Sasquatch Strength

What Sasquatch Strength does

Sasquatch Strength & Nutrition is a private, coached group fitness and nutrition business founded in 2014 and headquartered in Redmond, Washington, with two physical locations serving Eastside King County (Redmond and Sammamish) and a remote coaching program available nationally. The core product is structured strength-based group training organized around a proprietary five-workout-type methodology — Build (heavy compound lifts with progressive overload), Grind (muscular endurance), Skill (movement quality), Sprint (power), and Move (conditioning) — delivered in coached sessions of approximately ten members per class. The technology surface consists of a mobile app for workout tracking and programming access, monthly InBody body composition scanning for objective progress measurement, and the SasRx Portal, a medical optimization integration with KIS Rx that provides access to GLP-1 medications, testosterone replacement therapy, and lab panels under licensed provider oversight.

The business model is subscription-based with four membership tiers differentiated by duration, coaching frequency, and nutrition inclusion: a 52-week program (weekly coaching, nutrition, supplements), a 24-week program, a 12-week program (bi-weekly coaching), and a Ready monthly membership for training-only access. Pricing is not publicly disclosed and is set during free consultations that include an InBody scan; payment plans and HSA/FSA eligibility through a TrueMed partnership provide purchase flexibility. The 12-Week Body Transformation Challenge operates as a structured acquisition funnel. Additional revenue comes from one-on-one personal training add-ons, Sasquatch-branded supplements and Everwell Botanicals merchandise sold at gym locations, and remote coaching. Go-to-market is community-led and content-driven: educational blog content indexed for local SEO, member testimonials, Google reviews (4.8 stars across 152 reviews for the Redmond location), earned media in Forbes, Club Industry, Entrepreneur, MyFitnessPal, and WTF Gym Talk, and free in-person or Zoom consultations as the primary conversion mechanism. The customer base spans busy professionals (notably Eastside tech workers), parents, GLP-1 medication users, fitness beginners, couples, and men over 35, served through a hub-and-spoke model that connects fitness training, nutrition, and optional medical optimization under a single coaching relationship.

Name

Sasquatch Strength

Legal name

Sasquatch Strength & Nutrition

Website

https://sasquatchstrength.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Sasquatch Strength & Nutrition is a private coached group fitness and nutrition business operating two Eastside King County, WA gyms plus remote coaching nationally, offering tiered strength training memberships, nutrition coaching, InBody scanning, and medical optimization via KIS Rx for busy professionals, parents, and GLP-1 users.

Ownership category

akta.pro rank

Product category

Strength training and nutrition coaching services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Strength & Conditioning Bootcamps (HSADABAB), Strength & Conditioning Personal Training (HSADAAAB), General Nutrition Coaching (HSADAFAA)

Keywords

• Strength training coaching
• Group fitness classes
• Nutrition coaching services
• Personal training sessions
• Body composition testing

Headquarters

HQ city

Redmond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Recurring monthly or multi-year membership fees with tiered access. Tiers include 52-Week (weekly coaching, nutrition, supplements), 24-Week (weekly coaching, nutrition), 12-Week (bi-weekly coaching, nutrition), and Ready (training only). Members pay upfront or via payment plans.
2. Personal Training Add-ons: One-on-one personal training sessions available alongside group membership for members wanting additional individual attention.
3. Nutrition Coaching: Integrated into 12/24/52-week programs. Includes weekly/bi-weekly coaching, personalized macros, meal planning, and unlimited support through app platform.
4. Supplements and Merchandise: Sasquatch-branded supplements including protein powder, BCAAs, metabolism boosters, and Everwell Botanicals products sold at gym locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sasquatch Strength & Nutrition delivers coached group strength training at two Eastside King County, WA gyms (Redmond and Sammamish), organized around a proprietary five-workout-type programming system (Build, Grind, Skill, Sprint, Move). Memberships bundle strength training with nutrition coaching, monthly InBody body composition scanning, and app-based progress tracking, sold in tiered durations (Ready, 12-Week, 24-Week, 52-Week). A remote coaching arm and a KIS Rx medical optimization partnership extend the offering to out-of-area members and to members using GLP-1 medications or TRT.

Product overview

Sasquatch Strength & Nutrition operates as a coached group fitness and nutrition coaching business with two Eastside locations (Redmond and Sammamish, WA) plus remote coaching capabilities. The core offering is structured strength-based group training organized around five distinct workout types (Build, Grind, Skill, Sprint, Move), supported by nutrition coaching and accountability systems. The product portfolio centers on four membership tiers (52-Week, 24-Week, 12-Week, Ready) differentiated by coaching frequency and nutrition inclusion, plus a 12-Week Body Transformation Challenge as a structured entry program. Additional services include personal training, InBody body composition scanning, a mobile app, and a KIS Rx partnership for medical optimization including GLP-1 medications and TRT. The architecture is a hub-and-spoke model where coaching and accountability connect the fitness training, nutrition, and (optionally) medical optimization components.

Differentiator

Problem solved

Functional benefit

Products and services

• 52-Week Program Full-year coached strength training and nutrition membership with weekly 1-on-1 coaching meetings, private nutrition coaching, curated supplements, unlimited access to all Eastside locations, unlimited app access and InBody scans, and a 30-day money-back guarantee for members seeking maximum structure and accountability.
• 24-Week Program Six-month coached strength training and nutrition coaching program with expert-led training sessions, private nutrition coaching, and concierge-level support aimed at members pursuing substantial transformation.
• 12-Week Program Twelve-week coached strength training and nutrition program with bi-weekly 1-on-1 coaching meetings, private nutrition coaching, and expert guidance for visible body composition change.
• Ready Membership Monthly all-access coached strength training membership across all Sasquatch locations, with progressive programming, expert instruction, app access, InBody scans, and community perks; designed for members who already manage their own nutrition.
• Group Fitness Classes Coached group strength training classes (~10 people per class) organized around five workout types (Build, Grind, Skill, Sprint, Move), scalable to all fitness levels and delivered by expert coaches at the Redmond and Sammamish locations.
• 12-Week Body Transformation Challenge Structured 12-week transformation challenge offering unlimited coached group classes, bi-weekly nutrition coaching check-ins, unlimited InBody scans, and consistent coach accountability across the full 12 weeks.
• Nutrition Coaching Personalized nutrition coaching with weekly check-ins, macro calculation, and meal planning based on individual goals and food preferences, available as a standalone service or bundled with strength training memberships.
• Personal Training One-on-one personal training sessions with a Sasquatch trainer for specific skill development, preferred attention, or targeted training goals; can be combined with group classes for additional focused work.
• Remote Strength Coaching Remote strength coaching program providing personalized training programs for home, hotel gyms, or outdoor training, with ongoing adjustments, video form feedback, and regular virtual coaching meetings for members outside the Eastside footprint.

Quantifiable outcome

• 8-20 pounds of fat lost over 12 weeks
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• KIS RxcoreStrategic or Co-development PartnerMedical optimization partnership for GLP-1 and TRT access. Members can access lab panels, licensed medical provider consultations, and prescription-based options through SasRx Portal if labs indicate and provider approves. Sasquatch handles training/nutrition while KIS Rx provides medical oversight. Co-develops comprehensive health programs.
• TrueMed (Truemed)supportingOthersHSA/FSA reimbursement partnership allowing members to use pre-tax Health Savings Account or Flexible Savings Account dollars for Sasquatch memberships. Average savings of ~30%. Prequalification available through TrueMed platform.

Scale indicators5 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• MADabolic: MADabolic is a boutique strength-focused group fitness franchise built around coached, interval-style strength training. Closest pure comparable on model: small-group coached strength with premium positioning.
• F45 Training: F45 is the largest boutique group-fitness franchise, offering programmed coached classes in small groups. Comparable on small-group coached fitness, subscription model, and franchise-driven expansion play.
• Burn Boot Camp: Burn Boot Camp is a boutique group strength-and-conditioning franchise with strong community culture and coach-led programming. Comparable on community-led GTM, coaching-led strength classes, and bundled nutrition.
• Fit Body Boot Camp: Fit Body Boot Camp is a boutique fitness franchise focused on coached group strength and conditioning sessions with nutrition coaching. Comparable on small-group coached strength with bundled nutrition and transformation focus.
• The Camp Transformation Center: The Camp is a franchise of coached group fitness centers structured around multi-week body-transformation challenges with bundled nutrition. Very close comparable on transformation-challenge model, bundled coaching, and weight-loss programming.

Broad incumbents

• Orangetheory Fitness: Orangetheory is a national boutique fitness chain offering coach-led group workouts with heart-rate-based programming and subscription tiers. Overlaps in coached group fitness and tiered subscription, though differentiated modality (cardio-forward).
• CrossFit (affiliates): CrossFit is the canonical coach-led group strength-and-conditioning movement with thousands of independently owned affiliates. Closest comparable on strength-and-conditioning methodology in a small-group coached setting.
• Life Time Fitness: Life Time is a national premium health club chain with group training, personal training, nutrition, and a digital coaching app. Comparable on premium-positioned integrated fitness + nutrition offering, though at much larger scale.
• Equinox: Equinox is a luxury fitness operator offering coached group training, personal training, and recovery services at premium price points. Comparable on affluent-customer premium positioning and small-group coached programs.

Emerging players

• Stronger U: Stronger U is a remote nutrition coaching service with one-on-one coach accountability. Comparable on the remote/bundled nutrition coaching layer of Sasquatch's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/strongsasquatch
• LinkedInlinkedin.com/company/sasquatch-strength

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sasquatch Strength