Kitt Medical

What Kitt Medical does

Kitt Medical is a UK-based, privately-held health and safety subscription company founded in 2020 and commercially launched in 2023. It sells wall-mounted Anaphylaxis Kitts — secure cabinets containing adrenaline auto-injectors, positioned by the company as "defibrillators for allergies" — paired with a guaranteed annual supply of in-date adrenaline pens, unlimited CPD-accredited online training, and a web-based portal for medication monitoring, policy templates, and incident reporting. The Kitts are manufactured in Wales from recycled plastic and hand-assembled, while the subscription/back-office platform (kittmedical.com portal) manages replenishment cycles, training records, and compliance documentation.

The company's revenue model is a single annual subscription tier priced on a quote basis (not publicly disclosed) that bundles hardware, consumables, training, and software. Its go-to-market is enterprise field sales targeting two vertical segments: UK schools (primary, secondary, MATs, independents) — where demand is anchored to the September 2026 Benedict's Law compliance deadline — and qualifying businesses (hospitality, logistics, entertainment venues, corporate offices). Notable enterprise customers include Center Parcs, DHL Supply Chain, Alton Towers, Knight Frank Promise, McLaren Group, Compass Group, and Merlin Entertainments; the company reports 3,000+ Kitts installed across 2,000+ UK venues, 40,000+ staff trained, and 30+ life-saving incidents treated.

Operationally, Kitt Medical remains an early-stage startup with 1–10 employees (hiring for its 10th team member), headquartered in London with a billing address in Radlett and manufacturing in Wales. The co-founding team is led by Zak Marks (CEO) and James Cohen, supported by a small core including sales and customer-success roles; in 2025, the founders appeared on BBC's Dragons' Den and secured investment from Deborah Meaden and Steven Bartlett. Strategic alliances extend reach via St John Ambulance (credibility), Medical Tracker (school channel integration), Anaphylaxis UK and The Allergy Team (training content), and Levy (catering vertical). The company has no parent, no institutional venture capital disclosed, no international operations, and no evidence of AI/ML capabilities in its product.

Name

Kitt Medical

Legal name

Kitt Medical Limited

Website

https://kittmedical.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Kitt Medical operates an annual subscription service that deploys wall-mounted Anaphylaxis Kitts containing in-date adrenaline pens, unlimited CPD-accredited staff training, and a compliance management portal for UK schools and qualifying businesses.

Ownership category

akta.pro rank

Product category

Emergency Anaphylaxis Services

NAICS

Other Ambulatory Health Care Services (6219)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Medication Adherence, Packaging & Fulfillment Services (Blister/Unit-Dose) (HLAFALAJ)

akta.pro secondary industries

Unit-Dose & Compliance Packaging (Sachets, Strip Packs, Pill Organizers) (IMALAIAH), Prefilled Syringes & Safety Syringes (HLAHAIAA)

Keywords

• Emergency medical kits
• Allergy training services
• Anaphylaxis preparedness
• School health compliance
• Medication subscription

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Annual Subscription Service: All-in-one annual subscription providing: guaranteed yearly supply of adrenaline pens (12+ months shelf life), wall-mounted Kitt, unlimited CPD training, incident reporting, and no-cost replenishments. Subscription renewals provide recurring revenue and customer stickiness.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Kitt Medical provides an all-in-one managed subscription service for emergency anaphylaxis preparedness. The service combines wall-mounted Anaphylaxis Kitt cabinets containing adrenaline pens, a guaranteed yearly supply of auto-injectors with automatic replenishment, unlimited online CPD-accredited allergy training for staff, and an online portal for medication monitoring, policy templates, and incident reporting. The service is positioned as compliant with Benedict's Law statutory guidance for UK schools.

Product overview

Kitt Medical offers an all-in-one managed subscription service called the Anaphylaxis Kitt service, which combines three core components: wall-mounted Anaphylaxis Kitt cabinets containing adrenaline pens, a guaranteed yearly subscription supply of adrenaline auto-injectors (EpiPen/Jext brands), and unlimited online CPD-accredited training for staff. The service is managed through a web-based online portal that handles medication monitoring, policy templates, training tracking, and incident reporting. The company also manufactures and assembles all Kitts in the UK using recycled plastics.

Differentiator

Problem solved

Functional benefit

Products and services

• Anaphylaxis Kitt Service All-in-one managed annual subscription service for emergency anaphylaxis preparedness, providing wall-mounted Kitt cabinets, guaranteed yearly supply of in-date adrenaline pens, unlimited CPD training, incident reporting, and automatic replenishment for UK schools and qualifying businesses.
• Anaphylaxis Kitt Hardware Secure wall-mounted cabinet designed to be installed in visible and accessible locations (e.g., reception areas and canteens), containing adrenaline auto-injectors for emergency access. Designed to function like a defibrillator, but for allergies.
• Adrenaline Pens Subscription Guaranteed yearly subscription supply of adrenaline pens (EpiPen/Jext brands) with 12+ months shelf life, with automatic replacement before expiry or if used and reported, ensuring always-in-date medication supply.
• CPD Training Course Online CPD-accredited training course on allergies and anaphylaxis for all staff, consisting of 6 videos followed by multiple-choice questions taking approximately 30 minutes to complete, featuring healthcare professionals. Included with every subscription.

Quantifiable outcome

• 30+ lives saved through Anaphylaxis Kitt deployment
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Center ParcsflagshipStrategic or Co-development Partner · 2 February 2025Center Parcs UK & Ireland partnered with Kitt Medical to rollout 18 Anaphylaxis Kitts across its five UK villages. Approximately 1,000 Center Parcs colleagues completed specialist training. Deborah Meaden visited Woburn Forest to unveil the partnership.
• DHL Supply ChainflagshipStrategic or Co-development PartnerDHL Supply Chain rolled out Anaphylaxis Kitts across its UK warehouse network following a year-long collaboration. The partnership was initiated after an enquiry on the night of the Dragons' Den appearance. Rollout celebrated at East Midlands Gateway site.
• Knight Frank PromisecoreStrategic or Co-development PartnerKnight Frank Promise (facilities management subsidiary of Knight Frank) partnered with Kitt Medical to roll out Anaphylaxis Kitts across its UK client portfolio. Started with 30+ buildings in Newcastle, with more joining daily.
• Medical TrackercoreTechnology or IntegrationMedical Tracker is the UK's leading digital accident book for schools, trusted by 3,200+ schools. Partnership combines Kitt Medical's anaphylaxis Kitt service with Medical Tracker's digital health management tools for proactive protection.
• St John AmbulanceflagshipStrategic or Co-development PartnerSt John Ambulance, England's leading first aid charity founded in 1877, partnered with Kitt Medical to increase allergy awareness and emergency treatment availability. Partnership announced via video featuring co-founder Zak Marks and St John's Medical Director Lynn Thomas.
• Anaphylaxis UKcoreStrategic or Co-development PartnerKitt Medical's CPD-accredited training course was created in partnership with Anaphylaxis UK, featuring healthcare professionals including Professor Adam Fox and Dr Helen Evans-Howells.
• The Allergy TeamcoreStrategic or Co-development PartnerTraining partnership with The Allergy Team for the video training course on allergy and anaphylaxis in schools, included with every Kitt subscription.
• LevyminorChannel Partner/ Reseller/ DistributorLevy became the first catering partner in the UK to partner with Kitt Medical for enhanced allergy care standards.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Code Ana: US-based program providing school anaphylaxis preparedness training and emergency response planning. Most direct comparable as a school-focused allergy emergency readiness service, although US-focused rather than UK.

Emerging players

• AllerMates: Allergy awareness products and educational content aimed at children, parents and schools. Comparable in serving the school and family allergy preparedness market with education-led GTM.
• Aterica (Veta Smart Case): Smart case for epinephrine auto-injectors that monitors temperature, expiry and location. Adjacent product targeting the same end-user (allergy carriers) with a consumer device rather than a wall-mounted institutional kit.

Broad incumbents

• Philips HeartStart: Market-leading AED manufacturer whose wall-mounted defibrillators are the conceptual analogue Kitt Medical uses ('a defibrillator for allergies'). Strong incumbent that could extend into anaphylaxis kits using existing school and workplace channels.
• ZOLL Medical: Major AED and emergency medical device manufacturer. Comparable in deploying wall-mounted emergency medical hardware across schools and workplaces, with established distribution that could be leveraged into anaphylaxis kits.
• Stryker: Diversified medical device company with AED and emergency response products. Comparable as a broad incumbent that could bundle anaphylaxis kits into existing emergency preparedness portfolios.

Others

• Viatris (EpiPen manufacturer): Manufacturer of the EpiPen and EpiPen4Schools program that distributes devices to schools. Comparable as the upstream supplier whose products Kitt Medical repackages, and a potential competitor if Viatris expands its own school service.
• Medical Tracker: UK digital accident book and health management platform used by 3,200+ schools and an active Kitt Medical integration partner. Adjacent enabler in school health compliance workflows.
• St John Ambulance: England's leading first aid charity and a Kitt Medical strategic partner. Comparable as a provider of emergency first aid training and supplies, and a potential competitor in school first aid kits.
• AllergyHome: Allergy education platform for schools and families providing training resources for food allergy management. Adjacent in the school allergy training and policy content layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@kittmedical
• Facebookfacebook.com/kittmedical
• LinkedInlinkedin.com/company/kitt-medical

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kitt Medical