TriEst Ag Group
TriEst Ag Group is a privately held southeastern US distributor and licensed applicator of soil fumigants, irrigation systems, fertilizers, and specialty crop growing supplies serving specialty crop, potato, watermelon, sweet potato, and tobacco growers through six branch locations.
- Company typePrivate
- Founded1974
- HeadquartersGreenville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TriEst Ag Group does
TriEst Ag Group is a privately held agricultural distributor and licensed applicator serving specialty crop growers across the southeastern United States. The firm operates six walk-in branch locations in North Carolina, South Carolina, Georgia, and Florida, distributing and applying soil fumigants (chloropicrin-based products including the Pic-Clor and Strike series, plus 1,3-D products TELONE II and TELONE EC distributed under license from Teleos Ag Solutions), designing and installing drip and micro-sprinkler irrigation systems with automation and fertigation, and selling fertilizers through the Liberty Acres Fertilizer subsidiary in Darlington, SC. Its product portfolio also includes grafted plants sourced through Tri-Hishtil, Haygrove polytunnels, and proprietary strip-till fumigation equipment that integrates dual-depth fumigant application into a single pass.
The company's business model combines one-time product sales (fumigants, irrigation hardware, fertilizer, equipment, grafted plants) with professional application services delivered by licensed applicators. Pricing is not publicly disclosed; standard terms are COD/prepay or net 30 days credit. TriEst sells through field sales representatives, inside sales, and branch walk-in traffic, employing a prescription-based approach in which agronomists issue customized recommendations grounded in soil tests, plant samples, and multi-state field trial data covering crops including tomatoes, peppers, strawberries, cucurbits, potatoes, sweet potatoes, watermelons, tobacco, onions, carrots, turf, and orchard crops. Quantified agronomic outcomes documented by the firm and university collaborators include 34-70% yield gains in chloropicrin and grafted-plant trials, 16-34% yield gains in Florida, 20-28% in Georgia, and 30-50% water savings with drip irrigation.
TriEst is a wholly-owned subsidiary of TriCal Group, a diversified agricultural conglomerate with more than 25 affiliated companies worldwide. The firm was founded around 1974, is headquartered in Greenville, NC, employs 11-50 people, and operates with a leadership team that includes VP Erwin Newell (also on the Irrigation Association Board of Directors), Director of Agronomy Josh Mays, Global Director of Potato Research Chad Hutchinson (former University of Florida faculty), and Regional Sales Manager Josh Freeman. Strategic partnerships with the University of Florida, NDSU, WSU, the NC Sweetpotato Commission, the NC Tomato Growers Association, and the Irrigation Association anchor the firm's research, education, and policy positioning.
TriEst Ag Group firmographics
Firmographics- Name
- TriEst Ag Group
- Legal name
- TriEst Ag Group
- Website
- https://triestag.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TriEst Ag Group is a privately held southeastern US distributor and licensed applicator of soil fumigants, irrigation systems, fertilizers, and specialty crop growing supplies serving specialty crop, potato, watermelon, sweet potato, and tobacco growers through six branch locations.
- Ownership category
- akta.pro rank
TriEst Ag Group industry classification
Industry- Product category
- Agricultural Inputs and Crop Production Services
- NAICS
- Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Fertilizer and Compost Manufacturing (32531)
- SIC
- Agricultural Chemicals (2870), Agricultural Services (700)
- akta.pro primary industry
- Fumigants & Soil Sterilants (AFABAAAL)
- akta.pro secondary industries
- Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused) (AFACABAH), Chemigation & Fertigation Injection/Dispensing Systems (AFAAADAE), Crop Protection Formulations (EC, SC, WG, WP, SL) (AFABAIAA)
Keywords
Where TriEst Ag Group is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
TriEst Ag Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Soil Fumigant Products: Distribution and application of soil fumigant products including chloropicrin-based products (PIC100, PIC Plus, Pic-Clor series, Strike fumigants), TELONE by Teleos, VAPAM HL, K-PAM HL. Products are applied by licensed applicators to manage soil-borne pests, nematodes, and diseases.
- Irrigation Systems: Design, installation, and sale of complete irrigation systems including drip irrigation, micro-sprinkler systems, pumping stations, filtration systems, and automation controllers. Systems support fertigation for precise nutrient delivery.
- Plant Nutrition and Fertilizers: Sale of fertilizers and crop nutrition products through Liberty Acres Fertilizer subsidiary, including specialty blends for fertigation and soil applications.
- Equipment and Supplies: Sale of agricultural equipment including polytunnels (Haygrove Tunnels), substrate, grafted plants, and associated growing systems for specialty crop producers.
- Professional Application Services: Licensed applicators provide professional soil fumigation application services to growers who purchase products.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
TriEst Ag Group product offering
Product offeringCore offering
TriEst Ag Group distributes and applies soil fumigation products (chloropicrin-based fumigants and TELONE), designs and installs irrigation systems, and sells plant nutrition products, grafted plants, polytunnels, and specialty agricultural equipment to commercial growers. The company provides prescription-based agronomic recommendations and licensed application services for specialty crop producers across the southeastern United States.
Product overview
TriEst Ag Group is a distributor and applicator of agricultural products and growing solutions, operating as part of the TriCal Group. The company offers a broad portfolio of soil fumigation products (chloropicrin-based products including Pic 100, PIC PLUS, Pic-Clor series, PIC 100 EC, and STRIKE 100CP/85CP fumigants; 1,3-D products including TELONE II and TELONE EC by Teleos), irrigation design and installation services (including filtration systems such as screen, disc, media, and hydrocyclone filters), plant nutrition (including Liberty Acres Fertilizer brand and fertigation), grafted plants (through Tri-Hishtil, including watermelon grafted plants with Carolina Strongback rootstock), polytunnels (Haygrove Tunnels), and strip-till fumigation equipment. Services span soil fumigation application, irrigation system design and automation, and agronomic support. The company serves growers across the Mid-South, Georgia, Florida, Mid-Atlantic, Mid-West, and Northeast regions.
Differentiator
Problem solved
Functional benefit
Products and services
- Chloropicrin-based Soil Fumigants (PIC 100, PIC Plus, Pic-Clor series, STRIKE 100CP/85CP) Chloropicrin-based soil fumigant products (100% chloropicrin and blends) distributed by TriEst Ag Group for managing soil-borne pests, nematodes, and diseases in specialty crop production.
- TELONE by Teleos (TELONE II, TELONE EC) 1,3-Dichloropropene-based soil fumigants for nematode management distributed by TriEst Ag Group under license from Teleos Ag Solutions; federally Restricted Use Pesticides.
- Irrigation Design and Installation Services Custom irrigation system design using engineering software, pumping stations, dripline, submains, pressure regulation, and automation installation by trained irrigation technicians. Supports fertigation for precise nutrient delivery.
- Filtration Systems Complete irrigation filtration solutions including screen filters, disc filters, media (sand) filters, and hydrocyclone sand separators designed to protect irrigation systems from clogging.
- Strip-Till Fumigation Equipment Modular strip-till fumigation equipment with adjustable bed-forming, floating soil-finishing rollers, adjustable closing discs, and dual-depth fumigation integration. Reduces tillage by 67% versus conventional methods.
- Grafted Plants Grafted plant solutions including watermelon grafted plants with rootstocks such as Interspecific Hybrid Squash and Carolina Strongback (root-knot nematode resistant), sourced through Tri-Hishtil.
- Plant Nutrition and Liberty Acres Fertilizer Fertilizer products and crop nutrition programs including specialty blends for fertigation and soil applications, sold through the Liberty Acres Fertilizer subsidiary in Darlington, SC.
- Haygrove Tunnels Polytunnel/hoop house structures for protected growing environments used in plasticulture crop production.
- Professional Soil Fumigation Application Services Licensed applicators provide professional soil fumigation application services to growers who purchase TriEst products, delivered through six branch locations across the Southeast US.
Quantifiable outcome
- 34% yield increase in NC standard plants with chloropicrin fumigation
- +5 more outcomes
Companies that use TriEst Ag Group
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
TriEst Ag Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TriEst Ag Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Teleos Ag SolutionscoreMajor product partnership for distribution of TELONE soil fumigant products and related chemistries. Teleos Ag Solutions is the manufacturer of TELONE, a federally Restricted Use Pesticide, which TriEst distributes and applies as a licensed applicator. Products include TELONE II, TELONE C-15, TELONE C-35, and TELONE EC.
- University of FloridacoreResearch partnership for studying chloropicrin's impact on soil microbial communities, including work by Castellano-Hinojosa et al. on soil microbiome shifts and beneficial organism populations following fumigation treatments in plasticulture tomato production.
- University ResearcherscorePartnerships with university researchers including Dr. Gary Secor (NDSU), Dr. Steve Culman (WSU), Dr. Chad Hutchinson (TriCal Group), and Dr. Randy Huckaba (Teleos Ag Solutions) for potato research and soil health studies. Research published through Potato School educational events.
- Green and Growin'minorTrade show partnership for nursery and greenhouse grower education events in Greensboro, NC. TriEst exhibits at booth to discuss ag technology and irrigation options.
- NC Tomato Growers AssociationminorLong-standing industry partnership including board advisory participation by company leadership. Annual sponsorship of winter vegetable conference.
- NC Vegetable Growers AssociationminorIndustry advisory board participation by company leadership on matters affecting vegetable production in North Carolina.
- Landmark IrrigationminorIndustry board participation by VP Erwin Newell alongside company advisory role.
- NC Sweetpotato CommissioncorePlatinum sponsor of NC Sweetpotato Commission Annual Meeting. Partnership for industry education and grower support in North Carolina sweet potato production.
- Irrigation Association (IA)coreCompany VP Erwin Newell elected to IA Board of Directors for 3-year term. Partnership focused on elevating irrigation industry impact, promoting efficient water use, and fostering positive industry change.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
TriEst Ag Group competitors and assessment
Company assessmentDirect peers
- Norcal Ag Service: California-based soil fumigation applicator and distributor serving specialty crop growers. Directly comparable to TriEst in offering licensed fumigation application services and chloropicrin-based product distribution in a defined US region.
- Douglas Products: Manufacturer and distributor of soil fumigants including chloropicrin-based products (Strike and others). Operates as a direct competitor and supply-side peer in the soil fumigation value chain serving specialty crop markets.
- Cardinal Professional Products: Distributor of soil fumigants (chloropicrin and 1,3-D products) and related crop protection chemicals serving US specialty crop growers. Closely comparable product portfolio and distribution/applicator model.
- Netafim: Global leader in drip irrigation systems and precision irrigation technology. Comparable to TriEst's irrigation design, installation, and fertigation offerings, particularly for specialty crops and high-value vegetable production.
- Jain Irrigation Systems: Manufacturer and supplier of drip and micro-irrigation systems, plasticulture, and greenhouse equipment. Comparable to TriEst's irrigation and polytunnel (Haygrove Tunnels) product lines serving specialty crop growers.
- Haygrove Ltd: Supplier of polytunnels and substrate systems for berry, vegetable, and orchard producers. Direct supplier and channel partner to TriEst; comparable offering for protected specialty crop production.
Broad incumbents
- TriCal Inc. Sister company within TriCal Group, focused on soil fumigation products and research globally. Comparable in product line and agronomic mission but operates as the global product and R&D arm rather than regional distributor/applicator.
- Helena Agri-Enterprises: Large national distributor of crop protection products, fertilizers, and seed with extensive branch network. Overlaps with TriEst in crop inputs distribution and agronomy services but serves a much broader row-crop and specialty-crop footprint.
- Nutrien Ag Solutions: One of the largest agricultural input retailers in North America, offering crop protection, fertilizer, and agronomic services. Comparable business model in inputs distribution and agronomy at vastly greater scale and geographic breadth.
Others
- Teleos Ag Solutions: Manufacturer of TELONE (1,3-D) soil fumigants and a key product supplier to TriEst under distribution license. Adjacent value-chain participant with deep overlap in customer base and product chemistry.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
TriEst Ag Group social profiles
Digital presenceTriEst Ag Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
TriEst Ag Group leadership team
Management profileNumber of profiles
Profiles4 records
TriEst Ag Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
TriEst Ag Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TriEst Ag Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TriEst Ag Group
What does TriEst Ag Group do?
TriEst Ag Group distributes and applies soil fumigation products (chloropicrin-based fumigants and TELONE), designs and installs irrigation systems, and sells plant nutrition products, grafted plants, polytunnels, and specialty agricultural equipment to commercial growers. The company provides prescription-based agronomic recommendations and licensed application services for specialty crop producers across the southeastern United States.
Is TriEst Ag Group a public or private company?
TriEst Ag Group is a private company. It is classified as corporate owned and is currently operating.
When was TriEst Ag Group founded?
TriEst Ag Group was founded in 1974. It employs 11 to 50 people.
Where is TriEst Ag Group based?
TriEst Ag Group is headquartered in Greenville, United States, in the North America region.
How does TriEst Ag Group make money?
Five revenue lines are on record. Soil Fumigant Products are the primary driver. The others are irrigation Systems, plant Nutrition and Fertilizers, equipment and Supplies and professional Application Services.
Who are TriEst Ag Group's main competitors?
Direct peers on record are Norcal Ag Service, Douglas Products, Cardinal Professional Products, Netafim, Jain Irrigation Systems and Haygrove Ltd. Broad incumbents are TriCal Inc., Helena Agri-Enterprises and Nutrien Ag Solutions. Teleos Ag Solutions is listed as an others.
Does TriEst Ag Group have an API?
No public API is recorded for TriEst Ag Group.
What industry is TriEst Ag Group in?
TriEst Ag Group's product category is Agricultural Inputs and Crop Production Services. Its primary akta.pro industry code is AFABAAAL, Fumigants & Soil Sterilants, with a secondary code of AFACABAH, Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused). Its NAICS code is 3253 and its SIC code is 2870.