MARCOM
MARCOM is a privately held e-learning company that produces safety, regulatory compliance, and human resources training content, delivering 1,000+ courses across 12 industry verticals exclusively through reseller partners via its proprietary CourseWorks LMS.
- Company typePrivate
- Founded1984
- HeadquartersBoothby Pagnell, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MARCOM does
MARCOM (legal entity: The MARCOM Group, Ltd.) is a privately held e-learning company that develops and distributes safety, regulatory compliance, and human resources training content. Founded in 1984 by Don Leonard after the introduction of OSHA's Hazard Communications Standard, the company produces a library of more than 1,000 courses across 300+ topics and over 2,000 bite-sized Micro-Learning modules, with each course available in up to eight industry-specific versions spanning 12 verticals (Industrial, Construction, Transportation and Warehouse, Healthcare x3, Food Processing, Office, Laboratory Safety, HAZWOPER, and General Training). Courses are delivered in English and Spanish, with plans to expand to seven languages.
The company's underlying technology stack centers on CourseWorks, a proprietary Learning Management System that handles course administration, learner tracking, analytics, group management, and notifications. Full-length interactive courses are built to SCORM 1.2 and xAPI interoperability standards, and all online courses are WCAG 2.0 Level AA compliant. MARCOM's Adaptive Learning format uses an initial assessment quiz to dynamically skip mastered content and target knowledge gaps. Content is delivered through five formats: Adaptive Learning, Micro-Learning, Full-Length Interactive (SCORM packages), Video On Demand, and physical DVDs/USBs with PDF materials.
MARCOM operates an exclusive reseller distribution model and does not sell directly to end customers. Pricing is quote-based and not publicly disclosed. The company is founder-led (Don Leonard, President; Ann Diersing, EVP and Co-Owner; Jennifer Manning, VP of Operations & Partner Success), employs approximately 23 people, and is headquartered at 20 Creek Parkway, Upper Chichester, PA 19061. There is no disclosed external funding, parent company, or public financial reporting.
MARCOM firmographics
Firmographics- Name
- MARCOM
- Legal name
- The MARCOM Group, Ltd.
- Website
- https://marcomltd.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MARCOM is a privately held e-learning company that produces safety, regulatory compliance, and human resources training content, delivering 1,000+ courses across 12 industry verticals exclusively through reseller partners via its proprietary CourseWorks LMS.
- Ownership category
- akta.pro rank
MARCOM industry classification
Industry- Product category
- Compliance and Safety eLearning / Learning Management Systems
- NAICS
- Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Software Publishers (5132)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Compliance, Safety & Regulatory eLearning Content (EDAGAEAF)
- akta.pro secondary industries
- Content Conversion, Digitization & LMS/SCORM/xAPI Packaging (EDAGAKAL), Compliance, Ethics & Regulatory Training (EDAGANAD), Harassment Prevention, EEO & Workplace Conduct Compliance (EDABADAE)
Keywords
Where MARCOM is headquartered
LocationHeadquarters
- HQ city
- Boothby Pagnell
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MARCOM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Reseller Distribution of Training Content: MARCOM develops and produces high-quality safety, compliance, and HR training content, then exclusively distributes through reliable reseller partners. This reseller-centric model means MARCOM never competes with its partners for direct business.
- CourseWorks LMS Subscription: The proprietary CourseWorks Learning Management System provides access to the full course library with various delivery formats, supporting organizations in managing and delivering training to their workforce.
- Physical Training Products (DVDs/USBs): Broadcast-quality HD training programs delivered on physical media with complete written materials in PDF format. Over 300 topics available with English and Spanish versions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Training content available through multiple formats and delivery methods |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
MARCOM product offering
Product offeringCore offering
MARCOM produces and licenses a library of 1,000+ safety, regulatory compliance, and HR eLearning courses delivered through its proprietary CourseWorks Learning Management System. Courses are offered in five formats—Adaptive Learning, Micro-Learning (2,000+ modules), Interactive Full-Length (SCORM 1.2 and xAPI compliant), Video On Demand, and DVDs/USBs—each available in up to eight industry-specific versions covering industrial, construction, healthcare, transportation, food processing, laboratory, and office environments.
Product overview
MARCOM offers a unified eLearning platform centered on its proprietary CourseWorks Learning Management System (LMS), which delivers over 1,000 Safety, Regulatory Compliance, and HR courses. The core product portfolio consists of four complementary course delivery formats: Adaptive Learning (assessment-driven personalization), Micro-Learning (2,000+ bite-sized 3-5 minute modules), Full-Length Interactive (SCORM/xAPI-compliant video courses with quizzes and remediation), and Video On Demand (streaming video for classroom or individual use). Physical delivery is available via DVDs and USBs. A specialized OSHA-Equivalent 10/30 Hour Training package covers regulatory compliance topics with wallet card certification. All courses are available in industry-specific versions across 12 sectors including Healthcare, Construction, Industrial, Transportation, Food Processing, Office, Laboratory Safety, and HAZWOPER.
Differentiator
Problem solved
Functional benefit
Brands
- CourseWorks: MARCOM's proprietary Learning Management System (LMS) that provides a flexible, easy-to-use platform for course delivery, collaboration, and analytics. Gives full access to MARCOM's library of 1,000+ Safety, Regulatory Compliance and HR courses.
Products and services
- CourseWorks Learning Management System (LMS) A proprietary Learning Management System that delivers MARCOM's library of 1,000+ Safety, Regulatory Compliance, and HR courses. Provides course administration, learner tracking, group management, detailed reporting, automated notifications, and seamless integration with existing enterprise systems. Used by organizations (typically through reseller partners) to deliver and track workforce training.
- Adaptive Learning Courses Course format that begins with an assessment quiz to determine what a learner already knows, then dynamically adapts the course to skip mastered material and focus only on knowledge gaps. Available across 300+ safety, compliance, and HR topics in English and Spanish, with industry-specific versions for construction, general industry, healthcare, transportation, and food processing. Designed to cut training time in half for employers.
- Micro-Learning Courses Bite-sized 3-5 minute video training modules covering 2,000+ safety, compliance, and HR topics in English and Spanish. Designed for fast-paced work environments where training must fit within shifts and breaks without disrupting productivity.
- Full-Length Interactive Courses SCORM 1.2 and xAPI-compliant interactive courses combining full-motion video with built-in testing and tracking. Chapter-based modules (3-5 minutes each) include interactive quizzes with targeted remediation that sends learners back to specific video clips for wrong answers, topic tests, configurable pre/post-tests, and downloadable completion certificates. WCAG 2.0 Level AA accessible.
- Video On Demand (VOD) Full-motion video training available on-demand across desktop, laptop, and mobile devices. Covers 300+ safety, compliance, and HR topics in English and Spanish, supporting both classroom/group instruction and individual remote access.
- DVDs and USBs (Physical Training Kits) Physical training programs with broadcast-quality HD video stored on DVD or USB media, including complete written materials in PDF format. No internet required for delivery. Over 300 topics available in English and Spanish, designed for classrooms, remote job sites, manufacturing facilities, and secure environments without internet connectivity.
- OSHA-Equivalent 10/30 Hour Training Package Training packages covering OSHA's 10 and 30 hour curricula topics for General Industry and Construction. Available in all course formats (Adaptive Learning, Full-Length Interactive, VOD, DVD/USB) and as online SCORM modules. Completers receive a DOL-equivalent wallet card issued by MARCOM.
Quantifiable outcome
- Adaptive Learning can cut training time in half, saving time and reducing lost productivity costs for employers
- +2 more outcomes
Companies that use MARCOM
Customer profileSegments11 records
Ideal customer profiles4 records
MARCOM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
MARCOM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Reseller PartnerscoreMARCOM exclusively distributes through trusted reseller partners who deliver training solutions to organizations across various industries. The company builds strong, long-term reseller relationships based on trust, collaboration, and shared success. MARCOM never sells direct, ensuring partners never compete with the company for business. Support includes sales call support, product training webinars, marketing materials, and co-branded or white-labeled options.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
MARCOM competitors and assessment
Company assessmentDirect peers
- CareerSafe OSHA Training: CareerSafe specializes in OSHA 10/30-hour outreach training and workplace safety courses for youth, construction, and general industry. It directly competes with MARCOM's OSHA-Equivalent 10/30 Hour Training package in the same regulatory training niche.
- KnowledgeNet (KnowledgeWave / LumaBrute): KnowledgeNet is an EdTech-compliance training provider offering OSHA, environmental, healthcare, and HR regulatory courses delivered via its own LMS. It competes directly with MARCOM in regulated workforce training, particularly in healthcare and general industry verticals, with similar SCORM/xAPI course catalogs.
- ClickSafety: ClickSafety (owned by Ascend Learning) is a longstanding online safety/OSHA training provider with deep construction, general industry, and environmental content. It is comparable to MARCOM on compliance course depth, OSHA 10/30 curricula, vertical-specific content, and reseller/partner distribution into safety managers and contractors.
- KPA (KPA EHS / Vera Suite): KPA provides EHS and compliance training content alongside its EHS management software. It targets many of MARCOM's verticals (industrial, construction, transportation) with OSHA-required courses and combines content delivery with broader compliance software - a partial overlap with MARCOM's CourseWorks LMS plus safety/compliance library.
- UL Solutions (PureSafety / UL Workplace Safety): UL PureSafety (now part of UL Solutions) provides EHS and workplace safety/compliance eLearning content to enterprise customers. It is comparable to MARCOM on OSHA-aligned training libraries, vertical-specific content, and enterprise LMS-style delivery, though it sits inside a much larger certification/standards parent.
- 360training: 360training is a major provider of regulated/compliance eLearning (OSHA, environmental, healthcare, food safety) delivered through its own LMS-like platform. It competes head-to-head with MARCOM in safety, compliance, and HR training for enterprise and individual learners via a regulated-content catalog.
- SafetySkills (a Vector Solutions company): Vector Solutions' SafetySkills is one of the largest U.S. libraries of workplace safety, OSHA, and HR compliance eLearning courses. It overlaps MARCOM almost exactly in target verticals (industrial, construction, healthcare, transportation) and delivery formats (online video courses hosted in an LMS), making it MARCOM's most direct competitor.
Broad incumbents
- GP Strategies Corporation: GP Strategies is a large corporate training services and content provider covering compliance, safety, leadership, and technical training. It competes with MARCOM for regulated/compliance training budgets at large enterprises, though its model is more services-led than MARCOM's pure-content-library approach.
- SAP Litmos (Litmos Training Content): SAP Litmos is an LMS platform with a broad off-the-shelf training content library (including compliance, safety, HR) sold to mid-market and enterprise. It competes for the same content budget as MARCOM's CourseWorks + library, but Litmos is a horizontal LMS incumbent offering MARCOM's content category as one slice of a much larger suite.
Emerging players
- TalentLMS: TalentLMS is a cloud LMS that delivers off-the-shelf compliance and HR course bundles (safety, harassment, data protection) alongside its own authoring tools. It is comparable to MARCOM's CourseWorks LMS-plus-content bundle, but is positioned for SMBs and is more of a platform player than a vertical content specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MARCOM social profiles
Digital presenceMARCOM compliance and trust
Trust signalCompliance3 records
MARCOM financial estimates
Financial estimateRevenue estimate
Valuation estimate
MARCOM leadership team
Management profileNumber of profiles
Profiles3 records
MARCOM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MARCOM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MARCOM
What does MARCOM do?
MARCOM produces and licenses a library of 1,000+ safety, regulatory compliance, and HR eLearning courses delivered through its proprietary CourseWorks Learning Management System. Courses are offered in five formats—Adaptive Learning, Micro-Learning (2,000+ modules), Interactive Full-Length (SCORM 1.2 and xAPI compliant), Video On Demand, and DVDs/USBs—each available in up to eight industry-specific versions covering industrial, construction, healthcare, transportation, food processing, laboratory, and office environments.
Is MARCOM a public or private company?
MARCOM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MARCOM founded?
MARCOM was founded in 1984. It employs 11 to 50 people.
Where is MARCOM based?
MARCOM is headquartered in Boothby Pagnell, United Kingdom, in the Europe region.
How does MARCOM make money?
Three revenue lines are on record. Reseller Distribution of Training Content is the primary driver. The others are courseWorks LMS Subscription and physical Training Products (DVDs/USBs).
Who are MARCOM's main competitors?
Direct peers on record are CareerSafe OSHA Training, KnowledgeNet (KnowledgeWave / LumaBrute), ClickSafety, KPA (KPA EHS / Vera Suite), UL Solutions (PureSafety / UL Workplace Safety), 360training and SafetySkills (a Vector Solutions company). Broad incumbents are GP Strategies Corporation and SAP Litmos (Litmos Training Content). TalentLMS is listed as an emerging player.
Does MARCOM have an API?
No public API is recorded for MARCOM.
What industry is MARCOM in?
MARCOM's product category is Compliance and Safety eLearning / Learning Management Systems. Its primary akta.pro industry code is EDAGAEAF, Compliance, Safety & Regulatory eLearning Content, with a secondary code of EDAGAKAL, Content Conversion, Digitization & LMS/SCORM/xAPI Packaging. Its NAICS code is 611430 and its SIC code is 8200.