Oelo
Oelo manufactures patented permanent LED lighting systems (UL-listed, IP68, 100,000-hour rated) for residential, commercial, municipal, and marine customers, selling via a tiered nationwide dealer network and direct e-commerce with cloud-based app control.
- Company typePrivate
- Founded-
- HeadquartersFort Collins, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Oelo does
Oelo, LLC is a Loveland/Fort Collins, Colorado-based manufacturer of permanent structural LED lighting systems for residential, commercial, municipal, and marine applications. Its core product is a patented channel-based LED lighting system (U.S. Pat. No. 10,006,615) available in acrylic or metal covers, with individually addressable RGB LEDs on a low-voltage 36V architecture. The system is UL-listed, IP68 waterproof-rated, V-0 fire-rated, and rated for 100,000 hours of operation — approximately double the lifespan of competing systems. Control is delivered through the proprietary cloud-based Evolution App (16 million hues, 365+ pre-set patterns, 18 movement modes, multi-zone scheduling up to 12 months in advance), with integrations for Alexa, Google Home, Control4, URC, Elan, Josh.ai, and Home Assistant. Specialized sub-lines include marine/dock lighting and outdoor patio lighting.
Oelo monetizes through two primary channels: a four-tier nationwide dealer network (Contractor, Authorized, Preferred, Platinum, with 10–35% discounts, $5K initiation fees, and $5K–$70K+ annual purchase commitments) and a direct-to-consumer e-commerce storefront selling DIY kits in 13 sizes (25' to 550') plus an aftermarket component store. Average professional residential installations start at $5,000, and top dealers average $350,000 in annual purchases. The company is privately held under a 70-year-old parent company with 30 years of mission-critical lighting experience, operates with a very lean 1–10 employee headcount, and reports a 182% year-over-year sales increase in 2021 with continued accelerated growth into 2024 product launches (Evolution App, Retrofit Kit, new movement modes).
Oelo firmographics
Firmographics- Name
- Oelo
- Legal name
- Oelo, LLC
- Website
- https://oelo.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Oelo manufactures patented permanent LED lighting systems (UL-listed, IP68, 100,000-hour rated) for residential, commercial, municipal, and marine customers, selling via a tiered nationwide dealer network and direct e-commerce with cloud-based app control.
- Ownership category
- akta.pro rank
Oelo industry classification
Industry- Product category
- Architectural LED Lighting
- NAICS
- Electric Lighting Equipment Manufacturing (33513), Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)
Keywords
Where Oelo is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Oelo business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Permanent LED Light Kit Sales (Hardware): Primary revenue from one-time sale of permanent LED lighting kits. Kits are sold in 25' to 550' linear foot increments in acrylic or metal cover options, plus add-on expansion kits. Each kit includes channels, LEDs, controller, wiring, and mounting hardware. Homeowners and businesses purchase directly or through dealers.
- Professional Installation Services (via Dealer Network): Dealers who facilitate installation earn margin on both product and labor. Installation is offered as an upsell on top of kit purchases. Average residential installation starts at $5,000.
- Dealer/Contractor Franchise Program: Contractors and entrepreneurs join Oelo dealer network at tiered levels (Contractor, Authorized, Preferred, Platinum) with initiation fees ($5,000 for Authorized/Preferred/Platinum), annual purchase commitments ($5,000–$70,000+), and receive escalating product discounts (10%–35% off list). Top dealers average $350,000 in annual purchases.
- Aftermarket Components and Replacement Parts: Replacement LEDs, channel sections, corner pieces, end caps, connectors, touch-up paint, control units, booster boxes, and color sample packs are sold individually through the Oelo Component Store for existing system owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | DIY Light Kit pricing by linear footage (acrylic or metal) |
| Unit Pricing | Pay-as-you-go | Individual components and replacement parts (aftermarket) |
| Other | Annual | Dealer tier program (Contractor / Authorized / Preferred / Platinum) |
| Other | Multi-year contract | Warranty coverage (tied to installer tier) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Oelo product offering
Product offeringCore offering
Oelo designs, manufactures, and sells permanent color-changing LED structural lighting systems that mount to building fascia via patented acrylic or metal channel covers. The hardware-based system is UL-listed, IP68 waterproof-rated, and rated for 100,000 hours, with individual LED addressability and 16 million color options controlled through the cloud-based Evolution App. The company distributes through a tiered nationwide dealer network and direct e-commerce, serving residential, commercial, municipal, and marine customers with DIY kits, professional installation, components, and retrofit upgrades.
Product overview
Oelo is a manufacturer of permanent color-changing LED structural lighting systems for year-round outdoor illumination. The core product is the Oelo Permanent Holiday Lights System, a UL-listed, IP68-rated lighting solution featuring over 16 million colors and 18 customizable movement patterns, rated for 100,000 hours of use. The system is controlled via the proprietary Evolution App (cloud-based), Anywhere App (cloud-based), or Standard App (legacy in-range), and integrates with major home automation platforms including Alexa, Google Home, Control4, URC Total Control, Elan, Josh.ai, and Home Assistant. Oelo offers two cover material options—Acrylic (impact-resistant, flush design) and Metal (long-lasting aluminum)—in various mounting configurations (Face Mount, Under Mount, Accent/Side Mount). The product portfolio includes the Retrofit Controller Kit ($250) for upgrading existing 36V systems, Evolution 36V Control Units (standard and small variants), a 36V Booster Box for system expansion, and pre-configured DIY Light Kits in 13 sizes (25' to 550') available in acrylic or metal. Specialized product lines include LED Marine Lights (IP68 submersible for docks/marinas) and Color-Changing Patio Lights for outdoor living spaces. The company is headquartered in Loveland, Colorado, and backs its products with a 7-year warranty (5-year for DIY/contractor installs) backed by 50 years of lighting industry experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Oelo Permanent Holiday Lights System Permanent color-changing LED lighting system for residential, commercial, municipal, and marine applications. Rated for 100,000 hours, controlled via smartphone app, with customizable colors (16 million hues) and 18 movement patterns. Features acrylic or metal LED light covers in face-mount, under-mount, side-mount, and accent mounting configurations.
- Evolution App Cloud-based smartphone app for controlling Oelo lighting systems. Features over 16 million hues, 365+ pre-set patterns, customizable movement settings, scheduling up to 12 months in advance, multi-zone control, and voice assistant compatibility with Alexa and Google Home.
- Oelo Anywhere App Cloud-based app version for Oelo controllers purchased between October 2022 and March 15, 2024. Allows remote control of lights via WiFi, cellular, or Ethernet connection.
- Oelo Standard App Original legacy app for Oelo controllers purchased before October 2022, operating within WiFi range of the building for in-range lighting control.
- Retrofit Controller Kit Controller upgrade kit ($250) for existing 36V Oelo systems. Provides six individually addressable signal outputs, powers up to 300 lights with optional boost box expansion, and includes premium antenna for connectivity. Upgrades legacy systems to Evolution App compatibility in under 15 minutes.
Quantifiable outcome
- 100,000-hour LED lifespan (22 years of nightly 12-hour glow) vs. competing systems at 10,000–40,000 hours — doubles the operational life of the lighting
- +5 more outcomes
Companies that use Oelo
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
Oelo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature7 records
Oelo partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- Oelo Contractor DealerscoreEntry-level dealer tier offering 10% discount off list price with no annual purchase requirements. Contractors facilitate product sales to homeowners and businesses. Oelo provides marketing support and online dealer installation training resources.
- Oelo Authorized DealerscoreMid-tier dealer program with $5,000 initiation fee and $5,000–$24,999 annual purchase commitment. Receives 20% discount off list price, on-site installation training, up to $2,500 in ad match, and tiered benefits. Dealers facilitate both product sales and installation services to residential and commercial customers.
- Oelo Preferred DealerscoreAdvanced dealer tier with $5,000 initiation fee and $20,000+ annual purchase commitment. Receives 30% discount off list price plus $5,000 in ad match and top-tiered incentives. Preferred dealers serve large-scale commercial and municipal installations alongside residential clients. Top dealers average $350,000 in annual purchases.
- Oelo Platinum DealersflagshipTop-tier dealer level with $5,000 initiation fee and $70,000+ annual purchase requirement. Receives 35% discount off list price plus $7,000 in ad match and other top-tiered incentives. Platinum dealers handle the most complex commercial and municipal installations and franchise multi-location rollouts. Many dealers quickly grow to this tier level.
- Amazon AlexacoreOelo Evolution system integrates with Amazon Alexa for voice-activated control. Users can set Oelo lights to favorite colors, turn on patterns, and schedule lighting through Alexa voice commands and Routines (e.g., 'Let there be light!'). Integration available for systems purchased after March 14, 2024.
- Google HomecoreOelo Evolution system integrates with Google Home for voice-activated and app-based control. Users can operate lights with 'Hey Google' commands and create custom Starter routines and Actions through the Google Home app. Integration available for systems purchased after March 14, 2024.
- Control4coreOelo works with Control4's smart home operating system via a dedicated Oelo driver available on DriverCentral. The driver enables control of colors, patterns, and zones, and supports custom programming. Pattern selection is organized within the driver interface for streamlined user experience.
- URC Total ControlcoreURC's Oelo Lighting two-way Unified Lighting module provides control and feedback to compatible devices. The URC system enables intuitive one-touch control via touch screens, remotes, apps, and voice commands for integrated lighting operation.
- Elan Home SystemscoreOelo integrates with Elan Home Systems via a Cindev-created driver available on DriverCentral's Elan Driver marketplace. Users can manage Oelo Lights directly through their Elan home automation interface.
- Josh.aicoreOelo driver is authorized within Josh.ai's Nimble DevSuite for discovery and operation of Oelo Lighting Solutions systems. Users can build custom scenes using Josh.ai's touch, text, and voice control interfaces for exterior lighting customization.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Oelo competitors and assessment
Company assessmentBroad incumbents
- Philips Hue (Signify): Signify's Philips Hue is a broad smart-lighting incumbent spanning indoor and outdoor color-changing LEDs with extensive smart-home integration. While it does not specialize in permanent architectural lighting, it competes in the broader smart color-changing lighting category.
- American Lighting: American Lighting is a specialty lighting manufacturer offering LED tape, fixtures, and architectural lighting solutions through distribution and pro channels. It serves as an adjacent incumbent in the broader LED architectural and accent lighting market where Oelo operates.
- WAC Lighting: WAC Lighting is an established architectural and specialty lighting manufacturer offering a broad portfolio of fixtures for residential, commercial, and landscape applications. It represents a broader incumbent in the architectural lighting category where Oelo's specialty permanent lighting sits.
- LIFX: LIFX offers a broad portfolio of Wi-Fi-connected color-changing smart lighting for indoor and outdoor use. It is an adjacent competitor in the smart color lighting ecosystem but does not specialize in permanent roofline/architectural installations.
Emerging players
- Lumary: Lumary is a smart lighting brand offering permanent outdoor LED systems with app and voice control, focused on DIY-friendly installation at lower price points. It overlaps with Oelo in functionality but targets a more value-conscious, self-install customer.
- Novostella: Novostella offers smart outdoor and architectural LED lighting sold primarily through online channels. While not a permanent roofline specialist, it overlaps with Oelo in smart color-changing outdoor lighting at lower price points.
Direct peers
- Jellyfish Lighting: Jellyfish Lighting sells permanent, programmable LED lighting for rooflines and landscapes via a regional dealer/installer network, with comparable pricing tiers and app-based control. It is a direct rival for residential holiday lighting customers.
- Gemstone Lights: Gemstone Lights manufactures permanent outdoor LED lighting systems with individual-addressable color control and a proprietary app, sold through a dealer network. The product positioning, target customer (homeowners), and go-to-market (dealer-installer model) are directly comparable to Oelo.
- Trimlight: Trimlight is a leading direct competitor in permanent architectural and holiday LED lighting, offering similar color-changing, app-controlled systems sold through an authorized dealer network across North America. It competes head-to-head with Oelo in residential, commercial, and municipal segments with comparable pricing.
- EverLights: EverLights offers permanent color-changing LED lighting systems for homes and businesses installed by trained dealers. Its product, channel-based mounting approach, and dealer-distribution model closely mirror Oelo's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Oelo social profiles
Digital presenceOelo compliance and trust
Trust signalCompliance4 records
Oelo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oelo leadership team
Management profileNumber of profiles
Profiles2 records
Oelo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oelo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oelo
What does Oelo do?
Oelo designs, manufactures, and sells permanent color-changing LED structural lighting systems that mount to building fascia via patented acrylic or metal channel covers. The hardware-based system is UL-listed, IP68 waterproof-rated, and rated for 100,000 hours, with individual LED addressability and 16 million color options controlled through the cloud-based Evolution App. The company distributes through a tiered nationwide dealer network and direct e-commerce, serving residential, commercial, municipal, and marine customers with DIY kits, professional installation, components, and retrofit upgrades.
Is Oelo a public or private company?
Oelo is a private company. It is classified as corporate owned and is currently operating.
When was Oelo founded?
Oelo was founded in -1. It employs 1 to 10 people.
Where is Oelo based?
Oelo is headquartered in Fort Collins, United States, in the North America region.
How does Oelo make money?
Four revenue lines are on record. Permanent LED Light Kit Sales (Hardware) is the primary driver. The others are professional Installation Services (via Dealer Network), dealer/Contractor Franchise Program and aftermarket Components and Replacement Parts.
Who are Oelo's main competitors?
Broad incumbents on record are Philips Hue (Signify), American Lighting, WAC Lighting and LIFX. Emerging players are Lumary and Novostella. Direct peers are Jellyfish Lighting, Gemstone Lights, Trimlight and EverLights.
Does Oelo have an API?
No public API is recorded for Oelo.
What industry is Oelo in?
Oelo's product category is Architectural LED Lighting. Its primary akta.pro industry code is IMAGAIAI, Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting). Its NAICS code is 33513 and its SIC code is 3640.