Radio Bielefeld
- Company typePrivate
- Founded-
- HeadquartersBielefeld, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Radio Bielefeld does
Radio Bielefeld is a local radio station serving Bielefeld and the surrounding Ostwestfalen-Lippe region in North Rhine-Westphalia, Germany. It operates under the German dual broadcasting system as a joint venture between the non-profit Veranstaltergemeinschaft für lokalen Rundfunk in Bielefeld e. V. and the private production company audio media service Produktionsgesellschaft mbH & Co. KG, with 13 employees. The station distributes content across FM, DAB+ digital radio, web streaming (via Radioplayer), a proprietary iOS/Android mobile app, an Alexa Skill, WhatsApp via Superchat, and 20+ original podcasts, complemented by social media presence on Facebook, Instagram, YouTube, and TikTok. Core products include live news and music broadcasting, the hyperlocal 'Am Puls der Stadt' news franchise, traffic and speed camera alerts, weather forecasts, Arminia Bielefeld sports coverage (including the Schwarz-Weiß-Schlau podcast), the Liebold Live talk show, the Gutscheinbox voucher marketplace, and Bürgerfunk citizen radio programming.
The station's underlying technology stack is built on commodity broadcast and digital infrastructure: Cloudflare and Amazon CloudFront for CDN, Mittwald for web hosting, INFOnline and Matomo for audience analytics, AdsWizz for programmatic audio advertising, Google Ads and Ströer for digital ad delivery, Podigee/Audiocon/Audio Now for podcast hosting and distribution, Podigee for podcast hosting, Quantyoo for SSO and cross-platform tracking, Usercentrics for GDPR-compliant consent management, and PayPal/Mollie for payment processing on the voucher shop. The firm is GDPR-compliant and operates an ad-free subscription tier via Content Pass.
The business model is multi-stream and advertising-led. Primary revenue comes from traditional on-air radio spots and digital display/sponsored placements sold to local and regional businesses. Secondary streams include commission-based voucher sales on the Gutscheinbox marketplace, podcast production services for external clients, and recruiting/job advertising. Distribution is regional only (Ostwestfalen-Lippe), pricing is quote-based and not publicly disclosed, and the station is planning a 2026 relocation to the new Medienhaus am Kesselbrink media center.
Radio Bielefeld firmographics
Firmographics- Name
- Radio Bielefeld
- Legal name
- Radio Bielefeld (operated by Veranstaltergemeinschaft für lokalen Rundfunk in Bielefeld e. V. and audio media service Produktionsgesellschaft mbH & Co. KG)
- Website
- https://radiobielefeld.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Radio Bielefeld industry classification
Industry- Product category
- Local Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)
- akta.pro secondary industry
- Commercial Radio Networks (National/Regional) (MPABABAA)
Keywords
Where Radio Bielefeld is headquartered
LocationHeadquarters
- HQ city
- Bielefeld
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Radio Bielefeld business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Radio Advertising: Traditional radio advertising spots sold to local and regional businesses. Includes traditional on-air commercials and digital advertising placements.
- Digital Advertising: Online advertising including display ads, sponsored content, and targeted digital marketing services for advertisers.
- Gutscheinbox Voucher Sales: Commission-based voucher sales for local businesses through the Gutscheinbox platform.
- Podcast Production Services: Audio production services for external clients and podcast hosting.
- Recruiting Services: Job recruitment advertising and recruitment-focused marketing services.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Radio Bielefeld product offering
Product offeringCore offering
Radio Bielefeld is a local radio station that broadcasts music, news, traffic, weather, sports, and community programming to the Bielefeld and Ostwestfalen-Lippe region via FM, DAB+ digital radio, online web streaming, and a dedicated mobile app. The station complements its on-air content with original podcasts (20+ titles), a local voucher marketplace (Gutscheinbox), and digital extensions including an Alexa skill, WhatsApp news service, and social media channels. Revenue is generated primarily through radio and digital advertising, with secondary income from voucher commissions and podcast production services.
Product overview
Radio Bielefeld operates as a regional radio station serving the Bielefeld area in North Rhine-Westphalia, Germany. The company functions as a traditional broadcaster offering live radio content via FM and DAB+ digital frequencies, online streaming, and a mobile application. The core product portfolio centers on live radio broadcasting (Radio Bielefeld Live Broadcast), digital audio services (Webradio/Online Streams, DAB+), and a dedicated mobile app. Additional offerings include original podcast programming (Podcast Library), local news coverage (Am Puls der Stadt), traffic/weather services, community radio (Bürgerfunk), and the Gutscheinbox voucher marketplace. Brand extensions include the Arminia Podcast covering local football, the Liebold Live talk show, WhatsApp communication service, and an Alexa Skill for smart speaker access. The station distributes content through multiple platforms including FM, DAB+, web streams, mobile apps, and social media.
Differentiator
Problem solved
Functional benefit
Products and services
- Radio Bielefeld Live Broadcast
Companies that use Radio Bielefeld
Customer profileSegments1 record
Ideal customer profiles2 records
Radio Bielefeld technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature2 records
Radio Bielefeld partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Quantyoo GmbH & Co. KGcoreTechnology partner providing Single-Sign-On services and Quantyoo tracking technology for audience measurement and digital advertising optimization across radio partner network.
- Mittwald CM Service GmbH & Co. KGcoreExternal hosting provider for the website infrastructure.
- Usercentrics GmbHcoreCookie consent management technology provider for GDPR compliance.
- INFOnline GmbHcoreAudience measurement service (INFOnline Measurement) for web and app usage statistics.
- Podigee UGcorePodcast hosting service for hosting and distributing station podcasts.
- SuperX GmbH (Superchat)coreWhatsApp and social media messaging platform for redaktion communication with listeners.
- BKK Gildemeister SeidenstickerminorHealth insurance partner for community initiatives like '80 Kilometer am Puls der Stadt' walking event.
- Cloudflare Inc.coreContent delivery network (CDN) and DNS service for website performance and security.
- AdsWizz Inc.coreAudio advertising technology for analyzing and targeting listeners across digital audio streams.
Scale indicators1 record
Recent moves7 records
Expansion highlights3 records
Radio Bielefeld competitors and assessment
Company assessmentDirect peers
- Antenne Düsseldorf: Local commercial radio station in the NRW region operating with a comparable music-mix format, local news focus, and digital/app presence. Geographic neighbor in the same state, making it a close operational and competitive analogue.
- Radio Köln: Local commercial radio station serving the Cologne region under Germany's dual broadcasting model with similar mixed-format programming, news, and digital extensions. Operates under the same regulatory framework as Radio Bielefeld and faces comparable local-advertising dynamics.
- FFH (Radio Frankfurt): Regional commercial radio station serving the Frankfurt/Rhine-Main area with music, news, traffic, and digital product extensions. Comparable regional commercial radio operating model and audience-targeting approach.
- Radio Hamburg: Established local commercial radio station serving a major German city with a music-mix format, strong local news, podcast production, and digital extensions. Closely comparable business model and audience positioning.
Broad incumbents
- Radio NRW: Statewide program provider that supplies content and feeds to local NRW commercial radio stations including those in the same broadcasting family. Radio Bielefeld operates in this same NRW commercial-radio ecosystem, sharing regulatory and advertising-market dynamics.
- Deutschlandfunk: National public radio broadcaster offering news, talk, and information programming across Germany. Sets the public-broadcaster competitive context for local radio ad share and listener attention in the Bielefeld market.
- Klassik Radio: German commercial radio group with national DAB+ and digital distribution, operating multiple station brands. Demonstrates how a German commercial radio brand can scale across markets via digital channels — a potential growth template.
- WDR (Westdeutscher Rundfunk): Public broadcaster for NRW operating radio and TV including local windows and 1Live. Competes for NRW listener attention and advertising budgets, but as a public-service incumbent rather than a commercial local operator.
- Antenne Bayern: Germany's largest private radio station, Bavaria-based, with a music-mix format and significant digital/dab presence. Illustrates the scaled end of the German commercial-radio peer set and benchmarks for digital diversification.
Regional players
- Radio TON: Regional commercial radio station in Baden-Württemberg with a mixed format and local-news focus. Comparable operating model and SMB-advertising base, though serving a different German region rather than directly competing with Radio Bielefeld.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Radio Bielefeld social profiles
Digital presenceRadio Bielefeld compliance and trust
Trust signalCompliance1 record
Radio Bielefeld financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radio Bielefeld leadership team
Management profileNumber of profiles
Radio Bielefeld funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radio Bielefeld M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radio Bielefeld
What does Radio Bielefeld do?
Radio Bielefeld is a local radio station that broadcasts music, news, traffic, weather, sports, and community programming to the Bielefeld and Ostwestfalen-Lippe region via FM, DAB+ digital radio, online web streaming, and a dedicated mobile app. The station complements its on-air content with original podcasts (20+ titles), a local voucher marketplace (Gutscheinbox), and digital extensions including an Alexa skill, WhatsApp news service, and social media channels. Revenue is generated primarily through radio and digital advertising, with secondary income from voucher commissions and podcast production services.
Is Radio Bielefeld a public or private company?
Radio Bielefeld is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Radio Bielefeld founded?
Radio Bielefeld was founded in -1. It employs 11 to 50 people.
Where is Radio Bielefeld based?
Radio Bielefeld is headquartered in Bielefeld, Germany, in the Europe region.
How does Radio Bielefeld make money?
Five revenue lines are on record. Radio Advertising is the primary driver. The others are digital Advertising, gutscheinbox Voucher Sales, podcast Production Services and recruiting Services.
Who are Radio Bielefeld's main competitors?
Direct peers on record are Antenne Düsseldorf, Radio Köln, FFH (Radio Frankfurt) and Radio Hamburg. Broad incumbents are Radio NRW, Deutschlandfunk, Klassik Radio, WDR (Westdeutscher Rundfunk) and Antenne Bayern. Radio TON is listed as a regional player.
Does Radio Bielefeld have an API?
No public API is recorded for Radio Bielefeld.
What industry is Radio Bielefeld in?
Radio Bielefeld's product category is Local Radio Broadcasting. Its primary akta.pro industry code is MPABACAF, Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates), with a secondary code of MPABABAA, Commercial Radio Networks (National/Regional). Its NAICS code is 51611 and its SIC code is 4832.