What MegaFlis does

MegaFlis AS is a privately held Norwegian home-improvement retail chain founded in 1997, headquartered near Oslo (Billingstadsletta), and operating 23 warehouse-showroom locations across Norway from Arendal in the south to Steinkjer in the north. The company sells more than 37,000 SKUs across tiles (fliser), natural stone, bathroom furniture, laminate flooring, wall panels, VVS/plumbing, electrical, underfloor heating, tools, and interior items, including branded product lines such as Wood's climate-control products and Zalo cleaners. Each physical warehouse typically ranges from 3,000-7,000 m² and functions simultaneously as a large-format showroom (with inspirational tile and bathroom exhibitions) and as a logistics/Click & Collect point, complemented by a full e-commerce storefront at megaflis.no and delivery via PostNord.

The company monetizes primarily through one-time product sales across both channels, supplemented by recurring loyalty economics via the Megaflis+ customer club (2% bonus on purchases, bonussjekker at 2,500 points) and a discounted outlet channel. GTM is omnichannel and primarily direct-to-consumer, with two named customer personas: DIY homeowners undertaking renovation projects (primary) and trade professionals sourcing bulk materials. MegaFlis invests in digital planning tools — SparkVision Showroom, SparkVision Blueprint bathroom designer, Lind Sky custom-wardrobe configurator, and an Uponor floor heating configurator — to capture customers early in the renovation journey and convert planning sessions into complete basket purchases. Operationally, the stack integrates Voyado for CRM, Klarna for payments, Yotpo for reviews, and Zendesk for chat; sustainability credentials include Amfori BSCI and BEPI membership (since 2022), FSC membership, and a BREEAM-certified Ringsaker warehouse. The business is led by CEO Ståle Lindgren (Daglig leder) with no disclosed external investment, parent company, or public listing.

Name

MegaFlis

Legal name

Megaflis AS

Website

https://megaflis.no

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MegaFlis is a privately held Norwegian omnichannel home-improvement retailer operating 23 warehouse showrooms and an e-commerce store, selling tiles, bathroom furniture, VVS, electrical, and heating products to DIY homeowners and trade professionals nationwide.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Home Centers (444110), Hardware Retailers (444140)

akta.pro primary industry

Warehouse-Format Mass Merchandisers (Non-membership) (CRAGABAE)

Keywords

• Home improvement retail
• Tile and flooring
• Bathroom furniture retail
• Building materials store
• Plumbing and electrical supplies

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Product Sales: Revenue from selling tiles, bathroom furniture, flooring, VVS (plumbing), electrical, heating products, tools, and interior items across 23 physical warehouse locations and online store. One-time product transactions for home improvement projects.
2. Customer Club Membership: Megaflis+ loyalty program where members earn 2% bonus points on purchases, with bonussjekker (bonus checks) issued at 2500 points. Drives customer retention and repeat purchases.
3. Outlet Sales: Sales from outlet section featuring discontinued and limited-availability products at discounted prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

MegaFlis is a Norwegian omnichannel home improvement retailer selling tiles, bathroom furniture, laminate flooring, wall panels, VVS/plumbing products, electrical products, tools, and interior items. It operates 23 warehouse showrooms nationwide alongside a full e-commerce store with home delivery, Click & Collect, digital planning tools, and the Megaflis+ customer loyalty club. Customers can buy standard retail products or order customized solutions such as Lind Sky sliding-door wardrobes designed through an online configurator.

Product overview

MegaFlis is a Norwegian home improvement retail chain operating 24 physical stores across Norway plus an online store. The company offers a broad portfolio of products centered on tiles (fliser), bathroom furniture (baderomsmøbler), flooring including laminate (laminatgulv) and wall panels (veggplater), VVS/plumbing products, electrical products, tools, heating solutions including floor heating (gulvvarme) via Uponor, and various home improvement items. The company provides complementary digital planning tools including the Lind Sky custom wardrobe designer, SparkVision Showroom for visualizing tiles and combinations, SparkVision Blueprint for bathroom planning, and a Uponor floor heating configurator. MegaFlis operates a loyalty program (Megaflis+) offering 2% bonus on purchases, maintains an Outlet channel for discounted items, and carries numerous branded product lines including Wood's climate control products and Zalo cleaning products. The product portfolio spans core renovation materials through fixtures, fittings, tools, and climate management systems.

Differentiator

Problem solved

Functional benefit

Brands

• Megaflis+: Customer loyalty program offering 2% bonus on purchases, personalized offers, and bonus checks.

Products and services

• Tiles (Fliser) Wide assortment of indoor and outdoor tiles, natural stone, and bathroom tiles in various styles, materials, and finishes, for residential and commercial renovation.
• Bathroom Furniture (Baderomsmøbler) Complete bathroom furniture line including vanities, mirrors, and bathroom innredning for full bathroom installations.
• Laminate Flooring (Laminatgulv) Laminate flooring from brands including Berry Alloc and Egger, sold for various rooms and budgets.
• Wall Panels (Veggplater) Wall panels including spileplate, MDF plates, bathroom panels, interior plates, kitchen plates, and ceiling panels from brands such as Berry Alloc, Pergo, Lind, Vetpro, Litex and Laug.
• VVS (Plumbing) Products Plumbing, heating and water system components including fixtures, fittings and related equipment for residential and commercial installations.
• Electrical Products Electrical installation products including wiring, outlets, switches and electrical installation materials for residential and commercial projects.
• Tools (Verktøy) Hand tools, power tools and accessories for construction, renovation and DIY projects.
• Lind Sky Custom Sliding-Door Wardrobes Made-to-measure sliding-door wardrobes configurable online with multiple front colors, mirrors, side panels and accessories, designed and ordered through the megaflis.no wardrobe drawing tool.
• Megaflis+ Customer Club (Loyalty Program) Free-to-join loyalty program for Norwegian customers offering 2% bonus on all eligible purchases, redeemable as bonus checks, plus personalized offers and member-exclusive deals.
• Outlet (Discounted / Discontinued Inventory) Dedicated outlet channel offering discontinued items in limited quantities at reduced prices, available online and across physical stores.
• Wood's Climate Control Products Wood's branded dehumidifiers, humidifiers, air purifiers and related accessories such as filters and hygrometers for indoor climate management.
• Zalo Cleaning Products Zalo brand cleaning products including dishwashing liquid, kitchen spray, and surface cleaners.

Quantifiable outcome

• 180-day open purchase policy
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• UponorcoreTechnology or IntegrationUponor provides water-based floor heating systems integrated into Megaflis' planning tools. Megaflis offers a Uponor iframe/configurator allowing customers to plan floor heating projects and receive indicative pricing for components from Uponor's product range.
• Lind SkycoreTechnology or IntegrationLind Sky provides measurement-customized sliding wardrobe doors. Megaflis offers an integrated design tool allowing customers to customize and order Lind Sky wardrobe solutions through the website.
• SparkVisioncoreTechnology or IntegrationSparkVision provides digital showroom and bathroom blueprint visualization tools integrated into Megaflis' website. Customers can test tile combinations in virtual environments and design complete bathrooms with product lists.
• VoyadocoreTechnology or IntegrationVoyado provides customer data platform used by Megaflis to collect customer club members in one system, provide purchase history insights, analyze behavioral and purchase history for improved services and targeted communication.
• Facebook/MetaminorGTM or Marketing PartnerFacebook pixel used for behavioral tracking on website to enable targeted marketing campaigns on Facebook platform.
• TriggerbeeminorGTM or Marketing PartnerTriggerbee handles pop-ups and personal messages, used for marketing automation and recruiting new customer club members.
• KlarnacoreChannel Partner/ Reseller/ DistributorKlarna provides payment methods including invoice, account, and card payments. Megaflis integrates Klarna for customer payments in e-commerce and physical stores.
• Amfori BSCIcoreStrategic or Co-development PartnerAmfori BSCI is an international initiative promoting social responsibility in supply chains. Megaflis has been member since 2022 and uses BSCI as framework for supplier assessments, requirements, and audits.
• Amfori BEPIcoreStrategic or Co-development PartnerAmfori BEPI is an environmental initiative supporting supply chain sustainability. Megaflis uses BEPI as framework for environmental assessments and improvements.
• FSC (Forest Stewardship Council)coreStrategic or Co-development PartnerFSC certification ensures responsible forest management. Megaflis is FSC member and requires responsible forestry and worker rights where FSC-certified products are used.
• SINTEFminorStrategic or Co-development PartnerSINTEF conducted extensive testing on product recalls (Celeste Stoke and Wakefield faucet repair) to ensure the fix is safe and permanent.
• PostNordcoreChannel Partner/ Reseller/ DistributorPostNord is the logistics partner for home delivery and pickup point delivery (MyPack Collect and MyPack Home) across Norway.

Scale indicators3 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Maxbo: Norwegian building materials retailer (owned by Optimera/CRH) serving both DIY consumers and professional tradespeople with lumber, building supplies, and renovation products. Comparable on the pro-tradesperson customer segment and building-materials assortment, though lighter on tile and bathroom specialty.
• Bauhaus (Nordic): European home improvement superstore operator with Norwegian stores selling tiles, bathroom, VVS, tools, paint, and garden. Comparable warehouse-format footprint and category breadth; competes head-on with MegaFlis on tile and bathroom assortment in overlapping Norwegian cities.
• Montér: Norwegian chain of building materials retailers serving primarily professional contractors with lumber, panels, fasteners, and renovation supplies. Comparable in physical-store warehouse format and VVS/electrical categories, but with a heavier pro-tradesperson skew than MegaFlis.
• Jula: Norwegian/Swedish home improvement retailer with physical stores and a broad assortment across tools, building supplies, electrical, plumbing, and household items. Closest Scandinavian peer to MegaFlis in scale, multi-store warehouse format, and DIY/tradesperson customer mix.
• Byggmax: Swedish-founded discount home improvement chain with a strong Norwegian footprint selling building materials, tools, and renovation supplies. Directly comparable to MegaFlis in target customer (DIY homeowners and tradespeople), category overlap (tiles, VVS, electrical, tools), and omnichannel model.
• Kid Interiør: Norwegian home and interior retailer with a nationwide store footprint selling furniture, home textiles, lighting, and interior accessories. Comparable Norwegian omnichannel retail model and DIY/renovation customer overlap on bathroom furniture and interior categories.
• Clas Ohlson: Swedish home and hardware retailer with established Norwegian presence, selling tools, electrical, VVS, and home improvement products through stores and e-commerce. Similar DIY-customer focus and overlap on VVS/electrical/heating categories; weaker on tile and bathroom specialty.

Emerging players

• Flisekompaniet: Norwegian tile specialist retailer with showrooms focused on tiles, natural stone, and bathroom surfaces. Directly comparable to MegaFlis in core tile category but narrower in assortment (no VVS, electrical, or tools) and smaller footprint, making it a niche rather than head-to-head competitor.

Broad incumbents

• IKEA: Global home furnishings giant with strong Norwegian presence selling furniture, bathroom, kitchen, and home improvement adjacent products at scale. Overlaps with MegaFlis on bathroom furniture and interior categories, but with a much broader assortment and a different price/value proposition.
• Hornbach: European big-box home improvement retailer with Norwegian operations focused on building materials, tiles, bathroom, and tools. Comparable warehouse-format, pro-grade assortment, and DIY customer base, but broader and more international than MegaFlis' Norwegian specialty footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MegaFlis
• LinkedInlinkedin.com/company/megaflis-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MegaFlis