What Mensch PS does

Mensch PS, doing business as Mensch, is a Copenhagen-based Danish communications, branding, and design agency operating from Bredgade 41, 1260 København K, structured as a partnership limited by shares (Partnerselskab, CVR 34730105). The firm delivers three core service lines — Kommunikation (strategic communication and campaign development), Branding (brand strategy, visual identity, and repositioning), and Design (logo, identity systems, and creative direction) — targeted primarily at Danish and Scandinavian enterprises and government organizations.

The agency's customer base spans large, well-known Nordic organizations, including A.P. Møller Møller Maersk (purpose and values campaign for a 140,000-employee global organization), Deloitte (repositioning from auditor to advisor), DSB (rail campaigns such as The Big Connection and Lyntog), Salling Group, Wonderful Copenhagen (CopenPay sustainable tourism campaign), Visit Faroe Islands (Closed for Maintenance), Realdania (BLOX / Danish Architecture Center), Go Nordic Cruiseline, Clever (Danish EV charging network), and Nukissiorfiit (Greenland's energy utility). It also operates two proprietary podcast series — Direktørens Dilemma and Programmet om Ingenting — hosted by Oliver Enné, Tobias Enné, and Tobias Kippenberger as ongoing thought-leadership content assets.

Mensch generates revenue through quote-based, project-fee professional service engagements, distributed via direct enterprise sales, referrals, and portfolio presentations. It holds no SaaS, API, or AI-powered product lines, and earns no external funding rounds per available data. The agency has built differentiated international visibility through Epica Awards, including 2024 Gold in Transport & Tourism for CopenPay and the self-navigating cars campaign, plus Bronze for CopenPay in Environment.

Name

Mensch PS

Legal name

Mensch PS

Website

https://mensch.dk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Mensch PS is a Copenhagen-based Danish communications, branding, and design agency serving Danish and Scandinavian enterprise, government, and nonprofit clients through strategic communication, brand identity, and award-recognized campaign work.

Ownership category

akta.pro rank

Product category

Advertising & Branding Services

NAICS

Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Supply-Side Platforms (SSP) & Publisher Monetization (BPAMALAC)

Keywords

• Strategic communication
• Brand development
• Creative agency services
• Campaign development
• Brand identity design

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services - Communication & Branding: Project-based fees for communication strategy, branding campaigns, design services, and creative production. Revenue is generated through strategic consulting engagements and creative deliverables for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mensch PS is a Danish communication, branding, and design agency offering three core service lines: strategic communication services (Kommunikation), brand development and rebranding (Branding), and visual design including logo design, visual identity systems, and creative direction. The agency delivers campaign development, internal communications, corporate messaging, brand strategy, and creative production for Scandinavian and international enterprise and government clients.

Product overview

Mensch PS is a Danish communication, branding, and design agency offering three core service lines: Kommunikation (Communication Services), Branding, and Design. The agency operates across multiple sectors including tourism, energy, retail, finance, and public organizations, executing campaigns and brand development projects for clients such as A.P. Møller Maersk, Visit Faroe Islands, Salling Group, and Deloitte. Additionally, the company produces two proprietary podcast series—Direktørens Dilemma (about executive leadership dilemmas) and Programmet om Ingenting (The Program about Nothing, a conversational podcast)—as branded content initiatives. The agency functions as a traditional creative consultancy rather than a software product company, with no SaaS platform, API, or AI-powered product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Kommunikation (Communication Services) Strategic communication services including campaign development, internal communications, and corporate messaging for clients across various industries.
• Branding Brand development and rebranding services including brand strategy, visual identity, and brand positioning for Scandinavian and international clients.
• Design Visual design services including logo design, visual identity systems, and creative direction for campaigns and brand materials.

Quantifiable outcome

• CopenPay campaign went global without media budget - became world's largest tourism story
• +1 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LinkedInminorGTM or Marketing PartnerMensch maintains a LinkedIn company page for marketing and professional networking purposes, using the platform to showcase work and connect with potential clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 72andSunny: Global creative agency recognized for high-profile brand campaigns and cultural-impact work. Comparable as an established creative peer whose award-winning campaign DNA Mensch's CopenPay and Quit Meat work resembles.
• Wieden+Kennedy: Independent global creative agency known for brand storytelling and award-winning campaigns. Comparable as a high-profile creative competitor whose work defines the premium tier Mensch's award record benchmarks against.
• Ogilvy: Global advertising and communications network with deep Nordic presence. Comparable as the type of large incumbent Mensch competes against for multinational accounts such as Maersk and Deloitte.
• Anomaly: Globally distributed independent creative agency with strong brand strategy and campaign capabilities. Comparable as a similarly-independent but globally scaled competitor whose structure Mensch may aspire to.
• TBWA: Global creative network with Nordic offices serving enterprise clients on brand strategy and campaigns. Comparable as the broader scale competitor Mensch encounters on multinational pitches.

Direct peers

• B-Reel: Stockholm-founded creative and digital experience agency serving global brands with campaign, brand, and digital production. Comparable as a Nordic creative peer delivering brand storytelling and campaign work to enterprise clients.
• Kollektiv: Copenhagen-based creative agency offering branding, communication, and design services to Scandinavian enterprises. Highly comparable given overlapping geography, service mix, and target client profile to Mensch PS.
• Robert/Boisen & Like-minded: Danish brand and design agency known for identity work and purpose-driven communication. Comparable as a Danish-headquartered independent offering strategic branding and creative services to similar Nordic enterprise clients.
• Forsman & Bodenfors: Stockholm-based independent creative agency with a strong reputation for award-winning campaign and brand work in the Nordics. Comparable as an independent Nordic creative peer competing for similar enterprise and brand mandates.
• &Co (Åkestam Holst NoA): Stockholm-headquartered creative agency within the NoA network, known for integrated campaigns and brand work for Nordic and international clients. Comparable in scope of branding and communication services delivered to enterprise customers in the Nordics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mensch

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mensch PS