What Propeller Studios does

Propeller Studios Ltd. is a privately-held UK company headquartered in Hitchin, Hertfordshire, that provides bid consultancy services and AI-powered SaaS software to the UK construction industry. Founded in 2001 and structured as a private limited company with no external institutional investors disclosed, the firm operates a dual business model combining professional bid writing, bid management, bid review and bid graphic design services with a proprietary cloud-based software platform. It serves hundreds of UK construction firms across ten vertical sub-segments, including Social Housing, Rail, Highways, Asbestos, Civil Engineering, Facilities Management, Glazing, House Building, Planned Works and the broader Construction sector, with cited enterprise clients including Balfour Beatty, Network Rail and Willmott Dixon.

The company's core technology stack is an interconnected portfolio of three cloud-based products: EasyBOP, a business operations platform for contracts management, planned works and compliance that processes smart form data for reporting; EasyPQQ, an AI-powered bid and tender management application featuring a generative AI bid writing assistant, an AI document search engine and a knowledge library; and EasySmartForms, a mobile data collection app that digitises site-based forms and checklists. Additional offerings include the Digital Construction Team of AI assistants, Bespoke Programming for custom software development, and a Knowledge Management Service. Reported outcomes include 45% reduction in bid submission time, up to 80% time savings with EasyPQQ AI, x5 faster contract administration, a 98% pre-qualification pass rate for clients, and approximately £4bn in client contract wins including £2.5bn in social housing pre-qualifications and tenders.

Revenue is generated through a mix of subscription-based SaaS (EasyBOP, EasyPQQ, EasySmartForms) and itemised professional services priced via Account Director quotes, typically delivered under multi-year contracts. The go-to-market is hybrid: enterprise field sales targeting UK contractors combined with product-led growth via self-service demo booking for the software portfolio. Marketing is driven by an Insights blog, sector-specific SEO pages for each vertical, email newsletters, and prominent 'Book a free consultation' CTAs. The company maintains ISO 27001 certification, UK GDPR compliance (with ICO registration valid through October 2026), and PCI DSS-aligned handling of payment data, supporting enterprise and public-sector client requirements.

Name

Propeller Studios

Legal name

Propeller Studios Ltd.

Website

https://propeller-studios.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Propeller Studios Ltd. is a UK-based, privately-held provider of AI-powered SaaS software (EasyBOP, EasyPQQ, EasySmartForms) and bid consultancy services for the construction industry. Headquartered in Hitchin and founded in 2001, it serves hundreds of UK construction firms across ten vertical specialisms.

Ownership category

akta.pro rank

Headquarters

HQ city

Hitchin

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Software Subscriptions: Subscription-based revenue from AI-powered software applications including EasyBOP, EasySmartForms, and EasyPQQ. Software is sold as cloud-based solutions with scalable modules for construction businesses of various sizes.
2. Bid Consultancy Services: Professional bid writing, management, reviews, and graphic design services provided by construction industry experts. Services include bid consultancy, bid writing, bid management, bid reviews, bid graphic design, and knowledge management. Pricing is itemized with menu of fully costed services.
3. Bespoke Programming: Custom software development services with unique construction industry perspective, built on over two decades of industry experience.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Propeller Studios is a UK construction-industry software and bid consultancy company that develops and sells AI-powered cloud-based SaaS applications (EasyBOP, EasyPQQ, EasySmartForms) for construction management, bid/tender management, and mobile site-based data collection. It also delivers professional bid consultancy services (bid writing, bid management, bid reviews, bid graphic design, knowledge management) and bespoke programming, all targeted at UK construction contractors seeking to win and administer contracts.

Product overview

Propeller Studios offers a portfolio of AI-powered SaaS solutions designed specifically for the UK construction industry, organized as a platform-plus-modules architecture. The core product suite includes EasyBOP (cloud-based Business Operations Platform for construction management), EasyPQQ (AI-powered bid and tender management software), and EasySmartForms (mobile data collection app for site-based activities). These interconnected applications are brought together under the EasyBOP umbrella where smart forms are processed for reporting. Additional products include the Digital Construction Team (AI assistants) and Bespoke Programming (custom development). The company also provides bid consultancy services including bid writing, bid management, bid reviews, and bid graphic design, all enhanced by the EasyPQQ Pro software. The products serve the entire construction contract lifecycle from bid winning through to contract administration and compliance management.

Differentiator

Problem solved

Functional benefit

Brands

• EasyBOP: Cloud-based Business Operations Platform for construction management with contracts management, planned works and compliance functionality.
• EasyPQQ
• EasySmartForms

Products and services

• EasyBOP EasyBOP is a cloud-based Business Operations Platform for the UK construction industry, providing a construction management toolkit with contracts management, planned works and compliance functionality. It processes smart forms for reporting and connects site teams and offices for real-time visibility and collaboration, serving UK construction contractors on contracts from tender through administration.
• EasyPQQ EasyPQQ (with Pro tier) is a cloud-based bid and tender management software optimized for the construction industry. It features an AI bid writing assistant, an integrated AI search engine and document library that retrieves prior answers and evidence to pre-populate submissions, and can save up to 80% in bid submission time. It is sold to UK construction contractors to accelerate PQQ and tender submissions.
• EasySmartForms EasySmartForms is a mobile deployment application for site-based data collection activities that enables UK construction firms to move from paper to digital by digitizing forms, surveys and checklists. Users complete digital forms on smartphones or tablets with real-time data processing, feeding information into the EasyBOP platform for reporting and compliance.
• Bespoke Programming Bespoke Programming is Propeller Studios' custom software development service that delivers tailored programming solutions built with a unique construction-industry perspective, drawing on over two decades of industry experience. It is provided to UK construction clients whose workflows require capabilities beyond the standard EasyBOP, EasyPQQ and EasySmartForms modules.
• Bid Consultancy Bid Consultancy is Propeller Studios' outsourced bid writing and tender consultancy, with industry-expert consultants specialized in crafting winning bids, tenders and proposals for the UK construction sector. The service covers bid writing, management, reviews, graphic design, and tools and resources, and is enhanced by EasyPQQ Pro software.
• Bid Management Bid Management is an outsourced bid management service that incorporates process planning, detailed task scheduling, and coordination of bid submission preparation. Senior bid managers coordinate teams and deliver high-quality submissions on behalf of UK construction clients.
• Bid Graphic Design Bid Graphic Design is a professional graphic design service that produces visually compelling construction-sector tender submissions with firm brand identity and professional formatting. The service transforms bid documents into quality publications and is sold to UK construction firms alongside bid writing and bid management support.

Quantifiable outcome

• 45% reduction in bid submission time
• +6 more outcomes

Named customers21 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Procore: Procore is the largest US-listed construction management SaaS platform covering pre-construction, project management, and field operations. Comparable because Procore increasingly competes with Propeller in the bid-to-deploy workflow for general contractors, even though Propeller is more narrowly focused on UK construction bid/tender management.
• Autodesk Construction Cloud: Autodesk Construction Cloud (including Autodesk Bid, Procore competitor pre-construction modules, and Assemble) competes in the broader pre-construction and project management stack that Propeller's EasyBOP targets. A large, well-funded incumbent pushing into bid and pre-construction workflows targeted at construction contractors.
• Buildertrend: Buildertrend is an established US-based construction project management SaaS for home builders and remodelers, spanning pre-construction, project management, and customer portals. Broad incumbent with overlapping pre-construction and project administration capabilities versus EasyBOP, though skewed toward residential rather than UK infrastructure.

Emerging players

• LetsBuild: LetsBuild offers construction project management and field-to-office data software for general contractors. Overlaps with Propeller's EasyBOP for contract administration and worksite data capture in the European construction market.
• PlanRadar: PlanRadar is a SaaS platform for construction and real estate project documentation, defect management, and site reporting. Comparable to EasyBOP and EasySmartForms for site-based data capture and contract administration workflows, though focused more on defects/snagging than bid management.

Direct peers

• Responsive (formerly RFPIO): Responsive is an AI-powered response management platform used by enterprises to create, manage, and reuse RFP and security questionnaire answers. Direct peer because it competes head-on with EasyPQQ's AI bid writing and knowledge-library retrieval proposition, albeit across a broader set of industries rather than UK construction specifically.
• Thornton & Lowe: Thornton & Lowe provides bid writing, bid management, and tender response software specifically for UK construction, facilities management, and infrastructure. Direct rival with a near-identical offering to Propeller's EasyPQQ plus consultancy bundle.
• Loopio: Loopio is an RFP response management platform that uses a centralized content library and AI to accelerate questionnaire answering. Closely comparable to EasyPQQ as both automate bid/RFP authoring through content reuse and structured libraries.
• AM Bid: AM Bid is a UK-based bid writing and consultancy firm that also offers a dedicated bid management software platform, Bidhive. It is the closest direct competitor to Propeller Studios' hybrid bid consultancy plus SaaS offering in the UK construction market.
• Bid Solutions: Bid Solutions is a UK-based tender and bid management consultancy and training provider serving construction, infrastructure, and public sector clients. Direct competitor on the consultancy services side of Propeller's hybrid model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/propeller_uk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Propeller Studios