What Planorama Design does

Planorama Design is a privately held, bootstrapped professional services firm headquartered in Austin, Texas that provides senior-only product, design, and engineering consulting to enterprise and mid-market software teams. The firm delivers six interconnected service lines - Research & Prototyping, AI Strategy & Engineering, Dev-Ready Product Documentation, Dev-Ready UX/UI Design, Dev-Ready Test Cases, and an embedded Unified Product Team - each producing sprint-ready artifacts that engineering teams can execute against without further clarification. Engagements are sold via a discovery-call-led sales motion and staffed exclusively with senior practitioners embedded in the client's sprint cadence and tooling (Jira, Figma, Confluence, Azure DevOps).

The firm's core technology is a 'Dev-Ready' methodology that links every UX/UI screen to a user story, acceptance criteria, and pre-defined test scenarios across positive, negative, and boundary conditions, including AI-specific test cases for model reliability and hallucination detection. Through its Planorama Labs R&D division the firm incubated FlashQuery, a self-hosted, model-agnostic AI orchestration platform that supports rapid LLM evaluation, RAG prototyping with real enterprise data, and production deployment testing without vendor lock-in. FlashQuery was spun out as a standalone entity in 2025, with CEO Matt Genovese serving as its Chief Product Officer. A second proprietary product, Sinfonia, is an AI-powered virtual product assistant built on FlashQuery that answers routine requirements queries and acts as a single source of truth for product documentation.

Planorama generates revenue through time-and-materials or fixed-scope professional services engagements, primarily billed to CTOs, VP Engineering, and VP/Director of Product buyers at enterprise and mid-market clients across verticals including retail petroleum, semiconductor/EDA, edge AI, IoT, Web3, enterprise learning, and government. Secondary product revenue streams are emerging via the FlashQuery spinout (likely subscription/licensing). The firm operates as a distributed remote team and claims a global delivery footprint, with named leadership of four directors covering UX research, UX design practice, and AI R&D in addition to the founder-CEO. No external funding rounds, headcount beyond leadership, or revenue figures are disclosed.

Name

Planorama Design

Legal name

Planorama Design

Website

https://planorama.design

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Planorama Design is a privately held Austin-based professional services firm that provides senior-only product, UX/UI design, requirements engineering, AI strategy, and shift-left testing services to enterprise and mid-market software teams, producing sprint-ready artifacts embedded directly in client tools.

Ownership category

akta.pro rank

Product category

UX/UI Design Consulting

NAICS

Computer Systems Design Services (541512), Other Specialized Design Services (54149)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

UX, Design Thinking & Customer Research for PMs (EDABAHAK)

akta.pro secondary industries

Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA), Developer Experience (DevEx) Tooling & Productivity Engineering (BPAEAKAM)

Keywords

• UX/UI design services
• Requirements engineering
• AI strategy consulting
• Product design services
• Shift-left testing

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Professional Services (Embedded Product Team): Planorama provides senior design and engineering expertise embedded in client sprint cadences on a fractional basis. Services include Research & Prototyping, AI Strategy & Engineering, Dev-Ready Product Documentation, Dev-Ready UX/UI Design, Dev-Ready Test Cases, and Unified Product Team embedding. Revenue is generated through professional services engagements, likely billed on a time-and-materials or fixed-scope project basis.
2. FlashQuery (Spinout Product): FlashQuery, an enterprise AI orchestration platform, was spun out from Planorama in 2025. Planorama's AI recommendations are informed by direct experience shipping AI in production via FlashQuery. FlashQuery itself operates as a standalone product likely sold via subscription or licensing to enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Planorama Design is a professional services firm that embeds senior product, design, and engineering practitioners into client engineering sprints to deliver dev-ready UX/UI designs, structured requirements documentation, test cases, and AI feasibility validation. The firm operates upstream of client engineering teams to eliminate ambiguity that causes rework, mid-sprint stalls, and unused features, with engagements typically scoped as research and prototyping, AI strategy and engineering, dev-ready product documentation, dev-ready UX/UI design, dev-ready test cases, or as an embedded unified product team. The firm has also incubated FlashQuery (a model-agnostic AI orchestration platform spun out in 2025) and Sinfonia (an AI-powered virtual product assistant).

Product overview

Planorama Design is a professional services firm (not a software product company) offering six interconnected service lines focused on product acceleration for enterprise software teams. The core services span Research & Prototyping, AI Strategy & Engineering, Dev-Ready Product Documentation, Dev-Ready UX/UI Design, Dev-Ready Test Cases, and embedded Unified Product Teams. The firm has also developed two proprietary AI tools: FlashQuery (a model-agnostic AI middleware/orchestration platform for enterprise deployment) and Sinfonia (an AI-powered virtual product assistant built on FlashQuery for product requirements management). All services emphasize delivering dev-ready artifacts that engineering teams can execute against directly, with senior practitioners embedded in client workflows from day one.

Differentiator

Problem solved

Functional benefit

Brands

• FlashQuery: AI middleware platform and control plane incubated by Planorama for model-agnostic orchestration, RAG prototyping, and production-ready AI deployment testing. Built to solve model selection, governance, and vendor lock-in challenges in enterprise AI implementations.

Products and services

• Research & Prototyping Structured user research and interactive clickable prototypes to validate product decisions before engineering investment. Includes user interviews, workflow research, competitive analysis, and prototype testing. Targeted at enterprise product teams evaluating new features.
• AI Strategy & Engineering
• Dev-Ready Product Documentation
• Dev-Ready UX/UI Design
• Dev-Ready Test Cases
• Your Unified Product Team
• FlashQuery

Quantifiable outcome

• 30–50% of development effort goes to avoidable rework
• +7 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

• FlashQuery (Spinout)coreTechnology or Integration · 1 January 2025FlashQuery is Planorama's proprietary AI control plane incubated through Planorama Labs (R&D division). It was spun out as a standalone enterprise AI orchestration platform in 2025 with Founder Matt Genovese serving as Chief Product Officer. FlashQuery enables model-agnostic orchestration, RAG prototyping with real data, and production-ready AI deployment without vendor lock-in. It serves as the technical foundation that informs Planorama's AI feasibility recommendations, distinguishing them from consultants who only design for AI without shipping it.
• OpenROAD (UC San Diego VLSI CAD Laboratory)flagshipStrategic or Co-development PartnerPlanorama collaborated with the OpenROAD project (an open-source RTL-to-GDSII tool out of UC San Diego) to transform the standalone academic tool into OpenROAD Cloud, a browser-based cloud SaaS platform. This was a deep co-development engagement involving enterprise SaaS UX redesign, cloud-scale architecture design, and device-agnostic responsive interface design. The engagement transformed OpenROAD from a research project into a commercially viable cloud product.
• AI Platform Vendors (Explicit Non-Partnership)minorOthersThe company explicitly states it is NOT partnered with AWS, Anthropic, Google, OpenAI, or any AI platform vendor. This non-partnership is a deliberate positioning choice — Planorama has no financial incentive to recommend one technology over another, enabling truly vendor-independent AI guidance for clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Work & Co: Work & Co is a boutique digital product studio that designs and builds digital products for major brands, embedding senior teams into client work. Directly comparable to Planorama's model of senior-only embedded product teams delivering dev-ready UX for enterprise software.
• Frog Design: Frog (now part of Capgemini Invent) is a global product design and strategy consultancy that combines research, design, and engineering for enterprise clients. Comparable to Planorama in its cross-disciplinary design-for-engineering orientation and enterprise software focus.
• Ustwo: Ustwo is a digital product studio known for embedding multi-disciplinary teams to design and build software products for enterprise and consumer clients. Comparable to Planorama's senior-practitioner, dev-ready-deliverables, embedded-sprint model.
• Huge: Huge is a digital product agency that designs, builds, and transforms customer experiences and digital products for enterprise brands. Comparable to Planorama's UX-led, engineering-aware product delivery for large enterprise clients.
• Cooper: Cooper is a product design consultancy that pioneered UX and product design as a discipline and helps enterprises build better digital products. Comparable to Planorama in its product-management-rooted UX consultancy model for complex enterprise software.
• Thoughtbot: Thoughtbot is a product development consultancy that pairs senior designers and engineers with product teams to design, build, and ship software. Directly comparable to Planorama's senior-only embedded team model focused on dev-ready deliverables.
• Method (GlobalLogic): Method, now part of GlobalLogic, is a design and engineering consultancy that creates digital products and experiences for enterprise clients. Comparable to Planorama's UX-plus-engineering product delivery model for complex enterprise software.
• DockYard: DockYard is a digital product consultancy specializing in custom software design, development, and engineering for enterprise clients. Comparable to Planorama in its senior-consultant embedded delivery model and focus on dev-ready product work for complex software.

Broad incumbents

• IDEO: IDEO is one of the most established global design consultancies, working across strategy, design, and innovation for large enterprises. Comparable to Planorama's design-thinking-for-engineering orientation, but operates at significantly larger scale and broader scope.
• R/GA: R/GA is a global digital agency combining consulting, design, and technology for enterprise transformation. Comparable to Planorama in its integrated design-and-engineering delivery, but at much larger scale and across marketing technology, brand, and product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PlanoramaD
• LinkedInlinkedin.com/company/planorama

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planorama Design