Simplicity HR

What Simplicity HR does

Simplicity HR (marketed as simplicityHR) is a Hawaii-based HR services provider operating as a division of ALTRES, a company established in 1969 in Honolulu. The company delivers bundled HR outsourcing services — payroll processing, human resources administration, employee benefits management, risk and safety compliance, and workforce training — to small and medium-sized businesses primarily located in Hawaii. Its service delivery is built on HR Symphony, a proprietary cloud-based platform that consolidates these HR functions into a single integrated system, supplemented by direct access to an in-house team of HR professionals who handle compliance and advisory responsibilities on behalf of clients.

The business operates a sales-led, recurring-revenue model targeting SMBs across multiple verticals including education, nonprofit, construction, healthcare, and hospitality. Pricing is quote-based rather than publicly disclosed, with contracts tailored to business size, industry, and required service mix. Distribution is direct — phone-based inquiry, account management, and a self-service client portal — with no marketplace or channel partnerships. Marketing combines organic content (the 'The Hive' resource hub, industry-specific solution pages, employment law updates) with SEO and email capture to drive top- and mid-funnel demand.

The company is privately held, with no disclosed funding, no M&A activity, and no expansion outside Hawaii. Its strategic posture is that of a long-tenured regional specialist rather than a growth-stage platform, relying on local brand recognition, Hawaii-specific regulatory expertise, and a broad bundled-service footprint to retain SMB clients within a single-state market.

Name

Simplicity HR

Legal name

ALTRES

Website

https://simplicityhr.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Human Resources Outsourcing

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Services (8741), Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Comprehensive HRO (Multi-Process HR Outsourcing) (BPACAKAA)

akta.pro secondary industries

Core HR & HRIS (BPACAPAA), HRIS Administration & Data Management (BPAAAIAC), Employee Helpdesk / HR Service Center (Tier 1) (BPAAAIAH)

Keywords

• Payroll services
• HR outsourcing
• Benefits administration
• Workers compensation
• Employee training

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. HR Services Bundle: Simplicity HR provides bundled HR services including payroll processing, HR administration, benefits management, risk and safety compliance, and training services to Hawaii-based businesses. The service is delivered through the proprietary HR Symphony platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Simplicity HR is a managed HR services provider that delivers bundled payroll, HR expertise, employee benefits administration, workers' compensation and risk management, and learning and development services to Hawaii-based businesses. Service delivery is consolidated within HR Symphony, a proprietary cloud-based platform that centralizes these HR functions and is supported by an on-island team of HR specialists.

Product overview

simplicityHR is a single unified HR platform offered by ALTRES, a Hawaii-based company since 1969. The platform is built on the HR Symphony technology foundation and provides integrated modules including Payroll Services, HR Services, Benefits Management, Risk & Safety, and Learning & Development. These modules work together to help local businesses streamline administrative tasks, with the core platform serving as the central hub for managing all HR functions.

Differentiator

Problem solved

Functional benefit

Brands

• HR Symphony: World-class HR platform that allows users to manage all HR tasks in one place

Products and services

• Payroll Services Payroll processing service for Hawaii-based employers that ensures employees are paid accurately and on time, reducing administrative burden on the client.
• HR Services Human resources expertise and support service in which a team of HR experts handles HR administration and compliance responsibilities for client businesses.
• Benefits Management Comprehensive employee benefits administration service that manages benefit plans and enrollment to help Hawaii employers attract and retain talent.
• Risk and Safety Workplace safety, workers' compensation, and risk management service that helps Hawaii employers create safer work environments and meet regulatory requirements.
• Learning and Development Training and education service delivered through in-person and virtual classes to help client businesses invest in team development and build workforce capabilities.
• HR Symphony Proprietary cloud-based HR management platform that consolidates payroll, HR, benefits administration, risk and safety, and training into a single integrated system for clients.

Named customers6 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ALTREScoreStrategic or Co-development PartnerSimplicity HR is a division and brand of ALTRES, a Hawaii-based company that has provided staffing and HR services since 1969. ALTRES operates multiple divisions including ALTRES Staffing, ALTRES Medical, and ALTRES Home Care. Simplicity HR leverages the broader ALTRES infrastructure, expertise, and client relationships.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Insperity: Large public PEO providing bundled HR outsourcing (payroll, benefits, HR admin, risk) to SMBs across the U.S. Closest direct comparable by business model and SMB target market.
• ADP TotalSource: PEO division of ADP offering co-employment HR outsourcing to small and mid-sized businesses, including payroll, benefits, and compliance — directly comparable comprehensive HRO model.
• Paychex PEO: PEO services from Paychex providing HR outsourcing, payroll, and benefits administration to SMBs — overlapping service bundle and customer profile.
• Justworks: Tech-forward PEO serving small and mid-sized U.S. businesses with payroll, benefits, HR, and compliance via a unified platform — comparable in bundled HRO delivery, differentiated by national reach and modern UX.
• BBSI (Barrett Business Services): PEO and staffing provider delivering payroll, HR, benefits, risk management, and workers' compensation to SMBs — closely comparable multi-process HRO with regional operating model.
• Vensure Employer Services: PEO offering full-suite HR outsourcing (payroll, benefits, risk, compliance) to small businesses nationwide — comparable comprehensive HRO positioning.

Emerging players

• Gusto: Cloud-native payroll, benefits, and HR platform targeting small businesses — overlapping SMB customers but lacking the co-employment/PEO structure of Simplicity HR.
• Rippling: Unified workforce management platform (payroll, HR, IT, benefits) for SMB and mid-market — emerging threat in the SMB HR services segment with broader functionality.

Broad incumbents

• Paylocity: Cloud HCM platform for mid-market employers covering payroll, benefits, talent, and workforce management — broader incumbent with overlapping SMB and mid-market customer base.
• UKG: Large enterprise HCM/HR service delivery vendor (Ultimate Kronos Group) — broader incumbent serving overlapping HR service delivery and workforce management needs at larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplicity HR