Be Well
Be Well, founded in 2013 by Dr. Frank Lipman, is a New York-based wellness company offering products and services designed to increase health and well-being, operating with 11-50 employees and led by CEO Brandon Shainfeld.
- Company typePrivate
- Founded1996
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Be Well does
Be Well is a New York-based wellness company founded in 2013 by Dr. Frank Lipman, offering products and services designed to increase health and well-being. The company operates with a small team of 11-50 employees under a formalized leadership structure: CEO Brandon Shainfeld, founder Dr. Frank Lipman, COO/CXO David Norton, and Head of Strategic Partnerships + Certified Health Coach Courtney Blatt. Business model specifics — including pricing, distribution channels, revenue mechanics, product portfolio, and go-to-market motion — are not publicly disclosed in available sources, and there is no documented funding history, revenue figure, or parent/subsidiary structure.
A material data integrity issue complicates the investment picture. The primary web domain associated with the company (bewell.com) is currently listed for sale or lease on GoDaddy, and the domain's listed contact is Michael Dorausch, D.C., a Los Angeles-based chiropractor at 13101 W. Washington Blvd., Suite 101 — an entity that appears unrelated to the Lipman-founded wellness company despite shared nomenclature. Additionally, a separate 'Be Well Orange County' entity operates as a behavioral health advocacy organization that has launched a Change.org 'Red Tape' campaign and press outreach aimed at opening a $114 million closed behavioral health campus in Irvine, California. This Orange County advocacy entity appears to be organizationally distinct from the Lipman-founded wellness company. No technology stack, proprietary IP, certifications, partnerships, or financial disclosures were available for the core Be Well company in the provided data.
Be Well firmographics
Firmographics- Name
- Be Well
- Legal name
- Be Well
- Website
- https://BeWell.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Be Well, founded in 2013 by Dr. Frank Lipman, is a New York-based wellness company offering products and services designed to increase health and well-being, operating with 11-50 employees and led by CEO Brandon Shainfeld.
- Ownership category
- akta.pro rank
Be Well industry classification
Industry- Product category
- Consumer Wellness Services
- NAICS
- Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Healthy Aging & Cognitive Support Supplements (CRADAGAM)
- akta.pro secondary industries
- Chronic Condition Lifestyle Education (Diabetes, Heart Health, Pain Management) (EDAAAHAJ), Health Food & Supplement Stores (CRAHAEAC)
Keywords
Where Be Well is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Be Well business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Marketing channels2 records
Be Well product offering
Product offeringCore offering
Be Well sells consumer-facing wellness products and services intended to increase health and well-being, anchored by a certified health coaching offering and a strategic partnerships function. The brand is associated with founder Dr. Frank Lipman, an integrative medicine practitioner, and the company markets itself as a leading name in wellness.
Differentiator
Problem solved
Functional benefit
Products and services
- Wellness products Consumer-facing health and well-being products offered by Be Well, designed to help individuals improve their personal wellness, aligned with founder Dr. Frank Lipman's integrative medicine approach.
- Certified health coaching Personalized health coaching delivered by a Certified Health Coach on the Be Well team, intended to guide individual consumers in improving their health and well-being.
Companies that use Be Well
Customer profileSegments1 record
Ideal customer profiles1 record
Be Well technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Be Well partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights2 records
Be Well competitors and assessment
Company assessmentDirect peers
- Thorne: Premium supplements brand with strong practitioner and DTC channels. Closely comparable to Be Well on product category (supplements), target customer (health-conscious consumers), and clinically credible positioning.
- Ritual: Direct-to-consumer multivitamin and supplement brand with a strong digital-first brand identity. Comparable in DTC supplement category, target demographic, and content-driven acquisition strategy.
- Momentous: Premium sports nutrition and supplements brand serving active and performance-focused consumers. Comparable on supplement category, premium positioning, and athlete/influencer-led marketing.
- Onnit: Supplements and wellness brand with strong content and community presence. Comparable on supplements, founder-driven brand authority, and content-led customer acquisition.
- Bulletproof: Wellness brand selling supplements, foods, and content built around a personal-brand founder. Comparable in founder-led brand, supplements category, and content-led marketing model.
- Hum Nutrition: DTC supplements brand focused on beauty-from-within and wellness. Comparable in supplements category, female-skewing health-conscious consumer, and digital-first acquisition.
- Designs for Health: Practitioner-grade supplements brand serving integrative and functional medicine practitioners. Comparable in clinician-led brand positioning, professional channel, and science-forward supplement formulations.
Emerging players
- Parsley Health: Functional medicine membership practice with supplements and telehealth. Comparable in integrative-medicine positioning, health-coaching component, and supplementation as part of care plans.
- mindbodygreen: Wellness media and supplements commerce platform. Comparable on content-to-commerce model, supplements category, and health-coaching-adjacent editorial positioning.
Broad incumbents
- Goop: Multi-category wellness brand combining supplements, skincare, and content with a strong media platform. Comparable on supplements + content + coaching flywheel and premium consumer positioning.
Market position
Strengths4 records
Weaknesses1 record
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Be Well social profiles
Digital presenceBe Well financial estimates
Financial estimateRevenue estimate
Valuation estimate
Be Well leadership team
Management profileNumber of profiles
Profiles4 records
Be Well funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Be Well M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Be Well
What does Be Well do?
Be Well sells consumer-facing wellness products and services intended to increase health and well-being, anchored by a certified health coaching offering and a strategic partnerships function. The brand is associated with founder Dr. Frank Lipman, an integrative medicine practitioner, and the company markets itself as a leading name in wellness.
Is Be Well a public or private company?
Be Well is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Be Well founded?
Be Well was founded in 1996. It employs 11 to 50 people.
Where is Be Well based?
Be Well is headquartered in New York, United States, in the North America region.
Who are Be Well's main competitors?
Direct peers on record are Thorne, Ritual, Momentous, Onnit, Bulletproof, Hum Nutrition and Designs for Health. Emerging players are Parsley Health and mindbodygreen. Goop is listed as a broad incumbent.
Does Be Well have an API?
No public API is recorded for Be Well.
What industry is Be Well in?
Be Well's product category is Consumer Wellness Services. Its primary akta.pro industry code is CRADAGAM, Healthy Aging & Cognitive Support Supplements, with a secondary code of EDAAAHAJ, Chronic Condition Lifestyle Education (Diabetes, Heart Health, Pain Management). Its NAICS code is 456191 and its SIC code is 5912.