Corporate Design Interiors

What Corporate Design Interiors does

Corporate Design Interiors (CDI) is a privately held, Wisconsin-based commercial interior design and furniture dealership founded in 2004. The company operates from a 10,000 sq ft showroom at its Waukesha, WI headquarters, with a sister branch (Systems Furniture) in De Pere, WI, and serves corporate, healthcare, education, government, and hospitality clients across Wisconsin, the broader Midwest, and nationally via its Kimball International Select Pro Dealer partnership. Leadership comprises CEO Victoria Beaudry, President Jed Justman, and Director of Operations Brian Rupert; the firm is Wisconsin Woman-Owned Business Enterprise (WBE) certified.

CDI delivers a full-service commercial interiors offering organized around six product categories — seating, tables and desks, workstations and panel systems, organization, functional and accessories, and outdoor furniture — accessed through a portfolio of 80+ partner brands anchored by Kimball International family brands (Kimball, National, Interwoven, Etc., David Edward, and Poppin). The service stack bundles design consulting and space planning, project management, procurement and order management, dedicated account management, and an in-house delivery and installation team. Its core technology is CET Design Software for live design visualization, complemented by project management software for specification accuracy and project tracking.

CDI monetizes through project-based, quote-driven commercial furniture sales (one-time license economics) combined with design consulting, procurement, and project management fees (professional services economics). Go-to-market is sales-led B2B: account executives drive enterprise and mid-market acquisition through showroom visits, direct outreach, and an extended network of architects, construction companies, and commercial real estate developers, with project durations spanning multi-year contracts. Pricing is non-public and tailored to scope, product selection, and service requirements.

Name

Corporate Design Interiors

Legal name

Corporate Design Interiors

Website

https://corporatedesigninteriors.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Corporate Design Interiors is a Wisconsin-based commercial interior design and furniture dealership serving corporate, healthcare, education, government, and hospitality clients with design, procurement, project management, and installation services anchored by a Kimball International Select Pro Dealer partnership.

Ownership category

akta.pro rank

Product category

Commercial Interior Design & Furniture Services

NAICS

Interior Design Services (54141)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Commercial furniture dealership
• Office space planning
• Interior design services
• Commercial furniture installation
• Workspace design

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Furniture Sales: Commercial furniture dealership revenue from supplying and installing office furniture, seating, workstations, tables, and accessories across multiple industry verticals.
2. Design Consulting Services: Design consulting, space planning, and project management services for commercial interior projects
3. Procurement and Order Management: Order management, procurement coordination, and logistics services for furniture projects

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Corporate Design Interiors is a commercial interior design and furniture dealership that supplies office and commercial furniture (seating, tables, desks, workstations, organization, outdoor, and accessories) and provides full-service design consulting, space planning, project management, procurement, account management, and in-house delivery and installation services. The company serves corporate, healthcare, education, government, and hospitality clients locally, regionally, and nationally, with offerings delivered through a 10,000 sq ft Waukesha showroom and a sister branch in De Pere, WI.

Product overview

Corporate Design Interiors (CDI) is a full-service commercial furniture dealership offering a unified portfolio of office furniture products and design services. The product lineup centers on six core seating and furniture categories (Seating, Tables & Desks, Workstations & Panel Systems, Organization, Functional & Accessories, and Outdoor) complemented by five service modules (Design Consulting with CET Design Software, Delivery and Installation, Account Management, Procurement and Order Management, and Project Management). CDI's brand portfolio includes Kimball International's family of brands (Kimball, National, Interwoven, Etc., David Edward, and Poppin) accessed through their Select Pro Dealer partnership, plus over 80 additional partner furniture brands. The company operates a 10,000 sq ft showroom in Waukesha, WI where clients can experience products in person.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Consulting Services and Space Planning
• Project Management
• Account Management
• Procurement and Order Management
• Delivery and Installation Services
• Commercial Furniture Supply

Quantifiable outcome

• Projects span 13 floors across two buildings (MGIC)
• +1 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Kimball InternationalcoreChannel Partner/ Reseller/ DistributorSelect Pro Dealer partnership providing access to Kimball, National, Interwoven, Etc., Poppin, and David Edward brands. Partnership offers unmatched training, product education, and access to research and insights used to transform spaces.
• Henry Schein Integrated Design StudiominorGTM or Marketing PartnerDesign studio partnership offering expertise, support, and education on commercial grade furniture value to design teams and their clients.
• Systems FurniturecoreOthersSister branch located in De Pere, WI serving as an additional showroom and operational location. Linked via website as approved dealer partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Haworth: Privately-held global office furniture manufacturer and workplace design firm. Comparable as a broad incumbent whose products and design services overlap CDI's value proposition; competes for the same enterprise contracts.
• Allsteel: HNI Corporation subsidiary manufacturing office furniture and architectural interiors products. Comparable as a broad incumbent manufacturer whose products CDI could specify or whose dealers compete with CDI for the same B2B projects.
• Steelcase: Largest global office furniture manufacturer serving the same enterprise workplace customers CDI targets. Broad incumbent with deep dealer/integrator network; many of CDI's competitors are Steelcase dealers.
• Kimball International: Major publicly-traded office furniture manufacturer and CDI's strategic Select Pro Dealer partner. Comparable as the upstream supplier whose brand portfolio (Kimball, National, Interwoven, David Edward) CDI sells and installs; broad incumbent with national scale.
• KI (Krueger International): Major U.S. office and institutional furniture manufacturer serving education, healthcare, government, and corporate customers — the same verticals CDI targets. Broad incumbent that competes via its own dealer network.
• MillerKnoll: Parent of Herman Miller, Knoll, and other workplace brands — major broad incumbent offering design and office furniture at national scale to the same corporate, healthcare, education, and government buyers CDI serves.
• National Office Furniture (HNI): HNI Corporation brand manufacturing office and institutional furniture for corporate, healthcare, and education markets — the same verticals CDI serves. Broad incumbent manufacturer whose products are commonly specified by CDI's competitors.

Direct peers

• Tangram Interiors: Multi-location commercial interiors dealer combining design consulting, furniture specification, project management, and installation — the same full-service B2B model CDI operates, but at larger geographic scale across California and the Southwest.

Emerging players

• Poppin: DTC office furniture brand and Kimball International portfolio company that competes with CDI's selection of entry-to-mid-tier product lines. Comparable as a digitally-native emerging player addressing the same end-customer furniture need, now accessible to CDI through the Kimball partnership.

Others

• CORT Business Interiors: Nationwide furniture rental and workplace services provider. Adjacent to CDI's commercial furniture business — overlaps in corporate relocation, reconfiguration, and corporate furniture solutions but monetizes via rental rather than sale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cdifurn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corporate Design Interiors