Geroquip

What Geroquip does

Geroquip is a privately held, Quebec-based specialty distributor of concrete-related construction equipment, products, and materials, founded in 1984 and operating from branches in Laval and Quebec City. The company serves construction professionals and contractors across Quebec with a curated portfolio spanning approximately 196 SKUs across nine product categories: concrete pumping (Schwing, Bunker, IMER Group, Concrete Pump Supply, Con Forms), surface preparation (Husqvarna floor grinders, Blastrac shot blasters, dust extractors), sawing and drilling (Husqvarna), concrete placing and finishing (Magic Screed vibrating screeds, E-Screed electric variant, Multiquip, Marshalltown, Bartlett), stone placement (Stone Slinger), waterproofing and injection (MAPEI, Sika KING, Xypex, Soprema), repair and construction chemicals (MAPEI, Euclid Chemical, PPG VersaFlex, SealBoss), decorative concrete (Ameripolish, Brickform), and ancillary equipment (generators, mixers, dust collectors, diamond tooling). Products are sourced from 40+ third-party supplier brands; Geroquip does not manufacture equipment but curates, distributes, and supports it.

The company runs a sales-led go-to-market model: an experienced road sales team and technical representatives visit customer sites, complemented by physical branch locations staffed with expert advisors, and a delivery service that uses own trucks and transport partners. Pricing is not publicly disclosed and is handled via direct contact. A differentiator is the in-house technical repair workshop at Laval, staffed with three technicians specializing in electromechanics, electricity, and hydraulics, which supports post-sale equipment maintenance for installed customer fleets. Marketing centers on the company website (product catalog, news/blog, training/formation videos) plus hands-on training sessions with major suppliers such as MAPEI and Husqvarna product demonstrations, positioning the firm as a technical-advisor rather than a transactional reseller.

Geroquip generates revenue predominantly through hardware sales of distributed equipment and consumables to enterprise and mid-market construction firms. Customer evidence points to small-to-mid-sized concrete pumping, excavation, and general construction firms as the core buyer base. The company appears self-funded and owner-operated, with no disclosed institutional investors, parent company, M&A activity, leadership changes, or capital markets events across its operating history. Operations remain concentrated in Quebec with no announced geographic expansion.

Name

Geroquip

Legal name

Geroquip Inc.

Website

https://geroquip.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Geroquip is a privately held Quebec-based specialty distributor, founded in 1984, that sells and services concrete-related construction equipment, products, and materials to construction professionals and contractors across Quebec through branches in Laval and Quebec City and a road sales team.

Ownership category

akta.pro rank

Product category

Construction Equipment Distribution

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

Keywords

• Concrete construction equipment
• Concrete pumps distribution
• Surface preparation equipment
• Construction material distribution
• Concrete repair products

Headquarters

HQ city

Laval

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Distribution: Distribution of concrete-related construction equipment, products and materials to construction professionals and contractors. The company offers a large variety of concrete products from selected suppliers based on their expertise and competence.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Geroquip distributes concrete-related construction equipment, products, and materials sourced from selected suppliers to construction professionals and contractors in Quebec. The portfolio spans concrete pumps (Schwing), surface preparation equipment (Husqvarna, Blastrac), placing and finishing tools (Magic Screed), stone slingers, sawing and drilling equipment, and concrete repair and waterproofing products (MAPEI, Euclid Chemical, Sika KING, PPG VersaFlex). The company supplements product distribution with expert advisory, on-site technical representatives, delivery service, and a technical repair workshop at its Laval branch.

Product overview

Geroquip is a Quebec-based construction equipment distributor specializing in concrete-related products since 1984, with branches in Laval and Québec City. The company operates as a multi-product distribution platform offering nine product categories spanning approximately 196 products total. The portfolio centers on concrete pumps (Schwing brand being a key offering), surface preparation equipment (Husqvarna floor grinders, dust extractors, shot blasters), concrete placing and finishing tools (Magic Screed vibrating screeds, E-Screed electric variant), stone slingers for material placement, sawing and drilling equipment, construction repair products, waterproofing solutions, and miscellaneous equipment including generators, mixers, and wheel barrows. Products are sourced from 57+ supplier brands including Husqvarna, Schwing, MAPEI, Magic Screed, Multiquip, and Marathon Industries. The company provides technical expertise, on-site technical representatives, delivery services, and an authorized repair workshop at the Laval branch.

Differentiator

Problem solved

Functional benefit

Products and services

• Concrete Pumps (Pompage) Concrete pumping equipment and accessories distributed to construction professionals and concrete pumping contractors in Quebec. Source brands include Schwing, Bunker, IMER Group, Concrete Pump Supply, and Con Forms.
• Surface Preparation Equipment (Préparation de surfaces) Floor grinders, dust extractors, and shot blasting machines for concrete surface preparation, coating removal, polishing, and dust management, distributed for construction contractors. Source brands include Husqvarna, Blastrac, BW Manufacturing, Longopac, Metabo, and OZTEC.
• Sawing and Drilling Equipment (Sciage et forage) Concrete sawing and drilling equipment for construction and concrete cutting applications, distributed for contractors. Source brand is Husqvarna, with supplementary offerings from US Saws.
• Concrete Placing and Finishing Tools (Mise en place et finition du béton) Concrete placing and finishing equipment and tools for leveling, screeding, mixing, and finishing concrete work, distributed for concrete contractors. Source brands include Bartell Global, Marshalltown, Collomix, BW Manufacturing, and Somero.
• Magic Screed Vibrating Screed High-frequency vibrating screed for uniform concrete distribution and compaction along the blade length, used by concrete placing and finishing contractors.
• E-Screed Electric Screed by Magic Screed Battery-powered electric screed delivering gasoline-equivalent performance with no emissions, suitable for enclosed-space concrete work. Powered by Metabo CAS Li-HD battery technology.
• Stone Slinger Material Placement Equipment Material placement equipment for spreading and filling aggregates, sand, or topsoil in construction applications. Available in three models (16', 18', or 20' box) with capacities up to 21.5 cubic yards and discharge reach up to 90 feet.
• Construction Repair Products (Réparation et construction) Construction chemicals and concrete repair products including grouts, decorative concrete products, polishing products, waterproofing, and protective coatings, distributed for concrete repair contractors. Source brands include MAPEI, Euclid Chemical, Sika KING, PPG VersaFlex, Xypex, SealBoss, Ameripolish, Brickform, and TechMix.
• Injection and Waterproofing Products (Injection - Imperméabilisation) Waterproofing and injection products for construction and concrete protection, distributed for construction and waterproofing contractors. Source brands include Soprema, Sika KING, Xypex, SealBoss, and Stego.
• Multiquip Water Pumps and Portable Generators Construction site water pumps (submersible, centrifugal, trash; 2"-6" discharge, electric/gasoline/diesel) and portable generators (2,200-9,700 watts) distributed by Geroquip under the Multiquip brand, including Whiteman concrete equipment.
• Technical Repair Service Authorized technical repair service for concrete construction equipment delivered by Geroquip, provided at the Laval branch workshop by technicians skilled in electromechanics, electricity, and hydraulics.
• Delivery Service Delivery service for equipment and materials sold to construction customers across Quebec, operated with Geroquip's own trucks and partner carriers.
• Supplier Training and Formation Sessions Training and formation sessions offered with supplier partners, including hands-on MAPEI Planigrout sessions and equipment demonstrations for Husqvarna surface preparation products and Schwing concrete pumps.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

42 partnerships are on record, tiered core, major and minor.

• SchwingcoreChannel Partner/ Reseller/ DistributorKey supplier partner for concrete pumps. Schwing is a major brand in concrete pump equipment, and Geroquip distributes their products including SP 500, SP 650, SP 750-18, SPTO-1000, and S 38 SXG models.
• HusqvarnacoreChannel Partner/ Reseller/ DistributorMajor supplier of surface preparation equipment including floor grinders (PG series, HTC series), dust extractors, shot blasters (Blastrac), sawing and drilling equipment, and diamond blades/bits.
• MAPEIcoreChannel Partner/ Reseller/ DistributorSupplier of construction and repair products including grouts, waterproofing, and decorative products. Geroquip conducts training sessions with MAPEI for customers.
• Magic ScreedcoreChannel Partner/ Reseller/ DistributorSupplier of vibrating screed equipment for concrete leveling and finishing, including the Magic Screed vibrating screed and E-Screed electric model.
• Stone SlingercoreChannel Partner/ Reseller/ DistributorSupplier of material placement equipment (Stone Slingers) for spreading and filling aggregates, sand, or topsoil in construction applications.
• Euclid ChemicalmajorChannel Partner/ Reseller/ DistributorSupplier of concrete construction and repair products distributed by Geroquip.
• Sika KINGmajorChannel Partner/ Reseller/ DistributorSupplier of construction and repair products including waterproofing solutions.
• Bartell GlobalmajorChannel Partner/ Reseller/ DistributorSupplier of concrete placing and finishing equipment.
• BunkermajorChannel Partner/ Reseller/ DistributorSupplier of concrete pumps.
• Con FormsmajorChannel Partner/ Reseller/ DistributorSupplier of concrete pump accessories and forms.
• Concrete Pump SupplymajorChannel Partner/ Reseller/ DistributorSupplier of concrete pump equipment and parts.
• IMER GroupmajorChannel Partner/ Reseller/ DistributorSupplier of concrete pumps and mixing equipment including IMER Clean mortar dissolver.
• PPG VersaFlexmajorChannel Partner/ Reseller/ DistributorSupplier of construction and repair products including protective coatings.
• SopremamajorChannel Partner/ Reseller/ DistributorSupplier of waterproofing products.
• StegominorChannel Partner/ Reseller/ DistributorSupplier of construction products.
• MultiquipmajorChannel Partner/ Reseller/ DistributorSupplier of water pumps, portable generators, and Whiteman concrete equipment.
• MarshalltownmajorChannel Partner/ Reseller/ DistributorSupplier of concrete placing and finishing tools.
• CollomixmajorChannel Partner/ Reseller/ DistributorSupplier of mixing equipment for construction.
• AmeripolishminorChannel Partner/ Reseller/ DistributorSupplier of concrete polishing products.
• BrickformminorChannel Partner/ Reseller/ DistributorSupplier of stamped concrete products and tools.
• AztecminorChannel Partner/ Reseller/ DistributorSupplier of floor burnishers including the LowRider propane model.
• BW ManufacturingminorChannel Partner/ Reseller/ DistributorSupplier of dust collectors including B-202 Pulse Vac.
• GSSIminorChannel Partner/ Reseller/ DistributorSupplier of construction testing equipment.
• OZTECminorChannel Partner/ Reseller/ DistributorSupplier of concrete equipment including ceiling grinders.
• US SawsminorChannel Partner/ Reseller/ DistributorSupplier of concrete sawing equipment including Dust Buggy and MC-60 milling machine.
• LongopacminorChannel Partner/ Reseller/ DistributorSupplier of bag and cassette systems for dust extractors.
• XypexminorChannel Partner/ Reseller/ DistributorSupplier of concrete waterproofing and protection products.
• MetabominorChannel Partner/ Reseller/ DistributorSupplier of angle grinders and power tools used with surface preparation equipment.
• SomerominorChannel Partner/ Reseller/ DistributorSupplier of concrete equipment.
• Allen EngineeringminorChannel Partner/ Reseller/ DistributorSupplier of concrete equipment.
• CEC EquipementsminorChannel Partner/ Reseller/ DistributorSupplier of concrete equipment.
• Equipements MathieuminorChannel Partner/ Reseller/ DistributorSupplier of masonry equipment.
• Kraft ToolminorChannel Partner/ Reseller/ DistributorSupplier of masonry tools.
• Marathon IndustriesminorChannel Partner/ Reseller/ DistributorSupplier of wheel barrows for construction sites.
• PNAminorChannel Partner/ Reseller/ DistributorSupplier of concrete products.
• RalstonminorChannel Partner/ Reseller/ DistributorSupplier of construction equipment.
• ReliableminorChannel Partner/ Reseller/ DistributorSupplier of construction equipment.
• RuwacminorChannel Partner/ Reseller/ DistributorSupplier of industrial vacuum equipment.
• SASEminorChannel Partner/ Reseller/ DistributorSupplier of scarifiers and needle scalers.
• SealBossminorChannel Partner/ Reseller/ DistributorSupplier of waterproofing and sealing products.
• TechMixminorChannel Partner/ Reseller/ DistributorSupplier of concrete and construction products.
• TwisterminorChannel Partner/ Reseller/ DistributorSupplier of diamond pads for concrete polishing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wajax Corporation: Canadian industrial equipment distributor (TSX: WJX) serving construction, mining, forestry, and industrial markets with a multi-branch national footprint. Most directly comparable to Geroquip as a wholesale distributor of heavy equipment and aftermarket support, though at significantly larger scale and broader product breadth.
• Strongco Corporation: Canadian heavy equipment distributor (now part of NPK Group) supplying construction, infrastructure, and mobile-crane equipment across Canada. Comparable to Geroquip as a multi-brand construction equipment dealer serving Canadian contractors, but with national reach and broader heavy-equipment focus.
• SMS Equipment: Canada's largest Komatsu dealer, distributing heavy construction and mining equipment nationally with branches across multiple provinces. Directly comparable as a multi-branch construction-equipment distributor serving Canadian contractors, though at much larger scale and with a single OEM focus.

Broad incumbents

• Toromont Industries: Canadian Caterpillar dealer (TSX: TIH) for Ontario, Manitoba, Newfoundland, and parts of Quebec, distributing heavy construction equipment with full aftermarket service. Comparable to Geroquip as a full-service construction equipment distributor with repair/service depth, but operates at materially larger scale and broader product range.
• Finning International: World's largest Caterpillar dealer (TSX: FTT) serving Western Canada, the UK, and South America with construction and mining equipment plus aftermarket support. Comparable as a Canada-based heavy-equipment distributor with service depth, though at vastly larger scale and with a single OEM focus.
• BrandSafway: Global access, insulation, and concrete construction services provider serving industrial, commercial, and infrastructure customers across North America. Comparable to Geroquip as a concrete-services and equipment provider, though much larger and broader in scope.
• United Rentals: Largest equipment rental company in the world (NYSE: URI) with a Canadian footprint selling and renting concrete and surface-preparation equipment to contractors. Comparable to Geroquip as a supplier of concrete pumps, surface-prep equipment, and accessories to construction contractors, though at vastly larger scale and primarily through rental.
• Herc Rentals: US-based full-line equipment rental supplier (NYSE: HRI) with Canadian operations serving construction and industrial markets. Comparable to Geroquip as a contractor-facing supplier of concrete and surface-preparation equipment, though primarily through a rental model rather than distribution.

Regional players

• Powell Equipment: Saskatchewan-based Case and Takeuchi dealer distributing construction, agricultural, and material-handling equipment across Western Canada. Comparable to Geroquip as a regional multi-OEM construction-equipment distributor with full-service capability, though operating in a different Canadian geography.

Others

• Multiquip (MBW Inc.): Manufacturer of concrete, compaction, and dewatering equipment (now part of MBW Inc.) that supplies Geroquip as one of its distribution channels. Comparable as a supplier-side counterpart in the concrete-equipment distribution value chain, and an indicator of the kind of OEM relationships Geroquip depends on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Geroquip
• LinkedInlinkedin.com/company/geroquip

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geroquip