The Medical Supply Group

What The Medical Supply Group does

The Medical Supply Group is a Roswell, USA-based direct-to-consumer e-commerce retailer of medical equipment and supplies, founded in 1992. The company operates a single-channel online storefront distributing more than 30,000 SKUs across incontinence, ostomy, wound care, urological, surgical instruments, patient care, mobility, diagnostic, and men's health categories, and serves both individual patients/caregivers and healthcare facilities (hospitals, medical offices, nursing homes, clinics) on a pay-as-you-go unit-pricing model with free shipping on orders over $100. The catalog is sourced primarily through authorized dealer relationships with seven major manufacturers — Medline, McKesson, Hollister, Coloplast, ConvaTec, Cardinal Health, and Sklar — supplemented by the proprietary ME MediChoice sub-brand covering medical skincare and patient hygiene consumables distributed to hospitals and medical offices. The underlying technology is a standard e-commerce retail platform; no mobile app, public API, AI/ML features, or proprietary data assets are disclosed. The company is privately held, with no disclosed funding rounds, M&A activity, parent company, or management team in the available source data. Revenue, headcount, and ownership details represent material data gaps.

Name

The Medical Supply Group

Legal name

Medical Supply Group

Website

https://medicalsupplygroup.com

Company type

Private

Founded year

1992

Operating status

Operating

Short description

The Medical Supply Group is a Roswell, USA-based D2C e-commerce retailer founded in 1992, distributing 30,000+ medical supplies — including incontinence, ostomy, wound care, urological, and mobility products — to individual patients, caregivers, and healthcare facilities nationwide via authorized manufacturer partnerships.

Ownership category

akta.pro rank

Product category

Medical Supplies Retail

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)

akta.pro secondary industries

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE), Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

Keywords

• Medical supplies retail
• Incontinence products
• Ostomy supplies
• Wound care products
• Durable medical equipment

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Supplies Retail: The company generates revenue through direct online sales of medical equipment and supplies to consumers and healthcare facilities. Products include incontinence supplies, ostomy products, wound care, urological supplies, surgical instruments, mobility equipment, and PPE. The model includes both one-time purchases and recurring supply needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Medical Supply Group is a direct-to-consumer e-commerce retailer that distributes a catalog of more than 30,000 medical equipment and supply products across categories such as incontinence, ostomy, wound care, urological, surgical instruments, mobility, diagnostic, and patient care items. The company sells both branded products (as an authorized dealer of Medline, McKesson, Hollister, Coloplast, ConvaTec, Cardinal Health, and Sklar) and its own ME MediChoice private-label personal care line, shipping nationwide from U.S. warehouses.

Product overview

Medical Supply Group is a B2C e-commerce platform distributing medical equipment and supplies nationwide. The company offers over 30,000 medical products across multiple categories including: Incontinence (adult protective underwear, disposable briefs, reusable underwear, underpads, bladder pads), Ostomy (1-piece and 2-piece pouch systems, urostomy supplies, skin barriers, accessories), Wound Care (bandages, gauze, medical tape, dressings), Urological (catheters, leg bags, drainage bags), Surgical Instruments, Patient Care (PPE, gloves, masks, compression stockings, bath safety, fall prevention), Mobility (canes, crutches, walkers, wheelchairs), Diagnostic Equipment, and ED Vacuum Pumps. Their proprietary MediChoice sub-brand includes personal care products (odor eliminator, lubricating jelly, hand & body lotion, mouthwash, toothpaste, slipper socks, no-rinse shampoo, lip balm). The company serves both individual consumers and healthcare facilities with products from authorized distributors including Medline, McKesson, Hollister, Coloplast, ConvaTec, and Cardinal Health.

Differentiator

Problem solved

Functional benefit

Brands

• ME MediChoice: Proprietary brand of medical skincare products including hand & body lotion, mouthwash, shampoo, lip balm, and antiseptic solutions distributed to patients in hospitals and medical offices nationwide.
• MediChoice

Products and services

• Incontinence Supplies
• Ostomy Supplies
• Wound Care Products
• Urological Supplies
• Surgical Instruments
• Patient Care Products
• Mobility Products
• Diagnostic Equipment
• ED Vacuum Pumps for Men
• Tracheostomy Care Products
• ME MediChoice Private-Label Personal Care Line
• Pain Management Products
• Medical Office Supplies
• Diabetes and Orthopedics Supplies

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• Medline IndustriescoreChannel Partner/ Reseller/ DistributorMedical Supply Group is an authorized dealer of Medline Industries, offering a comprehensive selection of Medline products including ostomy, urostomy, surgical instruments, and catheters.
• McKessoncoreChannel Partner/ Reseller/ DistributorAuthorized McKesson medical supply distributor offering McKesson brand incontinence products, catheters, and medical supplies.
• HollistercoreChannel Partner/ Reseller/ DistributorAuthorized Hollister ostomy products dealer offering Hollister Premier, New Image, and other Hollister brand ostomy pouches and accessories.
• ColoplastcoreChannel Partner/ Reseller/ DistributorAuthorized Coloplast distributor offering SenSura, Assura, and other Coloplast ostomy products including one-piece and two-piece pouching systems.
• ConvaTeccoreChannel Partner/ Reseller/ DistributorAuthorized ConvaTec dealer offering ActiveLife, SUR-FIT Natura, and other ConvaTec ostomy and wound care products.
• Cardinal HealthcoreChannel Partner/ Reseller/ DistributorAuthorized Cardinal Health distributor offering Wings brand underpads, cleansing wipes, and other Cardinal Health medical supplies.
• SklarcoreChannel Partner/ Reseller/ DistributorAuthorized Sklar surgical instruments dealer offering a comprehensive range of surgical instruments for medical facilities.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• McKesson: Largest US pharmaceutical and medical supply distributor with national logistics infrastructure. Comparable as a major authorized brand MSG resells and as a broad incumbent that could expand into DTC e-commerce competition.
• Cardinal Health: Major medical product distributor that owns Edgepark and operates a broad medical supply portfolio. Comparable both as a supplier MSG is authorized to sell and as a competitive incumbent across consumer and institutional channels.
• Medline Industries: Largest privately held medical manufacturer and distributor in the US. Comparable as a core supplier whose products drive MSG's assortment, and as a broad incumbent capable of launching DTC channels that compete with MSG.
• Owens & Minor: Major medical product distribution and supply chain company. Historically created the Medical Supply Group brand in 1992, making it a directly related incumbent with deep product, customer, and operational overlap.
• Henry Schein: Large distributor of medical, dental, and animal health products to office-based healthcare providers. Comparable in product categories, supplier relationships, and institutional customer base, though with a stronger B2B and dental focus.

Emerging players

• Bttn: B2B medical supply e-commerce marketplace aggregating buyers and authorized suppliers. Comparable as a newer digital channel reshaping medical supply distribution, and as a potential aggregator threat to MSG's hospital and clinic customers.

Direct peers

• Carewell: D2C e-commerce retailer specializing in incontinence, ostomy, wound care, and chronic-condition medical supplies for caregivers and individuals — directly comparable to MSG in product mix, customer base, and online-only distribution model.
• Vitality Medical: Internet-based medical supply company offering incontinence, wound care, urological, and mobility products with nationwide shipping — directly comparable in assortment, customer base, and online distribution approach.
• Allegro Medical: Online retailer of medical supplies, mobility equipment, and daily living aids serving both individual consumers and healthcare facilities — closely mirrors MSG's product breadth, B2C/B2B mix, and e-commerce distribution model.
• Edgepark Medical Supplies: Established online medical supply retailer offering urological, ostomy, wound care, and diabetes supplies direct to consumers with insurance billing capabilities — directly comparable in chronic-care product categories and D2C delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MSGroup2016

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Medical Supply Group