FLOOR360
FLOOR360 is a Madison, Wisconsin-based full-service residential and commercial flooring retailer operating showrooms in Madison and Milwaukee, offering flooring products, custom cabinetry, quartz countertops, window treatments, in-house design consultation, and professional installation to homeowners, builders, and commercial clients.
- Company typePrivate
- Founded1998
- HeadquartersMadison, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What FLOOR360 does
FLOOR360 is a Madison, Wisconsin-based residential and commercial flooring retailer and installer organized as Floor 360, Inc., a privately held Wisconsin corporation. The company sells carpet, hardwood, luxury vinyl, tile, laminate, and area rugs through two physical showrooms in Madison and Milwaukee, supplemented by custom cabinetry, nature-inspired quartz countertops, and Hunter Douglas window treatments, positioning it as a one-stop home design center rather than a pure-play flooring store. Its revenue model combines product resale, professional installation, and design consultation across three go-to-market channels: direct residential showroom sales, a dedicated builder sales program for new-construction volume, and a dedicated commercial flooring division for business clients. Differentiators emphasized by the company are aggregated purchasing power enabling competitive pricing, in-house installation teams skilled in challenging projects (custom runners, spa/wet rooms, historical restoration), and a 24-year operating history reflected in 12,500+ completed homes, 12,000+ customers, and 25 industry honors.
FLOOR360 firmographics
Firmographics- Name
- FLOOR360
- Legal name
- Floor 360, Inc.
- Website
- https://floor360.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FLOOR360 is a Madison, Wisconsin-based full-service residential and commercial flooring retailer operating showrooms in Madison and Milwaukee, offering flooring products, custom cabinetry, quartz countertops, window treatments, in-house design consultation, and professional installation to homeowners, builders, and commercial clients.
- Ownership category
- akta.pro rank
FLOOR360 industry classification
Industry- Product category
- Flooring Retail and Installation Services
- NAICS
- Floor Covering Retailers (449121), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)
- akta.pro secondary industries
- Hardwood Flooring Retail (CRAIAGAB), Laminate Flooring Retail (CRAIAGAC), Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL)
Keywords
Where FLOOR360 is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FLOOR360 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Flooring Product Sales: Sale of flooring materials including carpet, hardwood, luxury vinyl, tile, laminate, and area rugs. Products are sold through showroom locations with design consultation.
- Installation Services: Professional flooring installation services provided by trained installation teams for both residential and commercial projects.
- Design Services: Interior design consultation for flooring selection, backsplash design, spa/bathroom design, and custom runner fabrication.
- Window Treatments and Cabinetry: Sale and installation of Hunter Douglas window treatments and custom cabinetry as complementary home design products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
FLOOR360 product offering
Product offeringCore offering
FLOOR360 is a full-service residential and commercial flooring retailer that sells flooring products (carpet, hardwood, luxury vinyl, tile, laminate, area rugs), complementary home design products (custom cabinetry, quartz countertops, Hunter Douglas window treatments), and provides in-house design consultation, professional installation, and post-installation maintenance services through showrooms in Madison and Milwaukee, Wisconsin.
Product overview
FLOOR360 is a retail flooring company offering a comprehensive portfolio of flooring products including Carpet, Hardwood Flooring, Luxury Vinyl Flooring, Tile Flooring, Laminate Flooring, and Area Rugs. Beyond flooring, the company extends its offerings to Custom Cabinetry and Nature-Inspired Quartz Countertops, positioning itself as a one-stop home design center. The company also provides complementary Hunter Douglas Window Treatments through a partnership. Services include professional Design Services, Flooring Installation, and Maintenance and Repair Services. The product lineup is organized around core flooring categories with associated installation and design services, supplemented by complementary home improvement products.
Differentiator
Problem solved
Functional benefit
Products and services
- Carpet Flooring
Quantifiable outcome
- 12,500 completed homes served
- +1 more outcomes
Companies that use FLOOR360
Customer profileSegments3 records
Ideal customer profiles3 records
FLOOR360 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FLOOR360 partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
FLOOR360 competitors and assessment
Company assessmentDirect peers
- Empire Today: National flooring retailer specializing in carpet, hardwood, tile, and vinyl with bundled in-home consultation and professional installation — closely mirrors FLOOR360's full-service residential model.
- Floor & Decor: Specialty flooring retail chain selling tile, wood, laminate, vinyl, and installation accessories with pro-focused service — directly competes with FLOOR360 across both retail and builder/contractor channels.
- Carpet One Floor & Home: Cooperative flooring retail network offering carpet, hardwood, tile, vinyl, and installation across North America — analogous membership-based full-service retail model to FLOOR360's independent showrooms.
- Flooring America: Flooring retail cooperative offering carpet, hardwood, tile, luxury vinyl, and design services with installation — comparable full-service design-led positioning and product breadth to FLOOR360.
- LL Flooring (formerly Lumber Liquidators): Specialty retailer of hardwood, laminate, vinyl, and tile flooring with installation services — directly comparable product mix and value-oriented full-service retail.
Broad incumbents
- The Home Depot: National home improvement big-box carrying flooring, cabinetry, countertops, and window treatments with installation services — broad incumbent competing with FLOOR360 in both DIY and pro segments.
- Lowe's: National home improvement retailer with full flooring assortment, installation, and adjacent cabinetry and window treatment offerings — broad incumbent with overlapping product and service portfolio.
- Shaw Industries: Largest US carpet manufacturer with retail and builder channels selling branded flooring products — adjacent incumbent whose products flow through FLOOR360's showroom and competing retailers.
- Mohawk Industries: Global flooring manufacturer (carpet, hardwood, laminate, LVT) supplying retailers and builders — comparable on product categories FLOOR360 sells, though operating upstream in the value chain.
Regional players
- Flooring Liquidators / local Midwest flooring retailers: Other independent regional flooring retailers in the Upper Midwest serving similar residential and builder customers — geographically and competitively adjacent to FLOOR360's Wisconsin footprint.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FLOOR360 social profiles
Digital presenceFLOOR360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
FLOOR360 leadership team
Management profileNumber of profiles
Profiles13 records
FLOOR360 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FLOOR360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FLOOR360
What does FLOOR360 do?
FLOOR360 is a full-service residential and commercial flooring retailer that sells flooring products (carpet, hardwood, luxury vinyl, tile, laminate, area rugs), complementary home design products (custom cabinetry, quartz countertops, Hunter Douglas window treatments), and provides in-house design consultation, professional installation, and post-installation maintenance services through showrooms in Madison and Milwaukee, Wisconsin.
Is FLOOR360 a public or private company?
FLOOR360 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FLOOR360 founded?
FLOOR360 was founded in 1998. It employs 51 to 100 people.
Where is FLOOR360 based?
FLOOR360 is headquartered in Madison, United States, in the North America region.
How does FLOOR360 make money?
Four revenue lines are on record. Flooring Product Sales are the primary driver. The others are installation Services, design Services and window Treatments and Cabinetry.
Who are FLOOR360's main competitors?
Direct peers on record are Empire Today, Floor & Decor, Carpet One Floor & Home, Flooring America and LL Flooring (formerly Lumber Liquidators). Broad incumbents are The Home Depot, Lowe's, Shaw Industries and Mohawk Industries. Flooring Liquidators / local Midwest flooring retailers is listed as a regional player.
Does FLOOR360 have an API?
No public API is recorded for FLOOR360.
What industry is FLOOR360 in?
FLOOR360's product category is Flooring Retail and Installation Services. Its primary akta.pro industry code is CRAIAGAK, Flooring Installation Services (Retailer-Affiliated), with a secondary code of CRAIAGAB, Hardwood Flooring Retail. Its NAICS code is 449121 and its SIC code is 5700.