Weleda

What Weleda does

Weleda do Brasil Laboratório e Farmácia Ltda. is the Brazilian subsidiary of Weleda, the Swiss-founded manufacturer of anthroposophical medicines and natural cosmetics, operating in Brazil since 1959 under legal entity CNPJ 56.992.217/0002-60 with headquarters in São Paulo. The company sells three product families in the Brazilian market: (i) anthroposophical medications such as Ansiodoron, Arnica, Bryophyllum Argento cultum, Previgrip, Infludoron, Rinidon, Adenon, and Kolikdoron Baby; (ii) NATRUE-certified natural cosmetics across baby care, facial care, body care, hair care, oral care, and deodorants; and (iii) organic teas under the Chá line. Underlying the product portfolio is Weleda's proprietary anthroposophical formulation methodology, developed from Rudolf Steiner's 1920 lectures for physicians and backed by eight biodynamic gardens worldwide that supply medicinal plants under controlled, sustainable cultivation.

The company operates a multi-channel distribution model combining a direct-to-consumer e-commerce platform (weleda.com.br), seven company-owned pharmacy stores in São Paulo, Brasília, Belo Horizonte, Rio de Janeiro, and Sorocaba, and wholesale distribution through major Brazilian pharmacy chains including Drogasil, Droga Raia, Drogaria SP, Araújo, and Venâncio, with logistics executed through an exclusive partnership with Correios. Pricing follows a unit-based pay-as-you-go model in BRL, with credit card installments up to 10x (minimum R$ 50) and a 5% PIX discount; e-commerce orders above R$ 300 qualify for free PAC shipping. The customer base spans health-conscious consumers of natural cosmetics, mothers seeking gentle baby care, patients pursuing anthroposophical/alternative medicine, and wellness-focused individuals, supported by healthcare professional (physician, pharmacist, doula) partnership programs that drive recommendation-based demand. The Brazilian entity is privately held, employs 101–250 people, and holds NATRUE, UEBT (first company globally certified under the new standard), IBD, B Corp, Vegan, Cruelty-Free, Organic, and Gluten-Free certifications.

Name

Weleda

Legal name

Weleda do Brasil Laboratório e Farmácia Ltda.

Website

https://weleda.com.br

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Natural Cosmetics and Anthroposophic Medicines

NAICS

Soap and Cleaning Compound Manufacturing (32561), Medicinal and Botanical Manufacturing (325411)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Baby Skincare (Lotions, Creams, Oils) (CRABAJAB), Deodorants & Antiperspirants (CRABADAB), Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD)

Keywords

• Natural cosmetics
• Anthroposophic medicines
• Organic skincare
• Biodynamic agriculture
• Baby care products

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Sales: Direct-to-consumer online sales through weleda.com.br, offering cosmetics, medications, and teas with home delivery across Brazil.
2. Retail Pharmacy Sales: Sales through 7 company-owned pharmacy stores (farmácias) in Brazil plus wholesale distribution to major pharmacy chains including Drogasil, Droga raia, Drogaria SP, Araújo, and Venâncio.
3. Anthroposophical Medications: Sales of anthroposophical medications including Ansiodoron, Arnica, Bryophyllum, Previgrip, Rinidon, Infludoron, Adenon, and Kolikdoron for various health conditions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Weleda manufactures and sells anthroposophic medicines and 100% natural cosmetics and personal care products in Brazil, including baby care (Calêndula creams, shampoo), facial/body care, deodorants, oral care, aftershave balms, body washes, and organic wellness teas. The company distributes through its own e-commerce site, 7 owned pharmacies across major Brazilian cities, and wholesale to national pharmacy chains.

Product overview

Weleda offers a portfolio of anthroposophic medications and natural cosmetics organized across three main categories: Medications (Ansiodoron, Bryophyllum Argento cultum, Previgrip, Infludoron, Adenon, Rinidon, Arnica Weleda, Kolikdoron Baby), Natural Cosmetics (Babycreme, Creme Facial Calêndula, Desodorante Spray Citrus, Bálsamo Pós-barba, Shampoo & Body Wash, toothpastes, body oils, hair care), and Organic Teas (Chá da Mamãe, Chá Dia Solar, Chá Vida Leve, Chá Força Vital, Chá Pôr do Ser). The company operates physical pharmacy stores across Brazil (São Paulo, Brasília, Belo Horizonte, Rio de Janeiro, Sorocaba) alongside its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 96% of parents agree the Calendula Facial Cream is easily absorbed
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Sistema B InternationalcoreStrategic or Co-development Partner · 3 September 2025Weleda participates in Sistema B International events and B Movement summits as a certified B Company. The company aligns with B Lab's new, more stringent certification standards requiring holistic impact management across climate action, human rights, and fair labor. Weleda executives attend events like Encontro+B Amazônia 2025 alongside other certified B Companies.
• NaturacoreStrategic or Co-development Partner · 3 September 2025Both Weleda and Natura are certified B Companies that participate together in Sistema B events. Natura highlighted its 25-year Amazon partnership benefiting over 10,000 families and conserving 2.2 million hectares of rainforest at the Encontro+B Amazônia 2025 summit.
• GerdauminorStrategic or Co-development Partner · 3 September 2025Both Weleda and Gerdau are certified B Companies that participate together in Sistema B International events and the B Movement summits.
• Correios (Brazilian Postal Service)coreChannel Partner/ Reseller/ DistributorCorreios is the exclusive logistics partner for Weleda's e-commerce deliveries in Brazil, providing PAC (economy) and SEDEX (express) shipping options. Delivery fees are calculated automatically at checkout based on destination CEP.
• Pharmacy Chains (Drogasil, Droga Raia, Drogaria SP, Araújo, Venâncio)coreChannel Partner/ Reseller/ DistributorMajor Brazilian pharmacy chains distribute Weleda products alongside the company's own e-commerce and pharmacy stores. These retailers offer Weleda cosmetics, medications, and teas in their physical stores across Brazil.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Body Shop: Global natural and ethically sourced beauty retailer, now part of Natura &Co. Comparable on cruelty-free stance, natural ingredients, ethical sourcing certifications, and a strong multi-country own-store retail model.
• L'Occitane en Provence: Global premium natural beauty group with botanical-sourced skincare, body care, and fragrances. Comparable on premium natural positioning, retail-store footprint, sustainability commitments, and natural ingredient certification approach.
• Aēsop: Premium Australian natural skincare brand owned by L'Oréal, with own-retail store model and herbal/botanical formulations. Comparable on premium natural positioning, owned-retail strategy, and emphasis on ingredient craftsmanship.
• Burt's Bees: Natural personal care brand owned by Clorox, focused on naturally derived body care, lip balms, and baby products. Comparable on natural ingredient positioning, mass-natural distribution, and baby/calendula product overlap with Weleda.
• Natura &Co: Brazil's largest natural and B Corp-certified cosmetics group (Natura, Avon, The Body Shop, Aesop). Directly comparable as a Brazilian premium natural beauty company with B Corp credentials, multi-channel distribution, and a focus on natural ingredients and sustainability.
• O Boticário: One of Brazil's largest cosmetics companies with extensive pharmacy and department store distribution, broad natural and conventional product lines. Comparable as a Brazilian beauty incumbent competing for the same pharmacy-shelf and natural-segment consumer.
• Caudalie: French natural skincare brand built around vineyard-derived ingredients. Comparable on natural/botanical positioning, premium pricing, own-store retail, and clean-beauty certifications.
• WALA / Dr. Hauschka: WALA Heilmittel GmbH produces Dr. Hauschka skincare, also founded on anthroposophic medicine principles stemming from Rudolf Steiner. Most directly comparable peer given shared philosophical heritage, biodynamic sourcing, and natural cosmetics plus medicinal product portfolio.

Emerging players

• Melvita: French organic beauty brand owned by L'Occitane Group, focused on certified organic and natural skincare. Comparable as a niche natural/organic player, but smaller scale and weaker pharmacy distribution than Weleda.
• Korres: Greek natural skincare brand using Greek botanical ingredients. Comparable in natural positioning and herbal formulations but smaller scale and less diversified into medications or baby care than Weleda.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDaZFjPo0BEuB1R0qdM-gZQ
• Facebookfacebook.com/WeledaBrasil
• LinkedInlinkedin.com/company/weleda-do-brasil
• Instagraminstagram.com/weledabrasil
• TikToktiktok.com/@weledabrasil

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weleda