Professional Benefits Consultants
Professional Benefits Consultants is a Canton, Georgia-based insurance brokerage founded in 2007 that places health, voluntary, and Medicare plans for SMBs and individuals in the Atlanta metro area through multi-carrier appointments.
- Company typePrivate
- Founded2007
- HeadquartersCanton, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Professional Benefits Consultants does
Professional Benefits Consultants (PBC) is a private, for-profit insurance brokerage founded in 2007 and headquartered in Canton, Georgia. The firm operates as a multi-carrier health and voluntary benefits broker, with appointments across United Healthcare, Cigna, Anthem, Aetna, Kaiser Permanente, Allstate, and Cigna+Oscar, plus a partnership with Trinity Marketing Services. PBC serves individuals seeking Medicare and individual plans and small-to-mid-sized businesses seeking group health coverage, with a stated service area anchored in the Atlanta metropolitan region. The firm's positioning emphasizes dedicated specialists guiding clients through plan selection and renewals.
Professional Benefits Consultants firmographics
Firmographics- Name
- Professional Benefits Consultants
- Legal name
- Professional Benefits Consultants
- Website
- https://professionalbenefitsconsultants.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Professional Benefits Consultants is a Canton, Georgia-based insurance brokerage founded in 2007 that places health, voluntary, and Medicare plans for SMBs and individuals in the Atlanta metro area through multi-carrier appointments.
- Ownership category
- akta.pro rank
Professional Benefits Consultants industry classification
Industry- Product category
- Health Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Group Pharmacy Benefit (Rx) Coverage & PBM-Integrated Plans (FSAIAFAN)
Keywords
Where Professional Benefits Consultants is headquartered
LocationHeadquarters
- HQ city
- Canton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Professional Benefits Consultants business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Insurance Brokerage Commissions: PBC generates revenue through commissions paid by insurance carriers for placing policies. As a broker, they represent multiple insurance carriers (United Healthcare, Cigna, Anthem, Aetna, Allstate, Kaiser Permanente, Cigna+Oscar) and earn commissions on each policy sold and renewed.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Professional Benefits Consultants product offering
Product offeringCore offering
Professional Benefits Consultants (PBC) is a licensed health insurance brokerage that advises individuals and small-to-mid-sized businesses on selecting health and voluntary benefits coverage. The firm represents multiple major insurance carriers and provides dedicated specialists who help clients navigate plan options, enroll in coverage, and access ongoing compliance and administrative support.
Product overview
Professional Benefits Consultants is a health insurance brokerage offering a unified suite of consulting services centered on simplifying health insurance for individuals and businesses. The portfolio consists of three interconnected offerings: Individual & Medicare (specialized advisory for personal health coverage), Group Health Insurance (employer-focused benefits planning), and Compliance & Admin Tools (supporting regulatory compliance and administrative efficiency). The company positions itself as an alternative to impersonal 1-800 insurance call centers, providing dedicated specialists and ongoing support.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual & Medicare Advisory
Companies that use Professional Benefits Consultants
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Professional Benefits Consultants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Professional Benefits Consultants partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and flagship.
- United HealthcarecoreUnited Healthcare is one of the major insurance carriers that PBC works with to offer health insurance products to their individual and group customers.
- CignacoreCigna is a key insurance carrier partner providing health insurance products distributed through PBC's brokerage services.
- AnthemcoreAnthem insurance products are offered through PBC's brokerage, expanding options for individual and group health insurance customers.
- AetnacoreAetna is among the major carriers PBC represents, providing health insurance options for their customer base.
- AllstateminorAllstate insurance products are available through PBC's brokerage offerings for customer selection.
- Kaiser PermanentecoreKaiser Permanente is a key health insurance carrier partner in PBC's network, offering HMO and other health plan options.
- Cigna + OscarminorCigna + Oscar joint insurance products are distributed through PBC's brokerage to offer additional customer options.
- Trinity Marketing ServicesminorTrinity Marketing Services is a partner shown in PBC's carrier/network display, indicating a distribution relationship.
- ALKEMEflagshipProfessional Benefits Consultants was acquired by ALKEME in January 2025. This acquisition represents ALKEME's expansion of its southern presence in the United States. PBC is now part of the ALKEME insurance and benefits ecosystem.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Professional Benefits Consultants competitors and assessment
Company assessmentEmerging players
- eHealth: Online health insurance marketplace distributing individual, family, Medicare, and small-group plans across multiple carriers. Overlaps directly with PBC's group and individual/Medicare brokerage from a digital-first, non-local angle, representing a structural threat to traditional local brokerages.
- GoHealth: Technology-led Medicare-focused health insurance marketplace operating a call-center and digital enrollment model. Comparable to PBC's Individual & Medicare segment but competes via scale, technology, and carrier-direct economics rather than local relationship advising.
Broad incumbents
- USI Insurance Services: Large US insurance brokerage serving middle-market and large clients across commercial, personal, and benefits lines. Comparable to PBC in offering group health brokerage but operates at national scale with much broader property & casualty and benefits capabilities.
- NFP: US insurance broker and consultant (now part of Aon) with strong mid-market and corporate benefits practice. Direct overlap with PBC's group health advisory model, scaled across multiple geographies and lines of business.
- Hub International: Major North American insurance brokerage providing property/casualty, employee benefits, and personal lines. Comparable to PBC in benefits placement and carrier-broker distribution model, with significantly larger national footprint.
- Brown & Brown: Large publicly traded insurance brokerage distributing commercial, personal, and employee benefits products across the US. Overlaps with PBC in benefits brokerage and SMB/mid-market customer base, though at vastly greater scale and breadth.
- Marsh McLennan: Global professional services firm including Marsh (insurance brokerage) and Mercer (benefits consulting). Comparable through Mercer's health and benefits practice serving employer-sponsored plans; vastly larger and more diversified than PBC.
Direct peers
- Burnham Benefits: Regional employee benefits brokerage consulting to mid-market employers across group health, wellness, and compliance. Directly comparable to PBC's group benefits advisory and SMB focus, with overlapping carrier relationships.
- ALKEME Insurance & Benefits: Multi-line insurance agency and benefits platform that acquired PBC in January 2025. Operates a similar broker model distributing personal and commercial lines, including health benefits, through agency partnerships across the US.
- OneDigital: Large US benefits-focused brokerage and consulting firm serving mid-market and small employers with group health, voluntary, and retirement benefits. Closely comparable to PBC in service model (employer benefits advisory) and target customer (SMB HR decision-makers), but at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Professional Benefits Consultants social profiles
Digital presenceProfessional Benefits Consultants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Professional Benefits Consultants leadership team
Management profileNumber of profiles
Profiles1 record
Professional Benefits Consultants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Professional Benefits Consultants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Professional Benefits Consultants
What does Professional Benefits Consultants do?
Professional Benefits Consultants (PBC) is a licensed health insurance brokerage that advises individuals and small-to-mid-sized businesses on selecting health and voluntary benefits coverage. The firm represents multiple major insurance carriers and provides dedicated specialists who help clients navigate plan options, enroll in coverage, and access ongoing compliance and administrative support.
Is Professional Benefits Consultants a public or private company?
Professional Benefits Consultants is a private company. It is classified as corporate owned and is currently acquired.
When was Professional Benefits Consultants founded?
Professional Benefits Consultants was founded in 2007. It employs 1 to 10 people.
Where is Professional Benefits Consultants based?
Professional Benefits Consultants is headquartered in Canton, United States, in the North America region.
How does Professional Benefits Consultants make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Professional Benefits Consultants's main competitors?
Emerging players on record are eHealth and GoHealth. Broad incumbents are USI Insurance Services, NFP, Hub International, Brown & Brown and Marsh McLennan. Direct peers are Burnham Benefits, ALKEME Insurance & Benefits and OneDigital.
Does Professional Benefits Consultants have an API?
No public API is recorded for Professional Benefits Consultants.
What industry is Professional Benefits Consultants in?
Professional Benefits Consultants's product category is Health Insurance Brokerage. Its primary akta.pro industry code is FSAIAFAN, Group Pharmacy Benefit (Rx) Coverage & PBM-Integrated Plans. Its NAICS code is 524210 and its SIC code is 6411.