VERT TV

What VERT TV does

VERT Media (operating under the name VERT TV) is a hybrid content studio founded in 2019, headquartered in San Diego, California, with production operations in Austin, Texas. The company operates three interlocking business arms: VERT Studios, which produces and distributes original short-form scripted vertical video content designed for mobile-first and social-platform consumption; VERT Music, a next-generation AI-powered record label developing and releasing music from a roster of artists (Omari Cruz, wØlf trax, walker emmett); and a VERT Agency services division that produces commercials, brand videos, social media campaigns, music videos, film and TV content, and gaming trailers for brands, agencies, and organizations of all sizes. The studio's flagship product is 'David Diamondhands,' an original scripted vertical comedy series launched in 2024 in partnership with Bitcoin rewards app Fold and Mastercard, which generated over 3.5 million views across platforms and millions of additional impressions in crypto and meme communities.

The underlying technology combines traditional live-action filmmaking with AI-powered production tools spanning video, audio, and multimodal generation. The company is small (1–10 employees) and has not disclosed any external funding, suggesting a bootstrapped, founder-led operating model. Its core technology appears to rely substantially on third-party generative AI platforms (e.g., Midjourney, as evidenced by image-asset URLs on the company's website), used to produce visual content at speed and cost levels suited to high-volume social-platform output, rather than proprietary in-house models.

Vert Media monetizes through three primary streams: (1) professional services revenue from agency/content production engagements with brands and agencies on a quote-based model; (2) licensing, royalties, and brand integration revenue from original IP including David Diamondhands; and (3) streaming, licensing, and artist-partnership revenue from VERT Music releases on Spotify. Distribution is platform-native, with content delivered through TikTok (vertical video), Spotify (music), and direct brand integrations, targeting Gen Z and Millennial audiences. The company has been recognized as a producer of premium scripted vertical storytelling, with its David Diamondhands series positioned as a proof of concept for cinematic-quality content built natively for vertical mobile formats.

Name

VERT TV

Legal name

Vert Media

Website

https://vertmediaco.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

VERT Media is a hybrid content studio that produces original short-form scripted vertical video, AI-generated music, and branded content using both live-action filmmaking and AI production tools, serving brands, agencies, streaming platforms, and music artists.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agency/Production Services: Collaborating with brands, agencies, and organizations to develop and produce impactful, story-driven content including commercials, social media campaigns, product launches, and internal corporate pieces.
2. Original IP Production & Distribution: Production and distribution of original IP, including short-form scripted vertical content, television, feature films, and music. Revenue generated through content licensing, streaming partnerships, and brand integrations within original content.
3. Music Label Operations: VERT Music operates as an AI record label developing artists and releasing music, generating revenue through streaming, licensing, and artist partnerships.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

VERT TV (dba VERT MEDIA) is a hybrid content studio that produces short-form scripted and unscripted shows, brand videos, commercials, social media campaigns, music videos, and feature/TV content by combining live-action filmmaking with AI production tools. Through its VERT Studios and VERT Music sub-brands, the company develops and distributes original IP, including a flagship vertical comedy series and an AI-powered music label with signed artists, and additionally offers agency production services to brands and agencies.

Product overview

VERT MEDIA is a hybrid content studio blending live-action and AI to produce vertical series, television, feature films, next-gen music, and campaigns. The company operates across two main divisions: VERT Studios (producing original scripted vertical content including the flagship series 'David Diamondhands') and VERT MUSIC (an AI-powered record label). Through its agency services, the company collaborates with brands, agencies, and organizations to produce commercials, brand videos, social media campaigns, music videos, film & TV pitches, and gaming content—all utilizing both live-action filmmaking and cutting-edge AI production tools.

Differentiator

Problem solved

Functional benefit

Brands

• VERT Music: A next-gen AI record label blending human emotion with machine intelligence. Artists include Omari Cruz (R&B/Soul), wØlf trax (electronic/dance), and walker emmett (country/rock).
• VERT Studios

Products and services

• VERT Studios Modern content studio fusing cinematic craft with AI innovation to produce vertical dramas, television, and feature films that move across screens and platforms. Operates as the original IP production arm of Vert Media.
• David Diamondhands Original scripted vertical comedy series created for social platforms and mobile screens. Produced in partnership with Fold and Mastercard; designed for Gen Z and Millennial audiences on TikTok and similar platforms.
• VERT Music Next-generation AI record label from Vert Media that blends human emotion with machine intelligence to develop artists and release music. Roster includes Omari Cruz (R&B/Soul), wØlf trax (electronic/dance), and walker emmett (country/rock), with releases distributed via Spotify.
• VERT Agency Services Full-service content production agency offering live-action and AI-powered content for brands, agencies, and organizations. Project types include commercials, brand videos, social media campaigns, music videos, film & TV pitches, and gaming trailers.

Quantifiable outcome

• Over 3.5 million views generated for original series content
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• FoldcoreGTM or Marketing PartnerFold, the Bitcoin rewards app, partnered with VERT Media for the production of David Diamondhands, their first original scripted vertical comedy series. The partnership resulted in seamless integration of the Fold Debit Card from Mastercard into the show's story world, creating a brand activation that felt authentic, clever, and culture-driven. The series generated millions of impressions and social chatter for Fold across major meme pages and crypto communities worldwide.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Chicken Soup for the Soul Entertainment: CSSE operates Crackle and other streaming/AVOD platforms alongside original content production. Comparable as a vertically integrated streaming + original production player, though at much larger scale.

Direct peers

• Jellysmack: Jellysmack is a global creator economy company that uses AI to optimize and distribute short-form video content across social platforms. Closely comparable to VERT's AI-assisted, multi-platform short-video approach and creator services model.
• Pocket.watch: Pocket.watch is a digital-first kids and family content studio producing original IP across YouTube, TikTok, and streaming. Comparable in building original short-form IP for social platforms and monetizing via brand integrations.
• QCODE: QCODE is a premium podcast and audio production studio that has expanded into scripted TV/film and brand storytelling. Comparable as a digital-first content studio producing original IP with hybrid tech-enabled production and brand integrations.
• Studio71: Studio71 is a multi-platform digital content studio and MCN producing original programming, branded content, and social video. Comparable business model spanning original IP production and brand services at scale.
• ATTN: ATTN: is a social-first content studio that produces short-form video for brands and platforms targeting Gen Z and Millennial audiences. Highly comparable in audience, format, and brand-services model.
• Tastemade: Tastemade is a vertical-format video content studio and streaming network built around mobile and social viewing of food, travel, and lifestyle content. Closely comparable as a digital-first vertical content studio with brand partnerships.
• End Cue: End Cue is a digital-native content studio producing original video, branded content, and social campaigns. Comparable as a hybrid production studio producing original IP and agency services for brands.

Emerging players

• Mainframe Studios: Mainframe Studios is an animation and digital content studio producing premium short-form and series content for global streaming and social platforms. Comparable in producing high-quality original IP for vertical/digital distribution.
• ReelShort (Crazy Maple Studio): ReelShort is a vertical-drama streaming app producing premium short-form scripted series for mobile audiences. Comparable in targeting mobile-first viewers with premium scripted vertical content, though distribution via proprietary app rather than social platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@daviddiamondhands
• Xx.com/watchVert
• Facebookfacebook.com/watchvert

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VERT TV