What Aware Innovations does

Aware Innovations is a privately held, Ohio-based software firm that provides ItemAware, a technology-agnostic item, asset, and inventory management and tracking platform. Founded in 2021 as a spin-out from Evanhoe & Associates, the company supports a broad stack of tracking technologies — barcodes, passive and active RFID, RTLS, Wi-Fi, Bluetooth, IoT, mesh networks, UWB, and GPS — and delivers its software through a modular product architecture comprising separate applications for IT and office assets, tools and equipment, medical equipment, and patient tracking. The system emphasizes real-time location visibility, offline data caching, ERP and WMS integration (including DLA's Distribution Standard System), compliance alerting for OSHA and SOX reporting, color-coded status indicators, and map-based GPS visualization, with a notable capability for custom sensor hardware development.

The firm monetizes through three revenue streams: SaaS-style ItemAware software licensing and subscriptions (annual, quote-based with a free 30-minute demo), professional services spanning consulting, solution design (RF engineering, integration, QA), and custom hardware/software integration, and hardware sales of RFID tags, readers, antennas, and custom sensors (tags priced $0.07–$100 depending on technology). Its go-to-market combines direct enterprise field sales with a channel partner motion via Ring Power Utility Equipment, targeting federal agencies (USPTO, DLA), healthcare systems (Wayne Hospital), and utility contractors (Concurrent Group). A 15-person team operating from a 4,000 square foot West Carrollton, Ohio headquarters supports the business; the company is founder-led by President and CEO Chuck Evanhoe, an internationally recognized AIDC expert who serves as Chairman of the Board at AIM, Inc. Aware Innovations has received industry recognition including an RFID Journal award for the USPTO deployment and an AIM Global Appreciation Award, and conducts marketing through trade shows (Work Truck Week, The Utility Expo), SEO/content, and earned media.

Name

Aware Innovations

Legal name

Aware Innovations, LLC

Website

https://awareinnovations.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Aware Innovations provides ItemAware, a technology-agnostic item, asset, and inventory management and tracking software platform supporting RFID, RTLS, GPS, IoT, Bluetooth, Wi-Fi, UWB, and barcodes for government, healthcare, and utility industry customers, founded in 2021 as a spin-out from Evanhoe & Associates.

Ownership category

akta.pro rank

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. ItemAware Software Licensing/Subscription: SaaS-based software platform for item, asset, and inventory management. Can be hosted on enterprise systems or by Aware Innovations. Pricing is quote-based with free 30-minute demo available.
2. Professional Services: Consulting services for IoT, RFID, RTLS implementation; solution design including RF engineering and business process expertise; software development and integration; and training and support services.
3. Hardware Sales: Sale of RFID tags (passive, semi-active, active), readers, antennas, and custom sensor hardware. Tags range from $0.07-$100 depending on technology type.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Aware Innovations develops and sells ItemAware, an item, asset, and inventory management and tracking software platform that automates real-time data collection across RFID, RTLS, GPS, Bluetooth, Wi-Fi, IoT, UWB, and barcode technologies. The platform is technology-agnostic, integrates with enterprise systems such as WMS and ERP, and is complemented by professional services including consulting, solution design, custom hardware and software integration, and training/support. The company also sells RFID tags, readers, antennas, and custom sensor hardware.

Product overview

Aware Innovations offers a unified platform-plus-modules product architecture centered on ItemAware software for item, asset, and inventory management and tracking. ItemAware serves as the core platform with specialized applications for different use cases: IT & Office Assets, Tools & Equipment, Medical Equipment, and Patient Tracking. The product supports multiple tracking technologies (RFID, RTLS, Wi-Fi, Bluetooth, GPS, Barcodes, IoT, Mesh Networks) and is technology-agnostic, allowing customers to choose the best hardware for their needs. The software provides real-time visibility, automated data collection, and integrates with enterprise systems like WMS and ERP. Professional services including consulting, solution design, hardware/software integration, and training & support complement the software offerings.

Differentiator

Problem solved

Functional benefit

Brands

• ItemAware: ItemAware is Aware Innovations' flagship software product - an Item, Asset, and Inventory Management & Tracking Software that provides intelligent tracking and powerful results for mobile and fixed environments.

Products and services

• ItemAware Software ItemAware is a technology-agnostic item, asset, and inventory management and tracking software platform that automates real-time data collection across RFID, RTLS, GPS, Bluetooth, Wi-Fi, IoT, UWB, and barcode technologies. It is sold to enterprises, government agencies, healthcare organizations, and utility contractors and integrates with WMS, ERP, LMS, and TMS systems.
• ItemAware Tools & Equipment Tracking A specialized ItemAware tracking application designed for tracking tools and equipment, particularly for work truck, utility, and field service applications, with GPS functionality for real-time location tracking.
• ItemAware Medical Equipment Tracking A specialized ItemAware tracking application designed for tracking medical equipment in healthcare facilities using RFID technology to improve equipment utilization and reduce search time.
• ItemAware Patient Tracking A specialized ItemAware tracking application designed for patient tracking in hospital and healthcare environments using RFID technology to support patient flow and visibility.
• ItemAware IT & Office Assets Tracking A specialized ItemAware tracking application designed for tracking IT and office assets, including high-value equipment, supporting compliance reporting and inventory cycle efficiency.
• Consulting Services Professional consulting on commercial, federal, and international standards relating to IoT, Industrial IoT, track and trace, unique item identification, RFID, RTLS, barcoding, printing, Wi-Fi, and Bluetooth, including best practices for solution design, implementation, execution, and sustainment as well as ERP integration.
• Solution Design Solution design services delivered by RF engineers, business process experts, integration experts, software developers, and QA specialists to design tracking, locating, and sensing solutions for customers.
• Hardware & Software Integration Custom hardware development using Bluetooth, mesh, Wi-Fi, and other wireless technologies, plus custom application development for web, iOS, and Android platforms, and integration with ERP, WMS, LMS, and TMS systems.
• Training & Support Training and support for Aware Innovations' in-house developed hardware and software and for third-party tracking, locating, and sensing hardware/software, including premium support with hardware monitoring and next-day replacement for mission critical systems.
• RFID Tags, Readers, Antennas, and Custom Sensor Hardware Sale of RFID tags (passive, semi-active, and active), readers, antennas, and custom sensor hardware used with the ItemAware platform; tags range from $0.07 to $100 depending on technology type.

Quantifiable outcome

• USPTO saves $1.2M annually; reduced staff from 804 to 275 Property Custodians; inventory cycle reduced from 10 to 5 days; 100% accuracy improvement
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature10 records

Partnerships

One partnership is on record.

• Ring Power Utility EquipmentcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Strategic channel partnership where Ring Power Utility Equipment resells and deploys ItemAware to utility industry customers. Partnership began with pilot program at Concurrent Group and is expanding to additional major utility contractors in Florida. Ring Power is a premier dealer for Terex Utilities and other utility equipment manufacturers.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Zebra Technologies: Global enterprise provider of RFID hardware, barcode scanners, location solutions, and asset tracking software across logistics, healthcare, and government — directly comparable enterprise buyer profile and multi-technology stack.
• Stanley Healthcare (Securitas Healthcare): Enterprise RTLS and patient/asset tracking for hospitals — comparable healthcare vertical and customer base to Aware Innovations' Wayne Hospital deployment.
• CenTrak (now part of Halma): Healthcare and enterprise RTLS with multi-technology tags — directly comparable to ItemAware's medical equipment and patient tracking modules.

Direct peers

• AssetWorks: Enterprise asset management software serving government, utilities, and higher education — competitive for asset-heavy federal and municipal accounts like USPTO and DLA.
• Asset Panda: SaaS asset and inventory tracking platform serving enterprises and government with customizable workflows — closely comparable product category and customer type to ItemAware.
• Impinj: Leading UHF RFID tag and reader platform with ItemSense item-tracking software, comparable to ItemAware's RFID-centric IT asset and inventory management deployments.
• Sonitor Technologies: RTLS provider focused on healthcare and government indoor tracking — competes for the same hospital and federal asset-tracking buyers as Aware Innovations.
• Powerfleet (PowerFleet / MiX Telematics): IoT asset, fleet, and tool tracking for utilities and construction — comparable to Aware Innovations' tools/equipment and work truck use cases at utility customers like Concurrent Group.

Emerging players

• Sewio Networks: UWB-based RTLS platform for industrial and healthcare indoor tracking — overlaps ItemAware's RTLS offering and vertical mix.
• Trackonomy Systems: IoT-based asset tracking with passive RFID and autonomous sensing — partial overlap with ItemAware's IoT/RFID/government positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/awareapps

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aware Innovations