REALTA

Real Estate Brokeragerealta.ca

REALTA is a privately held, founder-led Quebec real estate brokerage that helps individual and commercial clients buy and sell residential and investment properties across Montreal, Lanaudière, and Montérégie via commissioned licensed brokers, supported by a bilingual listings website, internal broker tools, and monthly training programs.

Company typePrivate
Founded2008
HeadquartersMontréal, Canada
Headcount1–10
GTM typeB2C
OfferingServices

What REALTA does

REALTA is a privately held, founder-led real estate brokerage headquartered in Montreal, Quebec, that facilitates the buying and selling of residential and commercial properties across the Quebec market, including Montreal, Lanaudière, and Montérégie. Founded in 2008 by François Bissonnette — a 25-year industry veteran and former top-five broker at Quebec's largest real estate banner — the firm operates a sales-led model under OACIQ regulatory oversight, generating revenue through commissions on completed transactions.

The firm's service offering is anchored by a bilingual (French/English) website and property listings platform that serves as the primary client interface for browsing listings, accessing market commentary, and connecting with brokers. Internally, REALTA has layered in a Virtual Business Center (digital workflow tools for brokers, launched 2023) and a Marketing HUB (centralized branding and visual marketing services, launched 2024), alongside a structured broker selection framework and a monthly training program intended to standardize service quality. The stated differentiator is selective broker recruitment and a 100% Quebec-focused positioning built around integrity and rigour.

REALTA distributes services exclusively through direct broker relationships, with no disclosed partnerships, institutional clients, or external investors. The firm operates with 1–10 employees, holds a registered REALTA trademark, and uses standard industry tools rather than proprietary technology for property listings, CRM, and transaction processing. No mobile app, API, or AI capabilities are disclosed. The business is entirely dependent on Quebec residential and commercial transaction volumes, exposing it to local market cyclicality.

REALTA firmographics

Firmographics

Name: REALTA
Legal name: REALTA AGENCE IMMOBILIÈRE INC.
Website: https://realta.ca
Company type: Private
Founded year: 2008
Operating status: Operating
Headcount range: 1–10 employees
Short description: REALTA is a privately held, founder-led Quebec real estate brokerage that helps individual and commercial clients buy and sell residential and investment properties across Montreal, Lanaudière, and Montérégie via commissioned licensed brokers, supported by a bilingual listings website, internal broker tools, and monthly training programs.
Ownership category
akta.pro rank

REALTA industry classification

Industry

Product category: Real Estate Brokerage
NAICS: Offices of Real Estate Agents and Brokers (53121)
SIC: Real Estate Agents & Managers (For Others) (6531)
akta.pro primary industry: Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
akta.pro secondary industry: Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

Residential real estate
Commercial real estate
Property brokerage
Buyer representation
Seller representation

Where REALTA is headquartered

Location

Headquarters

HQ city: Montréal
HQ country: Canada
HQ region: North America

Offices1 record

Markets served

REALTA business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

Real Estate Brokerage Commission: REALTA generates revenue through commission-based real estate brokerage services. Licensed brokers facilitate buying and selling of residential and commercial properties, earning commissions on completed transactions. The agency operates under OACIQ (Organisme d'autoréglementation du courtage immobilier du Québec) oversight.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

REALTA product offering

Product offering

Core offering

REALTA is a Quebec-based licensed real estate brokerage that helps individual and commercial clients buy and sell residential and commercial properties, primarily in the Greater Montreal area, Lanaudière, and Montérégie. The agency delivers buyer and seller representation through a carefully selected team of OACIQ-licensed brokers, supported by a bilingual property listings website, monthly broker training, and an internal marketing services hub.

Product overview

REALTA is a Quebec-based real estate brokerage offering a unified service model centered on its bilingual website and property listings platform. The agency's core product is its full-service real estate brokerage for buying and selling properties across Quebec, supported by two internal service modules: the Virtual Business Center (a digital operations hub for brokers) and the Marketing HUB (an internal marketing services consolidation). The company also provides a broker selection guide and monthly training programs as part of its broker support infrastructure. All services are delivered through the agency's website platform, which serves as the primary interface for property listings, market analysis content, and client broker connections.

Differentiator

Problem solved

Functional benefit

Products and services

Real Estate Buying Brokerage Services Full-service buyer representation for individuals and investors seeking to purchase residential or commercial properties in Quebec, including property search, market analysis, valuation, negotiation, and transaction management delivered by OACIQ-licensed brokers.
Real Estate Selling Brokerage Services Full-service seller representation for clients marketing residential or commercial properties in Quebec, including property valuation, comparative market analysis, listing strategy, marketing, negotiation, and closing support delivered by OACIQ-licensed brokers.
Broker Selection Guide Service A standardized framework provided to prospective clients to help them evaluate and select the most suitable REALTA broker, based on criteria such as experience, track record, and specialization.

Companies that use REALTA

Customer profile

Segments2 records

Ideal customer profiles2 records

REALTA technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

REALTA partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

REALTA competitors and assessment

Company assessment

Broad incumbents

RE/MAX Quebec: The largest real estate banner in Quebec and a direct competitor for both buyers and sellers in the Montreal market where REALTA operates. Provides the comparison point for REALTA's 'top 5 broker at the largest banner' founder claim.
Royal LePage: Major Canadian brokerage franchise with significant Quebec presence, competing for the same residential buyer/seller pool as REALTA using a commission-based brokerage model.
Century 21 Canada: Global brokerage franchise with established Quebec operations, competing for the same residential transactions with substantially larger agent networks and marketing infrastructure.

Direct peers

Via Capitale: Quebec-native brokerage network with broad Montreal coverage; competes head-to-head with REALTA for residential listings and buyer representation in the same geography.
Sutton: Quebec-focused brokerage franchise operating across Montreal and surrounding regions, offering similar residential brokerage services with a comparable agent-partnership model.
Engel & Völkers Montreal: Premium-focused brokerage active in Montreal's higher-end residential market, directly competing with REALTA in the same luxury / boutique segment of Quebec real estate.
Profusion Immobilier: Montreal-based independent brokerage competing in the same metropolitan market with a similar boutique, values-driven positioning approach to REALTA.

Emerging players

Proprio Direct: Quebec-based platform enabling direct seller-to-buyer transactions, representing a fee-disrupting alternative model that competes with traditional brokerages like REALTA on commission value.
DuProprio: Quebec-based discount brokerage allowing sellers to list without a traditional agent, challenging the commission-based model REALTA relies on for revenue.

Regional players

Groupe Sutton Synergie: Regional Sutton franchise in the Montreal area; comparable mid-sized brokerage competing for residential and small-commercial mandates in overlapping Quebec neighborhoods.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

REALTA financial estimates

Financial estimate

Revenue estimate

Valuation estimate

REALTA leadership team

Management profile

Number of profiles

Profiles2 records

REALTA funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

REALTA M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REALTA

What does REALTA do?

Is REALTA a public or private company?

REALTA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was REALTA founded?

REALTA was founded in 2008. It employs 1 to 10 people.

Where is REALTA based?

REALTA is headquartered in Montréal, Canada, in the North America region.

How does REALTA make money?

One revenue line is on record: real Estate Brokerage Commission.

Who are REALTA's main competitors?

Broad incumbents on record are RE/MAX Quebec, Royal LePage and Century 21 Canada. Direct peers are Via Capitale, Sutton, Engel & Völkers Montreal and Profusion Immobilier. Emerging players are Proprio Direct and DuProprio. Groupe Sutton Synergie is listed as a regional player.

Does REALTA have an API?

No public API is recorded for REALTA.

What industry is REALTA in?

REALTA's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 53121 and its SIC code is 6531.