Echo Park Paper
Echo Park Paper Co. is a privately held, US-based paper crafting and scrapbooking brand that designs and distributes themed patterned papers, stickers, stamps, dies, and adjacent craft goods to individual crafting enthusiasts via D2C e-commerce, a bi-monthly subscription club, a Utah retail showroom, and wholesale to retailers in 30+ countries.
- Company typePrivate
- Founded2010
- HeadquartersOrem, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Echo Park Paper does
Echo Park Paper Co., LLC is a privately held paper crafting and scrapbooking company headquartered in Provo, Utah, with a retail showroom in Orem, Utah. Founded in 2010 and operating with a 1–10 employee base, the company designs, brands, and distributes themed paper crafting products including 12" x 12" double-sided patterned papers printed on 80 lb acid-free, lignin-free cardstock, coordinating solid papers, sticker sheets, ephemera, photopolymer stamps, dies, embossing folders, and stencils — alongside adjacent finished goods such as greeting cards, calendars, puzzles, tote bags, and travelers notebooks. The portfolio is organized under multiple brands, primarily Echo Park Collections and Carta Bella, with a curated catalog of seasonal and themed releases (e.g., Flower Shoppe, Craft Room, Winnie the Pooh).
The business operates a multi-channel go-to-market model. Direct-to-consumer sales are conducted via a BigCommerce-powered e-commerce storefront (echoparkpaper.com), with bi-monthly subscription kits sold through Club EP (Card Kit Club at $19.99/kit and Craft Room Project Kit at $29.99/kit) on automated billing. Wholesale distribution is run through a dedicated portal (echoparkwholesale.com) serving independent and online retailers in more than 30 countries, and the company operates a physical retail store in Orem, UT that also hosts monthly paid crafting classes. Marketing is driven through organic social (Facebook, Instagram, Pinterest, YouTube, TikTok, X), email campaigns, trade shows, and community craft events.
Revenue streams combine one-time e-commerce and wholesale orders with recurring Club EP subscriptions and digital/physical gift card sales, with free shipping offered on domestic orders over $50. The company is bootstrapped (no disclosed outside investment, no funding rounds, no parent company), maintains no disclosed AI/ML or software-as-a-service technology infrastructure beyond standard e-commerce tooling, and positions itself on Made-in-USA quality and coordinated collection design rather than technology differentiation.
Echo Park Paper firmographics
Firmographics- Name
- Echo Park Paper
- Legal name
- Echo Park Paper Company, LLC
- Website
- https://echoparkpaper.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Echo Park Paper Co. is a privately held, US-based paper crafting and scrapbooking brand that designs and distributes themed patterned papers, stickers, stamps, dies, and adjacent craft goods to individual crafting enthusiasts via D2C e-commerce, a bi-monthly subscription club, a Utah retail showroom, and wholesale to retailers in 30+ countries.
- Ownership category
- akta.pro rank
Echo Park Paper industry classification
Industry- Product category
- Paper Crafting & Scrapbooking Supplies
- NAICS
- Office Supplies and Stationery Retailers (45941), Converted Paper Product Manufacturing (3222), Printing and Writing Paper Merchant Wholesalers (42411)
- SIC
- Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670), Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Scrapbooking & Paper Crafts Retail (CRALACAD)
- akta.pro secondary industry
- Calendars, Planners & Organization Supplies Retail (CRALABAJ)
Keywords
Where Echo Park Paper is headquartered
LocationHeadquarters
- HQ city
- Orem
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Echo Park Paper business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct consumer sales through echoparkpaper.com online storefront, featuring individual products, bundles, and collections for immediate purchase
- Club EP Subscriptions: Bi-monthly subscription model ($19.99 per kit for Card Kit Club, $29.99 per kit for Craft Room Project Kit) with automatic recurring billing on the 10th of each month
- Wholesale Distribution: Wholesale sales to independent and online retailers in 30+ countries, with dedicated wholesale portal at echoparkwholesale.com
- Gift Cards: Digital gift cards with promotional 10% extra value, available in various denominations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Flower Shoppe Card Kit - $23.95 per kit (bi-monthly subscription) |
| Subscription | Multi-year contract | Craft Room Project Kit - $34.85 per kit (bi-monthly subscription) |
| One time/ perpetual license | Pay-as-you-go | Collection Kits - $16.99 |
| Unit Pricing | Pay-as-you-go | Individual Papers - Starting at $0.55 (sale price) |
| Unit Pricing | Pay-as-you-go | Element Stickers - $3.99 |
| Unit Pricing | Pay-as-you-go | Solids Kits - $6.99 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Echo Park Paper product offering
Product offeringCore offering
Echo Park Paper designs, manufactures and sells themed paper crafting products — including 12"x12" double-sided patterned papers on 80 lb textured cardstock, cardstock, stickers, ephemera, dies, photopolymer stamps and coordinating embellishments — for scrapbooking, cardmaking and memory-keeping. The company distributes these products under the Echo Park and Carta Bella brands through its own BigCommerce storefront, a retail store in Orem, UT, a wholesale channel serving retailers in 30+ countries, and a recurring Club EP bi-monthly subscription kit.
Product overview
Echo Park Paper Co. is a paper crafting and scrapbooking company offering a diversified portfolio of products organized around two primary branded lines: Echo Park Collections and Carta Bella Collections. The company operates a bi-monthly subscription service called Club EP, which delivers curated card kits and project kits to members. Core products include themed paper collections featuring patterned papers in 12x12 and 6x6 sizes, coordinating solid papers, ephemera, stickers, stamps, and dies. Additional offerings span organizational products (albums, page protectors, travelers notebooks), finished products (greeting cards, calendars, puzzles, tote bags), and crafting tools (dies, stamps, embossing folders, stencils). The product ecosystem is designed around seasonal themed collections, with items priced individually or as bundles and collection kits. All paper products are acid and lignin free, printed on cardstock ranging from 65 lb to 80 lb weight. The company also maintains a retail store in Orem, Utah and sells through wholesale channels to retailers in over 30 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Carta Bella: Paper crafting collections brand offering patterned papers, embellishments, and crafting supplies
- Club EP
- Echo Park Collections
Products and services
- Echo Park Collections Primary branded line of patterned papers, embellishments and crafting supplies featuring themed collections released seasonally for scrapbooking and cardmaking.
- Carta Bella Collections Secondary branded line of paper crafting products including patterned papers, ephemera, stickers and collections with distinct design aesthetics for scrapbooking and cardmaking.
- Club EP Subscription Bi-monthly subscription program offering curated card kits (Card Kit Club at $19.99/kit) and project kits (Club EP Project Kit at $29.99/kit) with exclusive stamps, 6x6 paper pads, ephemera and cut-apart cards, delivered automatically to subscribers.
- Flower Shoppe Collection Kit Curated kit from the Flower Shoppe collection containing twelve 12"x12" double-sided papers and one 12" element sticker sheet, printed on 80 lb cardstock, acid and lignin free, for scrapbooking and cardmaking.
- Flower Shoppe 6x6 Paper Pad Compact 6x6 paper pad featuring scaled-down designs from the Flower Shoppe collection, suitable for cardmaking and small crafting projects.
- Flower Shoppe Ephemera Pack of 33 individually cut cardstock ephemera pieces featuring coordinated elements from the Flower Shoppe collection, acid and lignin free, for paper crafting and scrapbooking.
- Flower Shoppe Solids Kit Set of six 12"x12" coordinating solid-colored papers in bright colors from the Flower Shoppe collection, printed on 80 lb textured cardstock, acid and lignin free.
- Flower Shoppe Element Sticker 12"x12" element sticker sheet featuring designs from the Flower Shoppe collection, acid and lignin free, for paper crafting projects.
- Flower Shoppe Card Kit Bi-monthly Club EP subscription card kit featuring 18 exclusive stamps, a 6x6 paper pad with 24 designs and cut-apart cards, priced at $19.99 per kit plus tax/shipping.
- Craft Room Collection Themed Echo Park paper crafting collection featuring crafting room and hobby motifs, including papers, ephemera, stickers and coordinating solids for scrapbooking and cardmaking.
- Flower Shoppe Journaling Cards Pre-cut 12"x12" journaling card sheets in multiple sizes (3x4, 4x6, 6x4, multi) featuring designs from the Flower Shoppe collection, printed on 80 lb textured cardstock.
- Paper Pads Pre-cut paper pads in various sizes including 6x6 format, featuring coordinated designs from themed Echo Park and Carta Bella collections, for cardmaking and small projects.
- Cardstock Single-sheet and packaged cardstock products available in printed and solid color varieties, including printed cardstock collections, used as base material for paper crafting.
- Collection Kits Curated bundles containing coordinated papers and stickers from specific themed collections, enabling complete scrapbooking or cardmaking projects in one purchase.
- Dies and Stamps Cutting dies and 4"x6" photopolymer stamp sets (Made in the USA) for paper crafting projects, including exclusive stamps featured only in Club EP subscription kits.
- Embellishments Decorative elements including stickers, ephemera pieces, decorative brads, frames and tags designed to enhance scrapbooking, cardmaking and other paper crafting projects.
- Albums Scrapbooking and memory-keeping albums for organizing, displaying and preserving completed paper crafting projects and layouts.
- Greeting Cards Pre-made greeting cards featuring themed designs from various Echo Park and Carta Bella collections, sold ready-to-send.
- Calendars Themed calendars featuring Echo Park and Carta Bella collection artwork, available for 2025 and 2026.
- Puzzles Jigsaw puzzles featuring artwork from Echo Park and Carta Bella paper collections, sold as finished gift and hobby products.
- Tote Bags Canvas tote bags featuring printed designs from Echo Park and Carta Bella paper collections.
- Travelers Notebooks Traveler-sized notebook refills and covers for portable journaling and on-the-go memory keeping.
- Page Protectors Protective page sleeves for safeguarding completed scrapbook layouts and memory-keeping projects inside albums.
- Sticker Books Collectible sticker books containing themed sticker sheets from various Echo Park and Carta Bella collections.
- Sticker Sheets Individual sticker sheets featuring designs, sentiments and decorative elements from themed Echo Park and Carta Bella collections.
- Solids Kits Bundles of coordinating solid-colored papers in various color combinations, used as backgrounds and accents for scrapbooking and cardmaking projects.
- Coordinating Solid Papers Single and bundled solid-colored papers designed to coordinate with specific themed collections from Echo Park and Carta Bella.
- Essentials Foundational crafting supplies including basic tools and staple materials for paper crafting projects.
- Embossing and Stencils Embossing folders and stencil templates for creating textured and layered designs in scrapbooking and cardmaking projects.
- Recipe Cards Themed recipe card sets featuring Echo Park and Carta Bella collection designs, intended for kitchen organization and gifting.
- Bundles Value-priced product bundles combining multiple items from the same or related Echo Park and Carta Bella collections.
- Papers Individual and packaged patterned papers available in 12"x12" and other sizes with various themed designs, sold by the sheet for scrapbooking and cardmaking.
- Gift Cards Digital and physical gift cards available in preset denominations with a 10% bonus value promotion, redeemable on the Echo Park Paper storefront.
Companies that use Echo Park Paper
Customer profileSegments3 records
Ideal customer profiles2 records
Echo Park Paper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Echo Park Paper partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Independent and Online Retailers (Wholesale Partners)coreEcho Park Paper offers products through independent and online retailers in more than 30 countries. The company actively recruits new retail partners to help expand their consumer base globally. Retail partners can apply through the wholesale portal to become resellers of Echo Park Paper products.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Echo Park Paper competitors and assessment
Company assessmentBroad incumbents
- Stampin' Up!: Much larger direct-sales paper crafting company selling stamps, paper, ink, and tools through independent demonstrators globally. Comparable product categories and global craft-supply distribution, but at substantially larger scale and a fundamentally different direct-sales GTM.
Direct peers
- Lawn Fawn: Independent paper-crafting and stamp brand with a distinctive whimsical aesthetic. Comparable on die-and-stamp + patterned-paper bundles, themed collections, and a strong D2C craft-supplies storefront.
- Studio Calico: Scrapbooking brand that pioneered curated monthly/seasonal craft kits and project kits — directly comparable to Echo Park's Club EP subscription kit model and themed scrapbook collections.
- Simple Stories: Scrapbook paper and embellishment brand focused on themed, lifestyle-driven collections. Closely comparable in product (12x12 double-sided patterned papers, coordinating embellishments, stickers) and go-to-market (craft and independent retail channels).
- Prima Marketing: Mixed-media and paper-crafting manufacturer with patterned papers, stamps, and embellishments sold through craft retailers worldwide. Comparable SKU mix and wholesale craft-retail channel focus.
- American Crafts: Large-scale paper crafting company that designs, manufactures, and distributes themed patterned paper, embellishments, and stamps under multiple sub-brands including Pebbles and Crate Paper — directly comparable product mix (patterned paper + embellishments) and a multi-brand strategy that mirrors Echo Park's Echo Park + Carta Bella dual brand.
- Pinkfresh Studio: Modern paper crafting brand offering patterned paper collections, stamps, dies, and ephemera with strong design-led branding. Overlaps with Echo Park on 12x12 papers, coordination collections, and direct-to-consumer craft supplies.
- Pebbles (American Crafts sub-brand): Themed scrapbooking paper, sticker, and embellishment brand — overlaps with Echo Park on themed 12x12 patterned paper packs, coordinating embellishments, and indie-craft-retail distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Echo Park Paper social profiles
Digital presenceEcho Park Paper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Echo Park Paper leadership team
Management profileNumber of profiles
Echo Park Paper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Echo Park Paper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Echo Park Paper
What does Echo Park Paper do?
Echo Park Paper designs, manufactures and sells themed paper crafting products — including 12"x12" double-sided patterned papers on 80 lb textured cardstock, cardstock, stickers, ephemera, dies, photopolymer stamps and coordinating embellishments — for scrapbooking, cardmaking and memory-keeping. The company distributes these products under the Echo Park and Carta Bella brands through its own BigCommerce storefront, a retail store in Orem, UT, a wholesale channel serving retailers in 30+ countries, and a recurring Club EP bi-monthly subscription kit.
Is Echo Park Paper a public or private company?
Echo Park Paper is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Echo Park Paper founded?
Echo Park Paper was founded in 2010. It employs 1 to 10 people.
Where is Echo Park Paper based?
Echo Park Paper is headquartered in Orem, United States, in the North America region.
How does Echo Park Paper make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are club EP Subscriptions, wholesale Distribution and gift Cards.
Who are Echo Park Paper's main competitors?
Stampin' Up! is listed as a broad incumbent. Direct peers are Lawn Fawn, Studio Calico, Simple Stories, Prima Marketing, American Crafts, Pinkfresh Studio and Pebbles (American Crafts sub-brand).
Does Echo Park Paper have an API?
No public API is recorded for Echo Park Paper.
What industry is Echo Park Paper in?
Echo Park Paper's product category is Paper Crafting & Scrapbooking Supplies. Its primary akta.pro industry code is CRALACAD, Scrapbooking & Paper Crafts Retail, with a secondary code of CRALABAJ, Calendars, Planners & Organization Supplies Retail. Its NAICS code is 45941 and its SIC code is 2670.