BBIX
BBIX is a SoftBank-owned Tokyo-based carrier-neutral Internet Exchange operator providing IX peering, the OCX cloud connectivity platform, and Roaming Peering Exchange services to ISPs, content providers, mobile operators, enterprises, and governments across Japan and Asia-Pacific.
- Company typePrivate
- Founded2003
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B
- OfferingServices
What BBIX does
BBIX, Inc. (BBIX株式会社) is a Tokyo-headquartered, SoftBank-owned carrier-neutral Internet Exchange (IX) operator founded in June 2003, positioning itself as the fastest-growing neutral IX in Japan with peak traffic exceeding 1 Tbps and 50x traffic growth over the past five years. The company operates a platform-plus-modules architecture centered on two core offerings: an Internet eXchange service supporting 1G/10G/100G/400G Ethernet ports at data centers across Japan and internationally, and Open Connectivity eXchange (OCX), a cloud-based network service jointly developed with majority-owned subsidiary BBSakura Networks (51% BBIX / 49% SAKURA internet) that delivers on-demand, portal-driven connectivity to public clouds, government clouds, SaaS providers, and data centers. Adjacent modules include OCX Mobile Access (SIM/eSIM multi-carrier), OCX Hikari Internet (IPoE broadband), OCX Compute Fabric (regional distributed cloud with IDC Frontier), Roaming Peering Exchange (RPX) for mobile network operators, Managed Peering Router (MPR) outsourcing, BBIX Multi-Cloud Service, and Transit Service. The portfolio is delivered at SoftBank's Maruyama Cable Landing Station and at major carrier-neutral facilities (Equinix, AT TOKYO, NTT Communications, Colt, SCSK, Digital Edge, MC Digital Realty).
BBIX monetizes through subscription-based recurring port and connection fees, supplemented by usage-based charges on OCX connectivity and managed service fees for MPR outsourcing. Go-to-market is enterprise field sales via direct engagement (sales routed through [email protected]) and a customer portal (portal.bbix.net), complemented by wholly-owned subsidiaries (Singapore, Hong Kong, Europe, Australia), joint ventures (Thailand with True IDC, Philippines with InfiniVAN), the Transit Partner Program of resellers, and a regional partnership network across more than 40 Japanese prefectural partners. Customer segments are concentrated in ISPs, content providers, CATV operators, mobile network operators, enterprises, and government/municipal clients, with named hyperscaler cloud integrations (AWS, Azure, Google Cloud, Oracle, IBM, Alibaba Cloud) and SASE/security partners (Zscaler, Cisco, Cato, F5). The company maintains ISO 27001 and ISO 27017 certifications (renewed April 2026), MANRS routing-security participation, and Google Verified Peering Provider Gold status, and won the Interop Tokyo 2026 Best of Show Special Prize for OCX Compute Fabric.
Revenue is not publicly disclosed and BBIX does not appear as a separately reported segment of parent SoftBank Corp. (TSE: 9434). Stated capital is 100 million yen, and the firmographic employee count (1-10) appears to reflect directly-employed staff rather than total operating headcount given the geographic and operational scope. Ownership and governance remain wholly under SoftBank Corp., with no identified secondary transactions, M&A, or changes in control structure since founding. Leadership transitioned in June 2024 with Hideyuki Sasaki appointed President & CEO.
BBIX firmographics
Firmographics- Name
- BBIX
- Legal name
- BBIX株式会社 (BBIX, Inc.)
- Website
- https://bbix.net
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BBIX is a SoftBank-owned Tokyo-based carrier-neutral Internet Exchange operator providing IX peering, the OCX cloud connectivity platform, and Roaming Peering Exchange services to ISPs, content providers, mobile operators, enterprises, and governments across Japan and Asia-Pacific.
- Ownership category
- akta.pro rank
BBIX industry classification
Industry- Product category
- Internet Exchange Services
- NAICS
- Wired and Wireless Telecommunications (except Satellite) (5171), Wired Telecommunications Carriers (517111)
- SIC
- Services-Telephone Interconnect Systems (7385), Computer Communications Equipment (3576)
- akta.pro primary industry
- Virtual & Cloud Routing (vRouters/CNF Routing) (HDAFABAF)
- akta.pro secondary industry
- SD-WAN & Virtual CPE (vCPE) (HDAFANAG)
Keywords
Where BBIX is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices5 records
Markets served
BBIX business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- IX Connect Service: BBIX's core Internet Exchange service providing interconnection points for traffic exchange between ISPs, content providers, CATV operators, and enterprises. Revenue generated from port fees, connection fees, and optional service add-ons. Supports 1G, 10G, 100G, and 400G Ethernet ports.
- OCX (Open Connectivity eXchange) Services: Cloud-based network services including OCX connectivity to cloud providers, OCX Hikari Internet, OCX Mobile Access (eSIM/multi-carrier SIM), SaaS Connection, and OCX Compute Fabric. Revenue from subscription and usage-based fees.
- Transit Services: Transit connection services provided alongside IX services for stable high-capacity content delivery. May include DDoS detection and protection optional service.
- Managed Services (MPR): Managed Peering Router outsourcing services where BBIX handles equipment installation, operation and management for enterprise and CATV customers.
- Multi-Cloud Connectivity: Direct connectivity services to public cloud providers (AWS Direct Connect, Google Cloud Dedicated Interconnect, Azure Peering, Oracle Cloud, IBM Cloud, Alibaba Cloud) enabling private cloud access over the IX platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | IX Connect Service - 1G Ethernet port |
| Subscription | Monthly | IX Connect Service - 10G Ethernet port |
| Subscription | Monthly | IX Connect Service - 100G Ethernet port |
| Subscription | Monthly | IX Connect Service - 400G Ethernet port |
| Subscription | Monthly | Smart IX Service (IX) - 10G/1G Ethernet (historical reference, 2014) |
| Subscription | Monthly | Smart IX Service (RPX) - 1G Ethernet (historical reference, 2014) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
BBIX product offering
Product offeringCore offering
BBIX operates a carrier-neutral Internet Exchange (IX) platform enabling direct peering and internet traffic exchange between ISPs, content providers, CATV operators, and enterprises across Japan and internationally. The company also offers Open Connectivity eXchange (OCX), a cloud-based network service jointly developed with BBSakura Networks that provides on-demand, secure, low-latency connectivity to government clouds, public clouds, and data centers via a dedicated customer portal. Additional offerings include Roaming Peering Exchange (RPX) for mobile operators, Multi-Cloud connectivity to AWS/Azure/Google Cloud/Oracle/IBM/Alibaba, Managed Peering Router outsourcing, and OCX Compute Fabric for regional distributed cloud.
Product overview
BBIX operates a platform-plus-modules architecture centered on two core services: Internet eXchange (IX) and Open Connectivity eXchange (OCX). The IX platform provides neutral internet exchange points connecting ISPs, content providers, CATV operators, and enterprises across Japan, Singapore, Hong Kong, Thailand, Philippines, Australia, US, and Europe. The OCX cloud network service (co-developed with subsidiary BBSakura Networks) provides on-demand, secure, low-latency connectivity to public clouds (Microsoft Azure, AWS, Oracle, IBM, Google Cloud, Alibaba Cloud), government clouds, SaaS services, and data centers via the OCX Portal. OCX is extended by modules including OCX Mobile Access (cellular/SIM connectivity), OCX Hikari Internet (broadband), OCX Hikari Private (private lines), OCX Compute Fabric (regional distributed cloud with IDC Frontier), OCX SaaS Connection, OCX XaaS Connection, SmartVPN Connection, OCX-Router virtual appliance, and Traffic Report monitoring. BBIX also offers Transit Service, Multi-Cloud Service, Managed Peering Router, Microsoft Azure Peering Service, IPv6 IPoE Roaming Service, Roaming Peering Exchange (RPX), Transit Partner Program, and RPKI routing security activities. The portfolio is completed by customer portals (OCX Portal, Customer Portal), Traffic Graph visualization, and BGP Meeting community events.
Differentiator
Problem solved
Functional benefit
Brands
- Open Connectivity eXchange (OCX): Cloud-based network service jointly developed with BBSakura Networks for on-demand, secure, low-latency connectivity to cloud services and data centers.
- OCX Compute Fabric (OCF)
- OCX Mobile Access
- OCX Hikari Internet
- OCX Hikari Private
- Smart IX Service
- Roaming Peering Exchange (RPX)
- BBSakura Networks
Products and services
- Internet eXchange (IX) Service Carrier-neutral Internet Exchange service providing interconnection points for direct internet traffic exchange between ISPs, content providers, CATV operators, and enterprise customers domestically and internationally. Supports 1G, 10G, 100G, and 400G Ethernet ports, route servers, link aggregation, and private VLAN options.
- Open Connectivity eXchange (OCX) Cloud-based network service jointly developed with BBSakura Networks that enables on-demand, secure, low-latency, scalable connectivity to government clouds, public clouds (AWS, Azure, Google Cloud, Oracle, IBM, Alibaba Cloud), SaaS services, and data centers via a dedicated customer portal.
- OCX Compute Fabric (OCF) Regionally distributed cloud service provided in partnership with IDC Frontier Inc. that leverages OCX to distribute cloud infrastructure across regional data centers near local governments and businesses, optimizing private line costs and addressing data sovereignty requirements.
- OCX Hikari Internet IPv6 (IPoE) and IPv4 (IPv4 over IPv6) internet connection service using NTT East/West optical collaboration model, providing high-speed connectivity with up to 1 Gbps maximum transmission speed.
- BBIX Transit Service Transit connection service providing stable high-capacity content delivery on the same port as IX service, complementing peering connectivity.
- BBIX Multi-Cloud Service Service enabling direct private connectivity with multiple cloud providers (AWS, Azure, Oracle, IBM, Google Cloud) over the IX platform, available in Tokyo and Osaka areas.
- Managed Peering Router (MPR) Outsourcing service for enterprises and CATV operators that handles equipment installation, operation, and management required for using IX services.
- BBIX for Microsoft Azure Peering Service Dedicated peering service for direct private connectivity to Microsoft Azure, enabling efficient cloud access without traversing public internet.
- Smart IX Service International IX service linking Tokyo with Singapore and Hong Kong, enabling cross-border peering for ISPs, content providers, and mobile operators.
- Roaming Peering eXchange (RPX) Mobile roaming exchange service providing direct Layer 2 peering between Mobile Network Operators with extremely low latency and cost compared to traditional GRX.
- IPv6 IPoE Roaming Service IPv6 IPoE (native method) roaming connection service for ISP operators using NTT East/West NGN network, enabling IPv6 connectivity via roaming agreements.
Quantifiable outcome
- Traffic increased 50x over 5 years through BBIX IX
- +2 more outcomes
Companies that use BBIX
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
BBIX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature12 records
BBIX partnerships and signals
Strategic signalPartnerships
79 partnerships are on record, tiered strategic, major and core.
- PHOENIX Inc.strategicBBIX and PHOENIX expanded collaboration to streamline regional ISP backbone networks and promote DX, building on their existing Open Connectivity eXchange business partnership.
- PLDT's Vitro Inc.majorPLDT's data center arm Vitro Inc. has forged a direct peering partnership with BBIX Philippines Inc. The partnership includes deployment of an initial 100-gigabit network-to-network interconnection at Vitro Makati 2, with capacity for expansion as internet traffic grows. The collaboration aims to improve routing efficiency, reduce latency, and enhance access to online content and digital services, reaching over 98 million internet users in the Philippines.
- Hokuden Information System Service Company, Inc. (HISS)majorBBIX supports OCX Compute Fabric at HISS FIT-iDC Toyama Data Center (PIT). HISS offers FIT-Cloud Assist for OCF, a cloud implementation support service providing comprehensive assistance from proposal and design to construction and migration for multi-cloud environments based on OCF.
- QTnet, Inc.majorBBIX supports OCX Compute Fabric at QTnet's QTnet Fukuoka Data Center 3 (QD3), which serves as the primary OCF connection point in the Kyushu region. This enables companies and local governments in Kyushu to connect directly to the cloud from a physically nearby location.
- HBA CorporationstrategicBBIX partnered with HBA to provide OCX cloud-based network service at HBA-iDC (Sapporo, Hokkaido). HBA offers data center services with seismic isolation, 24/7 monitoring, and biometric authentication. HBA is part of NEC NET Group.
- OPTAGE Inc.strategicBBIX and OPTAGE launched OPTAGE Connection on Open Connectivity eXchange, expanding collaboration for next-generation network infrastructure. OPTAGE operates Sonezaki Data Center (OC1) where BBIX Osaka No.10 is located.
- PHOENIX Inc. (OCX)strategicBBIX and PHOENIX signed a business partnership for Open Connectivity eXchange, expanding the collaboration for regional ISP network efficiency and DX promotion.
- IDC Frontier Inc.coreIDC Frontier and BBIX jointly provide OCX Compute Fabric (OCF), a regionally distributed domestic cloud service. OCF leverages OCX to distribute cloud infrastructure across regional data centers near local governments and regional businesses, optimizing private line costs and addressing data sovereignty requirements.
- F5 NetworksstrategicBBIX and F5 forged a strategic partnership in application and network security, integrating F5's security solutions with BBIX's network infrastructure.
- OPTAGE Inc. (Next-Generation Network)strategicBBIX and OPTAGE expanded collaboration to build next-generation network infrastructure, including deployment of new IX points and OCX connectivity at OPTAGE data centers.
- RETNmajorRETN expanded its partnership with BBIX to include Hong Kong and Singapore, building on existing collaboration in Japan. This enhances RETN's interconnection and offers new peering opportunities for customers across Asia, utilizing RETN's Flex IX solution in the new markets.
- SB C&S Corp. (CAS Connect)majorSB C&S and BBIX jointly developed CAS Connect, an original data-only SIM service for enterprise and consumer markets, leveraging OCX Mobile Access.
- PLDT GlobalstrategicPLDT Global and BBIX forged a strategic partnership to strengthen global connectivity, enabling enterprise customers to access PLDT's and BBIX's respective network services.
- Okayama Network Inc.strategicBBIX partners with Okayama Network to provide OCX cloud-based network service, extending OCX coverage to the Okayama region.
- Wasabi TechnologiesstrategicOpen Connectivity eXchange from BBIX and BBSakura supports Wasabi Hot Cloud Storage, enabling direct private connectivity to Wasabi's object storage service.
- Alibaba CloudstrategicBBIX and BBSakura OCX supports Alibaba Cloud connectivity, enabling customers to access Alibaba Cloud services through the OCX platform.
- TelinstrategicTelin and BBIX launched remote peering across Asia, enabling broader internet traffic exchange across the Asia-Pacific region.
- Getworks (GXS)strategicGetworks and BBIX announced collaboration to build next-generation network infrastructure.
- GooglemajorBBIX received Google Verified Peering Provider Gold Verification for outstanding connection quality to Google. BBIX also supports Google Cloud connectivity through its BBIX Multi-Cloud service.
- MC Digital RealtystrategicBBIX launched new IX points BBIX Tokyo No.15 and BBIX Osaka No.8 at MC Digital Realty data centers.
- TONAMI SYSTEM SOLUTIONSstrategicBBIX partners with TONAMI SYSTEM SOLUTIONS to provide OCX cloud-based network service in the Hokuriku region.
- OEC (Oita Prefecture Government)strategicOEC launched Oita Prefecture's government cloud connection environment utilizing BBIX's OCX, enabling local government cloud connectivity with data sovereignty.
- Global Net CorestrategicBBIX partners with Global Net Core to provide OCX cloud-based network service, extending regional coverage.
- NEC Corporation (NEC Inzai Data Center)strategicOpen Connectivity eXchange supports Microsoft Azure and Oracle Cloud Infrastructure at NEC Inzai Data Center.
- HTNetstrategicBBIX partners with HTNet to provide OCX cloud-based network service, expanding OCX coverage in Malaysia or Southeast Asia region.
- Oracle Cloud InfrastructurestrategicOpen Connectivity eXchange supports Oracle Cloud Infrastructure at NEC Inzai Data Center, enabling direct private connectivity to Oracle Cloud.
- Nagasaki Cable Media Inc.strategicBBIX partners with Nagasaki Cable Media to provide OCX cloud-based network service in the Nagasaki region.
- MIC Inc.strategicBBIX signs business partnership with MIC to provide OCX cloud-based network service, expanding regional coverage.
- Vietnam IX OperatorsstrategicBBIX launched 2 new IX points in Vietnam (2025), expanding its Southeast Asian footprint through partnerships with local IX operators.
- KCCS (Kyocera Communication Systems)strategicBBIX and KCCS signed business partnership for cloud-based network service OCX, enabling KCCS to offer OCX connectivity to its enterprise customers.
- OEC (Oita Electronics Corporation)strategicBBIX and OEC signed business partnership for Open Connectivity eXchange, enabling OEC to offer OCX services in the Oita region.
- Equinix (TY11 Tokyo)strategicBBIX launched BBIX Tokyo No.14 at Equinix's TY11 data center, expanding IX presence at the leading carrier-neutral data center.
- Microsoft AzuremajorBBIX OCX and BBIX for Microsoft Azure Peering Service provide direct connectivity to Microsoft Azure. OCX supports Azure Peering Service, and BBIX Multi-Cloud supports AWS Direct Connect hosted connection.
- OTNetstrategicBBIX and OTNet signed business partnership for Open Connectivity eXchange, expanding regional OCX coverage.
- SmartVPN Connection ProvidersstrategicOpen Connectivity eXchange supports SmartVPN Connection, enabling private network connectivity through OCX platform for enterprise VPN services.
- ZscalerstrategicOCX supports Zscaler, enabling direct private connectivity from OCX Hikari Internet to Zscaler's SASE cloud platform for secure web browsing.
- AWS (Amazon Web Services)strategicBBIX supports AWS Public Sector Partner Program certification and AWS Direct Connect connectivity through BBIX Multi-Cloud service.
- Digital EdgestrategicBBIX and Digital Edge signed business partnership for Open Connectivity eXchange, adding Digital Edge data centers as OCX connection points.
- SB C&S Corp.majorBBIX and SB C&S began comprehensive collaboration to utilize OCX cloud-based network service. SB C&S and BBIX jointly developed CAS Connect, an original data-only SIM service, with applications accepted from October 2025.
- Cisco Systems (Webex / Cisco Umbrella)strategicOCX Hikari Internet provides direct connectivity to Cisco Webex, and OCX supports Cisco Umbrella for secure DNS resolution. OCX also supports Cisco Secure Access.
- Cato NetworksstrategicOpen Connectivity eXchange expanded with support for Cato SASE Cloud Platform, enabling direct private connectivity to Cato's SASE service.
- Naganoken Kyodo DensanstrategicBBIX and Naganoken Kyodo Densan signed business partnership for Open Connectivity eXchange, extending regional coverage in Nagano Prefecture.
- KCN (Kagoshima Consumer's Network)strategicBBIX and KCN signed business partnership for Open Connectivity eXchange, extending regional coverage in Kagoshima Prefecture.
- True IDC Thailand (OCX Overseas Expansion)majorBBIX and BBSakura partnered with True IDC for the first overseas expansion of OCX (Open Connectivity eXchange) in Thailand, marking OCX's entry beyond Japan.
- True IDC ThailandcoreTrue IDC and BBIX established BBIX Thailand joint venture to enable Thailand to become a world-class IX hub of ASEAN with simplicity, low latency, and low cost as key objectives.
- QTnetstrategicBBIX and QTnet signed business partnership for cloud-based network service OCX, enabling QTnet to offer OCX connectivity at their Fukuoka data centers.
- SMART Communications (Philippines)strategicBBIX Philippines partnered with SMART to revolutionize data roaming in the Philippines, enhancing mobile roaming services.
- Cable Media WaiwaistrategicBBIX and Cable media waiwai signed business partnership for Open Connectivity eXchange, extending regional coverage.
- NHN TechorusstrategicNHN Techorus and BBIX signed business partnership to promote government cloud used by local governments through OCX.
- Smartdc RotterdamstrategicBBIX launched BBIX Rotterdam at Smartdc Rotterdam Data Center, expanding IX presence in Europe.
- NCT Inc.strategicBBIX and NCT signed business partnership with Open Connectivity eXchange, expanding OCX connectivity in Japan.
- HOTnet (Hokkaido Optical Television Network)strategicBBIX and HOTnet signed business partnership with Open Connectivity eXchange, extending coverage in Hokkaido.
- SAKURA Internet Inc.strategicSAKURA internet launched BBIX's Open Connectivity eXchange, leveraging OCX for cloud connectivity services. SAKURA internet is also a 49% shareholder in BBSakura Networks.
- ZTV (Zentsuji Television)strategicBBIX and ZTV signed business partnership with Open Connectivity eXchange, extending regional coverage in Kagawa Prefecture.
- EHIME CATVstrategicBBIX and EHIME CATV signed business partnership with Open Connectivity eXchange, extending regional coverage in Ehime Prefecture.
- IBM CloudstrategicOpen Connectivity eXchange supports IBM Cloud connectivity, enabling direct private access to IBM Cloud services through the OCX platform.
- OPTAGE Inc.strategicBBIX and OPTAGE signed strategic partnership with Open Connectivity eXchange, enabling OCX connectivity at OPTAGE data centers.
- NextwarestrategicBBIX and Nextware signed strategic partnership agreement utilizing Open Connectivity eXchange for regional cloud connectivity.
- OCTV (Oita Cable TV)strategicBBIX and OCTV signed business partnership with Open Connectivity eXchange, extending coverage in Oita Prefecture.
- NTT SmartConnectstrategicBBIX and NTT SmartConnect signed business partnership in data center connectivity field, adding NTT SmartConnect data centers as IX and OCX connection points.
- Hurricane ElectricstrategicHurricane Electric joined BBIX Transit Partner Program, providing global transit services to BBIX customers.
- True IDC Thailand / BBIX ThailandcoreBBIX Thailand established at KDDI's Telehouse Bangkok (BBIX Bangkok No.4) and NTT Bangkok 1 Data Center (BBIX Bangkok No.3), serving as Thailand's IX hub.
- ICC (International Computer Communications)strategicBBIX and ICC signed business partnership in data center connectivity field, expanding regional coverage.
- InfiniVANcoreInfiniVAN and BBIX established a joint venture BBIX Philippines Inc. to provide IX services in the Philippines. BBIX Philippines subsequently launched multiple IX points across the Philippines (Manila, Cebu, CDO, Davao).
- HISSstrategicBBIX and HISS signed business partnership in data center connectivity field, adding HISS data center as a connection point.
- China Unicom JAPANstrategicChina Unicom JAPAN Operations Corporation joined BBIX Transit Partner Program, extending global transit coverage.
- Oracle Cloud InfrastructurestrategicOpen Connectivity eXchange supports Oracle Cloud Infrastructure connectivity, enabling direct private access to OCI.
- ITOCHU Techno-Solutions Corporation (CTC)strategicBBIX and CTC collaborated in data center connectivity field, adding CTC's Kobe Computer Center and Mejirozaka/Yokohama data centers as OCX connection points.
- Akita Cable TV (CNA)strategicBBIX and CNA signed business partnership with Open Connectivity eXchange, extending coverage in Akita Prefecture.
- NCV (Nishi Nippon Cable Wave)strategicBBIX and NCV signed business partnership with Open Connectivity eXchange, extending regional coverage.
- ITOCHU Techno-Solutions Corporation (CTC)strategicCTC and BBIX collaborated in data center connectivity field, adding CTC facilities as OCX connection points.
- Marunouchi Direct AccessstrategicBBIX and Marunouchi Direct Access signed business partnership in data center connectivity field, enabling OCX connectivity in the Otemachi/Marunouchi/Yurakucho area.
- SCSK CorporationstrategicBBIX signs business partnership agreement with SCSK in data center connectivity field, adding SCSK netXDC data centers as IX connection points.
- NEC CorporationstrategicBBIX and NEC signed business partnership in data center connectivity field, adding NEC data centers (Kobe, Inzai) as connection points.
- BBSakura Networks, Inc. (BBSakura Networks株式会社)coreBBSakura Networks is a joint venture established in August 2019, owned 51% by BBIX and 49% by SAKURA Internet Inc. It is a network solutions provider and subsidiary of BBIX that co-develops and operates the OCX (Open Connectivity eXchange) cloud-based network service. BBSakura is headquartered at 7-20-1 Nishi Shinjuku, Shinjuku-ku, Tokyo, with capital of 200 million yen.
- True IDC (True Internet Data Center Co., Ltd.)coreTrue IDC and BBIX established a joint venture BBIX (Thailand) Company Limited to provide carrier-neutral, low-latency IX peering services in Thailand and across ASEAN. BBIX Thailand aims to make Thailand a world-class IX hub. True IDC is Thailand's leading carrier-neutral full-service data center and cloud provider.
- Epsilon TelecommunicationsstrategicEpsilon partnered with BBIX to deliver on-demand connectivity to BBIX IX points in Japan. Epsilon's Infiny platform provides remote peering access to BBIX IX services, adding new global IXPs to Epsilon's ecosystem.
- KINX Inc. (Korea)strategicKINX, Korea's largest IX operator, established its first connection point in Japan at AT TOKYO, enabling smooth internet traffic exchange between Japan and Korea through BBIX's connection at the same facility.
- CoreSite Realty CorporationmajorCoreSite and BBIX launched the first Japan-US IX service enabling direct peering between Japanese and US ISPs through interconnection of CoreSite's Any2Exchange® and BBIX's domestic IX service.
Scale indicators5 records
Recent moves9 records
Expansion highlights7 records
BBIX competitors and assessment
Company assessmentBroad incumbents
- IIJ (Internet Initiative Japan): IIJ is a major Japanese telecom and cloud provider that operates its own backbone and offers interconnection services. While broader than BBIX, IIJ competes for enterprise connectivity, multi-cloud networking, and managed services customers in the same Japanese market.
- Equinix (Equinix Exchange / ECX): Equinix operates the largest global carrier-neutral IX ecosystem through Equinix Fabric and Equinix Exchange, with locations overlapping BBIX's footprint (Tokyo TY11, Osaka OS3). Equinix competes across all of BBIX's product lines including multi-cloud direct connect and is a much larger, publicly-traded global incumbent.
- LINX (London Internet Exchange): LINX is a leading global carrier-neutral IX with a member-owned cooperative model. It competes with BBIX for international transit and peering relationships and is comparable on operating model (carrier-neutral, route servers, multi-port tiers, multi-cloud connectivity programs).
- DE-CIX: DE-CIX is one of the world's largest IX operators, headquartered in Frankfurt with global presence. It competes with BBIX internationally for carrier-neutral peering traffic and is exploring Asia-Pacific presence, making it a relevant global incumbent comparable on IX business model and route server offerings.
- AMS-IX (Amsterdam Internet Exchange): AMS-IX is among the world's largest IX operators, with strong European footprint and growing Asia presence. It competes with BBIX Europe (Amsterdam, London) and is comparable on neutral peering platform model, global transit partnerships, and cloud connectivity programs.
- NTT Communications (NTT Com / ITOCHU TRIANGLE): NTT Communications operates one of Japan's largest IX presences (and houses BBIX Tokyo 7) plus extensive global IP backbone and cloud connectivity services. It is both a partner (data center provider) and a competitor to BBIX in carrier-neutral IX and multi-cloud direct connect services in Japan and globally.
Direct peers
- Megaport: Megaport provides on-demand, software-defined network connectivity to leading cloud providers — directly comparable to BBIX's OCX service. Both offer portal-driven provisioning of private connectivity to AWS, Azure, Google Cloud, and Oracle Cloud with similar elastic, pay-as-you-go pricing.
- PacketFabric: PacketFabric operates a network-as-a-service platform providing on-demand, private connectivity between data centers and to cloud providers. Its portal-driven model and multi-cloud direct connect portfolio directly parallel BBIX's OCX offering in architecture and customer value proposition.
- JPIX (Japan Internet Exchange): JPIX is Japan's other major carrier-neutral Internet Exchange, directly competing with BBIX for ISP, content provider, and CATV peering traffic within Japan. It is the most direct comparable in BBIX's home market and competes on similar port tiers and route server functionality.
- Epsilon Telecommunications (Infiny by Epsilon): Epsilon partners with BBIX (since 2018) to deliver remote peering to BBIX IX points, but also operates competing on-demand connectivity services globally via its Infiny platform. It is a direct comparable in the on-demand, multi-cloud, multi-carrier interconnection category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BBIX social profiles
Digital presenceBBIX compliance and trust
Trust signalCompliance2 records
BBIX financial estimates
Financial estimateRevenue estimate
Valuation estimate
BBIX leadership team
Management profileNumber of profiles
Profiles1 record
BBIX subsidiaries and ownership
Company hierarchySubsidiaries7 records
BBIX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BBIX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BBIX
What does BBIX do?
BBIX operates a carrier-neutral Internet Exchange (IX) platform enabling direct peering and internet traffic exchange between ISPs, content providers, CATV operators, and enterprises across Japan and internationally. The company also offers Open Connectivity eXchange (OCX), a cloud-based network service jointly developed with BBSakura Networks that provides on-demand, secure, low-latency connectivity to government clouds, public clouds, and data centers via a dedicated customer portal. Additional offerings include Roaming Peering Exchange (RPX) for mobile operators, Multi-Cloud connectivity to AWS/Azure/Google Cloud/Oracle/IBM/Alibaba, Managed Peering Router outsourcing, and OCX Compute Fabric for regional distributed cloud.
Is BBIX a public or private company?
BBIX is a private company. It is classified as corporate owned and is currently operating.
When was BBIX founded?
BBIX was founded in 2003. It employs 1 to 10 people.
Where is BBIX based?
BBIX is headquartered in Tokyo, Japan, in the Asia region.
How does BBIX make money?
Five revenue lines are on record. IX Connect Service is the primary driver. The others are OCX (Open Connectivity eXchange) Services, transit Services, managed Services (MPR) and multi-Cloud Connectivity.
Who are BBIX's main competitors?
Broad incumbents on record are IIJ (Internet Initiative Japan), Equinix (Equinix Exchange / ECX), LINX (London Internet Exchange), DE-CIX, AMS-IX (Amsterdam Internet Exchange) and NTT Communications (NTT Com / ITOCHU TRIANGLE). Direct peers are Megaport, PacketFabric, JPIX (Japan Internet Exchange) and Epsilon Telecommunications (Infiny by Epsilon).
Does BBIX have an API?
No public API is recorded for BBIX.
What industry is BBIX in?
BBIX's product category is Internet Exchange Services. Its primary akta.pro industry code is HDAFABAF, Virtual & Cloud Routing (vRouters/CNF Routing), with a secondary code of HDAFANAG, SD-WAN & Virtual CPE (vCPE). Its NAICS code is 5171 and its SIC code is 7385.