AsapSCIENCE

What AsapSCIENCE does

AsapSCIENCE is a Toronto, Canada-based, founder-owned science communication company founded in 2012 by Mitchell Moffit and Gregory Brown, both Biological Science graduates of the University of Guelph. The company produces educational video content that fuses scientific accuracy with humor, animation, and pop culture references, distributed primarily through a YouTube channel with 9-10+ million subscribers. Beyond the channel, the company operates a weekly podcast ('Sidenote by AsapSCIENCE') on Spotify, Apple Podcasts, and YouTube, and has published a New York Times bestselling illustrated book. It runs a direct-to-consumer e-commerce storefront on Squarespace selling made-to-order merchandise — Pi-themed apparel (t-shirts from $30, hoodies at $60), drinkware (mugs from $18), and accessories (tote bags from $25) — alongside music releases on Apple Music and iTunes.

Underlying the core offering is a content production model that relies on the founders' on-camera persona as both scientists and performers, which is the primary input — no proprietary software, AI systems, or technical platform stack is disclosed. The business model is a diversified creator-economy stack: YouTube advertising as the dominant revenue stream, supplemented by merchandise unit sales, book royalties, podcast sponsorships (implied), and music licensing royalties. Customer reach is consumer-direct via owned and third-party platforms (YouTube, Amazon, Apple Music, iTunes, Spotify), with no disclosed enterprise software layer. The company has executed branded content collaborations with NASA, BBC, National Geographic, Bill Nye, Neil DeGrasse Tyson, The Gates Foundation, and Emma Thompson. It has received a Forbes 30 Under 30 listing and presented at the United Nations. No external institutional investors, funding rounds beyond a 2013 ideaBOOST program, or headcount disclosures are present in the data.

Name

AsapSCIENCE

Legal name

AsapSCIENCE

Website

https://asapscience.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AsapSCIENCE is a Toronto-based, founder-owned science communication company founded in 2012 that produces educational video, a podcast, and merchandise, reaching ~10 million YouTube subscribers and general science enthusiasts with content blending science, art, and pop culture.

Ownership category

akta.pro rank

Product category

Science Education Media

NAICS

Broadcasting and Content Providers (516), Motion Picture and Video Industries (5121), Information (51)

SIC

Miscellaneous Publishing (2741), Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA)

akta.pro secondary industries

Biology & Life Science Enrichment (Biotech, Genetics, Anatomy) (EDAMABAF), Environmental Science & Sustainability Programs (Ecology, Climate, Conservation) (EDAMABAD)

Keywords

• Science communication media
• Educational video content
• Science merchandise apparel
• Science podcast production
• Branded content publishing

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. YouTube Ad Revenue: Revenue from YouTube video views and ad placements on their 10+ million subscriber channel.
2. Merchandise Sales: Sale of branded merchandise including t-shirts, hoodies, sweaters, mugs, and tote bags through their e-commerce store. Products are made to order.
3. Book Sales: New York Times bestselling book 'AsapSCIENCE: Answers to the World's Weirdest Questions, Most Persistent Rumors, and Unexplained Phenomena' sold through Amazon.
4. Music Sales: Music singles and albums available on iTunes/Apple Music including songs like 'The New Periodic Table Song', 'Science Wars', 'Style Science', 'The Pi Song', and others.
5. Podcast: Weekly podcast 'Sidenote by AsapSCIENCE' available on Spotify, Apple Podcasts, and YouTube. Revenue likely from sponsorships.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

AsapSCIENCE creates educational science content at the intersection of science, art, and pop culture. The core offerings include a YouTube channel with over 10 million subscribers featuring animated and illustrated science videos, a weekly podcast called 'Sidenote by AsapSCIENCE', a New York Times bestselling illustrated book, and a direct-to-consumer e-commerce store selling branded science-themed merchandise including apparel, drinkware, and accessories.

Product overview

AsapSCIENCE is a science communication brand operated by Greg and Mitch (Mitchell Moffit and Gregory Brown) that creates educational content at the intersection of science, art, and pop culture. The core offerings include a YouTube video channel with over 9-10 million subscribers, the weekly Sidenote podcast, and a New York Times bestselling illustrated book. The company also operates an e-commerce merchandise store (Shop) selling branded apparel and accessories featuring science-themed designs, including Pi T-shirts, KIDS Pi T-shirts, Pi Long Sleeve Shirts, Pi Sweaters, Pi Hoodies, Pi Mugs, and Pi Tote Bags. The merchandise is sold in various sizes and color options, with items made to order.

Differentiator

Problem solved

Functional benefit

Brands

• Sidenote: A weekly science podcast by AsapSCIENCE where Mitch and Greg explain the science behind various subjects, featuring studies, anecdotes, and interviews.

Products and services

• AsapSCIENCE YouTube Channel Educational science videos that combine art, pop culture, and scientific content to make science accessible and entertaining for a broad audience of science enthusiasts and learners.
• Sidenote by AsapSCIENCE Podcast Weekly podcast where Mitch and Greg explain the science behind various subjects, featuring studies, anecdotes, and interviews. Available on Spotify, Apple Podcasts, and YouTube for general science enthusiasts.
• AsapSCIENCE Book New York Times bestselling illustrated book answering scientific questions in an entertaining and accessible format, sold through Amazon and other book retailers.
• AsapSCIENCE Merchandise Store E-commerce store selling branded science-themed merchandise including apparel, drinkware, and accessories featuring AsapSCIENCE designs. Products are made to order.
• Pi T-shirt Comfort Colors 1717 garment-dyed adult t-shirt made of 100% ring-spun cotton with relaxed fit, featuring the Pi symbol design, priced at US$30.00.
• Pi Hoodie Unisex heavy blend hooded sweatshirt made with cotton and polyester blend, featuring kangaroo pocket, drawstring hood, and Pi symbol design, priced at US$60.00.
• Pi Mug White ceramic coffee mug featuring the Pi symbol design, available in 11oz and 15oz sizes, BPA and Lead-free, microwave and dishwasher safe, priced from US$18.00.
• Kids Pi T-shirt Children's heavy cotton tee in sizes XS-XL featuring the Pi symbol design, 100% cotton for solid colors with polyester for heather-color variants, priced at US$30.00.
• Pi Long Sleeve Shirt 100% ring-spun cotton long-sleeve shirt with garment-dyed fabric and relaxed fit featuring the Pi symbol design, priced from US$40.00.
• Pi Sweater Custom crewneck sweatshirt made with soft ring-spun cotton fabric, printed with OEKO-TEX-certified low-impact dyes and the Pi symbol design, priced from US$50.00.
• Pi Tote Bag Spun polyester tote bag with double-stitched seams, cotton webbing straps, and nonwoven laminate lining featuring the Pi symbol design, available in 3 sizes (13", 16", 18"), priced from US$25.00.

Quantifiable outcome

• Video partnership with Emma Thompson helped change legislation in favour of indigenous communities

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered major and minor.

• NASAmajorStrategic or Co-development PartnerCreated videos with NASA for science education content, combining AsapSCIENCE's engaging style with NASA's scientific expertise and reach.
• BBCmajorStrategic or Co-development PartnerCreated videos with BBC for science education content, leveraging BBC's broadcasting reach and credibility.
• National GeographicmajorStrategic or Co-development PartnerCreated videos with National Geographic for science education content, combining science communication with National Geographic's brand.
• Bill NyemajorStrategic or Co-development PartnerCreated videos with Bill Nye ('The Science Guy') combining two major science communication brands.
• Neil DeGrasse TysonmajorStrategic or Co-development PartnerCreated videos with Neil DeGrasse Tyson, astrophysicist and popular science communicator.
• The Gates FoundationmajorStrategic or Co-development PartnerCreated videos with The Gates Foundation for science education content related to global health and development issues.
• Sochi Winter OlympicsminorStrategic or Co-development PartnerCreated content related to the Sochi Winter Olympics, demonstrating ability to create timely, relevant science content tied to major events.
• Emma ThompsonmajorStrategic or Co-development PartnerVideo partnership with Emma Thompson on seismic blasting in the arctic that helped change legislation in favour of indigenous communities, demonstrating real-world impact of their advocacy content.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CGP Grey: Educational YouTube channel covering science, economics, history, and politics through animated explainers with several million subscribers. Comparable creator-led, animated educational content.
• Kurzgesagt – In a Nutshell: One of the largest science education YouTube channels (~20M+ subscribers) producing animated explainer videos on science and global issues. Closest direct competitor in format, audience, and category to AsapSCIENCE.
• Mark Rober: Former NASA engineer turned YouTube science creator with 40M+ subscribers, producing high-production DIY science and engineering content. Comparable audience, format, and STEM education focus.
• Veritasium: Science education YouTube channel (~15M+ subscribers) hosted by Derek Muller covering physics, biology, and scientific misconceptions. Directly comparable audience and creator-led content model.
• Numberphile: Mathematics-focused YouTube channel with several million subscribers, exploring mathematical concepts through accessible video. Comparable creator-led math/science education format, narrower topic focus.
• Vsauce: Long-running science YouTube channel (Vsauce1/2/3) with millions of subscribers exploring scientific, philosophical, and psychological questions. Comparable creator-led science edutainment format.
• SciShow: Science education YouTube network (multiple channels) covering biology, chemistry, physics, and psychology. Comparable topic breadth, audience demographic, and short-form educational video format.
• SmarterEveryDay: Science exploration YouTube channel hosted by Destin Sandlin (~10M+ subscribers) focusing on hands-on experiments and engineering. Comparable creator-led science exploration format with strong educational overlap.

Broad incumbents

• Vox: Digital media company producing explanatory journalism including science explainers (e.g., Vox's YouTube channel). Overlaps in science communication to a curious general audience, but operates as a broader news and culture publisher.
• TED-Ed: TED's educational arm producing animated science and humanities lessons distributed via YouTube and a lesson platform. Comparable animated science content and educator/student audience, but operates as part of the broader TED institutional brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/asapscience
• Instagraminstagram.com/asapscience
• Xx.com/AsapSCIENCE
• Facebookfacebook.com/AsapSCIENCE
• LinkedInlinkedin.com/company/asapscience

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AsapSCIENCE