What CustomGento does

CustomGento is a Magento-specialized digital agency founded in 2017 and headquartered in Frankfurt am Main, Germany. The firm focuses on Magento 2 development, Hyvä frontend implementations, custom extensions, B2B shop builds delivered through a partnership with avanta, and ongoing support and maintenance. It serves primarily small and mid-sized e-commerce clients across the DACH region, with a publicly visible portfolio of approximately eight named customer relationships spanning retail (Das Radhaus, Roast Market, SunLiner), lifestyle (Utta Günther), industrial (DTE Systems), and family/children's products (Wunderwiege, Hey Little, KREANDO).

The company's technology stack is anchored to the Adobe Commerce / Magento 2 ecosystem, with deep specialization in the Hyvä frontend framework under a Hyvä Silver Partner relationship. CustomGento maintains a catalogue of more than 20 proprietary Magento extensions distributed via the Adobe Commerce Marketplace and GitHub, and has begun offering a subscription-based "Hyvä Enterprise" package for recurring frontend support. The firm also contributes to the Mage-OS open-source fork, providing a defensive hedge against Adobe's evolving stewardship of the Magento codebase. The team is small (approximately six employees), bootstrapped, and privately held, with an unusually heavy certification profile including one Adobe Commerce Master, nine Pro-level, and seven Expert-level certifications, plus multiple Hyvä Associate and Hyvä Pro credentials.

Revenue is generated primarily through project-based Magento implementations and retainer-style maintenance contracts, supplemented by extension license sales and the nascent Hyvä Enterprise subscription. The firm has not raised external capital. Customer relationships skew long-tenured (5–10+ years for the original 2015 cohort), which implies meaningful recurring maintenance revenue and high switching costs on completed builds, but also creates concentration risk on a small absolute client base.

Name

CustomGento

Legal name

CustomGento GmbH

Website

https://customgento.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

CustomGento is a Frankfurt-based, founder-led Magento 2 and Hyvä frontend agency serving SMB e-commerce clients across the DACH region, with a six-person team carrying dense Adobe and Hyvä certifications and a portfolio of proprietary extensions.

Ownership category

akta.pro rank

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Magento Development Services: Strategic consulting, custom Magento development, individual module/theme development, and integrations for e-commerce shops. Revenue generated through project-based and retainer engagements.
2. Magento Extensions (Paid): Sale of proprietary Magento 2 extensions (Passkey, Child Product Data, Tier Prices For Configurable Products, Mass Update Tier Prices) via Magento Marketplace and Modulwerft. Some M1 extensions sold via Modulwerft.
3. Magento Support & Maintenance: Ongoing support and maintenance services for existing Magento shops including updates, security patches, PHP/server configuration, and performance monitoring.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CustomGento is a Magento-specialist agency providing consulting, custom development, migration, support, and maintenance services for Magento and Adobe Commerce online shops. The firm also develops and sells proprietary Magento extensions (free on GitHub and paid on the Adobe Commerce Marketplace) and implements Hyvä frontends for performance-oriented Magento storefronts.

Product overview

CustomGento is a Magento-focused e-commerce agency offering a portfolio of proprietary Magento 1 and Magento 2 extensions combined with professional development services. The product portfolio consists of two distinct layers: (1) a suite of 20+ custom Magento extensions including Passkey, Child Product Data, Tier Prices For Configurable Products, Mass Update Tier Prices, and various utility modules (Admin Payment, Cookiebot, YouTube NoCookie, Remove Product Comparison, Product Badges, etc.), and (2) professional services spanning Magento Development, Hyvä Development, B2B Shop Development (via avanta partnership), test implementation, technical code analysis, performance analysis, and developer/shop owner support. The extensions are available on Adobe Commerce Marketplace (paid M2 modules), Modulwerft (paid M1 modules), and GitHub (free/open-source modules).

Differentiator

Problem solved

Functional benefit

Products and services

• Magento Consulting & Development Services Professional services for online retailers running on Magento / Adobe Commerce, including technical consulting, custom module development, performance optimization, and integration work. Targeted at e-commerce merchants needing Magento expertise beyond what internal teams can deliver.
• Magento Support & Maintenance Recurring technical support contracts covering Magento shop maintenance, security updates, bug fixing, and small change requests. Designed for established Magento merchants, illustrated by long-running support for clients such as B2Run (since 2020) and Dr. Hobein (since 2017).
• Magento Migration Services Project-based services that migrate e-commerce shops to Magento 2 / Adobe Commerce, including data import and integration. Designed for merchants moving from older Magento versions or from alternative e-commerce platforms.
• Hyvä Implementation Services Project-based services that implement the Hyvä frontend on Magento stores, replacing the legacy Luma frontend with a Tailwind/Alpine.js-based stack for improved performance and developer experience. Designed for Magento merchants seeking a modern, lightweight storefront.
• avanta B2B Shop Solution A B2B-ready online shop package for Magento, built as a joint product with another Magento agency. Provides B2B-specific features such as customer-specific catalogs, price lists, and quote workflows. Targeted at B2B merchants transitioning to Magento.
• Hyvä Enterprise Support Subscription Annual subscription offering tied to the Hyvä Enterprise product, combining licensing support for enterprise-grade merchants using Hyvä. Sold alongside CustomGento's role as a Hyvä partner.
• Hyvä Checkout Customization Bespoke development service for tailoring the Hyvä Checkout module to a merchant's specific requirements. Positioned as a hybrid licensing/service offering for merchants on the Hyvä stack.
• Passkey Module A paid Magento extension that allows customers to log in to a Magento shop using passkeys (passwordless authentication), distributed via the Adobe Commerce Marketplace. Designed for Magento merchants seeking modern authentication.
• Child Product Data Module A paid Magento extension for handling structured child-product data in Magento, aimed at merchants with complex product hierarchies who need fine-grained control over child products.
• Tier Prices For Configurable Products Module A paid extension that enables tier-pricing (customer-group and quantity-based pricing) on configurable Magento products, distributed via the Adobe Commerce Marketplace for merchants with complex B2B or wholesale pricing needs.
• Mass Update Tier Prices Module A paid Magento extension providing bulk tier-price update functionality in the Magento admin. Designed for merchants managing large catalogs and frequent pricing changes.
• Magento Training Services Magento training programs for merchants and developers, covering platform usage and extension/module development topics. Targeted at in-house e-commerce teams needing to upskill.
• Custom Magento Module Development Bespoke module development service for clients needing custom Magento functionality beyond standard extensions. Targeted at merchants and B2B clients with custom workflow requirements.
• Magento 2 / Hyvä Online Shop Implementation End-to-end project-based service covering the design and build of new online shops on Magento 2 (or Adobe Commerce) using the Hyvä frontend. Designed for merchants launching new e-commerce platforms or replatforming.

Quantifiable outcome

• Core Web Vital scores of nearly 100 points achievable with Hyvä frontend implementations
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• HyväcoreTechnology or IntegrationHyvä is the modern frontend for Magento 2, built on Alpine.js and Tailwind CSS. CustomGento is an official Hyvä contributor and supplier with multiple certified team members (2x Associate, 2x Professional Developer). They have completed several Hyvä projects and actively develop compatibility modules for Hyvä.
• avantacoreTechnology or IntegrationOfficial partner for B2B shop development. avanta provides a B2B suite covering over 98% of B2B requirements with 400+ additional functions. CustomGento offers planning, implementation, support, and maintenance for avanta-based B2B shops.
• Mage-OScoreStrategic or Co-development PartnerCustomGento contributes to Mage-OS, a community-driven fork of Magento Open Source that retains compatibility while allowing innovation. They support Mage-OS due to uncertainty about the future of Magento Open Source at Adobe.
• Brand RisingminorGTM or Marketing PartnerBerlin-based online marketing agency specializing in SEO, SEA, and content marketing. Recommended for digital marketing campaigns.
• REVIEWS.iominorGTM or Marketing PartnerGoogle-licensed platform for growing online reputation through authentic reviews, supporting photo/video integration for marketing campaigns.
• ProvenExpertminorGTM or Marketing PartnerOnline reputation platform offering transparent ratings and reviews to help customers assess service providers and products.
• Sergej BichertminorStrategic or Co-development PartnerWeb design, photography, and frontend development. Partner for design and photography work supporting Magento and WordPress implementations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/customgento
• GitHubgithub.com/customgento
• Facebookfacebook.com/customgento
• LinkedInlinkedin.com/company/customgento
• Instagraminstagram.com/custom_gento

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CustomGento