DocBright

What DocBright does

DocBright is a U.S. telehealth company that delivers asynchronous, online dermatology consultations to individual consumers across all 50 states. The platform is operated by Mandel Group LLC (a New York limited liability company doing business as DocBright and DocBright Telehealth Inc.) and was founded in 2020 by Mitchell J. Mandel, M.D., F.A.A.D., initially as a way to maintain contact with his existing patients during the COVID-19 pandemic. Patients initiate visits directly through the company's website (docbright.com and care.docbright.com), upload three to five photos, and answer a guided medical history; a board-certified, state-licensed dermatologist then reviews the case asynchronously and issues a diagnosis and personalized treatment plan, typically within 24 hours for the $59 standard visit or within 12 hours for the $129 priority visit. No video call is required, and prescriptions are routed electronically to the patient's preferred pharmacy or via Amazon Pharmacy or mail-order when appropriate.

The platform's technology stack is a HIPAA- and LegitScript-certified asynchronous telehealth system with encrypted photo upload, medical history intake, electronic prescribing, and 30 days of follow-up messaging. The provider side uses saved, editable templates that allow dermatologists to complete cases in under three minutes, with provider compensation processed through Stripe. Patient payments are handled through PayPal at point-of-sale. The product surface spans condition pages for hair loss, rashes, acne, eczema, rosacea, shaving bumps (PFB), prescription refills, mole/spot checks, and shaving waivers, plus treatment pages for finasteride, oral minoxidil, topical minoxidil, and tretinoin. Recurring revenue potential exists through a 6-month follow-up requirement for ongoing prescriptions.

DocBright operates as a direct-to-consumer, pay-per-visit telehealth practice with no insurance billing for the visit fee, no subscription, and no enterprise customers. Its two customer segments are individual consumers with visible skin, hair, and nail concerns (the primary segment) and board-certified dermatologists seeking supplemental, asynchronous income. Go-to-market is product-led: SEO and a medically reviewed content blog drive top-of-funnel traffic, and the website's transparent $59/$129 pricing drives bottom-of-funnel conversion. The company is private, bootstrapped, reports 1-10 employees, and has not disclosed institutional funding, M&A activity, or operational KPIs.

Name

DocBright

Legal name

Mandel Group LLC

Website

https://docbright.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

DocBright is a U.S. telehealth platform that delivers asynchronous, photo-based dermatology consultations to individual consumers across all 50 states, with each case reviewed by a board-certified dermatologist within 12-24 hours for a flat $59 or $129 fee.

Ownership category

akta.pro rank

Product category

Telehealth Dermatology Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Dermatology Telemedicine Platforms (HLALAGAA)

akta.pro secondary industries

General & Medical Dermatology (HLAKACAA), Dermatology & Acne Prescribing + Pharmacy Delivery Platforms (HLALAIAK), Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD)

Keywords

• Online dermatology visits
• Asynchronous telehealth consultations
• Photo-based dermatology review
• Dermatology prescription services
• Cash-pay telehealth platform

Headquarters

HQ city

Greenvale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Online dermatology visit fees: Patients pay a flat per-visit fee for a board-certified dermatologist review. Two tiers: Standard ($59, within 24 hours) and Priority ($129, within 12 hours). No subscription required. Medication costs are separate and paid at the pharmacy.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

DocBright provides online dermatology visits where patients upload 3-5 photos and complete a guided medical questionnaire via the web; a U.S. board-certified dermatologist reviews the case asynchronously and delivers a personalized treatment plan within 12-24 hours, with prescriptions routed electronically to the patient's preferred pharmacy (including Amazon Pharmacy). The offering is sold direct-to-consumer at a flat $59 standard or $129 priority fee, with no insurance billing for the visit and no subscription required.

Product overview

DocBright is a telehealth platform offering online dermatology care through asynchronous review by board-certified dermatologists. The core product is the Online Dermatology Visit platform ($59 standard / $129 priority), where patients submit photos and medical history for personalized treatment plans. The platform specializes in visible skin, hair, and nail conditions including hair loss, rashes, acne, eczema, rosacea, shaving bumps, and prescription refills. Prescriptions include finasteride, oral minoxidil, topical minoxidil, and tretinoin, which are sent to the patient's preferred pharmacy including Amazon Pharmacy. The service is available in all 50 U.S. states with no insurance required for visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Dermatology Visit Self-serve, asynchronous online dermatology visit where patients upload 3-5 photos and complete a guided medical questionnaire; a U.S. board-certified dermatologist reviews the case and delivers a personalized treatment plan within 12-24 hours, with electronic prescriptions routed to the patient's preferred pharmacy (including Amazon Pharmacy). Available in all 50 U.S. states. Sold direct-to-consumer for a flat $59 (Standard, 24h review) or $129 (Priority, 12h review) per visit, with no subscription and no insurance billing for the visit.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hims & Hers Health: Direct-to-consumer telehealth platform offering asynchronous and synchronous dermatology, hair loss, and sexual health treatments. Directly competes with DocBright in online dermatology and hair-loss prescribing (finasteride, minoxidil), but at vastly larger scale and with broader service lines.
• Curology: DTC telehealth dermatology platform focused on acne, anti-aging, and rosacea with custom-compounded prescriptions. Closely comparable to DocBright on target conditions (acne, rosacea, tretinoin) and asynchronous-ish consult model, though historically uses nurse practitioners rather than board-certified dermatologists.
• Apostrophe: Dermatology telehealth platform acquired by Hims & Hers, focused on prescription skincare (acne, hyperpigmentation, rosacea). Direct overlap with DocBright's prescription dermatology positioning, including tretinoin and custom formulations.
• Musely: Online dermatology clinic offering prescription skincare for melasma, anti-aging, acne, and rosacea via dermatologist-reviewed e-visits. Directly comparable on the asynchronous DTC dermatology model and condition coverage (tretinoin, custom compounds).
• Nurx: Telehealth provider offering dermatology (acne, rosacea, anti-aging) alongside women's health and primary care. Comparable on asynchronous prescription dermatology with tretinoin and acne treatments, though broader portfolio than DocBright.

Broad incumbents

• Ro (Roman): Direct-to-patient telehealth platform with a dedicated dermatology/sexual health/women's health portfolio (Roman, Rory). Competes with DocBright on hair loss and prescription dermatology but operates as a multi-condition incumbent rather than a dermatology specialist.
• Teladoc Health: Largest U.S. virtual care company offering general medical, dermatology, and mental health visits. Overlaps with DocBright on dermatology access but typically through synchronous visits and enterprise/insurer contracts rather than DTC cash-pay.
• Amwell: Enterprise telehealth platform used by health systems and insurers, including dermatology consults. Comparable in clinical category but at the opposite end of the market — B2B/insurer-led rather than DocBright's DTC cash-pay model.

Regional players

• Maven Clinic: Telehealth platform for women's and family health with prescription services. Tangentially adjacent to DocBright in offering DTC telehealth prescriptions (some overlap on spironolactone, hair-loss), but a different clinical focus.

Others

• Amazon Pharmacy: Pharmacy fulfillment partner of DocBright (per integration data). Listed as OTHERS because it is a downstream distribution/commercial partner rather than a clinical competitor, but it could increasingly bundle telehealth-style consultations adjacent to DocBright's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/docbright

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DocBright