What Lone Wolf Custom Gear does

Lone Wolf Custom Gear (LWCG) is a privately held, family-owned American manufacturer of mobile hunting equipment founded in 1984 by Andrae D'Acquisto. The company designs, machines, and assembles lightweight aluminum treestands, climbing sticks, saddle platforms, hunting packs, and accessories — all marketed under the umbrella terms "Mobile Hunter" and "American Made Metal(TM)" — from a Midwest production base. The product portfolio centers on the premium D'Acquisto Series (e.g., the .5 Hang-On at 5.8 lbs, the 1.0 Hang-On at 8.1 lbs, the Crossover Climber at 11.5 lbs, the Compact Double and Micro Double climbing sticks, and the Fix and Kuhnert's Ambush saddle platforms) and a value-tier Patriot Series (Alpha III, Assault III). Hardware differentiation is supported by 18+ U.S. utility and design patents covering frame-lock gear shelves, butterfly step designs, pivoting bow holders, cable aiders, wind indicators, and a five-patent Undercover trail camera platform with companion smartphone app.

The company operates a direct-to-consumer-only business model, with all sales flowing through the lonewolfcustomgear.com Shopify storefront. There is no dealer network, no third-party marketplace presence, and no enterprise/B2B sales motion; revenue is a one-time hardware-sale model with periodic B-stock discounting up to 30% and a GOVX-powered military/first-responder discount program. Pricing ranges from $14.99 (Silent Touch Tape, Tie Down Strap) to $1,199.99 (Crossover Climber), with a heavy concentration in the $109.99-$999.99 band across climbing sticks and hang-on stands. Customer segments include mobile hunters (primary), saddle hunters, traditional private-land hunters, content-creating/self-filming hunters, and military/first-responder professional groups.

The go-to-market strategy blends product-led e-commerce with a community-led content platform (Whitetail Addictions YouTube channel, 23K subscribers and 3.5M cumulative views; D'Acquisto Series Podcast) and an event-driven Mobile Hunter Roadshow circuit across multiple U.S. states. The team is small (1-10 employees, family-led with the D'Acquisto family plus a Whitetail Addictions production team), bootstrapped with no institutional capital, and recognized with Outdoor Life 2023 awards for "Best Overall Treestand" and "Best Climbing Treestand." Distribution is exclusively domestic (United States), and the company does not appear to offer a public API, partner integrations, or international sales channels.

Name

Lone Wolf Custom Gear

Legal name

Lone Wolf Custom Gear

Website

https://lonewolfcustomgear.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Lone Wolf Custom Gear is a family-owned, U.S.-based manufacturer of mobile hunting equipment — lightweight aluminum treestands, climbing sticks, saddle platforms, packs, and trail cameras — sold direct-to-consumer to whitetail bowhunters through its Shopify storefront.

Ownership category

akta.pro rank

Product category

Mobile Hunting Equipment

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)

akta.pro secondary industry

Archery Equipment & Accessories Retail (CRAMAKAB)

Keywords

• Treestand manufacturing
• Climbing sticks
• Hunting accessories
• Mobile hunting gear
• Outdoor sporting goods

Headquarters

HQ city

Jonesboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: Direct-to-consumer sales of treestands, climbing sticks, packs, accessories, and apparel through the company's e-commerce storefront. One-time purchase model with no recurring revenue component. Products include hang-on treestands ($349-$900), climbing sticks ($109-$150), backpacks ($149-$300), and accessories ($15-$80).
2. B-Stock / Discounted Product Sales: Periodic sales of trade show demos, display models, blemished items with minor cosmetic imperfections, and select returns offered at up to 30% discount through the LWCG Deals page.
3. Military/First Responder Discount (GOVX): GOVX ID verification program for military, first responders, nurses, and teachers to qualify for discounts, processed through the GovX platform integration.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels9 records

Core offering

Lone Wolf Custom Gear designs, manufactures, and sells mobile hunting equipment in the USA, including lightweight hang-on treestands, climbing treestands, saddle platforms, climbing sticks, hunting packs, bow holders, and trail cameras. The D'Acquisto Series and Patriot Series target bowhunters who frequently relocate their setups, emphasizing ultra-lightweight aluminum construction with patented functional innovations. All products are sold direct-to-consumer through the lonewolfcustomgear.com Shopify storefront.

Product overview

Lone Wolf Custom Gear is a hunting equipment manufacturer specializing in mobile treestand hunting systems. The product portfolio centers on the D'Acquisto Series and Patriot Series treestands (including hang-on stands, climbing stands, and saddle platforms), climbing sticks (Micro Double, V2 Double, V2 Double 20, Compact Double, Alpha 3 Step Sticks), hunting packs (Wolf Pack Backpack, Mobile Hunter Waist Pack), and accessories (Sidekick Bow Holder, Cable Aider, Undercover Trail Camera). The company also offers the Undercover App for smartphone-based trail camera management. All products are designed and manufactured in the USA with a focus on lightweight, portable hunting equipment featuring patented technologies.

Differentiator

Problem solved

Functional benefit

Brands

• D'Acquisto Series: Premium treestand and climbing stick product line named after founder Andrae D'Acquisto.
• Patriot Series
• Whitetail Addictions
• Undercover
• American Made Metal

Products and services

• The .5 Hang-On Treestand (D'Acquisto Series) Ultra-lightweight 5.8lb hang-on treestand engineered from 6061 American Made Metal for mobile whitetail bowhunters who relocate frequently, with a frame lock system that converts the seat into a gear shelf for hauling equipment or harvested game.
• The .75 Hang-On Treestand (D'Acquisto Series) D'Acquisto Series hang-on treestand balancing portability and functional platform size at 27\" x 16.5\", constructed from 6061 American Made Metal and equipped with double-stick mounting ports for mobile hunters.
• The 1.0 Hang-On Treestand (D'Acquisto Series) 8.1lb D'Acquisto Series 1.0 Hang-On treestand branded as the Mobile Hunter, built from 6061 American Made Metal with the patented Frame Lock system that converts the seat into a gear and game hauling shelf.
• The 2.0 Hang-On Treestand (D'Acquisto Series) 10.5lb D'Acquisto Series 2.0 Hang-On treestand with an XL 30.5\" x 22\" standing platform and 22\" extended seat post for hunters who need maximum platform space and shooting coverage.
• Alpha III Hang-On Treestand (Patriot Series) Patriot Series hang-and-leave treestand constructed from heat-treated 100% American-made sand-cast aluminum for hunters running long-term setups on private land, with offset bracket, platform leveling, patented frame pack feature, and lifetime warranty.
• Assault III Hang-On Treestand (Patriot Series) Compact Patriot Series hang-on treestand designed as a workhorse for traditional hang-and-leave hunters, built from heat-treated American-made sand-cast aluminum with offset bracket, platform leveling, and a lifetime warranty.
• Crossover Climber Treestand 11.5lb hybrid climbing treestand combining hand climbing and sit-style climbing, marketed as the lightest climbing treestand ever created, with premium backpack straps, stabilizer straps, and two seat style options.
• Ranger Hybrid Saddle Platform Saddle hunting platform with obstruction-free design, wide rock-solid base, exclusive top-side leveling adjustment, and an integrated gear transport solution, built from Billet Aluminum with a 300lb weight rating for saddle hunters.
• The Fix Saddle Platform 3lb 9oz D'Acquisto Series Fix saddle platform engineered for minimal size and weight without sacrificing stability, with exclusive top-side leveling, flat bottom design, and ultimate offset technology.
• Kuhnert's Ambush Saddle Platform D'Acquisto Series Kuhnert's Ambush saddle hunting platform weighing 4lb 13oz with advanced top-side leveling and superior outer edge traction, fitting trees 6\" to 18\" in diameter.
• Micro Double Climbing Sticks 14\" Micro Double Step climbing sticks at 1lb weight with an ultra-thin 1/4\" profile and an independent standoff system providing four points of contact for hunters needing ultra-packable access to the tree.
• V2 Double Climbing Sticks 17\" V2 Double Step climbing sticks at 1.3lb weight with a refined thinner profile, nylon stud alignment system, belt guides, retention strap, and Sure Tab design for effortless figure-8 fastening to the tree.
• V2 Double 20 Climbing Sticks 20\" V2 Double Step climbing sticks at 1.5lb weight with a 1/2\" thin profile, nylon stud alignment system, belt guides, and Sure Tab design for fast, low-profile figure-8 attachment.
• Compact Double Climbing Sticks 1.7lb 17\" Compact Double climbing sticks with butterfly step reversible single/double step design, Versa Cleat split button fastening system, and pivoting V-brackets that follow the path of least resistance around tree obstructions.
• Alpha 3 Step Climbing Sticks (Patriot Series) 2.5lb 28\" Patriot Series Alpha 3 Step climbing sticks with three fully reversible steps, half-machined half-tubular aluminum construction, pivoting V-brackets, and a 350lb weight rating that folds flat for integration with Patriot Series stands.
• Wolf Pack Backpack Mobile-hunter backpack with 18 compartments, 360-degree MOLLE attachment, dual XL side dump pouches, and collapsible internal divider. Built from 450D rip-stop burr-resistant fabric at 2lb 4oz with 1328 cubic inches of capacity for hauling gear and game.
• Mobile Hunter Waist Pack 1lb versatile waist pack that doubles as an on-stand organizer for hang-on treestands, with quick detach mounting hooks, adjustable accessory cordage, mesh organizers, mesh side compartments, and SD card storage for trail camera media.
• Sidekick Pivoting Bow Holder First fully adjustable pivoting bow holder for treestands, attaching via single-bolt hardware and allowing directional bow positioning that swings out of the way when not in use for treestand hunters.
• Cable Aider Climbing Aid Minimalist rigid-cable step extender that locks in shape and holds the climbing stick step away from the tree, producing a smoother, more natural ascent for mobile hunters using Lone Wolf climbing sticks.
• Undercover Trail Camera Trail camera with a built-in 360-degree leveling system, Ultimate Aim Technology enabling smartphone-based remote aiming to the inch, and bark-pattern skin concealment for hunters scouting whitetail activity.
• Undercover Companion App Smartphone app that pairs with the Undercover trail camera, providing WiFi picture retrieval, remote aim adjustment to the inch, direction detection, prime time analysis, custom map creation, weather data, buck profiles, and SD card formatting.
• Silent Touch Tape Branded Silent Touch silent-use tape for bowhunters in the field, sold under the registered Silent Touch trademark and starting at $14.99 per unit.
• J-Hooks Climbing Strap Accessory J-hook accessory for climbing stick and treestand rigging sold at $19.99 per unit for hunters needing additional attachment points in their mobile setup.

Quantifiable outcome

• The .5 Hang-On at 5.8lbs is the lightest, most compact mobile hunting system on the market
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Summit Treestands: Summit is one of the largest treestand manufacturers in the US, offering hang-on, climbing, and ladder stands across price points. Overlaps with Lone Wolf's treestand lineup but distributes broadly through big-box outdoor retailers.
• Primos Hunting: Primos is a broad hunting accessories brand offering calls, blinds, trail cameras, and gear under the Vista Outdoor / GSM Outdoors umbrella. Overlaps with Lone Wolf across trail cameras, broadheads, and field accessories.
• Millennium Treestands: Millennium Treestands manufactures hang-on, ladder, and climbing stands sold through hunting retailers nationwide. Competes with Lone Wolf in traditional hang-on treestand categories (Alpha III, Assault III).
• Moultrie (trail cameras): Moultrie is a major cellular and standard trail camera brand owned by Vista Outdoor, sold through mass retailers and sporting goods chains. Direct competitor in the trail-camera category where Lone Wolf's Undercover operates.

Direct peers

• Tethrd: Tethrd designs and sells saddle hunting platforms, climbing sticks, and accessories for mobile hunters. Directly competes with Lone Wolf's saddle platform lineup (Fix, Kuhnert's Ambush, Ranger Hybrid) for the same saddle-hunter segment.
• Latitude Outdoors: Latitude Outdoors sells saddle hunting sticks, platforms, and accessories aimed at mobile hunters. Direct competitor in the lightweight climbing-stick and saddle-platform categories where Lone Wolf competes.
• XOP Outdoors: XOP Outdoors makes mobile hunting accessories including climbing sticks, platforms, and saddle-hunting gear. Targets the same mobile/saddle-hunter buyer as Lone Wolf with comparable premium pricing and D2C distribution.

Emerging players

• Tactacam: Tactacam makes point-of-aim and cellular trail cameras plus action cameras targeted at self-filming hunters. Adjacent competitor in the content-creator hunter segment where Lone Wolf's Undercover camera and Whitetail Addictions content platform overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCP-IRMLhKSCZYIUKiWfBJ8A
• Facebookfacebook.com/lonewolfcustomgear
• Instagraminstagram.com/lonewolfcustomgear
• LinkedInlinkedin.com/company/lone-wolf-custom-gear

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lone Wolf Custom Gear