What Get's Bet does

Get's Bet is a Romanian-facing online gambling and sports betting operator incorporated in Malta as Get's Bet Online LTD (registration C 81452) and regulated by the Romanian National Gambling Office (ONJN) under license L1173107W000815, valid through 31.12.2027. The platform combines pre-match and live sports betting, an online casino of approximately 900 games from 12+ providers including EGT Digital, Pragmatic Play, Evolution, GreenTube, Amusnet, Skywind, Wazdan, and Endorphina, 11 progressive jackpot systems, live dealer casino, and lottery products, delivered through a web client and native iOS/Android apps. Sister entity SC CEMARBET SRL runs a parallel physical betting agency network across Romania under a separate ONJN license valid through 2035.

The business monetizes through standard gambling revenue mechanics: house-edge margins on sports wagers, RTP differential on slots and table games, tournament and jackpot entry economics, and fees on lottery and electronic gaming products. Customer acquisition is product-led and self-serve, driven by welcome bonuses (up to 5,000 LEI plus 500 free spins), no-deposit KYC bonuses, daily spin wheels, seasonal campaigns (World Cup 2026 collectible album with a 300,000 lei prize pool), and supplier-funded tournaments such as the Pragmatic Play Football Superdrops (1,000,000 EUR prize pool). The customer base is entirely B2C, segmented between online gambling enthusiasts and traditional retail agency bettors, with no enterprise or B2B revenue concentration.

Ownership is concentrated: EMMA Capital acquired a 67% controlling stake in August 2022 alongside the Club King brand, marking EMMA's first Romanian gaming investment, while the remaining equity is held by original founders. The company is privately held, has 51–100 employees, and operates only in Romania, making regulatory continuity and single-market demand the dominant business drivers.

Name

Get's Bet

Legal name

Get's Bet Online LTD

Website

https://getsbet.ro

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Get's Bet is a Romanian online gambling and sports betting operator offering sportsbook, casino, live casino, jackpots, and lottery via web and mobile apps, complemented by a physical betting agency network under SC CEMARBET SRL.

Ownership category

akta.pro rank

Product category

Online Gambling

NAICS

Gambling Industries (7132), Other Gambling Industries (71329)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbook Retail Technology (Terminals, POS, Self-Service Betting) (MPAEACAN)

akta.pro secondary industries

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)

Keywords

• Online sports betting
• Online casino games
• Live dealer casino
• Lottery betting products
• Gambling operator license

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Others

Revenue model

1. Sports Betting Margins: Get's Bet generates revenue through the house edge on sports betting wagers. The company sets odds that incorporate a margin (vig/juice), ensuring profitability across all betting outcomes.
2. Casino Game Revenue: Revenue generated from casino games including slots, table games, and live casino. The house edge built into each game ensures long-term profitability. Additional revenue comes from tournament entry fees and special game features.
3. Lottery and Special Games: Revenue from lottery products (Get Six 49, dog races) and special betting games (Rocket Jet, Diamond X, Shining Wheels, Joker) available in betting agencies.
4. Welcome Bonuses and Promotional Offers: While bonuses are costs to the company, they serve as acquisition tools that drive player deposits and ongoing engagement, generating overall revenue through player lifetime value.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Get's Bet is a licensed online gambling platform that lets registered users place pre-match and live sports wagers, play slot and table casino games from multiple providers, participate in live dealer casino, and bet on lottery outcomes. The platform is delivered through a web client and native iOS/Android apps, complemented by a network of physical betting agencies operated by SC CEMARBET SRL across Romania.

Product overview

GetsBet is a comprehensive online gambling platform offering a unified ecosystem of sports betting and casino products. The core platform consists of sports betting (pre-match and live), online casino, live dealer casino, and lottery products. Add-on modules enhance the offering including casino tournaments with multiplier competitions, a progressive jackpot network, daily spin wheels, and extensive promotional campaigns. The platform operates through both online digital channels and a physical betting agency network (agentii), providing users multiple access points for sports wagering. The company holds Romanian gaming licenses and is owned by Get's Bet Online LTD registered in Malta, with EMMA Capital holding a 67% majority stake acquired in 2022.

Differentiator

Problem solved

Functional benefit

Brands

• Club King: A sister online gaming brand co-owned alongside Get's Bet, acquired by EMMA Capital as part of the same 67% stake transaction.

Products and services

• Pariuri Sportive (Sports Betting) Pre-match online sports betting service allowing registered Romanian users to wager on a range of sporting events including football, basketball, and tennis with competitive odds.
• Pariuri Live (Live Sports Betting) Real-time in-play sports betting with live odds updates during matches, enabling users to place wagers as sporting events unfold across multiple sports.
• Casino Online Digital casino platform with approximately 900 online slot, table, Megaways, and crash games sourced from 12+ providers including EGT Digital, Pragmatic Play, Amusnet, GreenTube, Skywind, Wazdan, Evolution, and Endorphina.
• Casino Live (Live Dealer Casino) Live dealer casino streamed in real time with professional croupiers, offering live Blackjack, Roulette, and Baccarat via video broadcast from studio environments.
• Loto (Lottery Betting) Online lottery products including the Get Six 49 draw game and other lottery wagering options accessible to registered Romanian users.
• Turnee Multiplier (Casino Tournaments) Competitive casino tournament system where players accumulate multiplier points by wagering on eligible games, competing for prize pools with multiplier rewards up to x500, cash, free spins, and surprise bonuses.
• Casino Jackpots Network Progressive jackpot network offering 11 jackpot systems including Jackpot Cards, Bell Link, Clover Chance, Synot Progressive, Egypt Quest, High Cash, and Fazi, with fixed and accumulating prize pools across participating slot games.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and major.

• EGT Digital (RedRake)coreTechnology or IntegrationEGT Digital (also referred to as RedRake) is a major game provider offering 195 casino games on the platform including popular slots like Shining Crown, Burning Hot series, and Bell Link jackpot games. The partnership provides the core slot gaming content.
• Pragmatic PlaycoreTechnology or IntegrationPragmatic Play provides popular casino games including Big Bass Bonanza, Gates of Olympus, Sweet Bonanza, and various Megaways slots. The provider also offers live casino games and jackpot products featured in major tournaments.
• GreenTubemajorTechnology or IntegrationGreenTube (Novomatic subsidiary) provides casino games including the popular Book of Ra series, Greentube slots with high RTP rates, and classic casino content.
• AmusnetmajorTechnology or IntegrationAmusnet provides casino gaming content including slots, table games, and jackpot systems. Featured games include 27 Wins and other Amusnet titles on the platform.
• SkywindmajorTechnology or IntegrationSkywind provides casino games and slots for the platform, including various themed slot titles available in the casino catalog.
• WazdanmajorTechnology or IntegrationWazdan provides innovative casino games with unique mechanics and features. Their games are featured in the casino lobby and tournament selections.
• Evolution GamingcoreTechnology or IntegrationEvolution Gaming provides the live casino infrastructure including Blackjack Lobby and Roulette Lobby, enabling real-time streaming of live dealer games with professional croupiers.
• EndorphinamajorTechnology or IntegrationEndorphina provides casino slots including Lucky Streak 1000 and Joker Stoker Dice, featured in the hot games section and casino catalog.
• CEMARBET SRLcoreChannel Partner/ Reseller/ DistributorSC CEMARBET SRL operates the physical betting agency network under Romanian license L1253796F000495 (valid until 2035). The company handles traditional fixed-odds betting operations, lottery products, and electronic gaming terminals in physical locations, driving both in-person business and online platform referrals.
• ONJN (Romanian National Gambling Office)coreOthersThe Romanian National Gambling Office (Oficiul Național pentru Jocuri de Noroc) is the regulatory body that licenses and oversees Get's Bet's online gambling operations in Romania under decision 2653/22.12.2017 and license L1173107W000815.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Superbet: One of the largest Romanian-licensed online sports betting and casino operators with both digital and retail presence. Directly comparable to Get's Bet in product mix (sportsbook, casino, live casino), Romanian ONJN licensing, and omnichannel distribution.
• Betano (Kaizen Gaming): Greek-origin operator with a strong Romanian footprint offering sports betting, live betting, and casino under ONJN license. Closely comparable to Get's Bet in multi-product offering, mobile-first product, and Romanian-language localization.
• Fortuna Entertainment Group: Central European sports betting and gaming operator with Romanian operations combining online and retail shops. Comparable to Get's Bet via dual online + agency distribution and ONJN licensing.
• Stanleybet: European betting group with Romanian retail and online operations under ONJN license. Closely comparable to Get's Bet through its combined retail agency network and online sportsbook.
• Winmasters: Romanian-licensed online sportsbook and casino operator targeting similar Romanian consumer segments. Directly comparable in product scope (sportsbook + casino) and ONJN licensing model.
• NetBet: International operator with Romanian ONJN-licensed sportsbook and casino offering. Comparable product mix and target customer base to Get's Bet within the Romanian market.
• Club King: Sister Romanian online gaming brand co-acquired by EMMA Capital alongside Get's Bet in 2022 and majority-owned by the same parent. The closest possible comparable as a directly affiliated peer brand operating under the same ownership and likely overlapping ONJN infrastructure.

Broad incumbents

• Unibet (Kindred Group): Large international operator with an established Romanian ONJN-licensed online sportsbook and casino. Comparable product set to Get's Bet but with materially larger scale, broader sportsbook markets, and stronger brand.
• bet365: Global online gambling leader with a Romanian ONJN-licensed offering covering sports betting and casino. Comparable core product but vastly larger scale, deeper in-play markets, and proprietary technology.

Regional players

• Mozzart: Serbian-origin regional betting and gaming operator with Romanian operations covering sportsbook and casino. Comparable multi-product offering and Balkan/Central European regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get's Bet