What Seges Markets Inc. does

Seges Markets Inc. is a Winnipeg-based agricultural consulting firm that sells grain marketing advisory services to farmers, with a customer base concentrated in Western Canada. The company's core deliverables are SEGES INSIGHTS, a daily/weekly newsletter providing market analysis and price reports for four regions of western Canada, and SEGES INSIDER, a weekly recommendation report issuing specific quantity and price targets across 23 crops for the previous, current, and future crop years. Seges supplements these core products with proprietary supply and demand estimates for Canadian, US, and world crops and is the only Canadian firm contributing trade estimates to Reuters and Bloomberg ahead of all major USDA reports.

The underlying technology is human-led market analysis using proprietary research methodologies, supply/demand modeling, and price forecasting — there is no disclosed AI, machine learning, API, or software platform. Delivery is content-driven (newsletters, eight-page weekly reports) plus direct expert access via phone, text, and email. Seges benchmarks every recommendation against average elevator prices, publicly documenting per-bushel gains of $0.97-$1.88 across multiple crop years (e.g., $288K documented gain for a 5,000-acre farm in 2024-25 and $376K in 2023-24).

Revenue comes from tiered annual and monthly subscriptions ranging from $2,000 to $6,000, a freemium SEGES STARTER entry tier, a SEGES CLUB group membership at $750/member/year (minimum $3,000/club) launched in 2025, and a standalone SEGES CHALLENGE product at $500/year. The premium tier carries a performance guarantee that reimburses or extends service if recommendations do not beat average elevator prices over a crop year. Distribution is entirely direct — phone, email, and a website contact/free-trial funnel — with no resellers, no social media presence, and no app or software integration layer. The business is founder-led by Lawrence Klusa, whose personal phone line and email are the primary sales and service channels.

Name

Seges Markets Inc.

Legal name

Seges Markets Inc.

Website

https://segesmarkets.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Seges Markets Inc. is a Winnipeg-based agricultural consulting firm that sells subscription-based grain marketing advisory services, newsletters, and crop-selling recommendations to primarily Western Canadian farmers across 23 crops.

Ownership category

akta.pro rank

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Services: Recurring subscription revenue from consulting products including SEGES INSIGHTS newsletter, SEGES INSIDER recommendation reports, and SEGES INTERACTIVE marketing expertise. Offered on monthly ($200-$600/mo) and annual ($2,000-$6,000/yr) billing cycles with multiple tiered packages.
2. SEGES CLUB Membership: Lower-cost grain marketing club membership at $750/yr/member with minimum club price of $3,000/yr. Includes weekly summary reports and monthly zoom or phone meetings.
3. SEGES CHALLENGE: Stand-alone package allowing farmers to compete head-to-head with SEGES MARKETS recommendations for $500/yr. Can also be added to existing packages.
4. SEGES GUARANTEE: Performance guarantee included in premium packages. If SEGES INSIDER recommended average price is not above average elevator price over crop year, client receives reimbursement or additional year of service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Seges Markets Inc. is an agricultural consulting firm that provides grain marketing advisory services to farmers. It sells subscription-based newsletters (SEGES INSIGHTS), weekly crop selling recommendations for 23 different crops (SEGES INSIDER), direct expert access (SEGES INTERACTIVE), group club memberships (SEGES CLUB), and competitive challenges (SEGES CHALLENGE), with documented per-bushel gains over average elevator prices.

Product overview

SEGES MARKETS offers a modular agricultural consulting and grain marketing advisory platform. The core products are SEGES INSIGHTS (daily market newsletter) and SEGES INSIDER (weekly crop selling recommendations for 23 crops). Additional modules include SEGES INTERACTIVE (direct expert access), SEGES GUARANTEE (profit-back guarantee), and SEGES CLUB (group advisory format). Products are sold individually or bundled into tiered packages: SEGES PRO, SEGES COMPLETE, and SEGES GUARANTEED, ranging from $2,000/year to $6,000/year. The SEGES CHALLENGE allows clients to compete against the company's recommendations, while SEGES STARTER provides a free introductory tier.

Differentiator

Problem solved

Functional benefit

Brands

• SEGES INSIGHTS: Daily newsletter providing farmers with information needed to understand grain markets, including weekly price reports and market analysis.
• SEGES INSIDER
• SEGES INTERACTIVE
• SEGES GUARANTEE
• SEGES CLUB
• SEGES EDGE

Products and services

• SEGES INSIGHTS A daily newsletter providing farmers with up to 15 updates per week on grain market information and analysis, including weekly price reports covering four regions of western Canada and coverage of major Canadian and US agricultural report releases.
• SEGES INSIDER A weekly eight-page recommendation report providing specific quantity and price recommendations for selling 23 different crops across previous, current, and future crop years. Includes periodic big picture recommendations, supply and demand estimates, and cost and return estimates.
• SEGES INTERACTIVE Provides farmers with immediate access to commodity marketing expertise by phone, text, or email for direct consultation on grain marketing decisions.
• SEGES CLUB A lower-cost grain marketing club providing farmers access to Seges Markets expertise through monthly Zoom meetings or phone calls, with weekly summary reports and no long reports to review. Minimum 4 members per club.
• SEGES GRAIN MARKETING CHALLENGE A competitive program where farmers go head-to-head with SEGES MARKETS on crop selling recommendations. If the challenger's average price exceeds SEGES MARKETS' recommendations, the challenger receives a free one-year subscription to SEGES INSIGHTS.

Quantifiable outcome

• $1.44/bu average gain over elevator prices on 23 crops (2024-25)
• +7 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pro Farmer: Long-running subscription agricultural advisory service delivering daily/weekly market analysis, crop tours, and recommendations to farmers and agribusiness, directly overlapping with Seges' INSIGHTS and INSIDER products.
• AgResource Company: Independent agricultural research and advisory firm providing global grain and oilseed market analysis, supply/demand estimates, and price forecasts to farmers and industry, with similar media-cited analyst model.
• Kluis Commodity Advisors: Grain marketing advisory and commodity advisory service providing subscription market analysis and recommendations to farmers, similar positioning to Seges Markets.
• RCM Ag Services: Subscription-based grain marketing advisory service for farmers, providing market analysis and crop selling recommendations. Closest direct analog to Seges Markets' subscription recommendation model in North America.

Broad incumbents

• Farmers Business Network (FBN): Large farmer-to-farmer network providing market intelligence, crop marketing tools, and pricing data among a broader input purchasing platform. Emerging competitor in the data-driven farmer advisory space.
• Trimble Ag (formerly Agri-Trend): Large incumbent in precision agriculture and farm management. Trimble acquired Agri-Trend (the founder's prior employer) and offers grain marketing tools within a broader ag-tech platform, making it a direct conceptual competitor with much wider product scope.
• DTN (Progressive Farmer): Major agricultural market data, weather, and advisory provider with subscription products serving farmers and agribusiness. Broader portfolio than Seges but competes for the same farmer subscription dollar.

Emerging players

• GrainFox: Canadian grain marketing platform offering farm-level grain marketing intelligence and advisory tools to prairie farmers, directly overlapping Seges' Western Canadian target market with a more productized digital offering.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SegesMarkets
• LinkedInlinkedin.com/company/seges-markets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seges Markets Inc.