Middlemore Foundation

What Middlemore Foundation does

Middlemore Foundation is a New Zealand-registered charitable trust (Charities Number CC11382) founded in 2000 as the community fundraising and programme arm of Middlemore Hospital in South Auckland, Auckland. It operates a portfolio of integrated health, education, and housing initiatives targeting families and children in the Counties Manukau region. Core programmes include Mana-ā-riki, a multi-strand intervention covering health services in schools, healthy homes, and digital learning across low-decile communities; the Pacific Workforce Development Fund and Health Science Scholarships supporting Pacific and Māori students into healthcare careers; Jammies for June, an annual winter pyjama distribution that has delivered over 100,000 pairs to children in need; the Handmade with Love Wool Programme, which mobilises 2,000+ volunteer knitters nationwide; Kidz First Christmas serving 4,500 families; Te Maara Kai o Wirihana, a 1.6-acre community garden in Manurewa; and Ngaa Tai Tini, a whānau-navigation service. The Foundation also operates an Immediate Needs Fund for rapid distribution of resources such as petrol vouchers, car capsules, and emergency supplies that fall outside government funding scope.

The Foundation's business model is a donation-based, non-commercial structure. Revenue streams comprise individual giving (regular and one-time), corporate partnerships with major New Zealand firms and foundations (Westpac, ASB, Kerry Logistics, Fisher & Paykel Healthcare, Lion Foundation, Aroa Biosurgery, Ray White, Bunnings, Auckland Council, Auckland Airport), fundraising events, legacy giving via bequests, and memorial donations. Distribution occurs through Middlemore Hospital, Kidz First Children's Hospital, partner schools, marae (Manurewa Marae, Manukau Urban Māori Authority), and community health providers (Turuki Health Care, Mangere East Family Services). With a headcount of 1–10, the Foundation operates with a lean staff supported by a broad volunteer base and an extensive multi-stakeholder ecosystem including Counties Manukau Health, Manaiakalani, National Hauora Coalition, Kootuitui ki Papakura, and The Southern Initiative. Cumulative fundraising exceeds $56M since inception, with the organisation governed by a board of trustees led by Chair Janie Loveridge following leadership transitions in 2021.

Name

Middlemore Foundation

Legal name

Middlemore Foundation

Website

https://middlemorefoundation.org.nz

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Middlemore Foundation is a New Zealand registered charity that raises funds for Middlemore Hospital and runs health, education, and housing programmes for South Auckland families, including Mana-ā-riki, the Wool Programme, and Jammies for June.

Ownership category

akta.pro rank

Product category

Charitable Health Foundation Services

NAICS

Grantmaking Foundations (813211)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industries

Community Health & Prevention Program Funding (HLAJALAF), College Access, Scholarships & Student Success Nonprofits (BPAGADAE)

Keywords

• Community health fundraising
• Charitable health programmes
• Hospital foundation services
• Health equity initiatives
• Nonprofit community support

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Individual Donations: Regular giving and one-time donations from individuals supporting hospital and community health initiatives in South Auckland.
2. Corporate Partnerships: Corporate giving and sponsorship from businesses supporting health and wellbeing initiatives, including companies like Westpac, ASB, Kerry Logistics, and others.
3. Fundraising Events: Community fundraising activities including events, fun runs, and themed campaigns like Jammies for June and Kidz First Christmas.
4. Legacy Giving: Gifts in Wills and bequests from supporters leaving lasting legacies to support future generations.
5. Memorial Donations: Donations made in memory of loved ones, often collected at funerals or memorials.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Middlemore Foundation raises and distributes funds to support Middlemore Hospital, Kidz First Children's Hospital, and South Auckland community health. Its core offering is the operation of integrated community health, education, housing, and workforce programmes — including Mana-ā-riki, Pacific Workforce Development Fund scholarships, Jammies for June pyjama distribution, the Wool Programme, Kidz First Christmas, Te Maara Kai o Wirihana community garden, Ngaa Tai Tini, and the Immediate Needs Fund — funded by individual donations, corporate partnerships, bequests and fundraising events.

Product overview

Middlemore Foundation is a charitable trust supporting Middlemore Hospital and South Auckland communities through a portfolio of health and social programmes. The core offerings include Mana-ā-riki (a holistic health, education, and housing intervention), the Pacific Workforce Development Fund (scholarships and cadetships for healthcare students), Jammies for June (winter pyjama distribution), the Wool Programme (volunteer knitting for babies), Kidz First Christmas celebrations, Te Maara Kai O Wirihana (community garden), Ngaa Tai Tini (whaanau navigation), and the Immediate Needs Fund (rapid emergency resource distribution). These programmes collectively address health equity, workforce development, and community wellbeing in South Auckland.

Differentiator

Problem solved

Functional benefit

Brands

• Mana-ā-riki: A unique programme addressing children's health, their home environment and education in low decile communities. The programme integrates three strands: health, education, and healthy homes.
• Jammies for June
• Handmade with Love
• Pacific Workforce Development Fund
• Kidz First Christmas

Products and services

• Mana-ā-riki Programme A holistic community programme addressing children's health, home environment, and education in low decile communities in South Auckland. It integrates three strands — health services in schools, healthy homes interventions, and digital learning support — and is delivered in partnership with Kootuitui ki Papakura, Manaiakalani, National Hauora Coalition, and The Southern Initiative.
• Health Science Scholarships (Pacific Workforce Development Fund) A scholarship and cadetship programme supporting Pacific and Māori students transitioning from Health Science Academies into tertiary healthcare education and ultimately the healthcare workforce, providing financial and pastoral support. Currently supports 600 students studying in South Auckland's Health Science Academies with 100+ cadets exposed to hospital departments.
• Jammies for June Annual winter pyjama donation and fundraising campaign that collects and distributes warm winter pyjamas to thousands of children in South Auckland communities to help prevent cold-related illness. Supported by corporate partner Ray White Takanini & Karata through an annual Fun Run fundraiser.
• Wool Programme (Handmade with Love) A volunteer knitting programme that distributes handmade booties, hats, mittens, vests, and blankets to premature babies, newborns, and families at Middlemore Hospital's NICU and in the wider community. Engages a nationwide network of 2,000+ volunteer knitters.
• Kidz First Christmas Annual Christmas celebration programme for children cared for by Kidz First Hospital and those with acute health conditions, including hospital ward parties, community deliveries, and family festive events. Has served 4,500 families.
• Immediate Needs Fund A rapid-response fund enabling quick distribution of in-demand resources to patients and community members that fall outside government funding, addressing urgent needs such as petrol vouchers, car capsules, food deliveries, and emergency supplies.
• Te Maara Kai o Wirihana A 1.6-acre community-led urban farm and educational garden initiative in Manurewa, developed in partnership with Manurewa High School and Counties Manukau Health, producing fruit and vegetables for the community while providing employment pathways in horticulture.
• Ngaa Tai Tini A whaanau-led initiative in Manurewa where Kaiarahi (navigators) walk alongside families as they map their own pathway towards Mana Motuhake, supporting goal achievement across health, housing, and employment.

Quantifiable outcome

• Raised over $56M towards improving community health
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Manukau Urban Maori Authority (MUMA)coreStrategic or Co-development Partner · 1 January 2023Coordinating Urban Marae flood response. Helped families who lost everything access hygiene items.
• Mangere East Family ServicesminorStrategic or Co-development Partner · 1 January 2023Flood response partner helping 15 families with clothing for larger sizes.
• Pro LoveminorStrategic or Co-development Partner · 1 January 2023Young parents organisation using vouchers for baby packs and mother necessities during flood response.
• Turuki Health CarecoreStrategic or Co-development Partner · 1 January 2023Conducted 357 welfare checks and responded to 180 whanau during Auckland floods.
• Kerry LogisticscoreStrategic or Co-development PartnerProvides in-kind logistical support, supports Ngaa Tai Tini initiative, and donated speakers for palliative care patients. Long-term community supporter.
• Ray White Takanini & KarakaminorGTM or Marketing PartnerAnnual Fun Run fundraiser for Jammies for June, collecting donations from community during winter.
• Aroa BiosurgeryminorStrategic or Co-development PartnerSupports Health Science Scholarships for Pacific and Maori rangatahi, committed to growing future healthcare workforce.
• Counties Manukau HealthcoreStrategic or Co-development PartnerParent organisation. Foundation works alongside hospital to provide resources outside government funding scope.
• Kidz First HospitalcoreStrategic or Co-development PartnerChildren's hospital receiving Foundation support. Foundation is community arm of Kidz First.
• Manurewa MaraecoreStrategic or Co-development PartnerCommunity partner in Ngaa Tai Tini initiative. Provided emergency flood relief to 78 households.
• ManaiakalaniminorStrategic or Co-development PartnerEducation partner supporting Mana-ā-Riki programme digital learning strand.
• National Hauora CoalitionminorStrategic or Co-development PartnerPartner in Mana-ā-Riki programme supporting Maori health outcomes.
• Kootuitui ki PapakuracoreStrategic or Co-development PartnerLead service partner for Mana-ā-Riki pilot programme in South Auckland schools.
• The Southern InitiativeminorStrategic or Co-development PartnerPartner in Mana-ā-Riki programme supporting community initiatives.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Wellington Hospitals Foundation: Wellington Hospitals Foundation is the charitable partner of Wellington Regional Hospital, funding medical equipment and patient-experience programmes. It is comparable as a hospital-affiliated health charity, but operates in the lower North Island rather than competing directly in Middlemore's South Auckland catchment.

Direct peers

• KidsCan Charitable Trust: KidsCan is a New Zealand charity providing food, clothing, and health support to children in low-decile schools, with a strong donor-drive model similar to Jammies for June and Mana-ā-riki. It is comparable for its child-welfare focus and school-based delivery in South Auckland and similar regions.
• Cure Kids: Cure Kids is a New Zealand charity funding medical research and child-health innovation, including paediatric research at Starship and other hospitals. It is comparable to Middlemore Foundation as a children's health-focused grantmaker in the NZ health ecosystem.
• Starship Foundation: Starship Foundation is the charitable arm of Starship Children's Hospital in Auckland, raising funds for paediatric medical equipment, research, and family/whānau support programmes. It is the closest structural peer to Middlemore Foundation given the similar hospital-charity model targeting children's health in greater Auckland.
• Foundation North (Auckland Community Foundation): Foundation North is the merged Auckland and Northland community foundation and a major grantmaking body for the region. It is comparable to Middlemore Foundation as a place-based grantmaker distributing funds across community, education, and health outcomes in the Auckland region.
• Auckland City Mission: Auckland City Mission is one of the largest Auckland social-service charities, providing food, housing, and family support across the same South/Central Auckland geography. It is comparable as a community-services peer addressing overlapping beneficiary populations (financial hardship, food insecurity, family/whānau support).
• Lifewise (Auckland Methodist Mission): Lifewise is an Auckland community-services organisation delivering housing, health, and social-support services to vulnerable populations. It is comparable to Middlemore Foundation for its South Auckland roots, cross-sector (health, housing, community) programming, and donor-funded operating model.

Broad incumbents

• New Zealand Red Cross: New Zealand Red Cross is a large humanitarian organisation providing disaster response, social services, and refugee support across NZ. It is comparable for the community-services and emergency-relief overlap (e.g., Middlemore's 2023 flood response through Manurewa Marae), though it operates nationally with a much broader mandate.
• The Fred Hollows Foundation (NZ): The Fred Hollows Foundation NZ is a large, established health-focused charitable organisation funding eye-health programmes across the Pacific and NZ. It is comparable as a major NZ-based health philanthropy with a corporate-partnership and donor model, though its geographic scope (NZ + Pacific) and clinical-focus breadth exceed Middlemore's regional remit.

Others

• IHC New Zealand: IHC New Zealand is a large disability-services organisation supporting people with intellectual disabilities and their families. It is comparable as an adjacent community-services charity that overlaps with Middlemore's support for children with developmental delays via Kidz First Community, but is not a direct fundraiser competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/middlemorefoundation
• LinkedInlinkedin.com/company/middlemore-foundation
• Instagraminstagram.com/middlemorefoundation
• Xx.com/MiddlemoreFFHI

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Middlemore Foundation