What Kootuitui Ki Papakura does

Kootuitui Trust, incorporated in October 2015 in Papakura, Auckland, New Zealand, is a private non-profit charitable trust delivering an integrated wraparound model across four service strands: Education, Health, Whaanau (family support), and Financial Wellbeing. The trust serves tamariki (children) and whaanau (families) experiencing persistent poverty in Papakura and surrounding South Auckland communities, working through a cluster of seven schools (five primary and two high schools, predominantly decile 1 and 2). Core programmes include one-Chromebook-per-student distribution in partnership with the Manaiakalani Education Trust, embedded Registered Nurses in primary schools, a Warm Dry Homes insulation and energy-efficiency initiative (scaled from ~12 homes in 2019 to 250 per year), Money Skills and digital literacy workshops, and budgeting/financial wellbeing coaching (the latter added in 2024 after absorbing the Christian Care Budget Service).

The organisation does not operate a proprietary technology platform; service delivery is conducted in-person through school campuses, community venues (including Papakura Marae), home visits, and dedicated offices at Papakura High School (Willis Road) and 29 Broadway, Papakura. Digital tools used by beneficiaries (Chromebooks, online learning) are enablers for the Manaiakalani Learn-Create-Share pedagogy, not monetised products. Kootuitui's business model is community-led and grant-funded: all services are provided free of charge to whaanau and schools, with revenue derived from grants, donations, and philanthropic support from a diversified base of foundations (Middlemore Foundation, Foundation North, Auckland Foundation, Tindall Foundation, Todd Foundation, Gattung Foundation, Catalytic Foundation), government agencies (Ministry of Social Development, Te Puni Kokiri, Auckland Council/Papakura Local Board, Lottery Grants Board), and corporate partners (Westpac, Mercury, Contact Energy, Veolia). Impact is measured externally via Impact Lab's "Good measure" methodology, reporting 11x social return on investment and NZD 13.8 million of measurable social good delivered annually.

Governance is provided by a Board chaired by Dr. Abdul Nishar, with CEO Abi Bond (appointed 2021) leading a team of approximately 16 named staff. The trust operates as a founding member of the Thriving Communities Aotearoa partnership, collaborating with utilities, banks, and telcos for pre-disconnection intervention, and holds deep Mana Whenua ties with Papakura Marae and Ngati Tamaoho Trust. It is not a commercial enterprise; there is no parent company, no subsidiaries, no funding rounds, and no IPO pathway.

Name

Kootuitui Ki Papakura

Legal name

Kootuitui Trust

Website

https://kootuitui.org.nz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Kootuitui Trust is a New Zealand non-profit delivering integrated Education, Health, Whaanau, and Financial Wellbeing wraparound services to tamariki and families experiencing persistent poverty in Papakura and South Auckland schools.

Ownership category

akta.pro rank

Product category

Community social services

NAICS

Individual and Family Services (6241), Educational Support Services (611710), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Family Resource Centers & Wraparound Support Services (EDACALAH)

akta.pro secondary industries

Wraparound Student Support & Case Management Services (At-Risk K–12) (EDAJAEAJ), Public Student Support & Related Services (Counseling, SEL, Health, Safety) (EDAJAAAK), Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)

Keywords

• Community social services
• Wraparound family support
• School-based health programmes
• Financial wellbeing budgeting
• Warm dry homes initiative

Headquarters

HQ city

Papakura

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Grants and charitable funding: Kootuitui Trust operates as a nonprofit charity funded primarily through grants, donations, and philanthropic support from foundations, government agencies, and corporate partners. The trust was initially financially supported by the Middlemore Foundation for its first three years. Revenue is not derived from commercial product sales; all services to whaanau and schools are free of charge.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kootuitui Trust provides free, integrated wraparound community services for children (tamariki) and whānau in Papakura and surrounding South Auckland. Its four programme strands are Education (Chromebook provision and digital learning support for cluster schools in partnership with the Manaiakalani Education Trust), Health (Registered Nurses in primary schools and Nurse Specialist/Youth Worker positions at Papakura High School), Whānau (digital literacy, money skills workshops, and the Warm Dry Homes home insulation and heating programme), and Financial Wellbeing (budgeting services, personalised financial coaching, and utility relief and advocacy). All services are delivered free of charge and funded by grants, donations, and philanthropic partners.

Product overview

Kootuitui Trust operates as a wraparound service platform integrating four core strands: Education (Chromebooks and digital learning support in partnership with Manaiakalani Education Trust), Health (Registered Nurses in schools and health intervention services), Whaanau (digital literacy, money skills, and Warm Dry Homes programme), and Financial Wellbeing (budgeting services, financial coaching, and utility relief). The organization serves a cluster of seven schools in Papakura and surrounding areas, providing holistic support to address postcode-related inequity. The Financial Wellbeing strand was launched in 2024, incorporating the former Christian Care Budget Service.

Differentiator

Problem solved

Functional benefit

Products and services

• Education Programme - Chromebooks and Digital Learning Support
• Health Services - School Nurses and Youth Workers
• Whānau Programme - Warm Dry Homes, Money Skills and Digital Literacy
• Financial Wellbeing Services (Budgeting, Coaching and Utility Relief)

Quantifiable outcome

• Every dollar invested delivers $11.00 of measurable good to New Zealand society
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Manaiakalani Education TrustcoreStrategic or Co-development Partner · 1 January 2014Partner initiative to provide digitally enabled education to cluster schools. Kootuitui distributes Chromebooks (one per student) and supports teachers through professional development and in-class support aligned with Manaiakalani's Learn-Create-Share pedagogy.
• Thriving Aotearoa Partnership (Thriving Communities Aotearoa)coreStrategic or Co-development PartnerKootuitui is a founding Trustee of the Thriving Aotearoa Partnership. The initiative brings together leaders from essential service sectors (banking, telco, energy, insurance, water) alongside community experts to address economic abuse and financial stress in the first 2,000 days. Kootuitui collaborates with utility providers including Mercury, Nau Mai Ra, Contact, and Veolia for pre-disconnection intervention, advocacy, and relief.
• Mercury (energy provider)majorOthersKootuitui collaborates with Mercury energy provider to offer pre- and post-disconnection intervention, financial relief, advocacy, education, and support for whaanau facing energy hardship.
• Nau Mai Ra (NMR)majorOthersNau Mai Ra partners with Kootuitui to prevent disconnection and provide sustainable energy solutions and budgeting support to whaanau.
• Contact EnergymajorOthersContact Energy collaborates with Kootuitui as part of Thriving Communities Aotearoa to provide pre-disconnection intervention and support for families in energy hardship.
• VeoliamajorOthersVeolia works with Kootuitui to prevent whaanau from being disconnected from water services, providing immediate intervention, advocacy, and support.
• Mahi Tahi (Kaupapa Maori mental health provider)minorStrategic or Co-development PartnerKootuitui CEO Abi Bond previously served as General Manager at Mahi Tahi. The organisations share community connections and a commitment to Kaupapa Maori approaches in South Auckland.
• Energy MatecoreStrategic or Co-development PartnerEnergy Mate is part of the Warm Dry Homes installation stage, helping whaanau with energy saving, ensuring power plans best suit their needs, and supporting with budgeting advice.
• Habitat for HumanityminorStrategic or Co-development PartnerHabitat for Humanity partners with Kootuitui to support housing-related interventions and warm dry home outcomes for whaanau.
• Papakura MaraecoreStrategic or Co-development PartnerPapakura Marae is a key community anchor and partner, providing venue and community engagement support for Kootuitui programmes including workshops and Warm Dry Homes delivery.
• Ngati Tamaoho TrustcoreStrategic or Co-development PartnerNgati Tamaoho Trust is a Mana Whenua partner providing governance representation and cultural guidance for Kootuitui's community work.
• KiwiHarvestminorStrategic or Co-development PartnerKiwiHarvest is listed as a community partner supporting food security for Kootuitui whaanau.
• Sustainable PapakuraminorStrategic or Co-development PartnerSustainable Papakura is a community partner supporting environmental and sustainability initiatives in partnership with Kootuitui.
• Chester Grey Chartered AccountantsminorOthersChester Grey Chartered Accountants provides pro bono accounting support to Kootuitui Trust.
• Shieff Angland LawyersminorOthersShieff Angland Lawyers provides pro bono legal support to Kootuitui Trust.

Scale indicators8 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Lifewise: Auckland charitable trust delivering wraparound housing, health, disability and whānau support services. Comparable in mission, integrated service model, and church-affiliated community roots.
• Auckland City Mission: Auckland-based charitable trust delivering integrated social services (food security, housing, health, social support) to people in poverty. Closely comparable wraparound, no-barrier service model targeting urban Auckland communities.
• LinkPeople: Auckland-based social services collective working with families/whānau experiencing complex needs through community connector roles. Comparable in community-led, wraparound support approach for vulnerable Auckland families.
• The Fono: Pacific-led integrated health and social services provider operating across South Auckland with school-based, family-facing, and wellbeing programmes. Directly comparable in target geography, community-embedded delivery, and combined education/health/wellbeing offering.
• Turuki Healthcare: Māori-led health and whānau ora provider in South Auckland delivering integrated health, social, and education support. Comparable in Kaupapa Māori approach, South Auckland footprint, and combined health/whānau service delivery.

Emerging players

• Manaiakalani Education Trust: Core delivery partner providing the Learn-Create-Share digital pedagogy that underpins Kootuitui's Chromebook and teacher PD programmes. A strategic ecosystem peer rather than competitor, but defines the Education strand's operating model.

Broad incumbents

• The Salvation Army New Zealand: Large national charitable organisation delivering integrated social services including budgeting, food support, housing, and family services. Comparable in multi-strand wraparound delivery and budgeting/financial wellbeing capability (e.g. MoneyCare).
• Barnardos New Zealand: National NGO delivering child and family support services, including early childhood education and whānau programmes. Comparable in target population (vulnerable children/families) and wraparound support philosophy, at much greater national scale.
• Presbyterian Support Northern: Large Auckland/Northland charitable organisation delivering family/whānau support, counselling, and social services across a wide portfolio. Comparable in charitable, community-services mission at greater scale and broader geography.

Others

• Habitat for Humanity New Zealand: Partner organisation supporting Kootuitui's Warm Dry Homes delivery. Thematically adjacent as a housing-focused charity operating in the same community, but not a direct service competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/kootuitui
• Facebookfacebook.com/kootuituikipapakura
• LinkedInlinkedin.com/company/kootuitui

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kootuitui Ki Papakura