What Flisekompaniet does

Flisekompaniet is a Norwegian specialty retailer of tiles, bathroom products, and related building materials, founded in 1979 and headquartered in Oslo. The company operates over 20 physical retail showrooms across Norway, spanning from Tromsø in the north to Stavanger in the south, complemented by a full e-commerce platform at flisekompaniet.no. It positions itself as holding Norway's largest and widest selection of stocked tiles, with a product portfolio that includes ceramic and natural stone tiles, bathroom furniture, VVS/plumbing fixtures, laminate and vinyl flooring, outdoor terrace tiles, tools, adhesives, grout, waterproofing membranes, and cleaning and maintenance products.

The company's core technology and product infrastructure includes the proprietary SLIDEDRAIN linear floor drain system — developed in Norway and SINTEF-certified to EN 1253-1, K3 — which features Tile Insert technology for near-invisible floor drain integration. Flisekompaniet also markets the NORENCO sub-brand for professional cleaning products. The company maintains three distinct digital platforms: the core consumer site, a Proff portal for trade professionals, and Studio Flisekompaniet for architects and interior designers.

Flisekompaniet generates revenue through one-time retail product sales across budget to premium price tiers (tiles from 179 kr/m² to over 4,000 kr/m², bathroom furniture from 999 kr to 27,990 kr). Its go-to-market is multi-channel: physical showrooms with in-store interior design consultations, e-commerce with store pickup, a tile installer finder referral service, and a content marketing strategy anchored by a 148-page inspiration magazine. The company is a subsidiary of Saint-Gobain Group, an international building materials conglomerate, which provides corporate backing, sourcing capabilities, and data protection governance.

Name

Flisekompaniet

Legal name

Flisekompaniet

Website

https://flisekompaniet.no

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Flisekompaniet is a Norwegian specialty retailer founded in 1979, operating over 20 showrooms and an e-commerce platform selling tiles, bathroom products, and building materials to homeowners, trade professionals, and architects across Norway. It is a subsidiary of Saint-Gobain Group.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE)

akta.pro secondary industries

Bathroom Tilework (Floor & Wall Tile Installation) (HSAPABAE), Bathroom Surface Cleaners (Sinks, Tubs, Tiles, Grout) (CRAJADAE)

Keywords

• Ceramic tile retail
• Bathroom fixtures
• Plumbing products
• Flooring materials
• Home renovation supplies

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Flisekompaniet generates revenue through the sale of tiles, bathroom furniture, VVS products (plumbing fixtures), flooring (laminate, parquet, vinyl), tools, and cleaning/maintenance products. The company operates both physical retail stores and an e-commerce platform, selling directly to consumers and trade professionals. Products are sold at various price points ranging from budget to premium.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Flisekompaniet is Norway's largest stocked tile and bathroom products retailer, selling ceramic and natural stone tiles, bathroom furniture, VVS/plumbing fixtures, shower systems, flooring (laminate, parquet, vinyl), installation tools, adhesives, waterproofing membranes, and its proprietary SLIDEDRAIN drainage and NORENCO cleaning product lines. It serves private homeowners, trade tilers, and architects through more than 20 physical stores, an e-commerce platform, and separate Proff and Studio portals, complemented by design consultations, free samples, and a tile installer finder service.

Product overview

Flisekompaniet is Norway's leading tile and building materials retailer, operating as a single unified e-commerce and retail platform with physical stores. The core offering centers on tiles (fliser) — Norway's largest stocked selection — complemented by a comprehensive building materials portfolio including VVS/plumbing products, bathroom furniture (baderomsmøbler), laminate flooring, terrace tiles (flisheller), shower products, mixer taps, tools, and installation materials (adhesives, grout, membranes). Notable sub-brands include SLIDEDRAIN (Norwegian-developed linear floor drains with Tile Insert technology, SINTEF certified) and NORENCO (professional cleaning and maintenance products). The company serves both retail consumers and professional tradespeople through separate website portals.

Differentiator

Problem solved

Functional benefit

Brands

• Proff Flisekompaniet: Separate professional platform for trade customers
• Studio Flisekompaniet

Products and services

• Fliser (Tiles)
• Baderomsmøbler (Bathroom Furniture)
• VVS (Plumbing Products)
• Dusj (Shower Products)
• Blandebatterier (Mixer Taps)
• Gulv (Flooring)
• Laminat (Laminate Flooring)
• Flisheller (Terrace Tiles)
• SLIDEDRAIN Drainage Products
• NORENCO Cleaning and Maintenance Products
• Verktøy (Tile Installation Tools)
• Lim og Fug (Adhesives, Grout, and Sealants)
• Membran (Waterproofing Membranes and Wet Room Panels)
• Tile Installer Finder (Finn Flislegger)
• In-Store Interior Design Consultations

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• SLIDEDRAINcoreTechnology or IntegrationSLIDEDRAIN is a Norwegian-developed floor drain solution that Flisekompaniet sells and promotes. The SLIDEDRAIN system features Tile Insert technology allowing tiles to be recessed into drains for near-invisible finish. Products are developed in Norway and certified by SINTEF.
• Saint-Gobain GroupcoreOthersFlisekompaniet is owned by Saint-Gobain Group, a major international building materials company. Saint-Gobain sets the privacy and data protection guidelines for the company.
• SINTEFcoreStrategic or Co-development PartnerSINTEF provides technical certification for products like SLIDEDRAIN drainage systems, approving them according to EN 1253-1, K3 standard.
• Tile Installers (Flisleggere)coreChannel Partner/ Reseller/ DistributorNetwork of vetted tile installers across Norway who Flisekompaniet refers customers to. Company has agreements with many skilled tradespeople for both small and large projects.
• KlarnaminorOthersPayment provider enabling customers to use Klarna's payment solutions at checkout. Personal data including contact and order details are shared with Klarna for payment processing.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Byggmax: Swedish discount building-materials retailer expanding in Norway. Competes on low-price commodity tiles and flooring with a lean store footprint, contrasting Flisekompaniet's specialist showroom model.
• Fibo Inter Nordic: Norwegian producer of waterproof wall systems for bathrooms, often sold via building-materials retailers. Indirect adjacency: same end-customer (bathroom renovators) but on installation materials rather than tiles.
• Jula: Scandinavian discount DIY retailer with growing assortment in tools, flooring accessories, and bathroom fittings. Limited direct overlap on premium tiles but competes on price-sensitive segments.
• Komproment: Nordic supplier of roofing, tiles, and façade systems with growing presence in Scandinavian markets. Overlaps with Flisekompaniet in the tile/building-materials specialty segment.

Direct peers

• Bauhaus Norge: Major European big-box home-improvement chain with substantial Norwegian presence. Competes on tiles, bathroom furniture, VVS, tools, and flooring with a broader DIY assortment and aggressive pricing.
• Byggmakker: One of Norway's largest building-materials retail chains serving both consumers and trade professionals. Competes with Flisekompaniet in tiles, flooring, VVS, and bathroom products but across a much broader DIY assortment.
• Maxbo: Norwegian building-materials retailer with national store network and pro/consumer segmentation. Overlaps with Flisekompaniet on tiles, flooring, and bathroom categories but as a generalist rather than tile specialist.
• Megaflis: Norwegian specialist tile and bathroom retailer with multi-store presence and e-commerce. Closest direct competitor to Flisekompaniet in the stocked-tile + bathroom-furniture category, with overlapping customer segments and assortment.
• Optimera: Norwegian building-materials distributor serving both trade professionals and retail. Overlaps with Flisekompaniet's Proff segment on tiles, adhesives, membranes, and installation materials.

Broad incumbents

• Saint-Gobain Distribution Denmark: Sister entity of Flisekompaniet within Saint-Gobain Group operating building-materials distribution in neighboring Denmark. Comparable business model and product portfolio under the same parent group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/flisekompaniet
• Facebookfacebook.com/Flisekompaniet
• LinkedInlinkedin.com/company/flisekompaniet-as

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flisekompaniet