On Point Solutions
On Point Solutions is a metal fabrication equipment distributor serving manufacturers across 11 U.S. states, operating as the exclusive #1 Bystronic distributor in the USA and a partner for CLOOS robotic welding, Flow waterjets, and other premium equipment brands.
- Company typePrivate
- Founded2009
- HeadquartersSheboygan, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What On Point Solutions does
On Point Solutions is a metal fabrication equipment distributor founded in 2009 and headquartered in Cedar Grove, Wisconsin, operating as a subsidiary of On Point Holdings. The company serves metal fabrication manufacturers across 11 U.S. states in the Midwest and Southeast, distributing premium equipment brands including Bystronic (laser cutting, press brakes, automation), CLOOS (robotic welding), Flow (waterjets), MWES (robotic automation), Costa (deburring), Behringer (saws), and others. It holds exclusive regional distribution rights as the #1 Bystronic distributor in the USA and operates through a direct field sales model with dedicated territory managers assigned to defined geographic regions.
The company's product portfolio spans laser cutting machines, tube laser cutting, press brakes, bending automation, waterjet cutting, nitrogen generation (including its patent-pending NitroCube system), robotic welding and automation, deburring/finishing, saws, and sheet metal storage. Complementary services include equipment installation, repair, and maintenance through sister company OpEx Service, and digital marketing services through Steel Mountain Marketing. The company also distributes the NitroCube patent-pending nitrogen generation system that uses PSA or membrane separation technology to produce nitrogen gas with purities up to 99.9999% for laser cutting applications.
Revenue is generated primarily through hardware sales of metal fabrication equipment to manufacturers, supplemented by equipment service and maintenance contracts and digital marketing services. Pricing is quote-based and not publicly disclosed, reflecting the consultative enterprise sales approach. The company was founded by Brad Peterson, with a leadership succession executed on January 1, 2023, when Jordan Peterson and Joshua Peterson became Managing Partners and 50/50 owners. Recent strategic moves include the August 2025 acquisition of Braun Fabrication Solutions (expanding territory into Minnesota, North Dakota, and South Dakota) and a January 2026 exclusive regional partnership with CLOOS North America for robotic welding automation systems.
On Point Solutions firmographics
Firmographics- Name
- On Point Solutions
- Legal name
- On Point Holdings
- Website
- https://onpoint-solutions.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- On Point Solutions is a metal fabrication equipment distributor serving manufacturers across 11 U.S. states, operating as the exclusive #1 Bystronic distributor in the USA and a partner for CLOOS robotic welding, Flow waterjets, and other premium equipment brands.
- Ownership category
- akta.pro rank
On Point Solutions industry classification
Industry- Product category
- Industrial Equipment Distribution
- NAICS
- Rolling Mill and Other Metalworking Machinery Manufacturing (333519), Metalworking Machinery Manufacturing (33351), Cutting Tool and Machine Tool Accessory Manufacturing (333515)
- SIC
- Metalworkg Machinery & Equipment (3540), Wholesale-Industrial Machinery & Equipment (5084), Machine Tools, Metal Cutting Types (3541)
- akta.pro primary industry
- Sheet Metal Machinery (Laser/Plasma/Waterjet Cutting, Punching) (IMAHADAD)
- akta.pro secondary industries
- Welding, Joining & Soldering Equipment (Arc, Resistance, Friction, Brazing) (IMAHADAH), Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC), Industrial Saws & Cutting Systems (Band/Circular Saws, Abrasive Cutting) (IMAHADAL), Welding, Fabrication & Field Machining Services (On-site) (IMAIACAD)
Keywords
Where On Point Solutions is headquartered
LocationHeadquarters
- HQ city
- Sheboygan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
On Point Solutions business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Metal Fabrication Equipment Sales: Sales of metal fabrication equipment including laser cutting machines, press brakes, waterjets, robotic welders, and related machinery to manufacturers.
- Equipment Service and Maintenance: Repair, maintenance, and preventative maintenance services for metal fabrication equipment through OpEx Service.
- Digital Marketing Services: Digital marketing services through Steel Mountain Marketing sister company including website design, professional photography and videography, social media and paid ads campaign execution, and branding services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
On Point Solutions product offering
Product offeringCore offering
On Point Solutions distributes metal fabrication machinery as an exclusive Bystronic dealer, supplying laser cutting systems, press brakes, waterjet cutting systems, tube laser/fabrication equipment, and automated welding cells to manufacturers. The company provides direct field sales coverage across Wisconsin, Minnesota, Iowa, North Dakota, and parts of Illinois, alongside equipment installation, training, service, and maintenance support.
Product overview
On Point Solutions is a metal fabrication equipment distributor offering a comprehensive portfolio of machinery and services. The core equipment portfolio includes Bystronic laser cutting systems and automation, ByTube Star tube laser cutting, Bystronic press brakes and bending automation, Flow waterjet cutting systems, nitrogen generation (NitroCube), robotic automation and welding (CLOOS, MWES), Costa deburring/finishing, Behringer saws, Big Game Steel sheet metal storage, DNE handheld laser welders, and Sideros Engineering fumes extraction and filtration. The company operates as exclusive regional distributor for Bystronic products across a territory spanning the Midwest and Southeast U.S. Complementary services include OpEx Service for equipment repair and maintenance, and Steel Mountain Marketing for digital marketing services. The portfolio is organized around helping manufacturers produce more quality parts at lower cost per part through consultative equipment selection, implementation support, and ongoing service.
Differentiator
Problem solved
Functional benefit
Products and services
- Laser Cutting Machines
Companies that use On Point Solutions
Customer profileSegments1 record
Ideal customer profiles1 record
On Point Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
On Point Solutions partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- CLOOS North AmericacoreOn Point Solutions named exclusive regional sales and business development partner for CLOOS robotic welding automation systems. Partnership covers North Dakota, South Dakota, Minnesota, Wisconsin, Kentucky, Tennessee, Arkansas, Mississippi, Alabama, Upper Peninsula of Michigan, and Florida Panhandle. OpEx Service provides installation, warranty, and ongoing service support.
- BystroniccoreExclusive distributor of Bystronic laser cutting, press brakes, and automation equipment. On Point Solutions is the #1 Bystronic distributor in the USA. Partnership spanning over a decade.
- MSS GroupminorPartner for nitrogen generation equipment including NitroCube systems.
- FlowminorPartner for waterjet cutting systems.
- CostaminorPartner for deburring and finishing machinery.
- BehringerminorPartner for high performance saws for the steel fabrication industry.
- MWES (Midwest Engineered Systems)minorPartner for robotic automation and Easy-Arc laser welding cells.
- Slat ProminorPartner for laser cutting accessories including SlatHog slat cleaner, Rhino Hammer, and Copper Slats.
- TopShelf Tool SystemsminorPartner for tool systems.
- Big Game SteelminorPart of On Point Holdings family. Partner for sheet metal storage solutions.
- Wila ToolingminorPartner for press brake tooling solutions.
- Rolleri ToolingminorPartner for press brake tooling solutions.
- DNE Laser USAminorPartner for handheld fiber laser welders. Part of Bystronic family.
- Sideros EngineeringminorPartner for fumes extraction and filtration systems including ECOLINE dust collectors, wet dust collectors, and ambient dust collectors.
- Steel Mountain MarketingcoreSister company providing digital marketing services including website design, photography, videography, social media management, paid advertising campaigns, and branding services for manufacturing clients.
- OpEx ServicecoreSister company providing installation, service, maintenance, and technical support for manufacturing equipment. Offers repair and maintenance services for any brand and type of machine tool.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
On Point Solutions competitors and assessment
Company assessmentDirect peers
- Hypertherm: U.S.-based manufacturer of industrial cutting systems including plasma, laser, and waterjet. Comparable as a competing premium cutting equipment OEM and as a potential distribution target brand competing with Bystronic/Flow in On Point's portfolio.
- Methods Machine Tools: U.S. machine tool distributor representing multiple premium CNC and fabrication equipment brands nationwide. Comparable as a direct competitor offering consultative metal fabrication equipment distribution at greater geographic scale.
- TRUMPF: German high-tech company and one of the world's largest manufacturers of sheet metal fabrication machinery, including laser cutting, bending, and punching systems. Comparable as a competing premium OEM in On Point's core categories.
- Amada America: U.S. arm of Japanese Amada, a leading manufacturer and direct seller of laser cutters, press brakes, and bending automation. Comparable as a competing metal fabrication equipment brand that On Point's customers might purchase instead of Bystronic.
- Productivity Inc: U.S. metalworking and fabrication equipment distributor representing Mazak and other premium brands, with field sales and service support across multiple regions. Comparable as a peer regional/national distributor with strong technical service capability.
Broad incumbents
- Mazak Corporation: Japanese-owned U.S. metal cutting machinery manufacturer with broad fabrication equipment portfolio. Comparable as a major competing OEM whose products compete with Bystronic in fab shops served by On Point Solutions.
- ESAB Corporation: Global manufacturer of welding and cutting equipment, including robotic welding systems — directly competing with CLOOS, the brand On Point just added as an exclusive partner. Comparable as a competing welding OEM in On Point's expanding robotics vertical.
- Lincoln Electric: Major U.S. manufacturer of welding equipment, consumables, and cutting systems, including robotic welding automation. Comparable as a competing welding OEM competing for share of On Point customers' robotic welding budgets.
- Bystronic: Global Swiss manufacturer of laser cutting, press brake, and automation systems — and On Point Solutions' flagship OEM partner for over a decade. Comparable as the underlying equipment producer whose products On Point distributes exclusively across the U.S. Midwest/Southeast.
Emerging players
- CLOOS North America: German robotic welding manufacturer whose U.S. arm just named On Point Solutions as exclusive regional partner. Comparable both as On Point's new core OEM and as an emerging player in the robotic welding automation market that competes with Lincoln Electric and ESAB.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
On Point Solutions social profiles
Digital presenceOn Point Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
On Point Solutions leadership team
Management profileNumber of profiles
Profiles15 records
On Point Solutions subsidiaries and ownership
Company hierarchySubsidiaries5 records
On Point Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On Point Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On Point Solutions
What does On Point Solutions do?
On Point Solutions distributes metal fabrication machinery as an exclusive Bystronic dealer, supplying laser cutting systems, press brakes, waterjet cutting systems, tube laser/fabrication equipment, and automated welding cells to manufacturers. The company provides direct field sales coverage across Wisconsin, Minnesota, Iowa, North Dakota, and parts of Illinois, alongside equipment installation, training, service, and maintenance support.
Is On Point Solutions a public or private company?
On Point Solutions is a private company. It is classified as family owned and is currently operating.
When was On Point Solutions founded?
On Point Solutions was founded in 2009. It employs 1 to 10 people.
Where is On Point Solutions based?
On Point Solutions is headquartered in Sheboygan, United States, in the North America region.
How does On Point Solutions make money?
Three revenue lines are on record. Metal Fabrication Equipment Sales are the primary driver. The others are equipment Service and Maintenance and digital Marketing Services.
Who are On Point Solutions's main competitors?
Direct peers on record are Hypertherm, Methods Machine Tools, TRUMPF, Amada America and Productivity Inc. Broad incumbents are Mazak Corporation, ESAB Corporation, Lincoln Electric and Bystronic. CLOOS North America is listed as an emerging player.
Does On Point Solutions have an API?
No public API is recorded for On Point Solutions.
What industry is On Point Solutions in?
On Point Solutions's product category is Industrial Equipment Distribution. Its primary akta.pro industry code is IMAHADAD, Sheet Metal Machinery (Laser/Plasma/Waterjet Cutting, Punching), with a secondary code of IMAHADAH, Welding, Joining & Soldering Equipment (Arc, Resistance, Friction, Brazing). Its NAICS code is 333519 and its SIC code is 3540.