Unique Auto Body

What Unique Auto Body does

Unique Auto Body is a family-owned collision repair company headquartered at 6941 S. River Gate Drive in Midvale, Utah, operating seven facilities across the Salt Lake City metropolitan area and Utah County. Its core offering is end-to-end collision repair services, including structural repair, frame straightening, panel replacement, paint and color matching, mechanical work related to collision damage, and post-repair Advanced Driver Assistance Systems (ADAS) recalibration for cameras, radar sensors, and lane-keeping systems. The company serves individual vehicle owners, insurance policyholders routed through Direct Repair Programs, and luxury/EV owners requiring OEM-certified repairs, with a customer base spanning all major US auto insurance carriers and 22+ automotive brands including Tesla, Rivian, Audi, Mercedes-Benz, Toyota, Honda, Ford, and others.

The underlying technology stack centers on OEM-compliant repair procedures, precision frame measurement systems, computerized color-match paint systems, diagnostic scan tools, and ADAS calibration equipment, supported by I-CAR Gold Class technician credentials. Service-lane scanning (Lumascanner) is used at some locations for automated VIN/license plate capture, check-in, and estimate generation. The company has invested in 22+ manufacturer certifications and I-CAR Gold Class status as gating credentials for warranty-eligible, OEM-spec repairs.

The business model is transactional, with revenue generated per repair job through insurance claim settlements or out-of-pocket customer payments. Pricing is quote-based, with on-site estimates completed in 10-15 minutes and a guaranteed final price. The company does not publicly disclose revenue. Go-to-market is hybrid: direct-to-consumer walk-in and appointment-based intake at seven physical locations, complemented by insurance DRP referral flow from 11 major carriers and manufacturer certification endorsements that drive dealer and brand-loyal customer routing. All repairs carry a lifetime workmanship warranty, co-guaranteed by insurance carriers for DRP work. Recent activity (Lindon opening July 2025, Dave's Body Shop acquisition September 2025) indicates an active Wasatch Front MSO roll-up strategy.

Name

Unique Auto Body

Legal name

Unique Auto Body

Website

https://uniqueautobody.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Unique Auto Body is a family-owned collision repair MSO operating seven facilities across Utah's Salt Lake City metro and Utah County, serving insurance policyholders and individual vehicle owners with OEM-certified structural, paint, and ADAS recalibration services backed by a lifetime warranty.

Ownership category

akta.pro rank

Product category

Automotive Collision Repair Services

NAICS

Automotive Body, Paint, and Interior Repair and Maintenance (811121)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)

Keywords

• Collision repair services
• Auto body repair
• Automotive paint services
• ADAS recalibration
• Insurance DRP network

Headquarters

HQ city

Saratoga Springs

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Collision Repair Services: One-time transaction-based collision repair services for vehicles damaged in accidents. Revenue is generated per repair job based on the scope of damage, parts used (OEM vs aftermarket based on insurance policy), and labor. Customers pay through insurance claims or out-of-pocket.
2. Related Mechanical Services: Additional mechanical services related to collision damage including AC repair, motor repair, and glass repair. Also includes incidental repairs like fixing scratches while vehicle is in for main collision work.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Unique Auto Body provides complete automotive collision repair and auto body services, including structural and frame repair, auto body work, paint and color matching, mechanical services, ADAS recalibration, and structural inspection. The company operates approximately 7 service locations across the Salt Lake City metro area and Utah County, serving individual vehicle owners as well as insurance carriers via direct repair program (DRP) partnerships.

Product overview

Unique Auto Body operates a network of seven collision repair centers across the Salt Lake City metropolitan area (Midvale, South Jordan, Saratoga Springs, American Fork, Lindon, Midvale Central, and West Jordan). The core offering is collision repair services encompassing auto body repair, structural restoration, frame services, paint and color matching, and mechanical work related to collision damage. Additional services include ADAS recalibration, structural inspection, and an insurance Direct Repair Program (DRP) that streamlines claims handling. The company holds manufacturer certifications from over 22 automotive brands including Toyota, Honda, Ford, Tesla, Rivian, Mercedes-Benz, Audi, Lexus, and others. All repairs are backed by a lifetime workmanship warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Collision Repair
• Auto Body Repair
• Paint and Color Matching
• ADAS Recalibration
• Mechanical Services
• Structural Inspection
• Towing and Vehicle Pickup Service

Quantifiable outcome

• Estimates completed in 10-15 minutes with guaranteed final price
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core.

• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorDirect Repair Program (DRP) partner. Progressive refers policyholders to Unique Auto Body for collision repairs. Pre-established agreements cover estimating, parts approval, labor rates, and supplement handling for streamlined claims processing.
• State FarmcoreChannel Partner/ Reseller/ DistributorSelect Service program DRP partner. State Farm is the largest auto insurer in the US. Unique Auto Body is part of State Farm's established shop network providing efficient claims and repair processing.
• USAAcoreChannel Partner/ Reseller/ DistributorDRP partner serving military community (active duty service members, veterans, and their families). USAA's claims process is designed to minimize burden on members.
• Allstate InsurancecoreChannel Partner/ Reseller/ DistributorDRP partner in Allstate's network of pre-approved repair facilities. Unique Auto Body works directly with Allstate adjusters for estimates, supplemental damage, and rental coordination.
• Bear River MutualcoreChannel Partner/ Reseller/ DistributorLocal Utah mutual insurance company DRP partner serving Utah families and businesses for generations. Known for straightforward service and honest communication.
• GEICOcoreChannel Partner/ Reseller/ DistributorDRP partner. GEICO is one of the largest auto insurers in the country with claims process built around speed and convenience. Unique Auto Body's experience with GEICO's process means less friction from claim to completion.
• Farmers InsurancecoreChannel Partner/ Reseller/ DistributorDRP partner. Farmers has been covering drivers for nearly a century with reputation built on agent relationships and personalized service. Unique Auto Body maintains DRP partnership with Farmers.
• American Family InsurancecoreChannel Partner/ Reseller/ DistributorInsurance partner. American Family centers its brand on protecting people and things that matter most, with coverage designed around family life and local agent relationships.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorDRP partner. Liberty Mutual has built reputation on comprehensive coverage and claims experience designed to reduce uncertainty. Works with Unique Auto Body for efficient repair authorization and billing.
• Travelers InsurancecoreChannel Partner/ Reseller/ DistributorDRP partner. Travelers is one of the most established names in insurance with 165+ year history. Claims process designed around efficiency and transparency with well-defined path from claim to resolution.
• WCF InsurancecoreChannel Partner/ Reseller/ DistributorDRP partner. WCF Insurance has been strengthening Utah communities for over 100 years, headquartered in Sandy. Grown from workers' compensation specialist to full-service property and casualty insurer serving Western US.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Maaco: Franchised auto body and paint network with 500+ U.S. locations. Comparable in core collision/paint service offering, though delivered through a franchise model rather than corporate-owned.
• Service King Collision: National collision repair chain with insurance carrier partnerships and OEM certifications. Directly comparable in scale ambition, customer segments, and DRP-driven operating model.
• Fix Auto USA: Franchised collision repair network in the U.S. and Canada. Especially relevant given Unique Auto Body's acquisition of a former Fix Auto location (Lindon).
• Gerber Collision & Glass: One of the largest U.S. collision and glass repair networks (subsidiary of Boyd Group). Comparable on shop count, insurance relationships, and certified repair positioning.
• CARSTAR: North American franchise collision repair network. Comparable service line, customer base, and insurance DRP relationships, with a franchise-based expansion model.
• Joe Hudson's Collision Center: Growing multi-shop collision repair operator in the U.S. Southeast and Midwest with strong insurance partnerships. Comparable in customer experience focus and DRP-driven growth strategy.
• Classic Collision: Multi-shop collision repair operator in the U.S. Comparable scale, OEM certifications, and insurance carrier relationships.
• Crash Champions: Large multi-shop collision repair operator built via aggressive rollup. Same business model: DRP partnerships, OEM certifications, and geographic densification in regional markets.
• Caliber Collision: Largest U.S. collision repair chain with 1,800+ centers nationwide. Directly comparable multi-shop collision repair operator with insurance DRP relationships and OEM certifications serving the same end customers.

Broad incumbents

• Boyd Group Income Fund: Parent of Gerber Collision & Glass and Assured Automotive, the largest publicly traded collision repair consolidator in North America. Broader incumbent with same end market and a publicly visible comp set for valuation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UniqueAutoBodyUtah
• Instagraminstagram.com/unique_autobody
• LinkedInlinkedin.com/company/unique-autobody

Compliance22 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unique Auto Body