: Root (acquired by iRobot) is a classroom robot with progressive levels (graphical → Python) targeting K-12. Closely aligned with Edison's coding-language progression strategy and classroom focus, though with smaller market presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MeetEdison
• YouTubeyoutube.com/user/microbric
• Facebookfacebook.com/meetedison
• Instagraminstagram.com/meet_edison
• Pinterestau.pinterest.com/meetedison

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edison