What Imageware does

Imageware is an integrated communications agency headquartered in Milan, Italy, founded in 1986 (some sources state 1987) and operating as a wholly-owned subsidiary of Digital360 Group since 14 October 2021. The company delivers a portfolio of professional communication services including public relations, communication strategy, real and digital event management, social media strategy and management, content creation, employer branding, and in-house digital development through an internal unit called Digital House. The agency also operates a dedicated events and team-building sub-brand called Happy Moments, and publishes a bilingual thought-leadership newsletter called Comm2Comm covering communication industry trends. The agency's service delivery relies on a 32-person professional staff organized into dedicated multidisciplinary teams for key accounts, supported by memberships in international communications networks (WE Communications, Brands2Life, Iprex, RedLorry).

Imageware's customer base spans 100+ active clients concentrated in Italy, with a portfolio heavily weighted toward large multinational enterprises in technology (SAP, Microsoft, Adobe, VMware, Zoom, Zendesk, NTT DATA, Trend Micro), consumer electronics (realme, Acer, Mitsubishi Electric), industrial and sustainability-focused firms (ABB), financial services (Fineco, Younited), and public administration (Comune di Milano). The agency's go-to-market is enterprise field sales, with relationship-driven, project-based and retainer engagements sold directly to B2B buyers and amplified through case-study-driven content marketing, LinkedIn presence, and the Comm2Comm editorial platform.

The business model is professional services revenue generated through custom, quote-based fees per project or retainer scope; pricing is not publicly disclosed. The agency derives no SaaS, product, or licensing revenue, and there is no evidence of proprietary technology platforms beyond the Comm2Comm content property. Corporate governance follows Italian Legislative Decree 231/2001, with Modello 231 approved on 26 April 2024, alongside the parent's Code of Ethics, Anti-Corruption Policy, and Whistleblowing Reporting Procedure.

Name

Imageware

Legal name

IMAGEWARE srl

Website

https://imageware.it

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Imageware is a Milan-based integrated communications agency, founded in 1986 and owned by Digital360 Group, serving 100+ enterprise clients in Italy with PR, social media, events, employer branding, content creation, and digital development services.

Ownership category

akta.pro rank

Product category

Integrated Communications Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

akta.pro secondary industry

Photography & Photo Production (BPAFAIAF)

Keywords

• Integrated communications
• Public relations
• Social media strategy
• Employer branding
• Event management

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Communications Services: Imageware generates revenue through project-based professional services including public relations, social media strategy and management, employer branding, event organization (physical and digital), content and creative production, and digital development (Digital House). Revenue is derived from retainer agreements and individual project engagements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Imageware is an integrated communications agency that delivers public relations, communication strategy, real and digital events, social media management, content creation and creativity, employer branding, and digital development services to enterprise clients primarily in Italy. The agency operates dedicated internal units including 'Digital House' for digital solutions and 'Happy Moments' for corporate events and team building, and publishes the Comm2Comm thought leadership newsletter.

Product overview

Imageware is a service-based integrated communication agency, not a software product company. The company offers a portfolio of communication services including public relations, strategy, event management (real and digital), social media, content and creativity, employer branding, and digital solutions development. Services are delivered through specialized teams and internal structures. The company also produces content through its Comm2Comm newsletter platform covering communication industry insights.

Differentiator

Problem solved

Functional benefit

Brands

• Digital House: Internal company dedicated to digital solutions development
• Happy Moments
• Comm2Comm

Products and services

• Public Relations (Relazioni pubbliche)
• Communication Strategy (Strategia)
• Real & Digital Events (Eventi reali & digitali)
• Social Media Management
• Content & Creativity (Contenuti & creatività)
• Employer Branding
• Digital House
• Happy Moments
• Comm2Comm Newsletter

Quantifiable outcome

• realme GT 6 launch campaign achieved 400+ media articles, 200+ product reviews, 4.5M+ TikTok views, and 70+ journalists attending the event
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Digital360coreStrategic or Co-development Partner · 14 October 2021Imageware was acquired by and became part of the Digital360 group on 14 October 2021. Digital360 is the parent company providing strategic direction, shared services, and access to a broader ecosystem of digital communication companies. Imageware operates under the Digital360 Connect division for integrated communication services.
• WE CommunicationscoreStrategic or Co-development PartnerWE Communications is a leading global communications and marketing agency. Imageware is a member of the WE Communications international network, enabling cross-border communications capabilities and access to global clients and best practices in the communications industry.
• Brands2LifeminorStrategic or Co-development PartnerUK-based digital and marketing communications agency. Imageware lists Brands2Life as a partner, suggesting collaboration on cross-market campaigns or shared client service in the UK and Italy.
• IprexminorStrategic or Co-development PartnerIprex is a global network of communications agencies. Imageware is a member, providing access to international PR and communications capabilities across multiple markets.
• RedLorry (Red Lorry Yellow Lorry)minorStrategic or Co-development PartnerRed Lorry Yellow Lorry is a specialist technology PR agency network. Imageware is a member, supporting technology-focused communications services with access to a specialized international network.
• ESG360minorGTM or Marketing PartnerESG360 is a media outlet covering environmental, social, and governance topics. Imageware arranged a media partnership with ESG360 for the #LaStaffettadiABB campaign, where ESG360 served as media partner amplifying the campaign content to its readership of 83,000 readers.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• WE Communications: Global integrated communications and marketing agency with strong technology B2B positioning. Imageware is a member of the WE Communications network and they compete for similar enterprise tech clients across Europe.
• Hotwire: Global technology-focused communications agency with strong enterprise B2B DNA. Directly comparable on tech client roster (similar to Imageware's SAP, ABB, realme, Adobe-style mix) and integrated campaign model.
• Brands2Life: UK-based digital-first integrated communications agency with strong technology and B2B focus. Listed as a partner of Imageware but operates as a direct competitive agency on similar tech marketing mandates in Europe.

Broad incumbents

• FleishmanHillard: Global PR and integrated communications network (Omnicom) with deep enterprise and technology practice. Overlaps with Imageware on large multinational enterprise accounts like SAP, Microsoft, and Adobe, but at significantly greater scale.
• Edelman: Largest global PR firm with extensive enterprise technology and corporate communications practices. Competes with Imageware on multinational retainers and serves many of the same blue-chip enterprise brands.
• BCW (Burson Cohn & Wolfe): Global PR and communications agency (WPP) with strong enterprise B2B technology credentials. Overlaps with Imageware on integrated communications mandates for global enterprise tech clients.
• Havas PR: Global creative and communications network with PR and experiential capabilities across European markets. Comparable to Imageware in offering integrated communications and events to enterprise clients.
• MSL Group: Global public relations and integrated communications network (Publicis Groupe) with strong technology and consumer practice. Direct overlap with Imageware's enterprise tech and brand communications work.
• Hill+Knowlton: Global communications consultancy with technology and corporate practice. Competes with Imageware for major enterprise PR, ESG, and integrated campaign briefs at global level.

Regional players

• Publicis Italia: Italian arm of Publicis Groupe offering creative, media, PR, and digital services. Direct local-market competitor to Imageware inside Italy for enterprise and consumer brand clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AgenziaImageware
• LinkedInlinkedin.com/company/imageware
• Instagraminstagram.com/imagewareagency
• Xx.com/ImagewareAgency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imageware