Assist America
Assist America, founded in 1990 and based in Princeton, NJ, provides 24/7 global emergency medical and travel assistance services — including medical evacuation, repatriation, and security evacuation — embedded into insurance products and employee benefit plans of carriers and 300,000+ companies worldwide.
- Company typePrivate
- Founded1990
- HeadquartersPrinceton, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Assist America does
Assist America, Inc. is a Princeton, New Jersey-based provider of global emergency travel assistance services, founded in 1990 and operating 24 hours a day, 365 days a year from multilingual Operations Centers in the United States, India (Thane/Mumbai), the Philippines (Taguig/Manila), China (Beijing), the Middle East (Beirut), and Latin America (Mexico City). Its core offering arranges and pays for emergency medical consultations, medical evacuations, medical repatriation, hospital admission assistance, prescription assistance, return of mortal remains, compassionate visits, and care of minor children for members traveling more than 100 miles from home or internationally for up to 90 consecutive days. The product portfolio extends beyond the core service to include the Assist America Travel App for iOS and Android with a Tap for Help feature, the AssistAlert® real-time travel safety alert system, ClaimAssist® claims management for international insurance companies, SecurEvac® security evacuations, SecurAssist® security assistance, an Expatriate Program for trips beyond 90 days, and Identity Theft Protection; proprietary service marks and 35 years of operating history back these offerings.
The technology stack is operations-centric rather than software-centric, built around globally distributed 24/7 contact centers, partner networks of hospitals, airlines, transport providers, and security professionals, and a suite of branded proprietary tools — AssistAlert, the Travel App, ClaimAssist — that coordinate case handling and member communications. No public APIs, SDKs, or third-party integrations are disclosed, and no AI/ML capabilities are referenced. The business model is B2B2C: Assist America's services are embedded into insurance products and employee benefit plans rather than sold directly to consumers. Insurance carriers such as Arch Insurance, Sun Life, UNUM, MetLife, Chubb Samaggi, China Life, PingAn, Munich Re, and Swiss Re, along with U.S. health plans HealthPartners, UPMC HealthPlan, and Sharp Health Plans, integrate the service into their offerings, reaching 300,000+ companies and schools as member-benefit recipients. The company earns subscription and recurring revenue from these carrier relationships, plus annual fees from the Expatriate Program; reported annual revenue is approximately $20 million and the firm has 51–100 employees.
Strategically, Assist America was acquired in late 2025/early 2026 by SiriusPoint Ltd.'s IMG (International Medical Group) subsidiary for $42.5 million, joining IMG's broader international medical insurance portfolio with a stated focus on boosting medical and travel assistance revenues in the United States, Asia, and the Middle East. The company holds registered service marks for Assist America, AssistAlert, ClaimAssist, SecurAssist, and SecurEvac, and is GDPR-, CCPA-, and Philippines PDPA-compliant across its regional entities, supporting continued multinational operation under IMG/SiriusPoint ownership.
Assist America firmographics
Firmographics- Name
- Assist America
- Legal name
- Assist America Inc.
- Website
- https://assistamerica.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Assist America, founded in 1990 and based in Princeton, NJ, provides 24/7 global emergency medical and travel assistance services — including medical evacuation, repatriation, and security evacuation — embedded into insurance products and employee benefit plans of carriers and 300,000+ companies worldwide.
- Ownership category
- akta.pro rank
Assist America industry classification
Industry- Product category
- Travel Assistance Services
- NAICS
- Ambulance Services (621910), Emergency and Other Relief Services (624230), Social Assistance (624)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Transportation Services (4700)
- akta.pro primary industry
- Emergency Response, Assistance & Medical Evacuation Services (THACAEAC)
- akta.pro secondary industries
- Travel Assistance & Concierge Services (Non-Insurance) (FSAJAJAF), Travel Insurance & Assistance (Corporate) (THACANAH), Emergency Assistance & Medical Evacuation Services (EDAIAMAB)
Keywords
Where Assist America is headquartered
LocationHeadquarters
- HQ city
- Princeton
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Assist America business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- B2B2C Insurance Integration: Assist America provides travel assistance services integrated into insurance products, charging insurance carriers and employee benefit program providers. The company serves as a backend service provider for insurance companies, with approximately $20 million in annual revenues.
- Expatriate Program: Extended coverage program for members traveling beyond the standard 90-day period, available for an annual fee. Allows members to maintain continuous travel assistance coverage for extended international stays.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Standard Member Services - No cost to members |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Assist America product offering
Product offeringCore offering
Assist America delivers 24/7/365 global travel assistance services for members traveling more than 100 miles from home or internationally, covering emergency medical consultations, emergency medical evacuation, medical repatriation, hospital admission assistance, prescription assistance, compassionate visits, care of minor children, return of mortal remains, pre-trip information, identity theft protection, and security evacuations. Services are embedded as a value-add within insurance products from major carriers and within corporate employee benefit programs, reaching policyholders and employees through their existing insurance or employer relationships.
Product overview
Assist America is a global travel assistance provider operating since 1990, offering a comprehensive suite of services through an integrated platform. The core Assist America service provides 24/7/365 emergency travel assistance with operations centers strategically located worldwide. The product portfolio includes the Assist America mobile app for iOS and Android, the AssistAlert® real-time travel alert system, Identity Theft Protection, the Expatriate Program for extended coverage, ClaimAssist® for insurance company claims management, SecurAssist® security assistance, and SecurEvac® evacuation services. These offerings are integrated into insurance products and employee benefit programs, serving both multinational organizations and individual policyholders through a network of insurance carriers and benefit programs.
Differentiator
Problem solved
Functional benefit
Brands
- AssistAlert: Global travel alerts system providing important updates on travel conditions, emergency assistance, and related information.
- ClaimAssist
- SecurEvac
- SecurAssist
Products and services
- Assist America Core Travel Assistance
Companies that use Assist America
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Assist America technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Assist America partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Scholastic Emergency ServicesminorPartner organization that distributes Assist America services as part of their emergency services offering. Listed as an Assist America partner on the official website.
- IMG (International Medical Group)coreSiriusPoint subsidiary that acquired Assist America in late 2025. IMG is a leading provider of medical and travel assistance services. The acquisition aims to boost IMG's medical and travel assistance revenues, especially in the US, Asia, and the Middle East.
Scale indicators5 records
Recent moves5 records
Expansion highlights7 records
Assist America competitors and assessment
Company assessmentDirect peers
- Europ Assistance: Generali Group subsidiary providing travel insurance assistance, medical evacuation, and roadside/security services globally; closest European analog of Assist America in business model and service breadth.
- International SOS: Largest global medical and travel security assistance firm, offering 24/7 evacuation, medical assistance, and duty-of-care services to multinational corporations and travelers - the most direct comparable to Assist America's core offering.
- Global Rescue: Provider of medical evacuation, security extraction, and travel risk services sold through employer/school/individual memberships; overlaps Assist America on SecurEvac-style security evacuations and medical repatriation.
- GeoBlue: Travel health insurance and assistance provider focused on international business and leisure travelers, embedding evacuation, provider-network access, and 24/7 support into insurance products - directly comparable niche.
- AXA Assistance: Global travel and health assistance arm of insurer AXA, providing emergency medical assistance, evacuation, and concierge services to travelers worldwide via insurance-carrier distribution - the same B2B2C model as Assist America.
Emerging players
- On Call International: SMB-focused global travel assistance and evacuation provider selling white-label into insurance and benefits programs; comparable in B2B2C distribution but typically serving smaller employer accounts than Assist America's enterprise-heavy book.
Broad incumbents
- UnitedHealthcare Global: UnitedHealth Group's international health and assistance division providing evacuation and global medical benefits for expatriates and travelers; broad incumbent rather than a focused assistance pure-play.
- Allianz Partners (Allianz Travel): Allianz-owned assistance business combining travel insurance, medical assistance, and concierge at global scale; overlaps with Assist America across core evacuation and assistance but serves a much broader portfolio of insurance products.
- Cigna Global Health (Cigna + Evernorth): Large multinational health insurer offering global health benefits with embedded travel/medical assistance; competes with Assist America when sold through employers and affinity groups.
Regional players
- MAPFRE Asistencia: MAPFRE-owned assistance and travel insurance provider primarily focused on Latin America and Iberia; operates as Assist America's regional equivalent in markets where Assist America has a Latin America office.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Assist America social profiles
Digital presenceAssist America compliance and trust
Trust signalCompliance3 records
Assist America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assist America leadership team
Management profileNumber of profiles
Assist America subsidiaries and ownership
Company hierarchySubsidiaries4 records
Assist America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assist America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assist America
What does Assist America do?
Assist America delivers 24/7/365 global travel assistance services for members traveling more than 100 miles from home or internationally, covering emergency medical consultations, emergency medical evacuation, medical repatriation, hospital admission assistance, prescription assistance, compassionate visits, care of minor children, return of mortal remains, pre-trip information, identity theft protection, and security evacuations. Services are embedded as a value-add within insurance products from major carriers and within corporate employee benefit programs, reaching policyholders and employees through their existing insurance or employer relationships.
Is Assist America a public or private company?
Assist America is a private company. It is classified as corporate owned and is currently operating.
When was Assist America founded?
Assist America was founded in 1990. It employs 51 to 100 people.
Where is Assist America based?
Assist America is headquartered in Princeton, United States, in the North America region.
How does Assist America make money?
Two revenue lines are on record. B2B2C Insurance Integration is the primary driver. The others are expatriate Program.
Who are Assist America's main competitors?
Direct peers on record are Europ Assistance, International SOS, Global Rescue, GeoBlue and AXA Assistance. On Call International is listed as an emerging player. Broad incumbents are UnitedHealthcare Global, Allianz Partners (Allianz Travel) and Cigna Global Health (Cigna + Evernorth). MAPFRE Asistencia is listed as a regional player.
Does Assist America have an API?
No public API is recorded for Assist America.
What industry is Assist America in?
Assist America's product category is Travel Assistance Services. Its primary akta.pro industry code is THACAEAC, Emergency Response, Assistance & Medical Evacuation Services, with a secondary code of FSAJAJAF, Travel Assistance & Concierge Services (Non-Insurance). Its NAICS code is 621910 and its SIC code is 8000.