Mezrano Law Firm

What Mezrano Law Firm does

Mezrano Law Firm is a Birmingham, Alabama-based personal injury law practice founded in 2012 by Steven Mezrano. The firm represents injured individuals across Alabama on a contingency-fee basis ("No Win = No Fee"), covering car accidents, truck accidents, motorcycle and pedestrian accidents, wrongful death, premises liability, product liability, medical malpractice, nursing home abuse, workers' compensation, Social Security Disability, slip and fall, DUI accidents, bus accidents, traumatic brain injuries, railroad worker injuries, and defective drugs/devices. It does not have a proprietary technology platform; service delivery is attorney-led through direct client relationships, with supplementary digital tools including a free case value calculator, educational blog, video library, and a Spanish-language website targeting Alabama's Hispanic community.

The firm operates through seven physical offices across the state — Birmingham (headquarters at 31 Inverness Center Pkwy plus a downtown Birmingham location at 2119 3rd Ave North), Florence, Huntsville, Mobile, Montgomery, and Tuscaloosa — plus 24/7 phone intake and a live chat function. It reports $250M+ recovered in personal injury claims across 9,000+ clients and 500+ five-star Google reviews, and markets 75+ years of combined attorney experience plus memberships in industry designations including the National Top 100 Trial Lawyers, Top 25 Motor Vehicle Trial Lawyers, Million Dollar Advocates Forum, and Lead Counsel Verified. Named attorneys include Steven Mezrano, Savannah Holladay, Leah Johnson, Nicholas Ritchey, Kevin Ritchey, Frank Powell, Warren Brooks, Chrissy Tubbs, and Stacey Gantt, with operational leadership under COO Jimmy Mezrano.

The business model is a single revenue stream: contingency fees on personal injury settlements and verdicts, with clients paying nothing upfront and the firm taking a percentage of recovery. There are no disclosed funding rounds, investors, parent companies, or subsidiaries; the firm is privately held by the founder and appears entirely self-funded through operating revenue. Customer acquisition combines digital marketing (SEO, blog, video, social media across YouTube, TikTok, Facebook, Instagram, LinkedIn, X), community sponsorships (Talladega Superspeedway, Shelby County Extreme Bulls, 95.3 The Bear, Homewood Rotary Club, Alabama Bonsai Society), client referrals, and a Spanish-language site to reach Hispanic consumers in Alabama.

Name

Mezrano Law Firm

Legal name

Mezrano Law Firm

Website

https://mezrano.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Mezrano Law Firm is a Birmingham, Alabama-based personal injury law firm founded in 2012 that represents injured individuals statewide on a contingency-fee basis across accident, wrongful death, malpractice, and workers' compensation matters, operating from seven Alabama offices with 75+ years of combined attorney experience.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Legal Services (5411), Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industries

Medical Malpractice Liability (FSAJADAK), Employer’s Liability (FSAJADAE)

Keywords

• Personal injury law
• Auto accident representation
• Wrongful death litigation
• Workers compensation claims
• Medical malpractice advocacy

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Contingency Fee - Personal Injury Cases: The firm operates on a contingency fee basis, meaning clients pay no upfront fees and owe nothing unless the firm recovers compensation for them. The firm takes a percentage of the settlement or verdict as payment. This model aligns firm success with client outcomes and removes financial barriers for injured clients seeking legal representation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Mezrano Law Firm is a personal injury law firm representing individuals injured due to negligence across Alabama. The firm handles a broad range of injury-related claims, including auto, truck, and motorcycle accidents, wrongful death, premises liability, medical malpractice, workers' compensation, nursing home abuse, Social Security Disability, traumatic brain injury, and product liability matters. Representation is delivered on a contingency fee basis, with multiple physical offices serving clients across the state.

Product overview

Mezrano Law Firm offers a comprehensive suite of personal injury legal services organized around its core practice areas. The firm provides representation across multiple accident types including car accidents, truck accidents, motorcycle accidents, pedestrian accidents, wrongful death, premises liability, product liability, medical malpractice, workers' compensation, Social Security Disability, nursing home abuse, slip and fall, drunk driving accidents, bus accidents, traumatic brain injuries, railroad worker injuries, and defective drugs/devices. The service portfolio is unified under a contingency-fee model ('No Win = No Fee'), supplemented by free case value calculator tools, video educational resources, and a blog for client education. All services are delivered through the firm's network of seven Alabama office locations (Birmingham main office, Birmingham downtown, Florence, Huntsville, Mobile, Montgomery, and Tuscaloosa).

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services General personal injury representation for individuals harmed by the negligence of others; covers case intake, investigation, negotiation with insurers, and litigation when necessary.
• Truck Accident Legal Services Legal representation for individuals injured in collisions with commercial trucks, including 18-wheelers and tractor-trailers, addressing federal motor carrier regulations and insurer liability.
• Motorcycle Accident Legal Services
• Pedestrian Accident Legal Services
• Wrongful Death Legal Services
• Premises Liability Legal Services
• Workers' Compensation Legal Services
• Social Security Disability Legal Services
• Nursing Home Abuse Legal Services
• Slip and Fall Accident Legal Services
• Bus Accident Legal Services
• Traumatic Brain Injury Legal Services
• Railroad Worker Injury Legal Services (FELA)
• Defective Drugs and Devices Legal Services
• Drunk Driving Accident Legal Services

Quantifiable outcome

• $250M+ recovered in personal injury claims
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• 95.3 The Bear (Radio Station)minorGTM or Marketing PartnerMezrano Law Firm partners with 95.3 The Bear radio station for community giving programs including Christmas turkey giveaways and Thanksgiving gift card giveaways in the Tuscaloosa area, providing 100 turkeys and 100 $50 gift cards respectively.
• Piggly WigglyminorGTM or Marketing PartnerCollaboration with Piggly Wiggly grocery stores for holiday giving programs in Tuscaloosa, helping distribute turkeys and gift cards to families in need during Christmas and Thanksgiving.
• Shelby County Extreme BullsminorGTM or Marketing PartnerMezrano Alabama Injury Lawyers sponsors the Shelby County Extreme Bulls professional bull riding event for the 4th consecutive year, supporting local rodeo competition and community entertainment in Columbiana, Alabama.
• Talladega SuperspeedwayminorGTM or Marketing PartnerFirm sponsors racing events at Talladega Superspeedway as part of involvement in the Alabama racing community, with branding at racetracks across the state.
• Alabama Bonsai SocietyminorGTM or Marketing PartnerMezrano Law Firm proudly sponsors the Alabama Bonsai Society as part of commitment to community involvement, with firm team member Anika Paperd serving as the Society's Show Director.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marsh, Rickard & Bryan: Birmingham-based plaintiffs' personal injury firm; comparable in size, location, and practice mix, competing for the same Birmingham and central Alabama case pool.
• Hollis Wright Law Firm: Alabama personal injury firm covering similar car accident, truck accident, and wrongful death practice areas. Competes for the same plaintiff segment within Mezrano's statewide footprint.
• Levin, Papantonio, Rafferty, Proctor, Buchanan, O'Barr: Pensacola-based plaintiffs' firm with strong personal injury, mass tort, and product liability practice; closely comparable to Mezrano's PI/tort portfolio and a regional competitor for catastrophic injury cases spilling across the Alabama-Florida border.
• Hare, Wynn, Newell & Newton: Birmingham-based plaintiffs' firm with a long-standing personal injury, wrongful death, and mass tort practice. Competes for high-value PI and catastrophic injury cases throughout Alabama.
• Cory Watson Attorneys: Birmingham-based personal injury and mass tort firm with a similar Alabama-wide footprint and contingency-fee model. Competes directly for the same car accident, truck accident, and mass tort cases across the state.
• Shunnarah Personal Injury Attorneys: Multi-state personal injury firm with a strong Alabama presence; Steven Mezrano worked here before founding Mezrano. Operates the same contingency-fee, heavy-advertising, multi-office model targeting the same plaintiff customer base.
• Morris Bart LLC: Heavy-advertising personal injury firm operating across the Gulf South including Alabama. Uses the same contingency-fee, multi-office, mass-media acquisition model and pursues overlapping car and truck accident case types.

Others

• LocalSolo / Lawyer.com: Online legal lead-generation platforms that compete for the same personal injury keywords and inbound leads Mezrano targets through SEO, providing useful context on digital case acquisition costs in the PI vertical.

Broad incumbents

• Morgan & Morgan: Largest U.S. personal injury firm; operates a national marketing machine that competes for the same Alabama car and truck accident leads Mezrano targets, but at vastly greater scale and capital intensity.

Regional players

• Allen, Allen, Allen & Allen: Large regional personal injury firm in Virginia; comparable in operating model (contingency fee, multi-office, broad PI practice area) but geographically separate, making it a useful benchmark for state-level PI firm economics rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MezranoLaw
• YouTubeyoutube.com/@mezranolawfirm/videos
• Facebookfacebook.com/mezranolaw
• LinkedInlinkedin.com/company/mezrano-law-firm
• Instagraminstagram.com/mezranolaw
• TikToktiktok.com/@mezwins_

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mezrano Law Firm