What Quantyoo does

Quantyoo GmbH & Co. KG is a German B2B data analytics company founded in 2019 by 11 shareholders from the radio and audio broadcasting sector. It operates a GDPR-compliant data infrastructure platform that collects, processes, and enriches first-party user data from partner radio broadcasters and media companies, producing 2.1M+ user profiles and 200M+ monthly data points across a network of 70+ station partners in Germany and Austria. The platform includes a core data infrastructure layer plus add-on modules: Kibana/Elastic-based dashboards (QY), data enrichment and export linked to programmatic advertising via The ADEX, an AI-personalized newsletter system (Smartletter), a first-party-data login layer integrated with netID SSO, and on-demand data science consulting.

The technology stack integrates Usercentrics for consent management, The ADEX as the DMP, Musimap for AI-based psycho-emotional personality profiling (exclusive DACH partnership), and netID for European single sign-on. The company generates revenue through subscription and recurring fees for data infrastructure and analytics, data monetization via programmatic advertising, and professional services for implementation and transformation consulting. Go-to-market is direct B2B enterprise sales led by CEO Matthias Ross, supplemented by a channel partner network (Quantyoo Heroes) for technical integration and regional coordinators such as RIG Radio Innovations GmbH for Austria. The cooperative ownership model, anchored by leading German broadcasters including ANTENNE BAYERN, Radio NRW, Radio Hamburg, and RTL Radio Center Berlin, gives the company deep institutional positioning within the German private radio sector and direct access to founding customers.

Name

Quantyoo

Legal name

Quantyoo GmbH & Co. KG

Website

https://quantyoo.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Quantyoo is a German B2B data analytics platform serving private radio broadcasters and media companies in DACH with GDPR-compliant data infrastructure, user profiling, AI-powered personalization, and dashboards.

Ownership category

akta.pro rank

Product category

Media Audience Analytics Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Media & Content Personalization (News, Video, Music, Podcasts) (HDAAAGAB)

akta.pro secondary industries

Data Privacy, Consent & Compliance Management (HDAEADAG), Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE)

Keywords

• Data analytics platform
• Audience profiling solutions
• GDPR data infrastructure
• Radio media analytics
• First-party data management

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Data Analytics & Infrastructure Services: Providing GDPR-compliant data infrastructure, analytics tools, and visualization dashboards to radio broadcasters and media companies. Services include data collection, integration, profiling, and reporting.
2. Data Vermarktung / Advertising: Enrichment of user profiles with behavioral and interest data, enabling targeted advertising and programmatic advertising capabilities for partners on digital platforms.
3. First-Party-Data Login & Profiling: First-party data collection infrastructure enabling partners to build independent user profiles, reducing reliance on third-party cookies.
4. Professional Services & Consulting: Implementation support, training, strategic consulting, and ongoing accompaniment for data strategy development.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Quantyoo provides a GDPR-compliant data analytics platform for radio broadcasters and media companies that collects, integrates, and prepares user data from partner digital platforms (websites, apps, audio streams). The platform combines proprietary consent and data management infrastructure with Kibana-powered dashboards, AI-driven personalization (Smartletter), Musimap psycho-emotional profiling, and netID single sign-on, enabling broadcasters to build first-party data assets, segment audiences, and monetize via targeted/programmatic advertising. Implementation, training, and ongoing data science consulting are bundled with the technology.

Product overview

Quantyoo offers a unified data analytics platform for media and audio companies, combining a GDPR-compliant data infrastructure as the core product with multiple specialized modules. The platform collects user data from partner digital platforms (websites, apps, audio streams), processes it through AI-powered tools for enrichment and profiling, and delivers insights via professional dashboards, personalized newsletters, and data exports. The ecosystem integrates Usercentrics (consent management), The ADEX (data management), netID (single sign-on), and Musimap (AI profiling). Partners range from German and Austrian radio stations to audio platforms, and Quantyoo's team provides implementation, training, and ongoing data science support.

Differentiator

Problem solved

Functional benefit

Products and services

• Quantyoo Data Infrastructure Plug-and-play GDPR-compliant data infrastructure that collects, integrates, and prepares user and business data from partner digital platforms (websites, apps, audio streams). Implementation, training, and onboarding are provided by Quantyoo, with first results visible within hours after integration. Forms the foundational layer for all Quantyoo modules and services.
• QY / Quantyoo Dashboards Customizable real-time visualizations, reporting, and analysis built on Kibana from Elastic, giving data professionals full control over data presentation. Targets data professionals and decision-makers seeking maximum performance and analytical control.
• Data Exports & Enrichment Direct integration of enriched user profiles with marketing platforms and programmatic advertising channels, using proprietary algorithms to enable more precise customer segmentation and activation.
• Smartletter AI-powered newsletter system that dynamically personalizes email content at the individual recipient level, leveraging user profiles and behavioral segments to deliver significantly higher engagement rates than standard email marketing.
• On-Demand Expertise (Data Science Consulting) Flexible access to Quantyoo's in-house team of data scientists, including exclusive workshops and masterclasses, providing ongoing optimization, training, and strategic data consulting for partners.
• First-Party Data Login (incl. netID SSO) Login infrastructure for collecting and managing first-party data, including netID European single sign-on, that reduces dependence on third-party cookies and forms the foundation for personalized, GDPR-compliant user experiences and marketing strategies.

Quantifiable outcome

• Market trend recognition 3-4 months earlier than traditional market research
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature10 records

Partnerships

29 partnerships are on record, tiered minor, core and flagship.

• RIG Radio Innovations GmbHminorChannel Partner/ Reseller/ Distributor · 1 February 2021Formerly Radioplayer Österreich GmbH, now serving as innovation hub for Radioplayer, data management, programmatic, and streaming for all Austrian private radio stations. Coordinated Quantyoo integration for Austrian market.
• European netID FoundationcoreStrategic or Co-development Partner · 26 June 2020European single sign-on standard founded by Mediengruppe RTL Deutschland, ProSiebenSat.1, and United Internet. Quantyoo provides netID login to all partner platforms, enabling users to access multiple audio services with one credential while maintaining data transparency.
• MusimapflagshipTechnology or Integration · 18 June 2020Exclusive partnership for Germany, Austria, and Switzerland providing access to the largest psycho-emotional music database based on AI. Enables personality profiling from music consumption and song ratings. Created with sociologists, neuroscientists, linguists, and psychologists.
• The ADEX GmbHcoreTechnology or Integration · 1 January 2020Online advertising technology partner providing data management platform capabilities for programmatic advertising and audience targeting within the Quantyoo ecosystem.
• ANTENNE BAYERN GmbH & Co. KGflagshipStrategic or Co-development Partner · 1 January 2019Founding shareholder and partner of Quantyoo data alliance. One of Germany's largest private radio broadcasters. Contributed to initial establishment and ongoing strategic direction of the Quantyoo data pooling initiative.
• Antenne Niedersachsen GmbH & Co. KGflagshipStrategic or Co-development Partner · 1 January 2019Founding shareholder partner from northern Germany. Represents regional radio broadcasting interests in the Quantyoo data alliance.
• BB RADIO Länderwelle Berlin/Brandenburg GmbH & Co. KGflagshipStrategic or Co-development Partner · 1 January 2019Founding shareholder representing Berlin/Brandenburg regional interests in the Quantyoo data alliance.
• BCS Broadcast Sachsen GmbH & Co. KGflagshipStrategic or Co-development Partner · 1 January 2019Founding shareholder representing Saxon broadcasting interests in the Quantyoo data alliance.
• BLW Bayerische Lokalradio-Werbung GmbHflagshipStrategic or Co-development Partner · 1 January 2019Founding shareholder representing Bavarian local radio advertising interests in the Quantyoo data alliance.
• Funkhaus Halle GmbH & Co. KGflagshipStrategic or Co-development Partner · 1 January 2019Founding shareholder representing central German radio broadcasting interests in the Quantyoo data alliance.
• Radio / Tele FFH GmbH & Co. Betriebs KGflagshipStrategic or Co-development Partner · 1 January 2019Founding shareholder, one of the leading radio broadcasters in Hesse, Germany, contributing to Quantyoo data alliance.
• Radio Hamburg GmbH & Co. KGflagshipStrategic or Co-development Partner · 1 January 2019Founding shareholder representing Hamburg metropolitan radio interests in the Quantyoo data alliance.
• RTL Radio Center Berlin GmbHflagshipStrategic or Co-development Partner · 1 January 2019Founding shareholder bringing major commercial radio network backing to Quantyoo data alliance.
• TRANSISTOR GmbH (radio NRW GmbH)flagshipStrategic or Co-development Partner · 1 January 2019Founding shareholder representing Germany's largest radio network (Radio NRW) with 45 local radio stations in the Quantyoo data alliance.
• Privatradio Landeswelle Mecklenburg-Vorpommern GmbH & Co. Studiobetriebs KGflagshipStrategic or Co-development Partner · 1 January 2019Founding shareholder representing Mecklenburg-Vorpommern regional radio interests in the Quantyoo data alliance.
• Radio NRW GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2019Germany's largest radio network comprising 45 NRW local radio stations. Major Quantyoo customer using full-stack analytics, visualizations, and transformation consulting. Acts as anchor customer and reference partner.
• Life Radio OberösterreichcoreChannel Partner/ Reseller/ Distributor · 1 January 2019Austria's most-listened private radio broadcaster in Upper Austria with 200,000+ daily listeners. Pioneer customer achieving 3-4 month earlier market trend detection. Strategic partner in Austrian market expansion.
• Amazon Web ServicescoreTechnology or Integration · 1 January 2019Cloud infrastructure provider hosting the Quantyoo-Technologie platform. Provides scalable computing resources for data processing and storage.
• Usercentrics GmbHcoreTechnology or Integration · 1 January 2019Consent management platform provider ensuring GDPR-compliant user consent collection and management across all Quantyoo partner digital platforms.
• 169 LabsminorImplementation/ SI/ Consulting Partner · 1 January 2019Leading German agency for Amazon Alexa and Google Assistant with 60+ reference projects. Quantyoo Hero partner helping media companies develop voice products and leverage Quantyoo data for product development, market research, and marketing.
• Konsole LabsminorImplementation/ SI/ Consulting Partner · 1 January 2019Team of passionate developers and journalists supporting partners in digital transformation. Quantyoo Hero partner with 10+ years experience developing reliable solutions for publishers, audio providers, and brands.
• QuantumCastminorImplementation/ SI/ Consulting Partner · 1 January 2019Audio cloud services provider enabling professional audio program creation and distribution. 300+ radio programs use QuantumCast. Quantyoo Hero partner providing data insights for business model optimization.
• SEDA.digitalminorImplementation/ SI/ Consulting Partner · 1 January 2019Digital agency focused on modern software development supporting radio stations with digital platforms. Quantyoo Hero partner actively involved in Quantyoo technology development.
• Kibana (Elastic)coreTechnology or Integration · 1 January 2019Data visualization platform used by Quantyoo for providing customers with individualizable real-time visualizations, reporting, and analyses with full control over data presentation.
• ANTENNE BAYERN GmbH & Co. KGcoreChannel Partner/ Reseller/ DistributorGermany's leading private radio broadcaster and founding partner of Quantyoo. Serves as reference customer and data contributor to the Quantyoo ecosystem.
• KRONEHITcoreChannel Partner/ Reseller/ DistributorAustria's most-listened private radio station with 700,000 UKW listeners, 2.3M web radio sessions, and 1.7M page impressions. Pioneer customer in Austrian market representing Quantyoo's first Austria expansion.
• ANTENNE VORARLBERGcoreChannel Partner/ Reseller/ DistributorMarket leader among 14-49 year olds in Vorarlberg, Austria. Joined Quantyoo in November 2023 to leverage GDPR-compliant data infrastructure for personalized content and effective marketing.
• ENERGY DeutschlandcoreChannel Partner/ Reseller/ DistributorGermany's largest international radio brand with 600+ frequencies across 18 countries. Joined in October 2020 with locations in Berlin, Hamburg, Munich, Nuremberg, Stuttgart, and Bremen. Provides young, agile audience profiles.
• Silvacast GmbH / Radio PalomacoreChannel Partner/ Reseller/ DistributorGermany's #1 Schlager radio station with 4+ million monthly sessions plus 30 additional genre channels. Joined in May 2021 bringing diverse music genre audience segments to the Quantyoo ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jelli: Radio advertising platform providing programmatic ad buying and audience targeting capabilities for broadcasters. Comparable in building data-driven monetization tools specifically for the radio broadcasting vertical.
• Triton Digital: Audio ad tech and streaming infrastructure provider offering programmatic advertising, audience measurement, and content delivery for radio and podcast publishers. Comparable in serving the operational and monetization layer for audio broadcasters with data-driven tools.
• WideOrbit: Media management software for radio and TV broadcasters including traffic, sales, and analytics workflows. Comparable as an enterprise B2B platform sold into the same radio broadcaster customer base, although more focused on ad sales operations than audience data.
• AdsWizz: Digital audio advertising technology platform providing programmatic ad serving, audience targeting, and data management for radio broadcasters and podcasters. Closely comparable to Quantyoo in serving audio broadcasters with data infrastructure and audience monetization capabilities.
• RCS (Radio Computing Services): Provider of radio automation, traffic, and music scheduling software (Zetta, GSelector) used by thousands of radio stations worldwide. Comparable as a mission-critical enterprise vendor embedded in radio station operations, though focused on on-air workflows rather than audience data.

Emerging players

• SoundHound: Audio recognition and AI-driven music identification and discovery platform. Partially comparable to Quantyoo's Musimap-powered music profiling capability, with broader voice AI applicability.
• Frequency: Streaming and OTT platform provider for broadcasters transitioning to digital, with audience data and monetization tools. Comparable as an enabler helping radio broadcasters build first-party data and digital audience monetization.

Broad incumbents

• Nielsen: Global media measurement and audience analytics powerhouse serving broadcasters and advertisers. Comparable in providing audience data and measurement, but at vastly larger scale and across all media rather than specializing in DACH radio first-party data.
• Spotify: Global audio streaming platform with massive first-party listener data, AI-driven personalization, and advertising infrastructure. Comparable in demonstrating the value of audio behavioral data and AI personalization, but operating at consumer scale rather than B2B broadcaster infrastructure.

Others

• The ADEX: European data management platform and programmatic advertising technology provider that Quantyoo integrates with as its DMP layer. Comparable as an adjacent data/ad-tech infrastructure provider serving the same publisher ecosystem in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/quantyoo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quantyoo