Full Frame Growth Partners

What Full Frame Growth Partners does

Full Frame Growth Partners is a US-based, Austin-headquartered independent growth equity and advisory firm operating exclusively in the consumer sector. The firm deploys $15-50 million of capital per investment, with additional capacity through co-investment relationships, targeting US consumer brands generating $20-100 million in revenue across verticals spanning nutrition, food, beverage, pet, beauty, personal care, apparel, children's products, and multi-unit retail. Full Frame typically takes a significant minority equity position as lead investor, with opportunistic control transactions in select cases, and structures transactions to suit each founder's situation rather than conforming to rigid fund constraints.

The firm's operating model centers on a concentrated portfolio and active board participation, completing only a few select investments per year to maintain senior partner engagement throughout each company lifecycle. Portfolio companies include Supergut (nutrition/snacking), Waterloo Sparkling Water (beverage), Nulo (pet), REBBL (beverage/functional drinks), johnnie-O (apparel), ONE Brands, Ted's Cafe, and Vital Proteins. Beyond capital, the firm provides strategic advisory and access to an operator ecosystem drawn from senior executives at Life Time Fitness, VF Corp, Sephora, Lalo Tequila, Waterloo, Vital Proteins, and Major League Baseball. The three named team members are Founder & Managing Partner Bader Alam (formerly a senior investor at CAVU Consumer Partners and an investment banker at Credit Suisse), Associate Tylon Jackson (ex-Accenture consultant and McCombs MBA Venture Fellow), and Senior Advisor Rob Berner (30+ years of private equity experience across CVC Capital Partners, Ripplewood Holdings, Charterhouse International, and Morgan Stanley's Investment Banking Division, currently also Joint Managing Partner at Bespoke Capital Partners and Chairman of johnnie-O Inc.).

Distribution is relationship-driven rather than transactional: deal sourcing occurs through direct outreach, referral networks from the operator ecosystem, industry conference participation (South by Southwest, Whole Foods LEAP, Consumer Innovators Summit, Beauty X), and academic engagement at the McCombs School of Business at the University of Texas. The firm is privately held by its principals with no disclosed institutional limited partner fund structure, generates returns through equity ownership and exits rather than recurring SaaS-style revenue, and shows portfolio activity as recently as March 2025 via Supergut's new funding round and leadership transition.

Name

Full Frame Growth Partners

Legal name

Full Frame Growth Partners, LLC

Website

https://fullframegp.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Full Frame Growth Partners is an Austin-based, founder-led growth equity firm that deploys $15-50M (plus co-invest) into US consumer brands with $20-100M in revenue, providing active board involvement and access to an operator ecosystem spanning nutrition, food, beverage, pet, and apparel.

Ownership category

akta.pro rank

Product category

Growth Equity / Private Equity (Consumer Sector)

NAICS

Other Financial Investment Activities (5239)

SIC

Investment Advice (6282)

akta.pro primary industry

Consumer & Retail Growth Equity (FSANACAC)

Keywords

• Growth equity investment
• Consumer brand investing
• Private equity advisory
• Portfolio company board
• Minority equity stakes

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Growth Equity Investment Returns: Full Frame generates returns through equity ownership in portfolio companies. As a growth equity firm, they invest capital into consumer businesses in exchange for significant minority equity stakes, with the goal of value creation through active board involvement, strategic guidance, and operational support, culminating in profitable exits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Full Frame Growth Partners is a private growth equity firm that deploys $15–50M of investment capital into US-based consumer brands generating $20–100M in revenue, typically as a lead investor taking significant minority equity stakes. Alongside capital, the firm delivers strategic advisory, active board involvement, and access to a curated network of consumer-sector executives, with the same senior partners engaged throughout the investment lifecycle.

Product overview

Full Frame Growth Partners is an investment firm that provides a unified offering combining growth capital investment ($15-50M), strategic advisory services with active board involvement, and access to an ecosystem of consumer sector executives. Rather than a platform with modular components, these three elements work together as an integrated investment and advisory partnership for consumer brands. The firm targets companies with $20-100M revenue across categories including nutrition, food, beverage, pet, personal care, apparel, and multi-unit retail.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth Capital Investment Provides $15–50M of growth equity capital (with additional co-invest capacity) to US-based consumer brands with $20–100M in revenue, typically as a lead investor taking significant minority equity stakes, with optional shareholder liquidity in select cases. Intended for founders and CEOs of consumer businesses seeking growth capital.
• Strategic Advisory & Board Involvement Provides hands-on strategic advisory and active board participation to consumer portfolio companies, with continuous engagement from the same senior partners throughout the investment lifecycle. Intended for founders and management teams of consumer brands.
• Operator Network & Strategic Investor Matching Provides portfolio companies with access to a curated ecosystem of consumer-sector executives and matches them with strategic investors from the Full Frame network. Intended for portfolio company founders seeking operational expertise, introductions, and strategic co-investors.

Named customers8 records

Segments3 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Trilantic North America: Mid-market PE firm with a dedicated consumer practice. Comparable in consumer growth equity positioning and check size, though broader in sector focus beyond consumer.
• L Catterton: Largest consumer-focused PE firm globally, with multiple fund strategies including growth equity. Comparable consumer thesis and category breadth, but operates at much larger scale and brand.

Direct peers

• Encore Consumer Capital: Consumer-focused PE firm targeting high-growth consumer brands with operating expertise. Comparable target profile (consumer brands, growth capital, active board involvement) and concentrated portfolio approach.
• BDT & MSD Partners: Merchant bank with significant consumer growth equity practice, investing in founder-led consumer brands. Comparable in flexible capital structures tailored to founder needs and consumer sector focus.
• CAVU Consumer Partners: Consumer-focused growth equity firm founded in 2016, investing in emerging consumer brands. Directly comparable as Full Frame Founder Bader Alam was previously CAVU's first investment hire and led its Austin office.
• TSG Consumer Partners: Long-established consumer sector-focused PE firm investing in branded consumer companies. Comparable in target verticals (food, beverage, beauty, personal care) and growth-stage focus, though operating at meaningfully larger fund size.
• Alliance Consumer Growth (ACG): Growth equity firm backing high-growth consumer brands with $10–50M checks. Comparable in target consumer-brand profile, deal size, and active operating partnership model.
• VMG Partners: Growth equity firm focused on emerging consumer brands in food, beverage, beauty, and wellness. Comparable check size, consumer-only thesis, and active partnership model.
• Verlinvest: Family-owned evergreen consumer-focused investment firm backing consumer brands globally. Comparable in long-term capital, consumer-only thesis, and willingness to provide flexible founder-friendly structures.

Others

• Bespoke Capital Partners: Consumer and lifestyle-focused investment firm where Full Frame Senior Advisor Rob Berner serves as Joint Managing Partner. Comparable in consumer thesis and active operating model; functions as a co-investment partner within Full Frame's ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Frame Growth Partners