Accident Support Services International

What Accident Support Services International does

Accident Support Services International Ltd. (ASSI) operates the Collision Reporting Centre (CRC) program, a network of 47 physical reporting centres across Canada and one in Roanoke, Virginia, staffed by trained counselors who assist drivers in completing collision reports, photograph vehicles, and connect them with insurance companies. Centres are operated in partnership with municipal police services, the Ontario Provincial Police, and the RCMP, and the program is provided at no cost to police services or the public. ASSI's flagship platform is CROMS (Collision Reporting and Occurrence Management System), a proprietary Microsoft-recognized system that captures all 266 data fields of provincial collision forms, vehicle damage photographs, statements, and passenger information, and supports modules including CROMS Mobile (on-scene police reporting with VIN decoding, GIS mapping, and real-time validation), the Total Loss Tool (weighted-ranking vehicle valuation), Photo Upload Service, and CROMS+ (latest edition deployed in Nova Scotia). CROMS exchanges data with Ministry of Transportation Ontario databases and Police Records Management Systems via XML, and integrates directly into insurer claims systems to deliver real-time First Notice of Loss (FNOL) feeds. ASSI's business model is entirely funded by participating insurance companies through recurring subscriptions that buy access to standardized collision reports, photographs, SIU alerts, and analytics in exchange for the cost of operating the CRC infrastructure, with the value proposition to police being officer reallocation and to insurers being faster claims processing, fraud reduction, and improved customer retention. Founded in 1994 by Steve Sanderson in Toronto and still privately held, the company continues to expand geographically (Nova Scotia in 2025, Airdrie and Cochrane in 2025) and to deepen its insurance-side integrations.

Name

Accident Support Services International

Legal name

Accident Support Services International Ltd.

Website

https://accsupport.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Accident Support Services International operates a network of 47 Collision Reporting Centres across Canada, partnering with police services to capture standardized collision data on a proprietary platform (CROMS) that is funded entirely by participating insurance companies in exchange for real-time claims and fraud data.

Ownership category

akta.pro rank

Product category

Collision Reporting Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Customer Service, Support & Contact Center CRM (HDAEAFAC)

akta.pro secondary industry

CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)

Keywords

• Collision reporting services
• Insurance claims management
• First notice of loss
• Police reporting systems
• Traffic safety data

Headquarters

HQ city

North York

HQ country

Canada

HQ region

North America

Offices28 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Insurance Company Program Funding: ASSI's Collision Reporting Centre program is entirely funded by participating insurance companies. Insurers pay to participate in the program, receiving access to collision reports, vehicle damage photographs, statements, passenger information, SIU alerts, and third-party collision details. This enables faster claims processing, fraud reduction, and improved customer service. The program is free to police services and the public.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

ASSI operates a network of Collision Reporting Centres (CRCs) in partnership with police services across Canada and the United States, where trained staff assist drivers in completing collision reports, photographing damaged vehicles, and connecting them with insurance companies. Its proprietary CROMS (Collision Reporting and Occurrence Management System) platform captures all 266 provincial collision form fields, integrates with Ministry of Transportation databases, Police Records Management Systems, and insurer claims systems via XML data transfer, and provides real-time First Notice of Loss (FNOL) feeds. The entire program is funded by participating insurance companies and is delivered at no cost to police services or the public.

Product overview

Accident Support Services International Ltd. operates the Collision Reporting Centre (CRC) program—a network of physical reporting centres staffed by trained counselors who assist drivers in completing collision reports, photograph vehicles, and connect them with insurance companies. The core technology platform is CROMS (Collision Reporting and Occurrence Management System), which manages all collision data, provides fraud detection and analytics capabilities, and integrates with police records management systems, Ministry of Transportation databases, and insurer claims systems via XML data transfer. Supplementary modules include CROMS Mobile for on-scene police reporting, CROMS+ for expanded functionality, the Total Loss Tool for vehicle valuation, FNOL Integration for real-time insurer data feeds, and web-based citizen reporting portals. The entire ecosystem is funded by participating insurance companies with no cost to police or the public.

Differentiator

Problem solved

Functional benefit

Products and services

• CROMS (Collision Reporting and Occurrence Management System) Multi-functional collision management application used by police services and insurance companies for administration and collection of collision reports, vehicle photographs, passenger information, statements, fraud detection, and records management. Records all 266 data fields of provincial collision forms and supports XML data transfer with Ministry of Transportation databases, Police Records Management Systems, and insurer claims systems.
• CROMS Mobile Mobile collision reporting channel enabling police officers to complete Motor Vehicle Collision reports electronically at the roadside, with real-time validation of collision data, automatic data field validation, VIN Decoder, Driver's Licence scanners, GIS geo-mapping, and RMS/Dispatch system communication with secure synchronization. Eliminates paper-based reporting and manual data entry.
• Total Loss Tool Vehicle appraisal and total loss assessment application used at Collision Reporting Centres that photographs damaged vehicles, records damage severity by noting damaged areas and whether repair or replacement is required, calculates estimated repair values based on market values, year, make, and vehicle type, and includes a Total Loss Questionnaire with weighted rankings to determine potential total loss status, triggering email alerts to insurance partners.
• Collision Reporting Centre (CRC) Physical and satellite reporting centres operated in partnership with police services across Canada and the U.S. where citizens report minor collisions, receive assistance from trained CRC counselors with collision report completion, vehicle photography, damage stickers, and contact with their insurance companies. Services are free to police services and the public and are funded entirely by participating insurance companies.
• Start From Your Device (Online Collision Reporting) Web-based self-service application allowing citizens involved in motor vehicle collisions to begin their collision report from the convenience of their home or personal device before visiting a Collision Reporting Centre to finalize the report. Includes a dedicated portal for pedestrian and cyclist collision reporting in Toronto.
• Photo Upload Service Service accepting photographs taken by citizens at collision scenes via email, with the photos matched to existing CROMS reports and made available to insurers as part of the collision report package. Promoted during the CRC interview process for drivers to submit on-scene photos.
• Pedestrian and Cyclist Collision Reporting Centre First-of-its-kind specialized collision reporting program in North America for pedestrians and cyclists, including a dedicated satellite office in Toronto (Liberty Village) and a dedicated web application allowing pedestrians and cyclists involved in collisions to begin their report from home.

Quantifiable outcome

• Toronto police calculated approximately $5 million in re-allocated labour savings in first year of operation
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature7 records

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• Town of Cochrane and Cochrane RCMP DetachmentcoreStrategic or Co-development Partner · 6 November 2025Collision Reporting Centre opened in Cochrane, Alberta in partnership with Town of Cochrane and Cochrane RCMP Detachment.
• City of Airdrie and Airdrie RCMPcoreStrategic or Co-development Partner · 4 September 2025Collision Reporting Centre opened in Airdrie, Alberta in partnership with City of Airdrie and Airdrie RCMP.
• Cape Breton Regional PoliceflagshipStrategic or Co-development Partner · 19 June 2025Nova Scotia's first Collision Reporting Centre opened in partnership with Cape Breton Regional Police, marking ASSI's expansion into Atlantic Canada.
• Millennium Insurance CorporationcoreStrategic or Co-development Partner · 13 December 2023Partnership in Alberta brings Millennium onto the Collision Reporting Program. Provides adjusters with direct access to customer service report packages in real-time.
• Parkland Royal Canadian Mounted Police (RCMP) and City of Spruce GrovecoreStrategic or Co-development Partner · 17 November 2023Spruce Grove CRC partnership with Parkland RCMP detachment. Goal is to serve communities within Parkland RCMP jurisdiction, redistributing resources from minor collisions to higher priority needs.
• Windsor Police ServicecoreStrategic or Co-development Partner · 4 April 2023Windsor Collision Reporting Centre opened at 2696 Jefferson Boulevard. Partnership aimed at improving traffic safety and collision reporting efficiency.
• Ottawa Police ServiceflagshipStrategic or Co-development Partner · 2 November 2022Three Collision Reporting Centres opened in Ottawa partnership. Locations at 474 Elgin St., 3343 St. Joseph Blvd., and 211 Huntmar Drive. Part of Ottawa's modernized collision response.
• Edmonton Police ServicesflagshipStrategic or Co-development Partner · 29 September 2022Two Collision Reporting Centres opened in Edmonton partnership. Locations at 15750 116 Ave NW and 5805 87A Street NW. Grand opening with EPS Chief Dale McFee.
• Peel Regional Police ServicecoreStrategic or Co-development Partner · 21 September 2021Three CRCs implemented throughout Peel Region. Two in Mississauga inside police buildings (Headquarters and 11 Division) and one in Brampton at Shoppers World. Provides modernized collision reporting.
• Gore Mutual Insurance CompanyflagshipTechnology or Integration · 14 September 2021Successfully implemented First Notice of Loss (FNOL) integration allowing seamless transition of collision report data from ASSI to Gore Mutual. Collision data triggers FNOL immediately upon insured reporting at CRC. Previously took up to 24 hours.
• Economical Mutual Insurance CompanyflagshipTechnology or Integration · 13 April 2021FNOL integration with Economical provides SMS notification to policyholders with claim number and contact information. Reduces collision report delivery time from 24-72 hours to immediate.
• Desjardins InsurancecoreStrategic or Co-development Partner · 1 October 2020Desjardins claims adjusters working out of Toronto East and North York CRCs. Maximizes customer service with adjuster presence at reporting centres.
• Grande Prairie RCMP Detachment and City of Grande PrairieflagshipStrategic or Co-development Partner · 14 July 2018First RCMP Collision Reporting Centre in Canada. Located at Eastlink Centre. Provides citizens with safe, convenient collision reporting location while enabling RCMP to redirect resources.
• Saskatchewan Government Insurance (SGI)coreStrategic or Co-development Partner · 25 October 2017SGI joined CRC program to provide policyholders with immediate access to collision reports, statements, documents, and vehicle photographs. Helps control costs of towing, storage, vehicle rentals, and reduce fraud.
• City of Roanoke Police Department and Roanoke County Police DepartmentflagshipStrategic or Co-development Partner · 15 September 2016First U.S. Collision Reporting Centre partnership. Officers assess collisions at scene and direct eligible drivers to CRC for report completion. CRC staff assist with reports, vehicle photography, damage stickers, and insurance contact. Program at no cost to police - funded by insurance partners.
• Ed Weidmann (U.S. Industry Advisory Board Chairman)minorStrategic or Co-development Partner · 7 September 2016Industry veteran appointed Chairman of U.S. Industry Advisory Board. 39-year career with State Farm including auto glass claims, emergency road service, rental cars, and vehicle estimating. Assists with U.S. CRC implementation and carrier recruitment.
• Stephen Applebaum / Insurance Solutions GroupcoreStrategic or Co-development Partner · 2 May 2015Managing Partner of Insurance Solutions Group providing consulting, advisory, and strategic marketing services to North American P&C insurance industry. Working with ASSI to develop American Collision Reporting Center market.

Scale indicators10 records

Recent moves15 records

Expansion highlights6 records

Broad incumbents

• Mitchell International: A major U.S. provider of auto insurance claims management software, including estimating, repair, and casualty workflow tools that overlap with ASSI's CROMS platform. Comparable as a technology vendor to the same insurance customer base, though Mitchell focuses on repair-shop and adjuster workflows rather than physical CRC operations.
• CCC Intelligent Solutions: Leading SaaS platform for the P&C insurance economy, including claims, collision repair, and telematics data exchange. Comparable as a technology backbone serving insurers with collision and claims data workflows similar to what CROMS enables, though at significantly greater scale and broader scope.
• Verisk: Major data analytics and risk-assessment provider to the insurance industry, including anti-fraud analytics, claims data, and ISO bureau content. Comparable in serving the same P&C insurance customers with data-driven decisioning, though at vastly larger scale and across broader lines of insurance.
• LexisNexis Risk Solutions: Provides insurance data, analytics, and fraud-detection tools to P&C carriers. Comparable as a data enrichment and fraud-detection vendor serving overlapping insurance customers with capabilities paralleling CROMS analytics modules.

Others

• Copart: Operates a vehicle remarketing network that integrates closely with insurance total-loss workflows. Adjacent peer because Copart handles the downstream salvage step in many total-loss claims that originate through collision reporting, sharing the insurance-customer ecosystem.

Emerging players

• Tractable: AI-driven vehicle damage assessment company that processes collision photos for insurers to accelerate claims. Comparable as a technology-enabled alternative to in-person CRC reporting, representing the kind of AI-driven disintermediation that could pressure ASSI's physical-center model.
• Snapsheet: Cloud-based auto claims management platform enabling virtual appraisals and FNOL workflows for insurers. Comparable as a claims-adjacent technology vendor targeting the same insurance customers with digital-first approaches that complement or compete with CRC-based reporting.
• Claim Genius: AI-powered vehicle damage estimation platform for insurance claims, using photo-based assessment. Comparable as an emerging technology alternative to physical inspection that insurance customers may choose over CRC-based reporting.

Regional players

• AutoSource (auto Remarketing): Operates vehicle inspection and remarketing services in select U.S. markets with adjacent roles to collision reporting. Comparable as a regional physical-services operator in the post-collision value chain, though without the police partnership component that defines ASSI's model.
• ClaimsPro (SCM Insurance Services): Canada's largest independent claims management firm, providing field adjusters and FNOL services to insurers across Canada. Comparable as a Canadian insurance-adjacent services provider in the claims value chain with overlapping P&C insurance customer relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accident Support Services International