Be Well

What Be Well does

Be Well is a New York-based wellness company founded in 2013 by Dr. Frank Lipman, offering products and services designed to increase health and well-being. The company operates with a small team of 11-50 employees under a formalized leadership structure: CEO Brandon Shainfeld, founder Dr. Frank Lipman, COO/CXO David Norton, and Head of Strategic Partnerships + Certified Health Coach Courtney Blatt. Business model specifics — including pricing, distribution channels, revenue mechanics, product portfolio, and go-to-market motion — are not publicly disclosed in available sources, and there is no documented funding history, revenue figure, or parent/subsidiary structure.

A material data integrity issue complicates the investment picture. The primary web domain associated with the company (bewell.com) is currently listed for sale or lease on GoDaddy, and the domain's listed contact is Michael Dorausch, D.C., a Los Angeles-based chiropractor at 13101 W. Washington Blvd., Suite 101 — an entity that appears unrelated to the Lipman-founded wellness company despite shared nomenclature. Additionally, a separate 'Be Well Orange County' entity operates as a behavioral health advocacy organization that has launched a Change.org 'Red Tape' campaign and press outreach aimed at opening a $114 million closed behavioral health campus in Irvine, California. This Orange County advocacy entity appears to be organizationally distinct from the Lipman-founded wellness company. No technology stack, proprietary IP, certifications, partnerships, or financial disclosures were available for the core Be Well company in the provided data.

Name

Be Well

Legal name

Be Well

Website

https://BeWell.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Be Well, founded in 2013 by Dr. Frank Lipman, is a New York-based wellness company offering products and services designed to increase health and well-being, operating with 11-50 employees and led by CEO Brandon Shainfeld.

Ownership category

akta.pro rank

Product category

Consumer Wellness Services

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

akta.pro secondary industries

Chronic Condition Lifestyle Education (Diabetes, Heart Health, Pain Management) (EDAAAHAJ), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Wellness products
• Health coaching
• Integrative medicine
• Holistic health services
• Consumer wellness

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Marketing channels2 records

Core offering

Be Well sells consumer-facing wellness products and services intended to increase health and well-being, anchored by a certified health coaching offering and a strategic partnerships function. The brand is associated with founder Dr. Frank Lipman, an integrative medicine practitioner, and the company markets itself as a leading name in wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness products Consumer-facing health and well-being products offered by Be Well, designed to help individuals improve their personal wellness, aligned with founder Dr. Frank Lipman's integrative medicine approach.
• Certified health coaching Personalized health coaching delivered by a Certified Health Coach on the Be Well team, intended to guide individual consumers in improving their health and well-being.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Thorne: Premium supplements brand with strong practitioner and DTC channels. Closely comparable to Be Well on product category (supplements), target customer (health-conscious consumers), and clinically credible positioning.
• Ritual: Direct-to-consumer multivitamin and supplement brand with a strong digital-first brand identity. Comparable in DTC supplement category, target demographic, and content-driven acquisition strategy.
• Momentous: Premium sports nutrition and supplements brand serving active and performance-focused consumers. Comparable on supplement category, premium positioning, and athlete/influencer-led marketing.
• Onnit: Supplements and wellness brand with strong content and community presence. Comparable on supplements, founder-driven brand authority, and content-led customer acquisition.
• Bulletproof: Wellness brand selling supplements, foods, and content built around a personal-brand founder. Comparable in founder-led brand, supplements category, and content-led marketing model.
• Hum Nutrition: DTC supplements brand focused on beauty-from-within and wellness. Comparable in supplements category, female-skewing health-conscious consumer, and digital-first acquisition.
• Designs for Health: Practitioner-grade supplements brand serving integrative and functional medicine practitioners. Comparable in clinician-led brand positioning, professional channel, and science-forward supplement formulations.

Emerging players

• Parsley Health: Functional medicine membership practice with supplements and telehealth. Comparable in integrative-medicine positioning, health-coaching component, and supplementation as part of care plans.
• mindbodygreen: Wellness media and supplements commerce platform. Comparable on content-to-commerce model, supplements category, and health-coaching-adjacent editorial positioning.

Broad incumbents

• Goop: Multi-category wellness brand combining supplements, skincare, and content with a strong media platform. Comparable on supplements + content + coaching flywheel and premium consumer positioning.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/bewell
• Facebookfacebook.com/bewellbydrfranklipman
• LinkedInlinkedin.com/company/be-well

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Well