What Food Choice at Work does

Food Choice at Work Ltd is a private, Ireland-based corporate nutrition consultancy founded in 2015 and headquartered in Cork. The company delivers evidence-based workplace nutrition programmes to corporate employers across Ireland, with named enterprise clients including Pfizer, Johnson & Johnson, Microsoft, Salesforce, Takeda, Alexion, Credit Suisse, Sodexo, and Irish Life, as well as Irish local authorities and University College Cork. Its core products include the 6 Week Food Choice Nutrition Programme (personalised 1-to-1 coaching with registered nutritionists and dietitians), the 3 Week Real Food Solutions programme, Recipe Analysis & Menu Labelling services, Masterclasses, Half-Day Nutrition Workshops, Monthly Nutrition Training, and supporting content such as Recipes, Key Messages, and Whistlestop Tours, all delivered through onsite sessions, webinars, and a web/mobile application.

The underlying technology consists of a proprietary cloud-based nutrition analysis platform used for recipe and menu analysis and labelling, plus web and mobile applications for programme delivery, assessments, and nutrition tracking. The platform integrates with Zoom for webinar delivery and uses Google Analytics for web insight. The company's intellectual property rests primarily on its research foundation: it was borne out of a 7-year University College Cork public health nutrition research study, and co-founders Dr Fiona Geaney (CEO) and Professor Ivan Perry (CSO) have published 20+ peer-reviewed scientific articles, lending academic credibility to the offering.

Food Choice at Work operates a sales-led B2B go-to-market, engaging HR departments, wellbeing managers, and health and safety officers directly. Revenue is generated through professional services consulting engagements with corporate clients on custom terms; pricing is not publicly disclosed. The company is researcher-led, privately held without disclosed external investment beyond an Enterprise Ireland grant (2017), and currently operates only within Ireland.

Name

Food Choice at Work

Legal name

Food Choice at Work

Website

https://foodchoiceatwork.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Food Choice at Work is an Ireland-based corporate nutrition consultancy that delivers evidence-based workplace nutrition programmes, including the 6 Week Nutrition Programme and Recipe Analysis & Menu Labelling services, to enterprise employers via registered dietitians and a cloud-based nutrition analysis platform.

Ownership category

akta.pro rank

Product category

Corporate Nutrition Consulting

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Menu Planning, Nutrition & Dietary Accommodation Services (Allergens, Special Diets) (EDAEAEAD)

Keywords

• Corporate nutrition consulting
• Workplace wellness programmes
• Employee health coaching
• Nutrition coaching services
• Menu labelling analysis

Headquarters

HQ city

Cork

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Corporate Nutrition Consulting Services: B2B consulting services delivered to employer organisations to support employee health and wellbeing through evidence-based nutritional programmes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Food Choice at Work is a corporate nutrition consultancy that delivers evidence-based nutrition programmes to employers across Ireland. Core offerings include the 6 Week Food Choice Nutrition Programme with personalised 1-to-1 coaching by registered nutritionists, the 3 Week Real Food Solutions condensed programme, Recipe Analysis & Menu Labelling services using proprietary cloud-based software, and supporting workshops, masterclasses, and monthly nutrition training delivered via webinars and onsite sessions.

Product overview

Food Choice at Work is a corporate nutrition consultancy offering a portfolio of evidence-based nutrition programmes and services designed to improve employee health and wellbeing. The core offerings include the 6 Week Food Choice Nutrition Programme (providing 1-to-1 personalized coaching with registered nutritionists) and Recipe Analysis & Menu Labelling services (using cloud-based nutrition analysis software for catering and workplace restaurants). Additional modules include the 3 Week Real Food Solutions programme, Half-Day Nutrition Workshops, Masterclasses, and Monthly Nutrition Training. The company also provides supplementary content through Recipes, Key Messages, and Whistlestop Tours. All services are supported by a digital Web and Mobile App platform for programme delivery and tracking. The programme is research-led, developed during a 7-year study at University College Cork, and includes comprehensive reporting with measurable outcomes for organizational clients.

Differentiator

Problem solved

Functional benefit

Products and services

• 6 Week Food Choice Nutrition Programme An evidence-based 6-week programme providing personalised 1-to-1 coaching with registered nutritionists and dietitians to help employees reach their nutrition-related goals, delivered to corporate clients across Ireland.
• 3 Week Real Food Solutions A condensed nutrition programme focused on practical real food solutions for improving employee dietary habits over a 3-week period, available to corporate clients.
• Half-Day Nutrition Workshops Interactive workshop sessions delivered onsite covering nutrition education topics for employee groups, offered to corporate clients as a standalone engagement.
• Masterclasses Jargon-free, evidence-based practical advice sessions focusing on specific topics such as gut health, plant-based eating, and eating for performance, lasting 30 minutes with Q&A, for corporate employee audiences.
• Recipe Analysis & Menu Labelling Nutritional analysis of recipes and menus using proprietary cloud-based software, with allergen, calorie, and traffic light labelling provided for events, catering companies, and workplace restaurants.
• Monthly Nutrition Training Monthly nutrition education delivered via email or wellbeing platforms, including one theme per month, learning sessions (webinars/seminars or whistlestop tours), recipes, and key messages for employees.
• Web and Mobile App Services Digital platform services enabling employees to access personalised health and diet wellbeing assessments, nutrition tracking, and programme participation, supporting delivery of Food Choice programmes to corporate clients.
• Whistlestop Tours Live or pre-recorded snapshot nutrition topic presentations highlighting 3-4 key hints to help employees get the balance right, suitable for time-constrained employee audiences.

Quantifiable outcome

• 90% retention rate in corporate programmes
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• University College CorkcoreStrategic or Co-development PartnerFood Choice maintains a close association with University College Cork. The company was borne out of a 7-year research study. Co-founder Dr Fiona Geaney holds an Adjunct Lectureship position in Public Health Nutrition with the School of Public Health in UCC. Professor Ivan Perry is Emeritus Professor of Public Health and former dean of the School of Public Health at UCC. The research centre publishes scientific studies conducted in partnership with UCC.
• Irish Life WellbeingcoreStrategic or Co-development PartnerIrish Life Wellbeing partners with Food Choice to deliver nutrition programmes to their clients. Irish Life Wellbeing states they look for best-in-class partners and their partnership with Food Choice has enabled them to build credible nutrition programmes supporting diverse client needs, which have grown from strength to strength.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nutritics: Ireland/UK-based nutrition analysis software provider for recipe analysis and menu labelling. Direct overlap with Food Choice's cloud-based Recipe Analysis & Menu Labelling product, though Nutritics is software-first while Food Choice is services-first.
• Wellable: US corporate wellness platform offering wellness challenges, content, and biometric tracking to employers. Comparable in targeting HR buyers with nutrition and wellbeing content, but broader (general wellness) versus Food Choice's nutrition specialism.
• Peppermint Group: Ireland-based health, wellness, and fitness consultancy serving corporate clients with on-site and digital programmes. Same geographic market, same B2B sales motion targeting HR and wellbeing teams, with overlapping nutrition and lifestyle coaching offerings.
• Right Directions: UK workplace health and wellbeing consultancy delivering nutrition, fitness, and mental health programmes to corporate clients. Closely comparable B2B model, target buyer (HR/wellbeing managers), and delivery format (onsite workshops, webinars, coaching).

Broad incumbents

• Limeade: Enterprise employee-experience and well-being platform used by large multinationals. Competes for the same corporate wellness wallet with a broader portfolio of programmes rather than nutrition depth.
• Nuffield Health: UK-based health charity and provider of corporate wellness programmes, health assessments, and on-site services. Comparable in delivering evidence-based workplace health programmes to enterprise clients in the UK/Ireland region.
• Personify Health (formerly Virgin Pulse): Large enterprise corporate-wellness platform with nutrition, fitness, mental health, and rewards modules. Represents the one-stop-shop incumbent that competes for the same HR/wellbeing budget and could displace a specialist like Food Choice in consolidated RFPs.
• Wellhub (formerly Gympass): Global corporate wellbeing platform offering fitness, nutrition, and mental health benefits to enterprise employees. Represents a scaled incumbent moving into nutrition content, competing for corporate wellness spend.
• Vitality Group: Global corporate wellness and behaviour-change platform tied to insurance partners, with a heavy focus on nutrition and physical activity incentives. Competitor for the same multinational HR budgets, often channelled via insurance partnerships.

Emerging players

• Headspace for Work: B2B arm of Headspace selling mindfulness, sleep, and now broader wellbeing content to employers. Increasingly includes nutrition content, positioning it as a partial competitor and a potential white-label partner for Food Choice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/food-choice-at-work
• Xx.com/foodchoice_work

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Choice at Work