S and BTS Global

What S and BTS Global does

S and BTS Global K.K. (SBTS) is a private joint venture between SoftBank Corp. and BTS Group, formed in 2017 and headquartered in Tokyo, with regional offices in Dubai (Middle East HQ), Madrid, Singapore, Miami, Rome, and Zaragoza (the latter housing its Network Operations Center and engineering hub). The company provides global communications infrastructure and managed services to telecom operators/MNOs, enterprises, and CPaaS providers across 180+ countries, processing 21+ billion voice minutes and 1+ billion messages annually through a network of 500+ direct partners.

SBTS operates a platform-plus-modules architecture built on its proprietary S1 Platform — an event-driven, containerized system with globally distributed nodes, in-memory caching, and ML-powered routing, billing, and analytics. Its portfolio spans seven solution categories: Global Connectivity (voice termination, A2P SMS, cloud numbers, programmable APIs, eSIM), SmartVoice (audio analytics, patented speech enhancement, voice biometrics, speech-to-text, TALKINGbits conversational AI), Protection (anti-fraud, voice/SMS profiling), Managed Communications (VMS, managed A2P, managed cloud numbers, managed mobile ID), Omnichannel, Identity (OTP, mobile ID, silent SMS, branded calls, number anonymization), and Analytics (QoE, S1 Platform Analytics). AI/ML is embedded across the stack, anchored by a registered Speech Enhancement patent, ML-driven fraud detection with 95%+ true positive rates, and LLM-powered conversational agents.

The business model is multi-stream: usage-based revenue from per-minute voice and per-message SMS, subscription/recurring revenue from cloud number rentals and eSIM activations, managed-services contracts (often multi-year) for end-to-end outsourcing of communications operations, and licensing/royalty revenue from white-label platforms such as eSIM and the Campaign Manager for MNOs. Pricing is quote-based and not publicly disclosed, reflecting the enterprise B2B sales motion led by the CRO and regional VPs. Strategic partnerships with SoftBank, BBIX, Comfone, ZIM Connections, and Digicel Pacific — including board-level representation from BBIX — provide institutional lock-in across APAC, the Middle East, Africa, and Latin America.

Name

S and BTS Global

Legal name

S and BTS Global K.K.

Website

https://sbtsglobal.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

SBTS is a SoftBank–BTS joint venture providing global telecom infrastructure and managed services to carriers, MNOs, enterprises, and CPaaS providers across 180+ countries via its proprietary S1 Platform, processing 21B+ annual voice minutes.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. Voice Services: International voice connectivity, VoLTE/5G transition services, and voice termination. Revenue from per-minute billing, least-cost routing, and premium route services. Volume of 21+ billion annual minutes.
2. A2P SMS and Messaging: Application-to-person SMS messaging, OTTP authentication, and messaging monetization. Revenue from message volume, fraud protection services, and A2P monetization solutions.
3. Cloud Numbers: Global cloud number sourcing, provisioning, and management across 150+ countries. Revenue from number rental, provisioning fees, and per-call/message charges for toll-free, geo/non-geo, and mobile DIDs.
4. Managed Services: Fully managed outsourced communications including Voice Managed Services (VMS), Managed A2P Messaging, Managed Cloud Numbers, and Managed Mobile ID. Revenue from managed service contracts with operational fees.
5. eSIM Solutions: White label eSIM solutions and Hub for global mobile connectivity. Revenue from platform licensing, per-activation fees, and network partnership arrangements with ZIM Connections.
6. Identity Services: OTP verification, Mobile ID, Silent SMS Authentication, and Number Anonymization. Revenue from verification transactions, API usage, and identity verification services.
7. SmartVoice AI: AI-powered voice services including Speech-to-Text, Voice Biometrics, Speech Enhancement, Audio Analytics, and Conversational AI (TALKINGbits). Revenue from API usage, per-transcription, and AI agent services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

S and BTS Global (SBTS) is a B2B global communications platform provider offering voice termination, A2P SMS messaging, cloud numbers, identity verification, AI-powered voice services, fraud protection, and managed communications to telecom operators, MNOs, enterprises, and CPaaS providers across 180+ countries. All services are powered by the proprietary S1 Platform, with revenue generated from usage-based fees, recurring subscriptions, managed service contracts, and platform licensing.

Product overview

SBTS operates as a platform-plus-modules architecture built on the proprietary S1 Platform, which serves as the core technology engine powering all solutions. The portfolio encompasses seven solution categories: Global Connectivity (Voice, Messaging A2P SMS, A2P Monetization, Cloud Numbers, Programmable Communications, eSIM), SmartVoice (Audio and Speech Analytics, Speech Enhancement, Voice Biometrics, Voice Speech-to-Text, TALKINGbits Conversational AI), Protection (Anti-Fraud, Voice Call Profiling, SMS Profiling), Managed Communications (Voice Managed Services, Managed A2P Messaging, Managed Cloud Numbers, Managed Mobile ID), Omnichannel (White Label Campaign Manager for MNOs, Campaign Manager for Contact Centers, API Solutions), Identity (OTP, Mobile ID, Silent SMS Authentication, Branded Calls, Number Anonymization), and Analytics (QoE, S1 Platform Analytics). The S1 Platform unifies all capabilities with AI-driven routing, fraud prevention, and real-time analytics, enabling operators, enterprises, and CPaaS providers to navigate global communications complexity across 180+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• S1 Platform: Proprietary technology platform providing intelligence and infrastructure for real-time routing, advanced fraud prevention, and scalable performance.
• SmartVoice
• TALKINGbits
• ZIM

Products and services

• S1 Platform Proprietary technology platform integrating open-source foundations with custom-developed solutions for real-time communications, powering global operations with AI-driven routing, fraud prevention, analytics, and scalable performance across voice, messaging, cloud, and identity services.
• Voice (International Voice Connectivity) International voice traffic management with over 21 billion annual minutes, global reach across 500+ direct partners covering 85%+ of world population. Features fraud protection, intelligent routing, A-Z voice routing, and 24/7 support for carriers and MNOs.
• Messaging A2P SMS Global A2P SMS messaging platform enabling customer engagement, authentication, and marketing with direct access to billions of users, real-time provisioning, AI-driven optimization, least-cost routing, and fraud prevention.
• A2P Monetization A2P revenue protection and monetization solution with S1 SMS Firewall that identifies and blocks unauthorized grey route traffic, ensuring messages take legitimate paths and maximizing A2P revenue capture for MNOs.
• Cloud Numbers Scalable cloud number solutions enabling seamless customer engagement with global reach across 90+ markets, supporting PSTN replacement, geo/non-geo numbers, mobile DIDs, short codes, and 10DLC messaging with regulatory compliance.
• Programmable Communications CPaaS platform with REST and WebSocket APIs for integrating voice, SMS, masking, and verification services. Features telco-grade reliability, AI orchestration layer, ultra-low latency media routing, and CI/CD-ready voice infrastructure across 100+ countries.
• eSIM White Label Solutions White Label eSIM Solutions powered by ZIM Connections, available as Dashboard or Mobile App, enabling network management, analytics, and access control for global eSIM deployments in 200+ destinations.
• TALKINGbits Conversational AI Conversational AI platform with smart voice agents powered by Large Language Models that transforms traditional voice interactions into dynamic, human-like conversations with multilingual support, 24/7 availability, and low latency audio delivery.
• Anti-Fraud Real-time multi-layered fraud detection and mitigation solution protecting against IRSF, PBX hacking, Wangiri, spoofing, phishing, and SIM swap threats with AI-trained algorithms achieving 95%+ true positive detection.
• Voice Managed Services (VMS) Complete outsourcing of international voice operations with four service tiers—Corridor Management, Regional Partnership, Technical Partnership, and Global Partnership—delivering fraud protection, cost optimization, and revenue assurance.
• Managed A2P Messaging Fully managed A2P messaging lifecycle covering sourcing, delivery optimization, security, and reporting, simplifying operations across 150+ countries with fraud protection against SIM boxes and spoofing.
• Managed Cloud Numbers End-to-end cloud number management service covering 150+ countries with 20,000+ configurations, including sourcing, provisioning, porting, regulatory compliance, and fraud prevention via Kinecti Dashboard.
• Managed Mobile ID Mobile identity management enabling data monetization through SIM swap detection, location verification, name/address matching, and number validation with real-time data access for enterprise services.
• White Label Campaign Manager Platform for MNOs Omnichannel campaign management platform for Mobile Network Operators to unify, automate, and personalize subscriber engagement across SMS, email, push, and in-app channels.
• Campaign Manager for Contact Centers Contact center communication solution streamlining operations with real-time engagement, effortless integration, and automated workflows for improved customer service and satisfaction.
• API Solutions Messaging API integration enabling high-performance messaging termination directly into existing platforms with flexible integration, scalability, and reliable quality communication.
• OTP (One-Time Password Verification) One-Time Password verification solution delivering secure, scalable authentication via SMS and Voice channels with multi-channel verification, local optimization, advanced fraud protection, and real-time monitoring.
• Mobile ID Real-time identity verification leveraging mobile network operator data for SIM swap detection, location matching, and number verification, enabling KYC/AML compliance and fraud prevention.
• Branded Calls Voice trust solution displaying verified business information (logo, caller name, call reason) during calls to improve answer rates, reduce spoofing, and create new revenue streams for operators.
• Number Anonymization Privacy protection solution masking personal numbers during voice calls and SMS, routing communications through masked numbers with geo-matching for local number assignment and anonymous sessions.
• Quality of Experience (QoE) Network performance monitoring solution with real-time analytics for benchmarking and enhancing end-user experience, integrating robots, agents, and full-stack tech for multi-play testing across DSL, cable, fiber, Wi-Fi, and 5G+.

Quantifiable outcome

• 95%+ true positive fraud detection rate
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability14 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core, key and flagship.

• ZIM ConnectionscoreStrategic or Co-development Partner · 1 January 2025SBTS and ZIM Connections partnership centered on enabling global mobile connectivity through eSIM technology. SBTS leverages extensive MNO relationships to bring direct mobile connectivity to ZIM, supporting seamless communication experiences for digital-native travelers, expats, and mobile-first users worldwide. Collaboration provides SBTS early access to emerging use cases in eSIM ecosystem.
• BBIXcoreTechnology or Integration · 1 January 2024SBTS and BBIX share deepening strategic relationship built on technical collaboration. What began as A2P SMS delivery collaboration has evolved into broader partnership. BBIX CEO Sasaki-san joined SBTS Board of Directors, and BBIX personnel are seconded to SBTS. Joint focus on Open Connectivity Exchange (OCX), Roaming Peering Exchange (RPX), and AI-powered solutions.
• ComfonecoreStrategic or Co-development Partner · 1 January 2024SBTS and Comfone partnership combines Comfone's expertise in IPX services and international roaming with SBTS' leadership in global voice and messaging delivery. Enables mobile operators and digital service providers to access robust, scalable solutions with high-quality connectivity and global reach. Supports co-development of new services for user experience, operational efficiency, and revenue assurance.
• Digicel PacifickeyChannel Partner/ Reseller/ DistributorSBTS and Digicel Pacific maintain trusted commercial partnership focused on delivering high-quality messaging services across island nations in the South Pacific. Digicel Pacific relies on SBTS' global infrastructure and routing intelligence for reliable, cost-efficient connectivity in geographically challenging environments. Partnership strengthens communication links across the Pacific region.
• SoftBank Corp.flagshipStrategic or Co-development PartnerStrategic joint venture formed in 2017 between SoftBank Corp. and BTS (originally SandBTS, now SBTS). Combines SoftBank's strong market footprint and trusted brand in Japan with BTS' global technology expertise and fraud protection capabilities. Joint ambition to drive innovation across communications ecosystem in Japan and beyond.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Sinch: Global CPaaS provider with strong A2P messaging, voice, and identity verification capabilities. Competes with SBTS across messaging, voice, and identity, and has recruited from the same talent pool (e.g., Sinch alumni on SBTS's MEA team).
• BICS: Wholesale carrier services provider for voice, messaging, and mobility services. Closest direct competitor in international voice termination, A2P SMS, and managed services; SBTS's VP of Emerging Services previously led at BICS.
• iBasis: International voice carrier and LTE roaming provider. Direct competitor in international voice termination, VoLTE/5G transition services, and IPX-based wholesale connectivity for MNOs.
• Comfone: IPX services and international roaming specialist. SBTS has a stated Core partnership with Comfone, but the two also overlap in wholesale messaging and roaming services for mobile operators.
• Twilio: Public CPaaS leader offering programmable voice, SMS, and messaging APIs. Direct competitor to SBTS's Programmable Communications and Omnichannel API Solutions targeting enterprises and contact centers.
• IDT Corporation: International voice termination and messaging services provider. Competitor in wholesale voice minutes and cloud communications, with similar carrier-to-carrier go-to-market.

Broad incumbents

• Vonage (Ericsson): CPaaS platform owned by Ericsson, providing voice, messaging, video, and contact center APIs. Competes with SBTS's Programmable Communications and contact center solutions, with deeper enterprise reach.
• Telstra International: Global arm of Australian incumbent Telstra offering data, voice, and managed network services. Comparable in international connectivity and APAC distribution, with broader infrastructure breadth.
• Tata Communications: Large global telecom and network services provider offering voice, messaging, and CPaaS capabilities. Competes with SBTS in wholesale voice and global connectivity but at a much larger scale and broader portfolio.

Emerging players

• Bandwidth Inc. Enterprise CPaaS provider with strong identity verification and 911/emergency services overlay. Comparable in programmable messaging and identity (OTP, mobile ID), with a more enterprise SaaS focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SBTSGlobal
• LinkedInlinkedin.com/company/s-and-bts-global
• Facebookfacebook.com/SandBTS

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S and BTS Global