Active Faith Sports

What Active Faith Sports does

Active Faith Sports is a privately held, direct-to-consumer e-commerce company that designs, markets, and sells performance athletic apparel integrated with Christian faith-based messaging and scripture references. Founded in 2010 and headquartered in Houston, Texas, the company targets Christian athletes and faith-oriented fitness enthusiasts who want apparel that expresses religious identity during physical activity. Its product line spans men's, women's, and youth athletic wear — including tanks, performance shirts, hoodies, joggers, tights, shorts, sports bras, and socks — priced roughly between $15 and $70, alongside accessories such as wristbands, hats, bags, jewelry, slides, and temporary tattoos. The company also offers a curated mystery box containing 4–5 items at a discounted, final-sale price.

The business operates exclusively through its own Shopify-hosted storefront (activefaithsports.com) with no disclosed physical retail or wholesale channels. Revenue is generated on a one-time purchase basis with no subscription component, supported by a free-shipping threshold at $75 and discount programs for military, first responders, medical workers, and students. Go-to-market is product-led and community-led, leveraging Instagram-driven user-generated content, an email capture funnel with a 10% welcome incentive, an affiliate program via Kickbooster, and NCAA Name, Image, and Likeness (NIL) athlete partnerships to build brand credibility inside collegiate athletic communities. The company has 1–10 employees, no disclosed institutional funding, no parent company, and no proprietary technology stack, indicating a lean operator with a niche, identity-driven positioning rather than a technology-driven value proposition.

Name

Active Faith Sports

Legal name

Active Faith Sports

Website

https://activefaithsports.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Active Faith Sports is a Houston-based, direct-to-consumer e-commerce brand that designs and sells performance athletic apparel and accessories featuring Christian faith-based messaging and scripture references for men, women, and youth athletes.

Ownership category

akta.pro rank

Product category

Christian Athletic Apparel

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

Keywords

• Christian athletic apparel
• Faith-based sportswear
• Religious activewear
• Performance workout clothing
• Scripture-inspired apparel

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Athletic Apparel Sales: Direct sales of Christian faith-based athletic apparel including shirts, tanks, hoodies, joggers, shorts, tights, socks, sports bras, and accessories. One-time purchase model with no subscription component. Revenue generated through individual product transactions on the e-commerce platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels4 records

Core offering

Active Faith Sports is a direct-to-consumer e-commerce brand that designs, markets, and sells Christian faith-based performance athletic apparel and accessories. Its product range includes shirts, tanks, hoodies, joggers, shorts, tights, sports bras, socks, wristbands, hats, and bags, organized around themed collections (Blessed, Faith Over Fear, I Can Do All Things Through Christ, Performance Tech, Cross Fit, Running) that combine scripture-inspired messaging with performance fabrics for workouts, running, and athletic training.

Product overview

Active Faith Sports is a Christian athletic apparel company offering faith-based workout clothing and accessories for men, women, and youth. The product portfolio centers on performance athletic wear including shirts, tanks, hoodies, joggers, shorts, tights, socks, and sports bras, all featuring inspirational Christian messaging. The company organizes its products into themed collections such as Blessed, I Can Do All Things Through Christ, Faith Over Fear, Performance Tech, Cross Fit, Running, and Puff Print. Accessories include wristbands, hats, bags, jewelry, slides, and headbands. Mystery boxes offering curated surprise selections provide a unique purchase option. Products are sized from XS through 3X to accommodate diverse body types, with exclusive discounts offered for military, first responders, medical workers, and students.

Differentiator

Problem solved

Functional benefit

Products and services

• Active Faith Sports Men's Apparel

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• Elevated Faith: Faith-based apparel and accessories brand with a similar mission-driven positioning targeting the Christian consumer. Operates on a comparable D2C model and overlaps directly with Active Faith Sports on identity-expressive apparel purchases.
• Gymshark: D2C fitness apparel brand built through athlete-partnership and community-led marketing on social. Closest comparable on GTM mechanics (community/affiliate/social-led) even though the audience and price tier differ.
• Fabletics: D2C women's activewear brand operating direct e-commerce at a comparable price-to-quality tier. Shares the women's-activewear D2C model and inclusive size strategy that Active Faith Sports is pursuing.

Broad incumbents

• Athleta: Gap Inc.'s women's activewear brand with broad activewear catalog and inclusive sizing — directly comparable on women's performance apparel positioning and inclusive-sizing strategy.
• Lululemon: Global athletic apparel incumbent competing in the same activewear / performance category as Active Faith Sports. Bears on pricing benchmarks and product-quality expectations in the athletic apparel space.
• Nike: Largest athletic apparel/footwear incumbent. Has released faith-themed athlete collaborations, putting it in adjacent competition for the same Christian-athlete consumer wallet share.
• Under Armour: Athletic apparel incumbent with a performance/training apparel catalog overlapping Active Faith Sports' product taxonomy in shirts, hoodies, and performance bottoms.

Emerging players

• Alo Yoga: Lifestyle/activewear brand expanding from yoga into broader athletic apparel at a comparable premium price tier. Comparable on lifestyle-athletic crossover positioning and D2C-first model.
• P.E Nation: Lifestyle activewear brand with strong storytelling and themed-drop cadence — comparable on capsule-collection-driven product strategy that drives repeat D2C engagement.
• Outdoor Voices: D2C activewear brand positioned around community and recreational activity, comparable on community-led marketing motion and recreational activewear positioning rather than performance-only.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/activefaithsports
• Xx.com/active_faith

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Faith Sports