Noisy Crayons
Noisy Crayons is a Singapore-headquartered digital creative agency that delivers gamification campaigns, custom social-media applications, and content marketing for enterprise consumer brands across hospitality, retail, banking, and tourism in the Asia-Pacific region.
- Company typePrivate
- Founded2012
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Noisy Crayons does
Noisy Crayons is a Singapore-headquartered digital creative agency founded in 2011-2012 that delivers gamification campaigns, content marketing, community engagement, social-media application development, and media planning for consumer brands across the Asia-Pacific region. The company has executed more than 500 gamification campaigns for clients spanning hospitality (Park Hotel Group, Millennium Hotels), banking (Maybank), fashion retail (Levi's, celio*), consumer goods (Kleenex, Kimberly Clark), electronics (Toshiba, Nikon), media (Singapore Press Holdings, The New Paper), beverages (Marigold Peel Fresh), and tourism authorities (Japan National Tourism Board, Macao Tourism), with operational reach into Singapore, Malaysia, and Macau.
The core technology is the Sandbox platform, an integrated gamification and content marketing product developed in-house on a conventional web stack (PHP, MySQL, HTML5, CSS3, jQuery, JavaScript) with Facebook API integration, designed to let clients configure outcomes and deploy data-driven, gamified campaigns with built-in mechanics for fan acquisition, referrals, and email/phone capture. The agency's differentiated Consumer Engagement Framework — refined across hundreds of client engagements — codifies best practices for influencer activation, creative storytelling, and interactive engagement, and the firm reports benchmarked outcomes such as 85% higher fan acquisition via custom apps versus Timeline contests and 8.2% average referral rates.
The business model is B2B professional services: project-based and retainer engagements sold direct to enterprise brand and marketing buyers in Singapore and the region, supplemented by Sandbox platform usage. The company is privately held (Noisy Crayons Pte Ltd) and operates as an affiliate of Singapore Press Holdings (SPH) Magazines, which provides parent-group strategic positioning within Singapore's largest media conglomerate. The firm is led by CEO and Creative Lead Stefan Lim and reportedly employs between 11 and 50 people. Pricing is not publicly disclosed; revenue figures have not been disclosed; and no external funding rounds are reported.
Noisy Crayons firmographics
Firmographics- Name
- Noisy Crayons
- Legal name
- Noisy Crayons Pte Ltd
- Website
- https://noisycrayons.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Noisy Crayons is a Singapore-headquartered digital creative agency that delivers gamification campaigns, custom social-media applications, and content marketing for enterprise consumer brands across hospitality, retail, banking, and tourism in the Asia-Pacific region.
- Ownership category
- akta.pro rank
Noisy Crayons industry classification
Industry- Product category
- Digital Marketing & Creative Services
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Conversion Rate Optimization (CRO) & Landing Page Optimization (MPAAACAF), CRM Strategy, Implementation & Managed Services (MPAAAIAD)
Keywords
Where Noisy Crayons is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Noisy Crayons business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Creative Agency Services: Project-based and retainer-based digital marketing and creative services including digital strategy, community engagement, application development, and media planning. Services are customized for each client engagement.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Noisy Crayons product offering
Product offeringCore offering
Noisy Crayons is a digital creative agency that designs and deploys gamification campaigns, content marketing programs, and social media applications for consumer brands across Asia-Pacific. Its core deliverables include digital marketing strategy, community engagement, bespoke application deployment, and media planning, executed through customized campaigns and supported by its proprietary Sandbox platform. The firm has delivered 500+ campaigns for brands in hospitality, retail, banking, F&B, and consumer goods sectors.
Product overview
Noisy Crayons is a digital-creative agency and gamification agency that operates as Asia's leading digital-creative company. The company offers an integrated portfolio combining the Sandbox platform (gamification and content marketing platform) with professional services including Digital Marketing Strategy, Community Engagement, Application Deployment, and Media Planning & Execution. The core offering centers on gamification campaigns and content marketing services, delivered through custom-built social media applications and web experiences. The company has developed more than 500 gamification campaigns for brands including L'Oreal Singapore, Japan National Tourism Board, Singapore Press Holdings, Capitamalls Asia, Kimberly Clark, and Toshiba. The company is an affiliate of SPH Magazines.
Differentiator
Problem solved
Functional benefit
Brands
- Sandbox: An integrated gamification and content marketing platform developed by Noisy Crayons that enables brands to set desired outcomes and deploy campaigns with writers and game/contest mechanics.
Products and services
- Sandbox by Noisy Crayons An integrated gamification and content marketing platform that allows brands to set desired outcomes and deploy campaigns combining storytelling and game mechanics. The platform integrates content marketing services through Bolt's writer network with Noisy Crayons' gamification tools, targeting enterprise consumer brands seeking digital engagement solutions.
- Digital Marketing Strategy A strategic service that conducts audience identification, competitive analysis, needs assessment, creative concept development, and produces a digital/social media marketing roadmap and implementation plan for enterprise brand clients.
- Community Engagement Communication management on digital platforms (e.g., Facebook Fan Pages), proactive community engagement, brand reputation monitoring, crisis management, and customer response and moderation for brand clients.
- Application Deployment Bespoke development of marketing-driven social applications and games, including game-boarding of consumer engagement games and contests, visual and interaction design, and deployment of applications integrated with social media platforms for brand clients.
- Media Planning & Execution Media buying on optimized platforms, campaign monitoring and optimization across social media channels, and execution of online advertising investments to maximize campaign activation for brand clients.
- Gamification Campaigns Customized gamification campaigns that introduce competition and social activities to influence consumer behavior, developed for renowned brands across hospitality, retail, banking, F&B, and consumer goods sectors.
- Content Marketing Services Storytelling and content creation services delivered through partnership with Bolt content marketplace, enabling brands to craft stories to engage customers across Asia-Pacific.
Quantifiable outcome
- Customised Apps on Facebook deliver 85% more fans than Contests on Timeline
- +3 more outcomes
Companies that use Noisy Crayons
Customer profileNamed customers30 records
Segments2 records
Ideal customer profiles2 records
Noisy Crayons technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Noisy Crayons partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BoltcoreCreative partnership between noisycrayons and Bolt (content marketplace) to offer integrated content marketing and gamification solutions. Through Sandbox platform by noisycrayons and Bolt's content marketplace, brands can deepen engagement with consumers through great storytelling and gamified user interactions. Bolt enables businesses to discover and collaborate with experienced writers across Asia-Pacific to craft beautiful stories.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Noisy Crayons competitors and assessment
Company assessmentDirect peers
- Hashmeta: Singapore-based digital marketing agency offering social media marketing, content marketing, and marketing technology services to enterprise brands in APAC. Highly comparable as a regional specialist operating in the same verticals and channels as Noisy Crayons.
- Verra Asia: Singapore-headquartered performance marketing and digital agency serving enterprise clients across APAC with similar services in social, content, and campaign execution. Directly comparable in size, geography, and service mix.
- Spin Communications: Singapore-based integrated digital and PR agency serving consumer brands with social media, content, and creative services. Comparable in market positioning, regional focus, and enterprise client profile.
Broad incumbents
- Dentsu Creative: Global creative network from Dentsu with a strong Singapore and APAC presence, offering end-to-end digital creative, media, and customer experience services. Competes for the same enterprise brand engagements as Noisy Crayons but at much larger scale.
- Ogilvy: One of the world's largest creative and advertising networks, with significant APAC operations delivering social, content, and digital engagement services. Competes for the same enterprise brand budgets as Noisy Crayons from a global network position.
- Publicis Groupe: Global communications and digital services group operating multiple creative, media, and technology agencies across APAC, including Saatchi & Saatchi, Leo Burnett, and Digitas. Directly competes with Noisy Crayons on enterprise digital creative engagements.
- Wunderman Thompson: Global creative, data, and technology agency with strong APAC presence delivering CRM, social, content, and customer experience work. Competes with Noisy Crayons for enterprise digital engagement mandates, especially with consumer brands.
- R/GA: Global digital agency known for product and service innovation, connected campaigns, and brand experience work. Comparable to Noisy Crayons in its blend of creative, technology, and engagement services for enterprise clients.
- 72andSunny: Global creative agency with APAC presence focused on building culturally connected brand experiences across digital and social channels. Comparable to Noisy Crayons in the brand engagement and gamification/activation space.
Regional players
- Yolk Creative: Singapore-based creative and digital agency serving consumer brands with social, content, and brand activation services. Comparable as a Singapore-headquartered competitor with similar service breadth to Noisy Crayons.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Noisy Crayons social profiles
Digital presenceNoisy Crayons financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noisy Crayons leadership team
Management profileNumber of profiles
Profiles1 record
Noisy Crayons funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noisy Crayons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noisy Crayons
What does Noisy Crayons do?
Noisy Crayons is a digital creative agency that designs and deploys gamification campaigns, content marketing programs, and social media applications for consumer brands across Asia-Pacific. Its core deliverables include digital marketing strategy, community engagement, bespoke application deployment, and media planning, executed through customized campaigns and supported by its proprietary Sandbox platform. The firm has delivered 500+ campaigns for brands in hospitality, retail, banking, F&B, and consumer goods sectors.
Is Noisy Crayons a public or private company?
Noisy Crayons is a private company. It is classified as corporate owned and is currently operating.
When was Noisy Crayons founded?
Noisy Crayons was founded in 2012. It employs 11 to 50 people.
Where is Noisy Crayons based?
Noisy Crayons is headquartered in Singapore, Singapore, in the Asia region.
How does Noisy Crayons make money?
One revenue line is on record: digital Creative Agency Services.
Who are Noisy Crayons's main competitors?
Direct peers on record are Hashmeta, Verra Asia and Spin Communications. Broad incumbents are Dentsu Creative, Ogilvy, Publicis Groupe, Wunderman Thompson, R/GA and 72andSunny. Yolk Creative is listed as a regional player.
Does Noisy Crayons have an API?
No public API is recorded for Noisy Crayons.
What industry is Noisy Crayons in?
Noisy Crayons's product category is Digital Marketing & Creative Services. Its primary akta.pro industry code is BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App), with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its SIC code is 7330.