Steel Mountain Marketing

What Steel Mountain Marketing does

Steel Mountain Marketing is a privately held, full-service digital marketing agency operating as a subsidiary of On Point Holdings, a diversified manufacturing and industrial conglomerate. The firm exclusively serves manufacturers, metal fabricators, and OEMs — a positioning reinforced by leadership with deep manufacturing roots (Brad Peterson founded the predecessor entity in 2009 after more than two decades in industrial sales). The company is headquartered in Cedar Grove, Wisconsin with an additional operating presence in Nashville, Tennessee, and operates with a small team of roughly nine named professionals spanning marketing, content, design, and sales functions.

The agency's core offerings include website design, SEO, paid advertising, social media management, email marketing, content creation, graphic design and branding, and professional industrial photography and videography. Its technology stack is composed of standard, off-the-shelf third-party tools — HubSpot for CRM and marketing automation, Google Analytics for web analytics, SEMRush for SEO, plus advertising pixels from Google, Meta, and LinkedIn. There is no proprietary technology platform; delivery is service-led through agency talent.

Steel Mountain Marketing generates revenue through two models. One-time project fees are charged for website design packages (Starter, Professional, E-commerce), professional photo/video shoots, and branding engagements. Recurring monthly subscriptions cover the Unlimited Monthly Marketing Plan, Graphic Design, Website Maintenance, Paid Ads Management, Email Marketing and Automation, Social Media Management, and SEO and Content Marketing. Pricing is quote-based with no publicly disclosed rates. Distribution is direct sales-led, with consultative selling targeting enterprise and mid-market manufacturers, supplemented by warm referrals from sister companies within On Point Holdings (On Point Solutions, DNE Laser USA, OpEx Service, Big Game Steel) and a documented portfolio of 70+ manufacturing clients.

Name

Steel Mountain Marketing

Legal name

Steel Mountain Marketing

Website

https://steelmountainmarketing.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Steel Mountain Marketing is a privately held digital marketing agency exclusively serving manufacturers, metal fabricators, and OEMs with website design, SEO, paid ads, social media, email, content, branding, and industrial photography/videography, operating as a subsidiary of On Point Holdings.

Ownership category

akta.pro rank

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Subscription Marketing Services: Monthly recurring revenue from unlimited marketing plans covering website management, content, ads, and design services. Also includes dedicated subscriptions for graphic design, website maintenance, paid ads management, email marketing, social media management, and SEO/content marketing.
2. Website Design Services: One-time project revenue from website design packages including Starter, Professional, and E-commerce tiers. Each package includes custom design, SEO setup, hosting, and various page allocations.
3. Photography/Videography Services: Professional industrial photography and videography services including on-site shoots, team headshots, facility shots, company overview videos, and post-production editing.
4. Branding Services: Logo and brand identity design services specifically for industrial businesses, including comprehensive brand style guides.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Steel Mountain Marketing is a full-service digital marketing agency that provides website design and development, SEO, paid advertising, social media management, email marketing, photography and videography, graphic design and branding, and content creation exclusively for manufacturers, metal fabricators, and OEMs. Services are delivered through standalone offerings, structured project packages, and monthly subscription plans.

Product overview

Steel Mountain Marketing is a full-service digital marketing agency that offers a comprehensive suite of marketing services specifically designed for manufacturers, metal fabricators, and OEMs. The company's core service offerings include Website Design, Photography + Videography, Graphic Design + Branding, Email Marketing, Search Engine Optimization (SEO), Paid Advertising, Content Creation, Social Media Marketing, and Sales & Marketing Alignment. These core services are available as standalone offerings or bundled into structured packages including the Starter Website Package, Professional Website Package, E-Commerce Website Package, Professional Photo & Video Package, and Branding Package. Additionally, the company offers monthly subscription plans including the Unlimited Monthly Marketing Plan, Graphic Design Subscription, Website Maintenance Subscription, Paid Ads Management, Email Marketing & Automation, Social Media Management, and SEO & Content Marketing. The portfolio architecture combines a la carte service options with subscription-based recurring plans, allowing clients to either purchase individual services or subscribe to comprehensive marketing packages that cover multiple disciplines.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 30+ projects completed for manufacturing clients
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• On Point HoldingscoreStrategic or Co-development PartnerParent company of Steel Mountain Marketing. As part of On Point Holdings, Steel Mountain Marketing brings deep understanding of fabrication and manufacturing. On Point Holdings also includes subsidiaries On Point Solutions, DNE Laser USA, and OpEx Service. Steel Mountain Marketing handles digital marketing for the entire On Point Holdings family of companies.
• On Point SolutionscoreStrategic or Co-development PartnerSister company and subsidiary of On Point Holdings. Steel Mountain Marketing provides digital marketing services including website, SEO, and social media management for On Point Solutions.
• DNE Laser USAcoreStrategic or Co-development PartnerSubsidiary of On Point Holdings and USA/Canadian importer of DNE Laser. Steel Mountain Marketing developed modern website, implemented SEO strategy, manages social media, produces visual content, and established blog for DNE Laser USA.
• OpEx ServicecoreStrategic or Co-development PartnerSubsidiary of On Point Holdings. Steel Mountain Marketing enhanced digital presence through modern website, targeted SEO plan, social media management, and engaging content including blog posts and visual media.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gorilla 76: B2B industrial and manufacturing marketing agency of comparable size and positioning. Both agencies exclusively serve industrial manufacturers with full-service digital marketing (SEO, web, content, paid media), making Gorilla 76 the closest direct competitor to Steel Mountain's niche.
• Tilt Metrics: Specialized marketing agency focused on manufacturers and industrial clients. Targets the same buyer profile (manufacturers, fabricators, OEMs) with similar services including SEO, web design, content, and paid advertising — a head-to-head niche competitor.
• Industrial Strength Marketing: Agency dedicated to industrial and manufacturing marketing with comparable service offerings including website development, SEO, content, and branding for manufacturers — directly overlapping with Steel Mountain's positioning and customer base.
• Elevation Marketing: B2B marketing agency with a heavy focus on industrial, manufacturing, and technology clients. Provides integrated strategy, content, and digital services aligned with Steel Mountain's buyer profile and service mix.

Broad incumbents

• Thomas Publishing (ThomasNet): Long-standing manufacturing sourcing platform that has expanded into industrial marketing services. While broader in scope (B2B marketplace plus agency services), it competes with Steel Mountain for manufacturers' marketing budgets and offers similar capabilities at significantly greater scale.
• WebFX: Large full-service digital marketing agency that serves manufacturing and industrial clients alongside many other verticals. Competes for the same manufacturers' digital marketing budgets with broader resources and proprietary technology (MarketingCloudFX).
• Hawke Media: Large generalist digital marketing agency offering full-service solutions across many verticals including e-commerce and B2B. While not manufacturing-exclusive, it competes with Steel Mountain on subscription-style marketing retainers and could expand deeper into the industrial niche.
• Disruptive Advertising: Mid-to-large digital marketing agency with strong paid media and SEO capabilities serving B2B and industrial accounts. Comparable full-service offering, though broader in vertical focus than Steel Mountain's manufacturing-only positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SteelMountainMarketing
• Instagraminstagram.com/steelmtn
• TikToktiktok.com/@steelmtnmarketing
• Xx.com/steel_mtn
• LinkedInlinkedin.com/company/steelmtn

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steel Mountain Marketing