Radio Gütersloh

What Radio Gütersloh does

Radio Gütersloh is a privately held local radio station based in Gütersloh, North Rhine-Westphalia, Germany, operating under the German dual-model Lokalfunk framework as a registered non-profit association (Veranstaltergemeinschaft für Lokalfunk im Kreis Gütersloh e. V.) cooperating with a commercial production company (audio media service Produktionsgesellschaft mbH & Co. KG, Bielefeld). The station serves Kreis Gütersloh with hyperlocal news, weather, traffic, sports, music, and community programming, reaching approximately 114,000 daily listeners and supported by 11–50 employees.

The core product is a 24/7 live FM and DAB+ broadcast, augmented by a multi-platform digital distribution stack that includes web streaming, iOS and Android mobile applications, an Amazon Alexa Skill, and presence on the Radioplayer aggregator. The company has built an extensive on-demand offering of 20+ original podcasts hosted via Podigee, alongside interactive service features such as real-time traffic/speed-camera reporting, weather, event listings, and a Wordle-style game. Content management runs on TYPO3 CMS, audience measurement uses INFOnline, and cross-platform listener tracking is delivered through Quantyoo. Supporting services include a Gutscheinbox voucher marketplace with PayPal and Mollie payment processing.

Radio Gütersloh's revenue model is overwhelmingly advertising-led, comprising traditional radio spot sales, programmatic digital audio via AdsWizz, display/video advertising through Ströer and Google, and recruitment advertising for local employers. Adjacent revenue streams include professional audio production for external clients and marketplace commissions from the Gutscheinbox voucher platform. Listener access is free; pricing for advertisers is quote-based and not publicly disclosed. The go-to-market is direct-to-consumer on the listener side and direct-sales/SMB-focused on the advertiser side, with editorial and community engagement (Bürgerfunk, Sommerfest, Hermannslauf, social channels including Facebook, Instagram, and WhatsApp via Superchat) supporting audience retention.

Name

Radio Gütersloh

Legal name

Veranstaltergemeinschaft für Lokalfunk im Kreis Gütersloh e. V.

Website

https://radioguetersloh.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

akta.pro secondary industries

Podcast Networks & Studio Platforms (MPAIADAC), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• Local radio broadcasting
• Digital audio streaming
• Podcast production
• Regional news coverage
• Radio advertising

Headquarters

HQ city

Gütersloh

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Radio advertising: Traditional radio commercial spots aired during programming breaks and sponsored content segments.
2. Digital advertising: Online advertising including display ads, in-stream audio ads via AdsWizz, retargeting through Google, Ströer, and other networks.
3. Recruitment advertising: Job posting and recruitment advertising services for local employers.
4. Audio production services: Professional audio production for external clients including podcast creation and corporate audio content.
5. Gutscheinbox voucher marketplace: Online shop selling local vouchers and tickets with transaction fees from participating merchants.
6. Audioproduktion: Custom audio production services for businesses and organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Radio Gütersloh is a local radio station operating in the Kreis Gütersloh region of North Rhine-Westphalia, Germany, broadcasting live programming 24/7 with local news, weather, traffic, sports, and music. Distribution spans FM, DAB+, web streaming, iOS/Android mobile apps, and Amazon Alexa, supported by an on-demand podcast library of 20+ original shows. Revenue is generated through radio advertising spots, digital advertising, recruitment advertising, audio production services, and a local gift-voucher marketplace (Gutscheinbox).

Product overview

Radio Gütersloh is a local radio station operating in Gütersloh, North Rhine-Westphalia, Germany, with approximately 114,000 daily listeners. The offering consists of a unified local media platform combining live radio broadcasting (the core product) with digital audio streaming, on-demand podcasts, news delivery, and interactive services. The digital ecosystem includes the Radio Gütersloh App for mobile devices, Webradio/Web Channels for online streaming, and an extensive Podcast library featuring numerous original productions. Supporting services include traffic and weather information, a gift voucher marketplace (Gutscheinbox), interactive games (Wordle), and voice assistant integration (Alexa Skill). Broadcasting is available via FM, DAB+ digital radio, and internet streaming.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Gütersloh (Live Radio Broadcast) Core 24/7 local radio broadcasting product covering the Kreis Gütersloh district with news, weather, traffic, sports, music, and comedy programming for local residents, available free-to-air.
• Radio Gütersloh Mobile App Mobile application for iOS and Android offering live radio streaming, weather information, traffic alerts, push notifications, and alarm clock functionality for Gütersloh listeners.
• Radio Gütersloh Podcast Library On-demand audio catalogue of 20+ original podcasts covering local stories, health, business, entertainment, and education topics such as Amélie geht Zero Waste, Ärztliche Kunstfehler, Azubis WANTED!, Generation Zett, OstwestFälle, and Wewelsburg, distributed via Podigee, Audiocon, and Audio Now.
• Gutscheinbox Voucher Marketplace Online gift voucher marketplace offering discounted tickets and vouchers from local Gütersloh businesses at half price, with secure payment processing via PayPal and Mollie (Klarna, Apple Pay, SEPA).
• Audio Production Services Professional audio production and podcast creation services offered to external business clients, generating service-fee revenue.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• audio media service Produktionsgesellschaft mbH & Co. KGcoreOthersCo-operator of the radio station's website and digital offerings alongside Veranstaltergemeinschaft für Lokalfunk im Kreis Gütersloh e. V. Responsible for technical and digital operations.
• Mittwald CM Service GmbH & Co. KGcoreTechnology or IntegrationExternal web hosting provider for the radioguetersloh.de website. Servers located in Espelkamp, Germany.
• Quantyoo GmbH & Co. KGcoreTechnology or IntegrationProvides Single-Sign-On technology and cross-platform user data management for listener tracking and audience measurement.
• Usercentrics GmbHcoreTechnology or IntegrationCookie consent management platform for GDPR compliance on website and mobile app.
• INFOnline GmbHcoreTechnology or IntegrationAudience measurement service (INFOnline Measurement) for website and app usage statistics, compliant with IVW standards.
• AdsWizz Inc.coreTechnology or IntegrationDigital audio advertising platform for streaming and programmatic ad insertion in digital audio content.
• Ströer Digital Media GmbHcoreGTM or Marketing PartnerDigital advertising network for display and video advertising on the website.
• RMSi Radio Marketing Service Interactive GmbHcoreGTM or Marketing PartnerRadio marketing service for interactive advertising solutions.
• Euranet PlusminorStrategic or Co-development PartnerInternational radio network providing European news coverage for local programming.
• Liz Mohn StiftungminorStrategic or Co-development PartnerLocal foundation organizing community events like Generation Global Live discussions at Stadttheater Gütersloh.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• bigFM: Commercial radio network broadcasting in Baden-Württemberg and Rheinland-Pfalz targeting younger demographics with hip-hop and pop formats plus digital streaming, mobile apps, and podcast distribution. Comparable in commercial radio + digital model but focused on different geographic markets.

Broad incumbents

• WDR (Westdeutscher Rundfunk): Public-service broadcaster for NRW, operating WDR 2 and multiple regional radio channels including local windows that overlap with Kreis Gütersloh. Far larger organization and audience, but competes for the same local listeners and is the dominant incumbent in the regional radio advertising and listenership space.
• Hit Radio FFH: Major commercial radio station in Hesse with multi-channel distribution including FM, DAB+, web, mobile apps, podcasts, and Alexa integration. Directly comparable in commercial radio + digital advertising model with similar audience engagement features, though serving a larger Rhine-Main audience.
• RTL Radio Deutschland: National commercial German radio network under the RTL Group umbrella, operating multiple stations with FM broadcast, streaming, podcasts, and digital advertising. Comparable as a multi-platform German commercial radio competitor but with national reach and significantly larger scale and brand power.
• Radio ffn: Commercial radio network operating across Lower Saxony, Schleswig-Holstein, and Hamburg with FM transmission, podcasts, web streaming, and audio advertising. Comparable as a multi-platform German commercial radio operator with advertising-driven revenue, though at a broader regional scale.
• Antenne Bayern: Largest private commercial radio station in Germany, broadcasting statewide in Bavaria with extensive digital and podcast offerings. Comparable in commercial radio advertising model and multi-platform strategy, but operates at vastly greater scale and in a different regulatory geography.

Direct peers

• Radio Köln: NRW Lokalfunk station for Cologne operating the same Veranstaltergemeinschaft + production company JV structure with hyperlocal news, podcasts, and multi-platform distribution. Comparable in business model and licensing environment, though operating in a larger urban market.
• Radio Wuppertal: Another NRW Lokalfunk station serving Wuppertal under the same dual-entity non-profit/commercial JV structure mandated by NRW broadcasting law. Operates on FM, web, and app with hyperlocal news and advertising, directly comparable in license framework, scale, and revenue model.
• Radio Bielefeld: Local commercial radio station serving the neighboring city of Bielefeld in the same NRW Lokalfunk model. Operates an identical JV structure with a Veranstaltergemeinschaft and audio production partner, targeting listeners in an adjacent but distinct NRW district, making it the closest operational comparable to Radio Gütersloh.

Emerging players

• Spotify: Global audio streaming platform that Radio Gütersloh integrates via embedded player and that competes for the same limited listener-attention and digital audio advertising budgets. Not a direct broadcaster, but an enabling/distribution platform and a structural competitive force against local radio for younger demographics and programmatic digital ad spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/radioguetersloh
• Instagraminstagram.com/radioguetersloh
• Xx.com/RadioGuetersloh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Gütersloh