Aurify Systems
Aurify Systems is an India-based AI video analytics company that converts existing CCTV infrastructure into intelligent monitoring systems for retail, manufacturing, banking, and other enterprises, with its flagship StoreScript® platform serving clients such as Trent, Pantaloons, Shoppers Stop, Tanishq, and SKF.
- Company typePrivate
- Founded2017
- HeadquartersMahim, India
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Aurify Systems does
Aurify Systems Private Limited is an India-based AI video analytics company founded in 2017 and headquartered in Mumbai's Andheri East business district. Its core platform, StoreScript® Retail Analytics, applies computer vision, deep learning, and machine learning to existing CCTV camera feeds to deliver real-time customer profiling, footfall tracking, queue management, heat maps, and conversion analytics across multi-location retail estates. The company has positioned its offering as a software-only overlay that requires no new camera hardware, which lowers client capex and supports rapid enterprise deployment.
Beyond retail, the company extends its AI video analytics platform into manufacturing and logistics (PPE compliance, proximity detection for robotic arms, productivity tracking, predictive maintenance), banking and financial services (facial recognition, emotion and behavioral analysis), aviation and hospitality, real estate and smart cities, energy and utilities, pharmaceutical and healthcare, FMCG, education, and corporate offices. Products are typically sold as annual subscription licenses with one-time implementation and integration services, and the solution stack is optimized for Intel Core Ultra processors using OpenVINO Toolkits, with integrations referencing Videonetics and icetana.
Aurify operates a direct enterprise sales motion targeting large Indian enterprises and a global growth partner network. Named customers include Aditya Birla Fashion Retail (Trent) across 600 stores, Trent/Westside across 500 stores, Pantaloons, Shoppers Stop, Tanishq across 50+ jewellery stores, Novel Jewels, SKF, and Obeikan, plus a leading packaging material manufacturer in Saudi Arabia. The company claims 2,000+ installations and 1,000+ customer outcomes across its verticals, and is incubated at VJTI-TBI. No funding rounds, revenue figures, or headcount beyond the 1-10 range are disclosed.
Aurify Systems firmographics
Firmographics- Name
- Aurify Systems
- Legal name
- Aurify Systems Private Limited
- Website
- https://aurifysystems.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aurify Systems is an India-based AI video analytics company that converts existing CCTV infrastructure into intelligent monitoring systems for retail, manufacturing, banking, and other enterprises, with its flagship StoreScript® platform serving clients such as Trent, Pantaloons, Shoppers Stop, Tanishq, and SKF.
- Ownership category
- akta.pro rank
Aurify Systems industry classification
Industry- Product category
- AI Video Analytics Software
- akta.pro primary industry
- Data Augmentation & Programmatic Labeling (HDAAALAH)
Keywords
Where Aurify Systems is headquartered
LocationHeadquarters
- HQ city
- Mahim
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Aurify Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D
Revenue model
- AI Video Analytics Software Subscription: Subscription-based AI video analytics software deployed on existing CCTV infrastructure with low capital expenditure model. Clients pay recurring subscription fees for access to the platform, real-time monitoring, and analytics dashboards.
- Implementation and Professional Services: One-time implementation services for deploying AI solutions, system integration with existing infrastructure, custom model training, and ongoing technical support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription model with customizable modules |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Aurify Systems product offering
Product offeringCore offering
No source-attributed description is available in the input.
Product overview
Aurify Systems is an AI video analytics company offering a unified platform powered by computer vision and deep learning. The core product is StoreScript© Retail Analytics, which integrates with existing CCTV infrastructure to provide customer profiling, store analytics, and operational optimization. The portfolio includes specialized solutions for Safety Monitoring (PPE compliance, proximity detection), Facial Recognition (security, attendance, access control), Manufacturing Shop Floor (productivity tracking, predictive maintenance), Surveillance (perimeter security, intrusion detection), Customer Profiling (demographics, behavior analysis), Lead Generation (touchscreen, digital signage), End Customer Experience, Banking AI Video Analytics, and Real Estate/Smart Cities Solutions. All solutions are designed to work with existing CCTV cameras, minimizing capital expenditure through software-only AI overlays.
Differentiator
Problem solved
Functional benefit
Brands
- StoreScript©: AI-powered retail analytics solution for customer profiling, shopping experience enhancement, operations optimization, and multi-camera feed performance benchmarking for retailers
- StoreScript©
Quantifiable outcome
- Reduced workplace incidents, machine downtimes, and lost work hours through automated safety monitoring
- +5 more outcomes
Companies that use Aurify Systems
Customer profileNamed customers10 records
Segments10 records
Aurify Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature8 records
Aurify Systems partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Intel CorporationcoreIntel and Aurify collaborated to optimize StoreScript© Retail Analytics on Intel Architecture, specifically leveraging OpenVINO Toolkits and Intel Core Ultra processors (Meteor Lake). This optimization enables faster processing times, reduced latency, and increased throughput for AI workloads, allowing full utilization of Intel's powerful CPUs.
- VJTI-TBI (Veermata Jijabai Technological Institute - Technology Business Incubator)coreAurify Systems is part of VJTI-TBI's incubation program, receiving mentorship, resources, and support for technology startup development. This partnership provides access to research facilities and startup ecosystem support.
- Growth Partners Across Multiple RegionscoreGlobal presence enabled through partner associations across multiple regions. These partners assist in local deployment, support, and expansion into international markets including Middle East and other regions.
Scale indicators3 records
Recent moves6 records
Expansion highlights10 records
Aurify Systems competitors and assessment
Company assessmentDirect peers
- icetana: Australia-based AI video analytics provider specializing in real-time anomaly detection and retail/enterprise surveillance. Directly comparable to Aurify's StoreScript© retail analytics and explicit technology reference in Aurify's stack.
- Videonetics: India-based AI-enabled video management and analytics platform serving smart cities, retail, and transportation. Directly comparable to Aurify across use cases and explicitly named as an integration partner.
- BriefCam: Video analytics platform for security, retail, and operations with face recognition, people counting, and real-time alerting — overlapping directly with Aurify's safety, surveillance, and customer profiling modules.
- RetailNext: Specialized retail analytics platform using in-store sensors and video for footfall, dwell, conversion, and shopper behavior — directly comparable to StoreScript© for enterprise fashion and jewellery retailers.
- Cognitec Systems: Facial recognition technology provider for security, access control, and customer identification — directly comparable to Aurify's Facial Recognition module for attendance, visitor management, and repeat customer detection.
- Oosto (formerly AnyVision): AI vision platform specializing in face recognition, watchlist alerting, and operational analytics — closely comparable to Aurify's facial recognition, banking analytics, and surveillance offerings.
Broad incumbents
- Verkada: Cloud-managed video surveillance and AI analytics platform for enterprise and retail — a larger incumbent that overlaps Aurify's surveillance, safety, and customer analytics modules across verticals.
- Avigilon (Motorola Solutions): Enterprise video surveillance, access control, and AI analytics under Motorola Solutions — broad incumbent with overlapping safety, facial recognition, and analytics capabilities relevant to Aurify's enterprise deployments.
- Genetec: Unified security, video management, and analytics platform for enterprise and city-scale deployments — overlaps with Aurify's smart cities, surveillance, and access-control offerings as a broader incumbent.
Emerging players
- Dexter Detection: Smaller AI video analytics vendor focused on PPE compliance and worker-safety monitoring in industrial environments — closely comparable to Aurify's manufacturing safety modules and similar profile as an emerging specialist.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Aurify Systems social profiles
Digital presenceAurify Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aurify Systems leadership team
Management profileNumber of profiles
Aurify Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aurify Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aurify Systems
What does Aurify Systems do?
No source-attributed description is available in the input.
Is Aurify Systems a public or private company?
Aurify Systems is a private company. It is classified as unknown and is currently operating.
When was Aurify Systems founded?
Aurify Systems was founded in 2017. It employs 1 to 10 people.
Where is Aurify Systems based?
Aurify Systems is headquartered in Mahim, India, in the Asia region.
How does Aurify Systems make money?
Two revenue lines are on record. AI Video Analytics Software Subscription is the primary driver. The others are implementation and Professional Services.
Who are Aurify Systems's main competitors?
Direct peers on record are icetana, Videonetics, BriefCam, RetailNext, Cognitec Systems and Oosto (formerly AnyVision). Broad incumbents are Verkada, Avigilon (Motorola Solutions) and Genetec. Dexter Detection is listed as an emerging player.
Does Aurify Systems have an API?
No public API is recorded for Aurify Systems.
What industry is Aurify Systems in?
Aurify Systems's product category is AI Video Analytics Software. Its primary akta.pro industry code is HDAAALAH, Data Augmentation & Programmatic Labeling.