RobertBoisen and Likeminded
Robert/Boisen+Like-Minded is a Copenhagen-based, founder-led creative advertising agency founded in 1998 that delivers brand growth, cultural change, and product innovation campaigns to enterprise, government, and nonprofit clients across Denmark and the Nordics.
- Company typePrivate
- Founded1998
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What RobertBoisen and Likeminded does
Robert/Boisen+Like-Minded is a Copenhagen-based, founder-led creative advertising agency founded in 1998 that provides brand, cultural, and product-innovation campaign services to enterprise, government, and nonprofit clients primarily in Denmark and the Nordics. The agency's offering is organized around three service pillars: Brand Growth (measurable marketing campaigns that drive commercial results), Cultural Change (communications designed to shift public behavior and social attitudes), and Business Potential (new services, products, and experiences). It delivers work through a small, senior-heavy creative team led by founder/CEO Kim Boisen, with no software product, platform, or proprietary technology stack disclosed beyond execution-level tools such as AR filters.
The business operates as a professional services agency on a project-based, quote-on-consultation pricing model with no publicly disclosed rates. Its go-to-market is sales-led and relationship-driven, with direct outreach to prospective clients and referrals from a 25-year track record. The client base is diversified across verticals and includes IKEA, Spies, Tryg, Sydbank, Andel, Coop, Lotto (Danske Spil), Danish Cancer Society, Oddset, and Rådet for Sikker Trafik, among others. The agency is privately held, founder/management-owned with no disclosed external investors, no parent company, and no M&A or funding activity on record.
The agency's competitive position rests on its award track record rather than technology or scale: it is the most awarded agency of all time at Effie Awards Denmark, ranked #6 globally among independent agencies by Effie, and recently produced the Effie Europe Most Effective Campaign of 2024 (Dogcation for Spies) and a Kantar #8 most effective ad globally in 2025 (Maja's Teddy Bear for Tryg). The operating footprint is a single Copenhagen office (Pilestræde 10) with 11-50 employees, and there is no evidence of geographic expansion, AI/ML capability development, or capital-raising activity.
RobertBoisen and Likeminded firmographics
Firmographics- Name
- RobertBoisen and Likeminded
- Legal name
- Robert/Boisen+Like-Minded™
- Website
- https://rblm.dk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Robert/Boisen+Like-Minded is a Copenhagen-based, founder-led creative advertising agency founded in 1998 that delivers brand growth, cultural change, and product innovation campaigns to enterprise, government, and nonprofit clients across Denmark and the Nordics.
- Ownership category
- akta.pro rank
RobertBoisen and Likeminded industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Brand Activations & Experiential Campaign Design (MPAAAGAA), Activation/Experiential Creative Agencies (MPAAAAAO)
Keywords
Where RobertBoisen and Likeminded is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
RobertBoisen and Likeminded business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Creative Agency Services: Full-service creative agency providing brand growth, cultural change, and business potential services. Revenue derived from client projects spanning marketing campaigns, advertising, and communication solutions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
RobertBoisen and Likeminded product offering
Product offeringCore offering
Robert/Boisen+Like-Minded™ is a Copenhagen-based creative advertising agency that develops brand campaigns, cultural-change communication, and business innovation services for enterprise clients. The agency delivers creative campaign work spanning strategy, creative development, activation, and impact measurement across paid, owned, and earned media. Services are organized around three pillars: Brand Growth (commercial marketing campaigns), Cultural Change (behavioral and societal communication), and Business Potential (product and service innovation).
Product overview
Robert/Boisen+Like-Minded™ is a creative advertising agency based in Copenhagen, Denmark, founded in 1998. The agency operates as a service-based business offering three core service areas: Brand Growth (effective marketing and communication campaigns), Cultural Change (social and behavioral communication solutions), and Business Potential (business and product innovation services). Rather than offering a software product or platform, the agency delivers creative campaign work for clients including IKEA, Spies, Lotto, Tryg, Danish Cancer Society, and others. The agency does not have a unified software product or modular product architecture; it provides consulting and creative services tailored to client needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Growth
Quantifiable outcome
- Dogcation campaign generated 75.7% view-duration on social media, 33,000 participants, and 50 mio DKK in sales
- +3 more outcomes
Companies that use RobertBoisen and Likeminded
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles1 record
RobertBoisen and Likeminded technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
RobertBoisen and Likeminded partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WWF (World Wildlife Fund)coreCollaboration with IKEA and WWF on the Swedish Seedballs campaign to save endangered Danish insects. Created seed balls as meals that can be planted for insects as part of the 'Denmark's Wild Gardens' initiative.
Scale indicators5 records
Recent moves5 records
Expansion highlights3 records
RobertBoisen and Likeminded competitors and assessment
Company assessmentDirect peers
- 72andSunny: Independent creative agency with global offices, comparable independent positioning and brand-effectiveness focus; another relevant peer inside the Effie independent-agency ranking.
- Wieden+Kennedy: Largest globally-recognized independent creative agency and consistent leader on effectiveness and creative awards; sets the upper bound of the independent-creative peer set in which RBLM competes.
- Hjaltelin Stahl: Copenhagen-headquartered creative agency competing in the same Danish enterprise market with comparable brand-building, digital, and campaign-development offerings; the most direct domestic head-to-head peer.
- Anomaly: Global independent creative agency operating outside the traditional holding-company model with a similar emphasis on measurable effectiveness and brand-building; benchmark for the independent-agency peer set in which RBLM is ranked #6.
- Uncle Grey: Copenhagen-based creative and digital agency serving Scandinavian enterprise clients across brand, digital and activation; now part of Grey/Global One, comparable in scope and customer type to RBLM.
- Forsman & Bodenfors: Stockholm-based independent creative agency, repeatedly ranked among the world's most awarded independent shops and a direct Nordic peer in effectiveness-driven creative work; now part of Dentsu Creative, illustrating both the comparable scale RBLM operates at and the consolidation path it could face.
- TRY (TRY/Apt): Oslo-based independent creative agency group with a similar mix of brand, design and effectiveness-driven campaigns for Nordic enterprise and public-sector clients; comparable in independent-agency positioning and award pedigree.
Regional players
- Spring/Summer: Independent Danish creative shop with comparable size and creative profile to RBLM; primarily domestic and a relevant regional benchmark rather than a direct multinational competitor.
Broad incumbents
- McCann Copenhagen: Local Danish arm of a global holding-company network (McCann Worldgroup / IPG); competes with RBLM for the same Danish enterprise briefs but as part of a much broader international portfolio.
- Ogilvy Copenhagen: Danish office of a global WPP-owned network offering advertising, brand strategy and PR; the principal holding-company competitor for multinational clients in the Danish market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RobertBoisen and Likeminded social profiles
Digital presenceRobertBoisen and Likeminded financial estimates
Financial estimateRevenue estimate
Valuation estimate
RobertBoisen and Likeminded leadership team
Management profileNumber of profiles
Profiles10 records
RobertBoisen and Likeminded funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RobertBoisen and Likeminded M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RobertBoisen and Likeminded
What does RobertBoisen and Likeminded do?
Robert/Boisen+Like-Minded™ is a Copenhagen-based creative advertising agency that develops brand campaigns, cultural-change communication, and business innovation services for enterprise clients. The agency delivers creative campaign work spanning strategy, creative development, activation, and impact measurement across paid, owned, and earned media. Services are organized around three pillars: Brand Growth (commercial marketing campaigns), Cultural Change (behavioral and societal communication), and Business Potential (product and service innovation).
Is RobertBoisen and Likeminded a public or private company?
RobertBoisen and Likeminded is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RobertBoisen and Likeminded founded?
RobertBoisen and Likeminded was founded in 1998. It employs 11 to 50 people.
Where is RobertBoisen and Likeminded based?
RobertBoisen and Likeminded is headquartered in Copenhagen, Denmark, in the Europe region.
How does RobertBoisen and Likeminded make money?
One revenue line is on record: creative Agency Services.
Who are RobertBoisen and Likeminded's main competitors?
Direct peers on record are 72andSunny, Wieden+Kennedy, Hjaltelin Stahl, Anomaly, Uncle Grey, Forsman & Bodenfors and TRY (TRY/Apt). Spring/Summer is listed as a regional player. Broad incumbents are McCann Copenhagen and Ogilvy Copenhagen.
Does RobertBoisen and Likeminded have an API?
No public API is recorded for RobertBoisen and Likeminded.
What industry is RobertBoisen and Likeminded in?
RobertBoisen and Likeminded's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541810 and its SIC code is 7311.